ΕΡΓΛ : Now Open on Sundays

Labour/ˈleɪbə/ noun1. work, especially physical work 2. A repetitive, satisfying series of actions and a means to an end

The embroidered heskin sweat with the word ‘ΕΡΓΛ’, Greek for ‘work’ or rather ‘labour’ is the cornerstone of our mid season lookbook.

We wanted to take the idea of repetition and run with it. All over prints, functionally cut, and work wear inspired garments are the feature.

The Laundrette comes from teenage memories of occupying a 24-hour laundrette in my hometown, a place where you are surrounded by cyclic actions of washing and drying, where senses become exaggerated and hyper-real; fake plants, the overpowering smell of detergent, yellow tungsten lights and the sound of over-strained machinery.

A place that is honest in its imperfections and effortlessly perfect because of them.