wordpress and e-commerce
DESCRIPTION
The process of setting up an e-commerce system on WordPress, focusing on WooCommerce and FoxyShop + FoxyCart, from start to selling.TRANSCRIPT
Easy Less MaddeningE-Commerce on WordPress
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MisconceptionsE-Commerce is easy.
E-Commerce just takes a plugin.
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The Basics
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Customer Products
Getting customers to your products
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Product Types
DonationSubscriptionDownloads
Virtual Tangible
Simple productVariable productProduct bundle
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Customer Products
But this is commerce, so how do we get paid?
$$$
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Website
CustomerShopping
Cart
Transaction
Confirmation
Basic customer interaction
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Website
Security(SSL)Shopping
Cart Transaction
Confirmation
Protecting your customers (and you)
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How do I save the customer’s credit card information?
You don’t!
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PCI ComplianceDifferent merchants may require different
levels of PCI compliance.Almost all of this depends on your server
and cart choice.http://docs.woothemes.com/document/pci-dss-compliance-and-woocommerce/
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Transaction
Validation
Converting the transaction into money
Authentication(Payment Gateway)
Bank(PaymentProcessor)
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Popular Payment GatewaysPayPalStripe
Authorize.net
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Get Your Requirements Together First
What types of products are you selling?Does your host provide SSL?
Which payment gateway are you using?Who is your payment processor?
What shipping methods are you using?Do you need to charge taxes?
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Website
Security(SSL)Shopping
Cart Checkout
Confirmation
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WooCommerce RequiresSSL (unless you are using PayPal or Stripe)
Payment GatewayAppropriate Gateway Extension
Merchant Account
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WooCommerce CostsFREE! (nope)
SSL (if needed)Make sure you have the paid extensions!
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WooCommerce ProsPresentation is fluid
URL of cart is consistentTons of integration across other plugins
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Secure ServerWebsite
Shopping Cart
ConfirmationCheckout
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FoxyCart RequiresPayment GatewayMerchant Account
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FoxyCart CostsFoxyShop is really freeFoxyCart is $15/month + per transaction fee
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FoxyCart ProsNo need to setup SSL
Cart can be styled to look like your site
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Hidden costs of any solutionPayment Gateway expense
Payment Processor transaction fees
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Other optionsGravityForms
Easy Digital Downloads
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Woo Walkthrough
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WooCommerce GotchasEvery item and variation must have a price.
Work out image dimensions before entering products!
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So how do I manage all these orders?
FoxyShop - OrderDeskWooCommerce - TradeGecko
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Get Your Requirements Together First
What types of products are you selling?Does your host provide SSL?
Which payment gateway are you using?Who is your payment processor?
What shipping methods are you using?Do you need to charge taxes?
Monday, February 17, 14
