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2 Speaker presentations are available at prnewsonline.com/111815speakers

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Welcome to PR News’ PR Measurement Conference. We are excited to have such a prestigious group of attendees and appreciate your taking the time out of your schedules to be with us today. We want to share with you a few details to help make your day run more smoothly. This conference is designed to be interactive and we encourage you to introduce yourself to fellow attendees and to actively participate in the Q&A sessions. Please contact the PR News staff at the registration table if you have any questions or suggestions throughout the day.

PANELS Please review your agenda included in this guidebook for panel details. The panels will run from 8:30 a.m. to 4:30 p.m.

SPEAKER PRESENTATIONSSpeaker presentations and their contact information are available to you online at www.prnewsonline.com/111815speakers and accessible to you for the next six months.

MEALS A continental breakfast is being served beginning at 8:00 a.m. Lunch will be served at noon followed by a keynote address from Measurement Hall of Famer Allyson Hugley who will share insights into where communications measurement and analytics are going.

MISCELLANEOUS If you’d like to tweet during the conference, the hashtag is #powerofPR. There is an attendee survey in the back and we’d appreciate your giving us feedback on the content of this event. Lastly, please take time to meet with our sponsors – Business Wire, Carma and Paine Publishing, LLC

We want this day to be a success for you. Please let us know if there is anything we can do to help or if you have any questions.

WELCOME

ABOUT PR NEWS PR News is a daily intellectual hub that serves the communications and marketing community at corporations, agencies and nonprofits. The PR News Group focuses on honing and growing PR practitioners’ skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. With the launch of its weekly newsletter over 70 years ago, PR News has remained dedicated to supporting the growth of communicators all while keeping them abreast of the latest news affecting the industry. For more information, please visit www.prnewsonline.com.

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AGENDA AT-A-GLANCEMorning Sessions: 8 a.m. - 12 p.m.Register, Network, Grab a Bite to Eat!

Conference Kickoff From PR News

Fear Factor Metrics: A Look at the Metrics Communicators Fear Most

Case Study I: PR Measurement at Work in the Real World

How to Apply Social Insights to Communications Strategy

Speed Networking

Case Study II: PR Measurement at Work in the Real World

Luncheon and Keynote Presentation

Afternoon Sessions: 1 p.m. - 4:30 p.m.Networking Break

How to Create Measurement Dashboards That Communicate PR’s Business Value

Case Study III: PR Measurement at Work in the Real World

Zumba Fitness Break

Networking Break

How to Measure Media Coverage and Tie It to Organizational Goals

Case Study IV: PR Measurement at Work in the Real World

5Speaker presentations are available at prnewsonline.com/111815speakers

#powerofPR

THANKS TO OUR SPONSORSBusiness Wire distributes corporate content to news organizations, journalists, bloggers, consumers, analysts and more via enhanced multimedia integration, exclusive content marketing platforms and social media engagement tools. Visit BusinessWire.com.

TIPS TO INCREASE PRESS RELEASE ROI:• Write a clear, concise headline that is no more than 70 characters long.• Avoid unnecessary jargon.• Place descriptive information in the first paragraph.• Write a release that anticipates questions reporters, analysts and others will ask.• Include search phrases your audiences use to find your company or product online.• Insert useful hyperlinks to provide easy access to supplemental content.• Include social sharing prompts such as requests for social shares or ClickToTweet links.• Make sure your multimedia loads with minimal wait time.• Use Google Analytics URL Builder to track the traffic your release drives to your site.

Carma is a trusted, leading global media intelligence provider, delivering best-in-class traditional and social media monitoring and measurement all under one roof. We are the fastest growing media intel-ligence company in the world with over 30 years experience delivering simple and complex enterprise level award winning measurement programs to businesses across the globe. Our outstanding worldwide team instinctively knows what clients require and demand. We will listen carefully to your requests and needs, and provide honest and constructive responses so you¹re always getting the best results.

5 THINGS YOU DIDN’T KNOW ABOUT CARMA 1. Carma pioneered the media analysis industry (founded in 1984 in Washington DC)

2. We have staff on the ground in 41 countries and nearly every continent (we’re not on Antartica, but if you need coverage from there we’ll get it!)

3. Our team work 24 hours a day capturing social and traditional media from over 100 countries around the world

4. Over 80 languages are spoken by our analysis team

5. We send 26,000 analysis and monitoring reports every year to clients across the globe

Founded in 2013 by measurement pioneer Katie Delahaye Paine, Paine Publishing is the first educa-tional publishing firm entirely dedicated to making more Measurement Mavens. Its bimonthly newslet-ter, The Measurement Advisor, is the industry’s most comprehensive source of information about best practices in communications measurement. In her consulting practices, Paine designs measurement dashboards for some of today’s most admired companies. Paine Publishing is headquartered in Durham, New Hampshire.

5 THINGS YOU DIDN’T KNOW ABOUT PAINE PUBLISHING1. We’ve helped dozens of organizations bring their existing measurement programs into compliance with the Barcelona Principles

and measurement standards (for less money than most organizations spend on bad metrics during a business quarter).

2. Paine Publishing offers a complete course in measurement for just $101: http://painepublishing.com/measurement-education/

3. Paine Publishing is the only place where you can get free access to every measurement standards document as soon as they come out: http://www.painepublishing.com/standards-central-2

4. Between our newsletter The Measurement Advisor and our blog, we publish a dozen new articles each month about how to measure PR and Social Media.

5. You can receive a free copy of 50 Shades of PR ROI until 12/24/2015. Just go to: http://painepublishing.com/measurement-mall/ and use coupon code 50prnews1115 at checkout (before clicking “buy now”).


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ALL YOUR MEDIAINTELLIGENCE

NEEDS IN ANINTEGRATED

PLATFORMWe provide a turnkey media

intelligence solution from distribution to monitoring and

analysis to deliver truly actionable insight

CARMADELIVERINGWHAT MATTERS email: [email protected]


#powerofPR

8:00 a.m. - 8:25 a.m. Register, Network, Grab a Bite to Eat!

8:25 a.m. - 8:35 a.m. Conference Kickoff from PR News

8:35 a.m. - 9:15 a.m. Fear Factor Metrics: A Look at the Metrics Communicators Fear MostThere are certain metrics that most communicators freak out about. In this opening session at PR News’ Measurement Conference we’ll run down a list of the metrics that keep you up a night, and demystify them so they become foundations for your future campaign successes.SPEAKERS:

Sandra FathiFounder and President Affect @sandrafathi @TeamAffect

Chris ScullyVP of Analytics Carma@Carma

MODERATOR:Richard Brownell Group Content Manager PR News@rickbrownell

9:15 a.m. - 9:45 a.m. Case Study I: PR Measurement at Work in the Real WorldGeneral Mills’ Kirstie Foster will share details of the measurement program that was just rolled out for her company’s brands, including Cheerios, Yoplait and Pillsbury. You’ll learn how she and her team devel-oped up-front parameters for planning, key performance indicators (KPIs) for the new measurement strategy and how they got executive-level buy-in.

SPEAKER:Kirstie FosterDirector of Corporate and Brand Communications General Mills @kirstiefoster

MODERATOR:Steve GoldsteinEditorial Director PR News @SGoldsteinAI

9:45 a.m. - 10:45 a.m. How to Apply Social Insights to Your Communications StrategyCommunications professionals struggle more than ever over which social media data to pull and mea-sure. We’ll focus on how to find insights from the data you pull and how to plug those insights back into your communications strategy and into your business. This session will also feature tangible examples of how data is applied to the refinement of communications programs.

SPEAKERS:Andrew BatesAnalytics Advisor, Social Media AARP @AndrewBates @AARP

Laura P. Duda, APRVP, Corporate Communications Exelon Corp. @LauraPDuda @Exelon

Ziad StephanSocial Media Marketing Manager Pure Storage @PureStorage

MODERATOR:Serena EhrlichDirector of Social Media Business Wire @Serena @BusinessWire

AGENDA

Editable Text

ALL YOUR MEDIAINTELLIGENCE

NEEDS IN ANINTEGRATED

PLATFORMWe provide a turnkey media

intelligence solution from distribution to monitoring and

analysis to deliver truly actionable insight

CARMADELIVERINGWHAT MATTERS email: [email protected]


#powerofPR

10:45 a.m. - 11:30 a.m. Speed NetworkingExchange names, cards and information with your fellow attendees in this fast-paced round-robin session. You’ll leave with dozens of news contacts and potential business partners.

11:30 a.m. - 12:00 p.m. Case Study II: PR Measurement at Work in the Real WorldBoeing’s Brian Ames is going to discuss bringing your executives along with the imperative of measure-ment, and the implications that this approach has for professional communicators’ strategic and tactical decision-making—and will share how the communications team is achieving this at his company.SPEAKER:

Brian R. AmesVP, Employee Communications The Boeing Company @Boeing


12:00 p.m. - 1:00 p.m. Luncheon and Keynote Presentation: The Future of PR Measurement, and What It Means for Your CareerPR News Measurement Hall of Famer Allyson Hugley will share with you her insights into where com-munications measurement and analytics is going, and where she thinks it should go—and what it could mean for your PR career. Allyson is a member of the Market Research Council (MRC) and the former co-chair for the North American chapter of the International Association for the Measurement and Evaluation of Communications (AMEC), and will put the most important global trends in measure-ment in perspective for you so they can begin to shape your daily efforts.

KEYNOTER:Allyson HugleyPresident, Measurement and Analytics Weber Shandwick @HugleyA

1:00 p.m. - 1:15 p.m. Networking Break

1:15 p.m. - 2:15 p.m. How to Create Measurement Dashboards That Communicate PR’s Business ValueOur measurement experts will show you how to select KPIs for your PR programs and shape your measurement presentations to provide the information that will inform company leaders, anticipate many of their questions and guarantee your communications budget. You’re learn how to use mea-surement dashboards to:

SPEAKERS:Justin GreevesSenior Vice President, Research Porter Novelli @porternovelli

Katie PainePublisher & CEO Paine Publishing @queenofmetrics

Jana ThomasEVP, Strategic Planning, Analytics and Research, Health and Social Impact Porter Novelli @porternovelli



#powerofPR

2:15 p.m. - 2:45 p.m. Case Study III: PR Measurement at Work in the Real WorldGlobal medical technology leader Medtronic acquired Dublin-based healthcare technology and medical supplies provider Covidien for nearly $50 billion—making it the largest transaction in the history of the medical device industry. In his case study, Medtronic’s Fernando Vivanco will look at the metrics used to show PR’s role in communicating the acquisition to various stakeholders.

SPEAKER:Fernando VivancoSenior Director, Corporate CommunicationsMedtronic@Medtronic


2:45 p.m. - 3:00 p.m. Zumba Fitness Break

3:00 p.m. - 3:15 p.m. Networking Break

3:15 p.m. - 4:00 p.m. How to Measure Media Coverage and Tie It to Organizational GoalsOur PR measurement experts will show you how to make the business case for your media relations efforts—before you send your first email pitch or retweet an article by a leading journalist in your market. After this session you’ll think twice before launching a media relations campaign that does not tie into a specific organizational goal held dear by your senior leaders.

SPEAKERS:Serena EhrlichDirector of Social MediaBusiness Wire@serena @BusinessWire

Therese Van RyneHead of Global PR and Analyst RelationsZebra Technologies@ThereseVanRyne @ZebraTechnology


4:00 p.m. - 4:30 p.m. Case Study IV: PR Measurement at Work in the Real WorldBernhard Mors will share an overview of the MasterCard Conversation Suite, the company’s real-time social listening and measurement platform. You’ll learn how the MasterCard team built a custom-made command center in partnership with Prime Research to monitor and measure both social and traditional media conversations in real time.

SPEAKER:Bernhard MorsVP, Corporate & Digital CommunicationsMasterCard@bernhardmx @MasterCardNews



#powerofPR

ATTENDEESFIRST NAME LAST NAME TITLE COMPANY TWITTER

AHMAD ALAWADHI Commercial & PR Manager KGOC @kgocofficial

Juliana Allen Senior Vice President March Communications @juliana913

Brian Ames VP, Employee Communications The Boeing Company

Sarah Anderson Senior Manager, Communications Daily Bread Food Bank @SarahA_Austin

Tony Angeline Enterprise Sales Director Carma

Ibis Antongiorgi Director of Public Relations Purple Group @purplegroup

Jaclyn Atwood Director of Publicity Shaw Media @atwoodjl

Haley Austin Communications Analyst Trilix Group @hotstreakhaley

Ryan Baker Lead Moderator Social Media Communications Nutrisystem @bakersdozn19

Andrew Bates Analytics Advisor, AARP Socil AARP

Hannah Benak President Black Benak @blackbenak

Aaron Berstler VP, Director of Agency Systems Kohnstamm Communications @kohnstamm

Tammy Berwanger Director of Communications and Marketing Johns Hopkins University School of Nursing

Ken Bouton Senior Vice President, Global Sales Business Wire @BusinessWire

Jenny Braga Sr. Manager, Communications Stryker

Richard Brownell Group Content Manager PR News @RickBrownell

ERIC BRUNER Director, External Communications Michelin North America

Katie Buffone Sr Specialist, PR Alzheimer's Association @alzassociation

Daniela Chavez Strategic Marketing Coordinator Purple Group @purplegroup

Kay Cofrancesco Director of Marketing Lung Cancer Alliance @LCAorg

Amy Copeman Admin, EE Commun. & EE Events, Corporate Communications

NJM Insurance Group

Whitney Cowit Account Executive Business Wire @BusinessWire

Laurie Davis PR Coordinator Interprose @lmdavis621

LAUREN DAVIS PR MANAGER Michelin North America

Joanna Dinizio AVP Coyne PR @coynepr

Monique Duarte Digital Strategist Coyne PR @coynepr

Laura Duda VP, Corporate Communications Exelon Corp.

Sandy Dylak Director, Communications Purchase College @SandyDylak

Samantha Eastman Senior Account Executive Falls Communications @fallscomm

Serena Ehlrich Director of Social Media Business Wire

Hans Eisenbeis Communication Manager Organic Valley @HansEisenbeis

Stacy Fahey Media Relations Coordinator Organic Valley @StacyKFahey

Sandra Fathi President & Founder Affect @sandrafathi

Kirstie Foster Director of Corporate and Brand Communications

General Mills

Austin Gaule Media Analysis Director Universal Information Services @austinomaha

Mickella Geary Messaging and Media Assistant Organic Valley @kellamae06

As of: 11/10/15

The 4 Pillars of Paine Publishing

Training Whether you prefer to lead or to be led, we are here for you

in whatever capacity best works

for you and your organization.

Consulting With over 25 years of experience, Katie

Paine is a recognized

authority on communications measurement.

Publishing If you want books,

ebooks, or a subscription to our

newsletter for communications professionals, we

have options.

Education Regardless of

where you are in your measurement journey, we have

tutorials that cover an array of skill

levels and topics.

Because you need a go-to for that PR and social media measurement stuff

Paine Publishing | 51A Durham Pt. Rd. | Durham, NH 03824 | 603.682.0735 | [email protected]

Give us a call today, 603-682-0735 Or visit us online, www.PainePublishing.com


#powerofPR

FIRST NAME LAST NAME TITLE COMPANY TWITTER

Beth George Supervisor/Public Relations Bandy Carroll Hellige @bclaytongeorge

Victoria Gestner Account Manager Henson Consulting @VictoriaGestner

Paul Golden Director of Media Relations National Endowment for Financial Education @pgolden513

Steve Goldstein Editorial Director PR News @SteveGoldsteinAI

Remi Gonzalez Senior Vice President Public Communications Inc. @remiliz

Justin Greeves SVP, Research Porter Novelli

Andrea Gural Principal Eclipse Media Group @andreagural

Carmella Gutierrez Senior Director National PR and Media Relations

Kaiser Permanente @carmellag

Bridget Hall Senior Manager, Strategic Communication and Public Relations

Bell Helicopter

Raschanda Hall Director of Global Media Relations Business Wire "@RaschandaHall

Jo Hawk Sr. Communiations & Public Relations Specialist Stryker

Bailey Hewitt Public Relations Associate All Points Public Relations @baileybreezee

Brooke Higginbotham Marketing Specialist UL @ULDialogue

Elesha Hoffman Senior Specialist, Tracking & Measurement AbbVie @Elesha_07

Allyson Hugley President, Measurement, Analytics and Insights Weber Shandwick @HugleyA

Amy Jefferies Vice President of Marketing PR News @aujefferies

Meghann Johnson Regional Manager Business Wire @BussinessWire

Kahlianne Jones Database Manager The Motherhood, Inc. @themotherhood

Michelle Kempskie SVP, Measurement & Analytics Weber Shandwick

Tracy Kennedy Senior Sales Executive WebMD @webmd

Bob Knight Executive Vice President Harrison Edwards @BobKnightTweet

Bridgett Krider Manager, Marketing Communications The Brand USA @BrandUSA

Katarina Kristanic Senior Manager, PR & Communications Shred-it

Ashley Lacroix PR senior manager tyson @lacroix886

Allison Mack Corporate Communications Coordinator Hyatt @amackPR

Fred Malley Director, Corporate Communicaitons and Gov. Relations

Spirit AeroSystems

Tyler Marciniak Director of Oncology Communications and Advocacy

Astellas @tylermarciniak

Daniel Martin External Communications Specialist Terumo BCT

Brian McDermott Associate Vice President Gregory FCA @BrianMcDermott

Kelsey McElrath Marketing Associate Jewelers Mutual Insurance Company @johnkels

Mary Miller President Miller Comms @MarySMiller

Bernhard Mors VP, Corporate & Digital Communications MasterCard @bernhardmx

Pam Munoz Senior Vice President Greentarget Global Group @Greentarget

Alan Newbold VP, Director Brand & Client Services Kohnstamm Communications @asnewbold

Michael Nowak Senior Content Specialist Society of Actuaries @mjndrum

Polli Ogilvie Communications Manager Vectrus Incorporated @Vectrus

Stacey Olson Director of Sales & Marketing United Methodist Retirement Communities

You’ll get exclusive access to these features:▶ Expert Advice

▶ Silo Busters

▶ The Week in PR

▶ On Topic

▶ Image Patrol

▶ Data Dive

▶ The Checklist

▶ How I Got Here

▶ Work-Life Balance

Subscriber-Only Annual Reports:▶ Salary Survey and Compensation Report▶ Social Media Do’s and Don’ts▶ Measurement Guide to Dashboards and Essential Principles▶ Step by Step PR Guide to Handling a Crisis

▶ PR’s Guide to SEO

Questions? Contact Laura Snitkovskiy at [email protected]

Sign up here: www.prnewsonline.com/subscribe

Save $200 with code LE112015

Bonus: Subscribers receive $300 off PR News conferences and $75 off webinars.

Each week, PR News focuses on growing PR & marketing professionals’ skills in social media, internal communications, crisis management, digital PR, measurement, employee relations, media training, CSR and writing, all while keeping them up to date on the latest news affecting the industry.

"Not only do I devour the issue when it arrives, I keep copies as

reference materials. Each issue is full of great best practices ideas, innovative thinking, and valuable

lessons for the PR professional.”– Vice President, PR & Community Affairs,

Southwest Airlines

Contact Laura Snitkovskiy at [email protected]

Southwest Airlines

©2015 Access Intelligence LLC. Federal copyright law prohibits unauthorized reproduction by any means and imposes fines of up to $100,000 for violations.

October 26, 2015

Issue 41

prnewsonline.com

82 3,4

CONTENTS

Integration ...................1,5,6

Measurement ..............1,4,5

Data Dive ..........................2

Events Calendar .................2

Crisis Communication ......3,4

Branding ............................7

The Week in PR ..................8

Continued on page 4

MEASUREMENT

Continued on page 5

INTEGRATION

Self-Confidence, Sharing Resources, Acceptance

of Larger Goals are Keys to IntegrationThe question, then, is why do some brands, non-pro�t

organizations and government departments continue to

keep their PR and marketing units in silos, separated by

�gurative and sometimes literal canyons? Depending on

the company, it can be a relatively easy question to an-

swer. The reasons often have little to do with business ob-

It’s a fair assumption that integrating PR and marketing is a

good way to achieve long-term business results. “The oppor-

tunity is so great, it would be naïve of us not to recognize the

importance of integrated communications and marketing,”

says consultant Matt Gonring, a former VP, communications,

Jackson National Life, a �nancial services �rm.

I will never forget one of my �rst experiences in PR measure-

ment. I was talking to a smart young man about a calculation

I found intriguing. He interrupted and said, “I do PR. I don’t

do math.” That was the �rst time I explained that you don’t

need to excel at math to measure the success of your PR

efforts. Excel spreadsheets do the math for you. Seriously,

though, measurement is about far more than numbers.

Effective measurement looks behind the numbers to

�nd insights—ways to optimize strategy to ensure that

messages resonate with your

audiences. Numbers are re-

sults; they do not represent the

impact of your PR efforts.

As an analogy, when you take a trip, you tally the number

of miles that you drove for the day. Those miles are the re-

sults of your driving. If you use GPS, you also will be advised

if there is a better route to take to make your journey better—

perhaps there are breathtaking viewpoints to enjoy along the

10 [Math-free] Steps to Setting Up a

Successful Measurement Program

BY MARGOT SAVELL, SVP, HEAD OF GLOBAL MEASUREMENT, HILL & KNOWLTON STRATEGIES,

RESEARCH & DATA INSIGHTS; N. AMERICA CO-CHAIR, INTERNATIONAL ASSOCIATION FOR

THE MEASUREMENT AND EVALUATION OF COMMUNICATION


#powerofPR

Mark Your Calendars!

12/9 PR People, Rising Stars and Top Places to Work

Awards Luncheon in Washington, D.C.

12/10 PR News’ Boot Camp: Google for Communicators in Washington, D.C.

12/11 Media Relations Conference in Washington, D.C.

12/11 Entry Deadline: Social Media Awards

12/17 Visual Storytelling Webinar

DECEMBER2015

11/19 Periscope & Meerkat Webinar

11/20 Final Deadline: Diversity Heroes Awards

NOVEMBER2015

2/25 Visual Storytelling Workshop in Huntington Beach, CA

2/26 Social Media Summit in Huntington Beach, CA

FEBRUARY2016

JUNE2016

26730

Questions? Contact PR News’ Rachel Scharmann at [email protected] or 301-354-1713.

6/6 Social Media Awards Luncheon in Miami, FL

6/6 PR News’ Workshop: Google for Communicators in Miami, FL

6/6-8 Digital PR and Marketing Conference in Miami, FL

26730 PRN Save the Date 2015_2016_V2.indd 1 11/11/15 9:56 AM

FIRST NAME LAST NAME TITLE COMPANY TWITTER

Jessica Onick Corporate PR Program Manager Citrix @CitrixPR

Sarah O'Rourke Assistant Account Executive The Motherhood, Inc. @seeeta_18

Lisa Oster Director, Brand Hallmark Business Connections @LisaO_HBC

Katie Paine Paine Publishing @queenofmetrics

Debra Parcheta CEO Blue Marble Enterprises, Inc. @dparcheta

Jessica Placencia Marketing Assistant PR News @PRNews

Rose Reifsnyder Director, Communications and Media Relations GWG Life @RoseReifsnyder

Kathy Reincke Communications Officer W.K. Kellogg Foundation @KAR1332

Jana Rieker PR and Communications Director Trilix Group @JanaRieker

Kurt Riesselmann Deputy Head Fermilab

Lauren Riley Manager, Public and Media Relations American Academy of Orthopaedic Surgeons

@lauren_pearson

Alee Rouhani Director of Business Services Marketing RCN @asdfasdf

Jennifer Royer Communications Strategist Society of Professional Journalists @jenroyer1

Courtney Saltzman Account Executive Business Wire @BusinessWire

Rachel Scharmann Assistant Marketing Manager PR News @PRNews

Diane Schwartz SVP & Group Publisher PR News @dianeschwartz

Chris Scully VP of Analytics Carma

Shannon Semmerling Independent Practitioner Ask Shannon PR llc @SKSemmerling

Stacey Shangraw Supervisor, Strategic Communications Ameren Illinois @amerenillinois

Laura Snitkovskiy Director of Marketing PR News @LauraEBerd

Ziad Stephan Manager, Social Media Marketing One Medical Group

Jenny Stephen Public Relations Manager, Consumer Marketing Ace Hardware Corporation @JennyStephen

Ciji Tatum Public Relations, Manager Cox Communications @cijibhnee

Chris Thilk Account Manager Voce Communications, a Porter Novelli Company

Jana Thomas EVP, Strategic Planning, Analytics, and Research Group

Porter Novelli

Dave Thompson Public Affairs Manager Oregon Department of Transportation @davet51

Kari Torstenson Senior Account Executive Butin Integrated Communications @k_torstenson

Nicole Tsynman Sales Executive Talkwalker @nicoletsynman

Therese Van Ryne Head of Global PR & Analyst Relations Zebra Technologies @ThereseVanRyne

Jessica VandenHouten Consumer Brand Communications Manager Jewelers Mutual Insurance Company @Hoot26

Fernando Vivanco Senior Director Corporate Communications Medtronic

Mark Weiner Chief Executive Officer PRIME Research @USPrimeResearch

Judiaann Woo Director, Global Communications Travel Oregon @judiaann

Chelsie Woods Principal Eclipse Media Group @chelsiewoods

Andy Woodward Communications Manager Bell Helicopter @one_bell

Jennifer Zingalie Public Affairs Specialist Norfolk Naval Shipyard @jzingalie

Mark Your Calendars!

12/9 PR People, Rising Stars and Top Places to Work

Awards Luncheon in Washington, D.C.

12/10 PR News’ Boot Camp: Google for Communicators in Washington, D.C.

12/11 Media Relations Conference in Washington, D.C.

12/11 Entry Deadline: Social Media Awards

12/17 Visual Storytelling Webinar

DECEMBER2015

11/19 Periscope & Meerkat Webinar

11/20 Final Deadline: Diversity Heroes Awards

NOVEMBER2015

2/25 Visual Storytelling Workshop in Huntington Beach, CA

2/26 Social Media Summit in Huntington Beach, CA

FEBRUARY2016

JUNE2016

26730

Questions? Contact PR News’ Rachel Scharmann at [email protected] or 301-354-1713.

6/6 Social Media Awards Luncheon in Miami, FL

6/6 PR News’ Workshop: Google for Communicators in Miami, FL

6/6-8 Digital PR and Marketing Conference in Miami, FL

26730 PRN Save the Date 2015_2016_V2.indd 1 11/11/15 9:56 AM

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