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Making Your WordPress Website Easier to Find Presented by Jami Broom & Andy Weigel WordPress Plug-ins for SEO Jami Broom, Internet Marketing Strategist Clicks Internet Marketing – www.clickstomysite.com Pittsburgh SEO Meet-up Group – http://www.meetup.com/pittsburgh-seo-group Twitter - @jamilbroom Twitter - @jamilbroom Twitter - @jamilbroom resented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

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WordPress Plug-ins for SEO, presented by Jami Broom of Clicks Internet Marketing, http://www.clickstomysite.com

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Page 1: Wordpress Plugins

Making Your WordPress Website Easier to Find

Presented by Jami Broom & Andy Weigel

WordPress Plug-ins for SEO

Jami Broom, Internet Marketing Strategist Clicks Internet Marketing – www.clickstomysite.com

Pittsburgh SEO Meet-up Group – http://www.meetup.com/pittsburgh-seo-group

Twitter - @jamilbroom

Twitter - @jamilbroom Twitter - @jamilbroom

Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

Page 2: Wordpress Plugins

Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

• WordPress.org • Using WordPress as a CMS

• SEO – What is That?

• Keywords – Why are they important?• Keyword Analysis Tools• Keywords & Good Content• Using Analytics

• Google’s Guides & Webmaster Tools

• Installing & activating plug-ins

• Essential SEO Plug-ins

SEO WordPress Plug-ins

Twitter - @jamilbroom

Page 3: Wordpress Plugins

Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

•Free Content Management System, similar to Joomla, Drupal•Can manage both your website AND your blog•Templates/Themes•Widgets•PLUG-INS•Must have your own domain & a host for your website, unlike WordPress.com

Twitter - @jamilbroom

Page 4: Wordpress Plugins

Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

WordPress as a CMS

Twitter - @jamilbroom

Page 5: Wordpress Plugins

Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

WordPress as a CMS

Twitter - @jamilbroom

Page 6: Wordpress Plugins

Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

WordPress as a CMS

Twitter - @jamilbroom

Page 7: Wordpress Plugins

Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

WordPress as a CMS

Twitter - @jamilbroom

Page 8: Wordpress Plugins

Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

WordPress as a CMS

Twitter - @jamilbroom

Page 9: Wordpress Plugins

Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

WordPress as a CMS

Twitter - @jamilbroom

Page 10: Wordpress Plugins

Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

Keywords & Being FoundSearch Engine Optimization

Search Engine Optimization – SEO

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines via natural (”organic” or “algorithmic”) search results.¹

Twitter - @jamilbroom

Page 11: Wordpress Plugins

Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

Search Engine Optimization:

A way of improving communications with search engines, so that they can better communicate with your customers/readers/clients

Twitter - @jamilbroom

Search Engine Optimization

Page 12: Wordpress Plugins

Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

Twitter - @jamilbroom

Search Engine Optimization

Your Business or Website/Blog

Search Engines Readers, Customers,

Clients, Members

Page 13: Wordpress Plugins

Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

Resources to learn more about SEO:

Read Google’s Search Engine Optimization Starter Guide, use Google Webmaster Tools.

Other Resources: seobook.com, seomoz.com

Yahoo! Site Explorer – http://siteexplorer.search.yahoo.com Google Webmaster Tools - www.google.com/webmasters/tools/Bing Webmaster Tools - www.bing.com/webmaster

Google SEO Starter Guide – http://googlewebmastercentral.blogspot.com/2008/11/googles-seo-starter-guide.html

Twitter - @jamilbroom

Search Engine Optimization

Page 14: Wordpress Plugins

Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

Twitter - @jamilbroom

A few “Search-ability” issues:

•Robots.txt•404 pages•301 redirects•URL structure/Permalinks•XML Sitemaps

Search Engine Optimization

Page 15: Wordpress Plugins

Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

Keywords & Being Found

Why use keywords?• Allows search engines to know what your

website or blog post is about, so they can pull up your website during a search

• Allows readers/customers to find you better• Provides better navigation

Twitter - @jamilbroom

Page 16: Wordpress Plugins

Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

Keywords & Being Found

Where do keywords go?

• Title tags/Meta tags• Anchor text• Headings• Content• URLs/Permalinks• Alt tags• Categories (blogs)• Tags (blogs)

Twitter - @jamilbroom

Page 17: Wordpress Plugins

Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

Keywords & Being Found

Keywords vs. Good Content

1. Content needs to impact its intended audience – PEOPLE, not search engines

2. If you don’t have the right keywords in the right places, PEOPLE won’t be able to find your website

Twitter - @jamilbroom

Page 18: Wordpress Plugins

Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

Keywords & Being FoundKeywords & Being Found

Use Analytics to Track Keywords

Google Analytics is

free to place on your

website.

Twitter - @jamilbroom

Page 19: Wordpress Plugins

Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

Keywords & Being Found

Some keyword phrases might be more competitive than others, some might be more popular or relevant, some might exist that you hadn’t thought of yet.

Use Keyword Suggestion Tools

Twitter - @jamilbroom

Page 20: Wordpress Plugins

Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

Keywords & Being Found

•Sales/Purchases•Blog Comments•Sign-ups•Members•Volunteers•Donations

The Point? –To get conversions

Twitter - @jamilbroom

Page 21: Wordpress Plugins

Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

Permalinks

Custom Permalinks

- Control over the names of your URLs for posts and pages

-Use valuable keywords

Twitter - @jamilbroom

Instead of: http://yourdomain.com/p?=262

Use: http://yourdomain.com/yourposttitle http://yourdomain.com/yourproductname http://yourdomain.com/yourkeyword

Page 22: Wordpress Plugins

Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

Permalinks

Custom Permalinks

Twitter - @jamilbroom

Page 23: Wordpress Plugins

Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

Permalinks

Twitter - @jamilbroom

Page 24: Wordpress Plugins

Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

Permalinks

Twitter - @jamilbroom

Ranks #1 for PPC Advertising Pittsburgh

Page 25: Wordpress Plugins

Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

WordPress Plug-ins

Installing & Activating Plug-ins

Twitter - @jamilbroom

An extension of the WordPress software.

Thousands of Plug-ins!

Page 26: Wordpress Plugins

Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

WordPress Plug-ins

Installing & Activating Plug-ins

Twitter - @jamilbroom

Step 1: Click on Add New

Page 27: Wordpress Plugins

Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

WordPress Plug-ins

Installing & Activating Plug-ins

Twitter - @jamilbroom

Step 2: Search for a plug-in to install.

Page 28: Wordpress Plugins

Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

WordPress Plug-ins

Installing & Activating Plug-ins

Twitter - @jamilbroom

Step 3: Press Install

Page 29: Wordpress Plugins

Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

WordPress Plug-ins

Installing & Activating Plug-ins

Twitter - @jamilbroom

Step 4: Activate

Page 30: Wordpress Plugins

Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

WordPress Plug-ins

All-in-One SEO Pack•Automatically Places Title tags, Meta Description, and Keywords in each page’s HTML.•Each Title Tag & Meta Description should be unique to each page of a website.

Twitter - @jamilbroom

Page 31: Wordpress Plugins

Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

WordPress Plug-insGoogle Analyticator http://wordpress.org/extend/plugins/google-analyticator/

Features

•Google Analyticator supports the following features: Standard Google Analytics tracking support•NEW! Includes an admin dashboard widget that displays a graph of the last 30 days of visitors, a summary of site usage, the top pages, the top referrers, and the top searches•Provides a widget that can be used to display visitor stat information on the front-end•External link tracking of all links on the page, including links not managed by WordPress•Download link tracking•Support for event tracking with outbound links / downloads instead of the old pageview tracking method•Support for hiding Administrator visits without affecting Google Analytics' site overlay feature•Support for any advanced tracking code Google provides•Easily installable only requiring the user knows their UID•Allows code to be placed in the footer to ensure faster load times•Complete control over options; disable any feature if needed•Supports localization - get the settings page in your language of choice

Source: http://plugins.spiralwebconsulting.com/analyticator.html

Twitter - @jamilbroom

Page 32: Wordpress Plugins

Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

WordPress Plug-ins

Meta Robotshttp://wordpress.org/extend/plugins/robots-meta/

•Allows you to show search engines the pages you want them to see, and HIDE pages you don’t want them to see.•Easiest Way to Use a Robot tags with WordPress•Complies with Google Webmaster Tools & Yahoo! Site Explorer •Allows easy placement of “no-follow” tags•Edit .htaccess file•Verify Google, MSN, Yahoo! Webmaster Tools meta data•Many other spectacular features

Twitter - @jamilbroom

Page 33: Wordpress Plugins

Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

WordPress Plug-ins

Meta Robots

Twitter - @jamilbroom

http://wordpress.org/extend/plugins/robots-meta/

Page 34: Wordpress Plugins

Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

WordPress Plug-insMeta Robots

Twitter - @jamilbroom

http://wordpress.org/extend/plugins/robots-meta/

Page 35: Wordpress Plugins

Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

WordPress Plug-ins

Redirectionhttp://wordpress.org/extend/plugins/redirection/

•Manage all your 301 redirects

Twitter - @jamilbroom

Page 36: Wordpress Plugins

Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

WordPress Plug-ins

Redirectionhttp://wordpress.org/extend/plugins/redirection/

Twitter - @jamilbroom

Page 37: Wordpress Plugins

Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

WordPress Plug-insRedirectionhttp://wordpress.org/extend/plugins/redirection/

Twitter - @jamilbroom

Features include:•Supports both WordPress-based and Apache-based redirections•404 error monitoring - captures a log of 404 errors and allows you to easily map these to 301 redirects•RSS feed for 404 errors•Custom 'pass-through' redirections allowing you to pass a URL through to another page, file, or website.•Full logs for all redirected URLs•Create redirections based upon a URL, browser, referring site, or login status•Automatically add a 301 redirection when a post's URL changes•Full regular expression support•Fully localized•Export all redirections to CSV, XML, or Apache .htaccess files•Import Apache .htacces files

Source: http://urbangiraffe.com/plugins/redirection/

Page 38: Wordpress Plugins

Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

WordPress Plug-insGoogle XML SiteMapshttp://wordpress.org/extend/plugins/google-sitemap-generator/

Twitter - @jamilbroom

*This plugin generates a XML-Sitemap compliant sitemap of your WordPress blog and/or website.

Every time you create a new post or page, the sitemap is updated and submitted to several major search engines. This format is supported by Ask.com, Google, YAHOO and MSN Search.

Page 39: Wordpress Plugins

Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

WordPress Plug-ins

Google XML SiteMaps

http://wordpress.org/extend/plugins/google-sitemap-generator

Twitter - @jamilbroom

Page 40: Wordpress Plugins

Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

WordPress Plug-insGoogle XML SiteMapshttp://wordpress.org/extend/plugins/google-sitemap-generator/

Twitter - @jamilbroom

Features:•Available for all WordPress versions since 1.5•No PHP skills or file changes needed•Generates automatically a sitemap for all types of WordPress pages •Calculates a priority for each post, based on the number of comments•Notifies Ask.com, Google, Bing and YAHOO about changes via ping•Includes a WordPress filter for other plugins which can add their pages to the sitemap•Generates a static XML file as well as a zipped version

*Source: http://www.arnebrachhold.de/projects/wordpress-plugins/google-xml-sitemaps-generator/

Page 41: Wordpress Plugins

Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

WordPress Plug-ins

Twitter - @jamilbroom

•Automatically adds alt and title attributes to all your images.•Improves traffic from search results and makes them W3C/xHTML valid as well.

SEO Friendly Imageshttp://www.prelovac.com/vladimir/wordpress-plugins/seo-friendly-images

Page 42: Wordpress Plugins

Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

WordPress Plug-insNofollow Case by Casehttp://wordpress.org/extend/plugins/nofollow-case-by-case/

Twitter - @jamilbroom

Plugin Features:•Strip nofollow from comment links, comment author links, pingbacks and trackbacks (default).•Selectively apply nofollow to any comment link you do not like to support.•Selectively apply nofollow to any comment author link you do not like to support.•If you like to open your comment links in a new window you can.•As long as you do nothing Nofollow Case by Case automatically strips nofollow from all your comment links and comment author links.

Page 43: Wordpress Plugins

Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

WordPress Plug-insNofollow Case by Case

Twitter - @jamilbroom

How does it work?

Simply add /dontfollow to any comment link you do not like and it will automatically become a nofollow link.

That`s it!

Page 44: Wordpress Plugins

Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

WordPress Plug-ins

Platinum SEO Packhttp://wordpress.org/extend/plugins/platinum-seo-pack/

•Automatic 301 redirects for any permalink changes• Canonical URLs• Optimized Post and Page Titles for search engines• Generates all SEO relevant META tags automatically• Option to specify meta description and meta keywords tag for categories and tag pages. •Compatible with most other plugins, like Auto Meta, Ultimate Tag Warrior and others. However you may have to disable All in One SEO pack•Other Options

Twitter - @jamilbroom

Page 45: Wordpress Plugins

Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

WordPress Plug-insSEO Smart Linkshttp://www.prelovac.com/vladimir/wordpress-plugins/seo-smart-links

Twitter - @jamilbroom

SEO Smart Links can automatically link keywords and phrases in your posts and comments with corresponding posts, pages, categories and tags on your blog.

Further SEO Smart links allows you to set up your own keywords and set of matching URLs.

Finally SEO Smart links allows you to set nofollow attribute and open links in new window.

Everything happens completely transparent, and you can edit the options from the administration settings panel.

Page 46: Wordpress Plugins

Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

Resources:SEO Tutorials:

•SEO Book - www.seobook.com•SEOMoz - www.seomoz.com•Clicks Internet Marketing SEO Tutorials - www.clickstomysite.com •Pittsburgh SEO Meet-up Group – http://www.meetup.com/pittsburgh-seo-group

SEO & WordPress:

•Pumping Up Wordpress for SEO - http://outspokenmedia.com/uncategorized/pumping-up-wordpress-for-seo/•Vladimir Prelovac’s Newbie Guide to WordPress SEO - http://www.prelovac.com/vladimir/how-to-setup-an-efficient-wordpress-blog•20 of the Best SEO Plug-ins for WordPresshttp://mashable.com/2009/03/20/wordpress-seo-plugins/ •The Definitive Guide To Higher Rankings For Your Bloghttp://yoast.com/articles/wordpress-seo/ •SEO Plugins for Wordpresshttp://www.wolf-howl.com/seo-plugins-wordpress/ •Wordpress SEO: How to Choose a Permalink Structurehttp://www.wolf-howl.com/seo/url-configuration-wordpress/

Twitter - @jamilbroom

Page 47: Wordpress Plugins

Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

Clicks Internet Marketing

The best customer is already searching for your product or

service.

Let's make sure they find you.

www.ClicksInternetMarketing.com412-250-7237

[email protected]

Clicks Internet Marketing

The best customer is already searching for your product or

service.

Let's make sure they find you.

www.ClicksInternetMarketing.com412-250-7237

[email protected]

Twitter - @jamilbroom

Twitter - @jamilbroom