workflows with the searchmetrics suite
DESCRIPTION
Matthias Bachor, Marketing Director at Searchmetrics, shows some of the workflows of the Searchmetrics Suite, how to be succesful with the software, how to define potentials and how to set up workflows that save time and money.TRANSCRIPT
® Searchmetrics GmbH 2012
Workflows with the Searchmetrics Suite 6
Matthias Bachor Director Marketing
London July 2012
About me Matthias Bachor
• Marketing Director Searchmetrics • 14 Years of online experience • Focus on performance marketing • 3 years paying customer of the Suite
with former company
Follow me • Mail: [email protected] • Twitter: twitter.com/mabadu • Facebook: http://www.facebook.com/matthias.bachor • LinkedIn: http://www.linkedin.com/in/matthiasbachor • Google+:https://plus.google.com/111526970413036813842
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About Searchmetrics Leading Search- and Social analytics Software • Experienced SEO since 2000 • Founded in 2007 by Marcus Tober and Holtzbrinck Digital • Respected SEO – Speaker in SES / SMX New York, London, San Francisco,
San Jose, München, Pubcon Las Vegas, NOAH Conference London • Searchmetrics Suite™ -> Software as a Service (SaaS) • Coverage: 70 countries and all relevant languages • More than 90 employees worldwide • Locations: Berlin, Hamburg, Munich, New York, San Francisco, London, Paris • Largest and most comprehensive SEO and Social database with
Searchmetrics owned data • no dependency on third party vendors • Unique historical data for SEO, Links and Social adhoc analysis • The SEO workbench for over 350 enterprises and online agencies worldwide
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Understanding needs • Global monitoring in 70 countries • Dashboards and individual reports • 200 different searchengine/country-combinations • Google, Yahoo, Bing, Yandex, Baidu, Seznam etc. • huge historical Data • Individual Keywords and Visibilities • Own Backlink Crawling and Database • Social Media Reporting • Competitive Analysis • Web-Traffic Integrations • Individual Project- and User-settings • Intelligent Task- and Alert-Handling
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References Searchmetrics
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Searchmetrics in the press
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• Traffic kommt über verschiedene Kanäle auf Webseiten
Direct Type-ins
SEO
SEM
Gut optimierte Seiten erhalten 70-90 % ihres Traffics über
Suchmaschinen.
Traffic from different sources
70-80% traffic is from Searchengines
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Searchmetrics Suite 6 New development from scratch Priorities for the Suite • Usability • Speed • Data quality • Flexibility • Scalability Innovations for enterprises and agencys • SEO and social are moving closer together and are getting more and
more complex • With the current software, we can react to the market way faster and
update the software on a daily base
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Flexibel reports / dashboards Nearly every KPI, Chart or table can be added to a report and
dashboard, even with active filters • Unlimited amount of combinations • Hughe timesavings • WYSIWYG dashboards / reports • Essentials and Suite data can be mixed in one report
• Every report can be send with a shedule behind
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Rankings – worldwide We more than doubled the amount of countries covered in the Suite • Nearly 200 countries/searchenginecombinations • 70 countries • All important languages
• Google • Yahoo • Bing • Yandex • Baidu • Naver
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Successful SEO projects
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To Be Or Not To Be
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To Be Or Not To Be
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To Be Or Not To Be
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Finden und gefunden werden
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Finden und gefunden werden
To Be Or Not To Be
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Success with the Suite 6
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Step 1 – create a project
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Step 2 – choose Searchengines
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Step 3 – add benchmarks
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Step 4 – measure success
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Visibilities Longtail vs Projekt SEO Visibility
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Project SEO Visibility
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Monitoring keywords
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Benchmarks
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Benchmarks
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Discover potentials
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Page optimization
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Manage different projects and big teams
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Dashboards and reporting
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Reporting
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Want to know more? Set up your own project today! 1. Get a free 14 days test account 2. Get an individual online demonstration 3. Start saving time and discovering your hidden potential!
Contact Kevin Thiele [email protected]
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