wordpress plugins
DESCRIPTION
WordPress Plug-ins for SEO, presented by Jami Broom of Clicks Internet Marketing, http://www.clickstomysite.comTRANSCRIPT
![Page 1: Wordpress Plugins](https://reader037.vdocument.in/reader037/viewer/2022102711/55513106b4c905325d8b4e04/html5/thumbnails/1.jpg)
Making Your WordPress Website Easier to Find
Presented by Jami Broom & Andy Weigel
WordPress Plug-ins for SEO
Jami Broom, Internet Marketing Strategist Clicks Internet Marketing – www.clickstomysite.com
Pittsburgh SEO Meet-up Group – http://www.meetup.com/pittsburgh-seo-group
Twitter - @jamilbroom
Twitter - @jamilbroom Twitter - @jamilbroom
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
![Page 2: Wordpress Plugins](https://reader037.vdocument.in/reader037/viewer/2022102711/55513106b4c905325d8b4e04/html5/thumbnails/2.jpg)
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
• WordPress.org • Using WordPress as a CMS
• SEO – What is That?
• Keywords – Why are they important?• Keyword Analysis Tools• Keywords & Good Content• Using Analytics
• Google’s Guides & Webmaster Tools
• Installing & activating plug-ins
• Essential SEO Plug-ins
SEO WordPress Plug-ins
Twitter - @jamilbroom
![Page 3: Wordpress Plugins](https://reader037.vdocument.in/reader037/viewer/2022102711/55513106b4c905325d8b4e04/html5/thumbnails/3.jpg)
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
•Free Content Management System, similar to Joomla, Drupal•Can manage both your website AND your blog•Templates/Themes•Widgets•PLUG-INS•Must have your own domain & a host for your website, unlike WordPress.com
Twitter - @jamilbroom
![Page 4: Wordpress Plugins](https://reader037.vdocument.in/reader037/viewer/2022102711/55513106b4c905325d8b4e04/html5/thumbnails/4.jpg)
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
WordPress as a CMS
Twitter - @jamilbroom
![Page 5: Wordpress Plugins](https://reader037.vdocument.in/reader037/viewer/2022102711/55513106b4c905325d8b4e04/html5/thumbnails/5.jpg)
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
WordPress as a CMS
Twitter - @jamilbroom
![Page 6: Wordpress Plugins](https://reader037.vdocument.in/reader037/viewer/2022102711/55513106b4c905325d8b4e04/html5/thumbnails/6.jpg)
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
WordPress as a CMS
Twitter - @jamilbroom
![Page 7: Wordpress Plugins](https://reader037.vdocument.in/reader037/viewer/2022102711/55513106b4c905325d8b4e04/html5/thumbnails/7.jpg)
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
WordPress as a CMS
Twitter - @jamilbroom
![Page 8: Wordpress Plugins](https://reader037.vdocument.in/reader037/viewer/2022102711/55513106b4c905325d8b4e04/html5/thumbnails/8.jpg)
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
WordPress as a CMS
Twitter - @jamilbroom
![Page 9: Wordpress Plugins](https://reader037.vdocument.in/reader037/viewer/2022102711/55513106b4c905325d8b4e04/html5/thumbnails/9.jpg)
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
WordPress as a CMS
Twitter - @jamilbroom
![Page 10: Wordpress Plugins](https://reader037.vdocument.in/reader037/viewer/2022102711/55513106b4c905325d8b4e04/html5/thumbnails/10.jpg)
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
Keywords & Being FoundSearch Engine Optimization
Search Engine Optimization – SEO
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines via natural (”organic” or “algorithmic”) search results.¹
Twitter - @jamilbroom
![Page 11: Wordpress Plugins](https://reader037.vdocument.in/reader037/viewer/2022102711/55513106b4c905325d8b4e04/html5/thumbnails/11.jpg)
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
Search Engine Optimization:
A way of improving communications with search engines, so that they can better communicate with your customers/readers/clients
Twitter - @jamilbroom
Search Engine Optimization
![Page 12: Wordpress Plugins](https://reader037.vdocument.in/reader037/viewer/2022102711/55513106b4c905325d8b4e04/html5/thumbnails/12.jpg)
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
Twitter - @jamilbroom
Search Engine Optimization
Your Business or Website/Blog
Search Engines Readers, Customers,
Clients, Members
![Page 13: Wordpress Plugins](https://reader037.vdocument.in/reader037/viewer/2022102711/55513106b4c905325d8b4e04/html5/thumbnails/13.jpg)
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
Resources to learn more about SEO:
Read Google’s Search Engine Optimization Starter Guide, use Google Webmaster Tools.
Other Resources: seobook.com, seomoz.com
Yahoo! Site Explorer – http://siteexplorer.search.yahoo.com Google Webmaster Tools - www.google.com/webmasters/tools/Bing Webmaster Tools - www.bing.com/webmaster
Google SEO Starter Guide – http://googlewebmastercentral.blogspot.com/2008/11/googles-seo-starter-guide.html
Twitter - @jamilbroom
Search Engine Optimization
![Page 14: Wordpress Plugins](https://reader037.vdocument.in/reader037/viewer/2022102711/55513106b4c905325d8b4e04/html5/thumbnails/14.jpg)
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
Twitter - @jamilbroom
A few “Search-ability” issues:
•Robots.txt•404 pages•301 redirects•URL structure/Permalinks•XML Sitemaps
Search Engine Optimization
![Page 15: Wordpress Plugins](https://reader037.vdocument.in/reader037/viewer/2022102711/55513106b4c905325d8b4e04/html5/thumbnails/15.jpg)
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
Keywords & Being Found
Why use keywords?• Allows search engines to know what your
website or blog post is about, so they can pull up your website during a search
• Allows readers/customers to find you better• Provides better navigation
Twitter - @jamilbroom
![Page 16: Wordpress Plugins](https://reader037.vdocument.in/reader037/viewer/2022102711/55513106b4c905325d8b4e04/html5/thumbnails/16.jpg)
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
Keywords & Being Found
Where do keywords go?
• Title tags/Meta tags• Anchor text• Headings• Content• URLs/Permalinks• Alt tags• Categories (blogs)• Tags (blogs)
Twitter - @jamilbroom
![Page 17: Wordpress Plugins](https://reader037.vdocument.in/reader037/viewer/2022102711/55513106b4c905325d8b4e04/html5/thumbnails/17.jpg)
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
Keywords & Being Found
Keywords vs. Good Content
1. Content needs to impact its intended audience – PEOPLE, not search engines
2. If you don’t have the right keywords in the right places, PEOPLE won’t be able to find your website
Twitter - @jamilbroom
![Page 18: Wordpress Plugins](https://reader037.vdocument.in/reader037/viewer/2022102711/55513106b4c905325d8b4e04/html5/thumbnails/18.jpg)
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
Keywords & Being FoundKeywords & Being Found
Use Analytics to Track Keywords
Google Analytics is
free to place on your
website.
Twitter - @jamilbroom
![Page 19: Wordpress Plugins](https://reader037.vdocument.in/reader037/viewer/2022102711/55513106b4c905325d8b4e04/html5/thumbnails/19.jpg)
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
Keywords & Being Found
Some keyword phrases might be more competitive than others, some might be more popular or relevant, some might exist that you hadn’t thought of yet.
Use Keyword Suggestion Tools
Twitter - @jamilbroom
![Page 20: Wordpress Plugins](https://reader037.vdocument.in/reader037/viewer/2022102711/55513106b4c905325d8b4e04/html5/thumbnails/20.jpg)
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
Keywords & Being Found
•Sales/Purchases•Blog Comments•Sign-ups•Members•Volunteers•Donations
The Point? –To get conversions
Twitter - @jamilbroom
![Page 21: Wordpress Plugins](https://reader037.vdocument.in/reader037/viewer/2022102711/55513106b4c905325d8b4e04/html5/thumbnails/21.jpg)
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
Permalinks
Custom Permalinks
- Control over the names of your URLs for posts and pages
-Use valuable keywords
Twitter - @jamilbroom
Instead of: http://yourdomain.com/p?=262
Use: http://yourdomain.com/yourposttitle http://yourdomain.com/yourproductname http://yourdomain.com/yourkeyword
![Page 22: Wordpress Plugins](https://reader037.vdocument.in/reader037/viewer/2022102711/55513106b4c905325d8b4e04/html5/thumbnails/22.jpg)
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
Permalinks
Custom Permalinks
Twitter - @jamilbroom
![Page 23: Wordpress Plugins](https://reader037.vdocument.in/reader037/viewer/2022102711/55513106b4c905325d8b4e04/html5/thumbnails/23.jpg)
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
Permalinks
Twitter - @jamilbroom
![Page 24: Wordpress Plugins](https://reader037.vdocument.in/reader037/viewer/2022102711/55513106b4c905325d8b4e04/html5/thumbnails/24.jpg)
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
Permalinks
Twitter - @jamilbroom
Ranks #1 for PPC Advertising Pittsburgh
![Page 25: Wordpress Plugins](https://reader037.vdocument.in/reader037/viewer/2022102711/55513106b4c905325d8b4e04/html5/thumbnails/25.jpg)
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
WordPress Plug-ins
Installing & Activating Plug-ins
Twitter - @jamilbroom
An extension of the WordPress software.
Thousands of Plug-ins!
![Page 26: Wordpress Plugins](https://reader037.vdocument.in/reader037/viewer/2022102711/55513106b4c905325d8b4e04/html5/thumbnails/26.jpg)
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
WordPress Plug-ins
Installing & Activating Plug-ins
Twitter - @jamilbroom
Step 1: Click on Add New
![Page 27: Wordpress Plugins](https://reader037.vdocument.in/reader037/viewer/2022102711/55513106b4c905325d8b4e04/html5/thumbnails/27.jpg)
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
WordPress Plug-ins
Installing & Activating Plug-ins
Twitter - @jamilbroom
Step 2: Search for a plug-in to install.
![Page 28: Wordpress Plugins](https://reader037.vdocument.in/reader037/viewer/2022102711/55513106b4c905325d8b4e04/html5/thumbnails/28.jpg)
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
WordPress Plug-ins
Installing & Activating Plug-ins
Twitter - @jamilbroom
Step 3: Press Install
![Page 29: Wordpress Plugins](https://reader037.vdocument.in/reader037/viewer/2022102711/55513106b4c905325d8b4e04/html5/thumbnails/29.jpg)
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
WordPress Plug-ins
Installing & Activating Plug-ins
Twitter - @jamilbroom
Step 4: Activate
![Page 30: Wordpress Plugins](https://reader037.vdocument.in/reader037/viewer/2022102711/55513106b4c905325d8b4e04/html5/thumbnails/30.jpg)
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
WordPress Plug-ins
All-in-One SEO Pack•Automatically Places Title tags, Meta Description, and Keywords in each page’s HTML.•Each Title Tag & Meta Description should be unique to each page of a website.
Twitter - @jamilbroom
![Page 31: Wordpress Plugins](https://reader037.vdocument.in/reader037/viewer/2022102711/55513106b4c905325d8b4e04/html5/thumbnails/31.jpg)
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
WordPress Plug-insGoogle Analyticator http://wordpress.org/extend/plugins/google-analyticator/
Features
•Google Analyticator supports the following features: Standard Google Analytics tracking support•NEW! Includes an admin dashboard widget that displays a graph of the last 30 days of visitors, a summary of site usage, the top pages, the top referrers, and the top searches•Provides a widget that can be used to display visitor stat information on the front-end•External link tracking of all links on the page, including links not managed by WordPress•Download link tracking•Support for event tracking with outbound links / downloads instead of the old pageview tracking method•Support for hiding Administrator visits without affecting Google Analytics' site overlay feature•Support for any advanced tracking code Google provides•Easily installable only requiring the user knows their UID•Allows code to be placed in the footer to ensure faster load times•Complete control over options; disable any feature if needed•Supports localization - get the settings page in your language of choice
Source: http://plugins.spiralwebconsulting.com/analyticator.html
Twitter - @jamilbroom
![Page 32: Wordpress Plugins](https://reader037.vdocument.in/reader037/viewer/2022102711/55513106b4c905325d8b4e04/html5/thumbnails/32.jpg)
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
WordPress Plug-ins
Meta Robotshttp://wordpress.org/extend/plugins/robots-meta/
•Allows you to show search engines the pages you want them to see, and HIDE pages you don’t want them to see.•Easiest Way to Use a Robot tags with WordPress•Complies with Google Webmaster Tools & Yahoo! Site Explorer •Allows easy placement of “no-follow” tags•Edit .htaccess file•Verify Google, MSN, Yahoo! Webmaster Tools meta data•Many other spectacular features
Twitter - @jamilbroom
![Page 33: Wordpress Plugins](https://reader037.vdocument.in/reader037/viewer/2022102711/55513106b4c905325d8b4e04/html5/thumbnails/33.jpg)
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
WordPress Plug-ins
Meta Robots
Twitter - @jamilbroom
http://wordpress.org/extend/plugins/robots-meta/
![Page 34: Wordpress Plugins](https://reader037.vdocument.in/reader037/viewer/2022102711/55513106b4c905325d8b4e04/html5/thumbnails/34.jpg)
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
WordPress Plug-insMeta Robots
Twitter - @jamilbroom
http://wordpress.org/extend/plugins/robots-meta/
![Page 35: Wordpress Plugins](https://reader037.vdocument.in/reader037/viewer/2022102711/55513106b4c905325d8b4e04/html5/thumbnails/35.jpg)
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
WordPress Plug-ins
Redirectionhttp://wordpress.org/extend/plugins/redirection/
•Manage all your 301 redirects
Twitter - @jamilbroom
![Page 36: Wordpress Plugins](https://reader037.vdocument.in/reader037/viewer/2022102711/55513106b4c905325d8b4e04/html5/thumbnails/36.jpg)
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
WordPress Plug-ins
Redirectionhttp://wordpress.org/extend/plugins/redirection/
Twitter - @jamilbroom
![Page 37: Wordpress Plugins](https://reader037.vdocument.in/reader037/viewer/2022102711/55513106b4c905325d8b4e04/html5/thumbnails/37.jpg)
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
WordPress Plug-insRedirectionhttp://wordpress.org/extend/plugins/redirection/
Twitter - @jamilbroom
Features include:•Supports both WordPress-based and Apache-based redirections•404 error monitoring - captures a log of 404 errors and allows you to easily map these to 301 redirects•RSS feed for 404 errors•Custom 'pass-through' redirections allowing you to pass a URL through to another page, file, or website.•Full logs for all redirected URLs•Create redirections based upon a URL, browser, referring site, or login status•Automatically add a 301 redirection when a post's URL changes•Full regular expression support•Fully localized•Export all redirections to CSV, XML, or Apache .htaccess files•Import Apache .htacces files
Source: http://urbangiraffe.com/plugins/redirection/
![Page 38: Wordpress Plugins](https://reader037.vdocument.in/reader037/viewer/2022102711/55513106b4c905325d8b4e04/html5/thumbnails/38.jpg)
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
WordPress Plug-insGoogle XML SiteMapshttp://wordpress.org/extend/plugins/google-sitemap-generator/
Twitter - @jamilbroom
*This plugin generates a XML-Sitemap compliant sitemap of your WordPress blog and/or website.
Every time you create a new post or page, the sitemap is updated and submitted to several major search engines. This format is supported by Ask.com, Google, YAHOO and MSN Search.
![Page 39: Wordpress Plugins](https://reader037.vdocument.in/reader037/viewer/2022102711/55513106b4c905325d8b4e04/html5/thumbnails/39.jpg)
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
WordPress Plug-ins
Google XML SiteMaps
http://wordpress.org/extend/plugins/google-sitemap-generator
Twitter - @jamilbroom
![Page 40: Wordpress Plugins](https://reader037.vdocument.in/reader037/viewer/2022102711/55513106b4c905325d8b4e04/html5/thumbnails/40.jpg)
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
WordPress Plug-insGoogle XML SiteMapshttp://wordpress.org/extend/plugins/google-sitemap-generator/
Twitter - @jamilbroom
Features:•Available for all WordPress versions since 1.5•No PHP skills or file changes needed•Generates automatically a sitemap for all types of WordPress pages •Calculates a priority for each post, based on the number of comments•Notifies Ask.com, Google, Bing and YAHOO about changes via ping•Includes a WordPress filter for other plugins which can add their pages to the sitemap•Generates a static XML file as well as a zipped version
*Source: http://www.arnebrachhold.de/projects/wordpress-plugins/google-xml-sitemaps-generator/
![Page 41: Wordpress Plugins](https://reader037.vdocument.in/reader037/viewer/2022102711/55513106b4c905325d8b4e04/html5/thumbnails/41.jpg)
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
WordPress Plug-ins
Twitter - @jamilbroom
•Automatically adds alt and title attributes to all your images.•Improves traffic from search results and makes them W3C/xHTML valid as well.
SEO Friendly Imageshttp://www.prelovac.com/vladimir/wordpress-plugins/seo-friendly-images
![Page 42: Wordpress Plugins](https://reader037.vdocument.in/reader037/viewer/2022102711/55513106b4c905325d8b4e04/html5/thumbnails/42.jpg)
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
WordPress Plug-insNofollow Case by Casehttp://wordpress.org/extend/plugins/nofollow-case-by-case/
Twitter - @jamilbroom
Plugin Features:•Strip nofollow from comment links, comment author links, pingbacks and trackbacks (default).•Selectively apply nofollow to any comment link you do not like to support.•Selectively apply nofollow to any comment author link you do not like to support.•If you like to open your comment links in a new window you can.•As long as you do nothing Nofollow Case by Case automatically strips nofollow from all your comment links and comment author links.
![Page 43: Wordpress Plugins](https://reader037.vdocument.in/reader037/viewer/2022102711/55513106b4c905325d8b4e04/html5/thumbnails/43.jpg)
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
WordPress Plug-insNofollow Case by Case
Twitter - @jamilbroom
How does it work?
Simply add /dontfollow to any comment link you do not like and it will automatically become a nofollow link.
That`s it!
![Page 44: Wordpress Plugins](https://reader037.vdocument.in/reader037/viewer/2022102711/55513106b4c905325d8b4e04/html5/thumbnails/44.jpg)
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
WordPress Plug-ins
Platinum SEO Packhttp://wordpress.org/extend/plugins/platinum-seo-pack/
•Automatic 301 redirects for any permalink changes• Canonical URLs• Optimized Post and Page Titles for search engines• Generates all SEO relevant META tags automatically• Option to specify meta description and meta keywords tag for categories and tag pages. •Compatible with most other plugins, like Auto Meta, Ultimate Tag Warrior and others. However you may have to disable All in One SEO pack•Other Options
Twitter - @jamilbroom
![Page 45: Wordpress Plugins](https://reader037.vdocument.in/reader037/viewer/2022102711/55513106b4c905325d8b4e04/html5/thumbnails/45.jpg)
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
WordPress Plug-insSEO Smart Linkshttp://www.prelovac.com/vladimir/wordpress-plugins/seo-smart-links
Twitter - @jamilbroom
SEO Smart Links can automatically link keywords and phrases in your posts and comments with corresponding posts, pages, categories and tags on your blog.
Further SEO Smart links allows you to set up your own keywords and set of matching URLs.
Finally SEO Smart links allows you to set nofollow attribute and open links in new window.
Everything happens completely transparent, and you can edit the options from the administration settings panel.
![Page 46: Wordpress Plugins](https://reader037.vdocument.in/reader037/viewer/2022102711/55513106b4c905325d8b4e04/html5/thumbnails/46.jpg)
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
Resources:SEO Tutorials:
•SEO Book - www.seobook.com•SEOMoz - www.seomoz.com•Clicks Internet Marketing SEO Tutorials - www.clickstomysite.com •Pittsburgh SEO Meet-up Group – http://www.meetup.com/pittsburgh-seo-group
SEO & WordPress:
•Pumping Up Wordpress for SEO - http://outspokenmedia.com/uncategorized/pumping-up-wordpress-for-seo/•Vladimir Prelovac’s Newbie Guide to WordPress SEO - http://www.prelovac.com/vladimir/how-to-setup-an-efficient-wordpress-blog•20 of the Best SEO Plug-ins for WordPresshttp://mashable.com/2009/03/20/wordpress-seo-plugins/ •The Definitive Guide To Higher Rankings For Your Bloghttp://yoast.com/articles/wordpress-seo/ •SEO Plugins for Wordpresshttp://www.wolf-howl.com/seo-plugins-wordpress/ •Wordpress SEO: How to Choose a Permalink Structurehttp://www.wolf-howl.com/seo/url-configuration-wordpress/
Twitter - @jamilbroom
![Page 47: Wordpress Plugins](https://reader037.vdocument.in/reader037/viewer/2022102711/55513106b4c905325d8b4e04/html5/thumbnails/47.jpg)
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
Clicks Internet Marketing
The best customer is already searching for your product or
service.
Let's make sure they find you.
www.ClicksInternetMarketing.com412-250-7237
Clicks Internet Marketing
The best customer is already searching for your product or
service.
Let's make sure they find you.
www.ClicksInternetMarketing.com412-250-7237
Twitter - @jamilbroom
Twitter - @jamilbroom