words are crucial: preparing communication sciences students to compete in the digital economy
TRANSCRIPT
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P R E PA R I N G C O M M U N I C AT I O N S C I E N C E S S T U D E N T S T O C O M P E T E I N T H E D I G I TA L E C O N O M Y
B Y: S P O M E N KA B O G D A N I Ć & V E D R A N A V O J K O V I Ć E S TAT I E V
Z A G R E B , J U N E 2 0 1 4
Words are Crucial
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Who are these people?
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Who are these people?
Domagoj Morić
PR AssociateForum for
Freedom in Education
Lamija Alečković
Executive Producer News AlJazeera
Balkans
Igor Duić
Executive Editor HRT
(Croatian Radio Television)
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What?
Four semesters of undergraduate study programme in Communication Sciences:
English for Journalists
Writing in English
English Language: Journalistic Translation
Modern English and the Media
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Who, where and when?
Instructors: Spomenka Bogdanić and Vedrana Vojković Estatiev
Communication Sciences Department of the Croatian Studies Centre of the University of Zagreb
Programme was introduced in 1999 (currently includes offline and blended learning component)
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Why?
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How?
KEY – exposure to authentic materialsThe Guardian The New York TimesTED (Technology, Entertainment, Design) videos
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Which aspects?
English for Journalists• Presenting skills• Job interviews• Differences in communication styles
Writing in English• Vocabulary building• Cohesion at sentence and paragraph level• Punctuation
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Forum
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Glossary
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Writing sample
Second-year Communication Sciences student
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Thank you for your attention!