wordpress para o marketing digital
DESCRIPTION
Apresentação de Leandro Vieira, Fundador e CEO | Apiki WordPress, no Fórum de Marketing Digital, etapa Florianópolis 2014TRANSCRIPT
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WordPress para o Marketing de Conteúdo
Leandro Vieira, Fundador e CEO da Apiki
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WordPress
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WordPress• Otimizado para SEO;
• Gestão de conteúdo facilitada;
• Mobile;
• 30k+ plugins gratuitos, e crescendo;
• 2k+ temas gratuitos, e crescendo.
WordPress
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Marketing de conteúdoAtrai. Conquista o interesse. Envolve. Vende. Encanta.
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Gestão de conteúdocom WordPress
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Recursos nativos e incrementais com Plugins
(30k+ e crescendo)
Gestão de conteúdo
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Gestão de conteúdo
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Editor padrão
Editor modificado com o plugin TinyMCE Advanced
Gestão de conteúdo
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oEmbedvocê não vai querer mais outra coisa
Gestão de conteúdo
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Gestão de conteúdo
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https://www.youtube.com/watch?v=mjXdzr5vvq4
Gestão de conteúdo
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Gestão de conteúdo
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WordPress oEmbed suporte nativo• blip.tv
• Bunkr
• DailyMotion
• Flickr!
• FunnyOrDie.com
• Hulu
• Imgur (3.9+)
• Instagram!
• meetup.com (3.9+)
• Photobucket
• PollDaddy
• Rdio
• Revision3
• Scribd!
• SlideShare!
• SmugMug
• SoundCloud!
• Spotify!
• Twitter!
• Viddler
• Vimeo!
• YouTube!
• WordPRess.tv
• VideoPress
Gestão de conteúdo
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wp_oembed_add_providerAdiciona um serviço a whitelist
Gestão de conteúdo
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wp_oembed_remove_providerRemove um serviço cadastrado
Gestão de conteúdo
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wp_embed_register_handlerRegistra um serviço que não suporta oEmbed
Gestão de conteúdo
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Shortcodevocê vai muito além
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[gallery]
Gestão de conteúdo
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[gallery ids=“27,28,…”]
Gestão de conteúdo
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Gestão de conteúdo
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Gestão de conteúdo
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Integração Socialcom WordPress
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Integração social
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Integração social
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Integração social
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E-mail marketingcom WordPress
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E-mail marketing
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E-mail marketing
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SEO e Métricascom WordPress
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SEO e Métricas
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SEO e Métricas
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SEO e Métricas
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SEO e Métricas
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SEO e Métricas