wordeo customer presentation at edinburgh startup event
TRANSCRIPT
AWS Startup Event | Edinburgh Confidential
24th November 2014
Automatically matches video clips to each of your words in a text message Mix up library clips with videos and photos from your phone Play with fonts and add music Send to friends by text, email, Facebook, Twitter, Instagram, Whatsapp
For messages that need more than just words
Select and play video
How to Make a Wordeo
https://www.youtube.com/watch?v=e8QPgtnebJg
• A Brief History • Competition to promote Getty’s video library• Angel funded through prototype to initial seed funding round• Year of R&D and live Pathfinder• Now positioning to Partner to access content and audience• Monetise through native advertising on mobile device
• Technical Challenges • Small team with a product idea trying to develop a new business
model• A ‘technical’ build involving video and data processing• An objective to engineer a resilient and scalable platform
Wordeo
Architecture
Amazon Web Services (Cloud) • Auto-scales • Automated deployment • Virtual servers and storage • Cloud Front CDN • Dispersed (EU and US)
• Ruby on Rails • Couchbase • Elastic-Search
API
Media • Clip Processing • Metadata • Getty Library
Language Processor • Context & Location • Personalisation • Matching
Wordeo Engine • My Wordeo • Social Features • Sharing
Apple Android Web Analy&cs)Engine))• Events'&'Proper-es'• Engagement'
o Funnels'o Segmenta-on'o Reten-on'
• People'o Explore'o No-fy'
e.g.'who'watched'what,'when,'where,'shared'or'changed'anything.'
''
Agile/Sprints, JIRA/Issue & Project Tracking, Stash/Code Control, Automated Test/Soasta
Architecture
Questions?