working with authors by laura adams
TRANSCRIPT
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WELCOME !!!
“An Easy Way to Get Free Content,
Expand Your Network & Boost Traffic to Your Blog!”
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Laura Adams-author
-podcaster - f ree lance wr i ter
-fi nancia l coach -speaker
-on l ine tra iner
“An Easy Way to Get Free Content,
Expand Your Network & Boost Traffic to Your Blog!”
SmartMovesToGrowRich.com
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“An Easy Way to Get Free Content,
Expand Your Network & Boost Traffic to Your Blog!”
SmartMovesToGrowRich.com
Benefits you get working with authors
Why authors need to work with bloggers
How to find authors before anyone else
The right way to contact authors & publicists
Best types of content to produce with authors
Time for Q & A
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Why Should You Work With Authors?
Producing fresh content on a consistent basis is challenging
It’s easy to leverage an author’s expertise and willingness to promote
SmartMovesToGrowRich.com
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Why Should You Work With Authors?
Introduce your blog to an author’s community
Gain exposure through their book, web site, and variousmedia promotions
Expand your connections inside & outside of the blogging community
SmartMovesToGrowRich.com
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Why Should You Work With Authors?
To gain credibility
Get up-to-date info from an industry expert
Free or low-cost resource to publish more posts and attract more traffic
Potential co-author or joint venture opportunities
SmartMovesToGrowRich.com
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Why Do Authors Need Bloggers?
Always hungry for publicity—especially during a launch
May not be web-savvy but want online exposure
In-house publicists may be clueless about online promotion
SmartMovesToGrowRich.com
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Why Do Authors Need Bloggers?
Most authors must be their own publicist or pay dearly for ongoing PR
Blogs are an easy way to cross-pollinate their audience
All the promotion possibilities an author has can be overwhelming!
SmartMovesToGrowRich.com
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How to Find Authors First
SmartMovesToGrowRich.com
Reach authors before their books go on sale
Sign up for newsletters at writing websites:
Publisherslunch.com Galleycat.com Publishersweekly.com Publishersmarketplace.com
Get the RSS feed at Amazon.com
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How to Find Authors First
SmartMovesToGrowRich.com
Click the New
Releases tab
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How to Find Authors First
Choose a book category—look beyond
finance
SmartMovesToGrowRich.com
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How to Find Authors First
Narrow down the book topic
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How to Find Authors First
Subscribe to the book
topic release RSS
feed
SmartMovesToGrowRich.com
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How to Find Authors First
Use Advanced Search to
enter format, binding or pub date
SmartMovesToGrowRich.com
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How to Find Authors First
No cover image – needs
review?
SmartMovesToGrowRich.com
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How to Contact Authors & Publicists
Link to author
page with contact info
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How to Contact Authors & Publicists
SmartMovesToGrowRich.com
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How to Contact Authors & Publicists
Ask for a review copy or 2
Offer to write a book reviewor submit online review
Ask to be a part of their virtual or blog tour
Connect with in-house publicist or PR firm reps – get on their email blasts
SmartMovesToGrowRich.com
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Types of Content to Produce
Write a book review
Do a Q&A via email or phone
Author could write a guest post—favorite material from the book?
Author could write a series of posts for free or at a low per article rate
SmartMovesToGrowRich.com
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Types of Content to Produce
Audio interview via Skype—record using Audacity
Audio interview via phone—record using freeconferencecalling.com
Have a live teleseminar on bridge line
Transcribe audio using voicebase.com
SmartMovesToGrowRich.com
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Types of Content to Produce
Video interview via Skype side-by-side Pamela.biz Vodburner.com Supertintin.com Ecamm.com (for Mac only)
Have a live webinar
Rip audio from video
SmartMovesToGrowRich.com
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Types of Content to Produce
Use content in multiple ways Blog Social media Newsletter Podcast YouTube
Always give author or publicist copy of files you create and links to content
Include an Amazon Associates affiliate link to the book
SmartMovesToGrowRich.com
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Types of Content to Produce
Using expert content from authors as text, audio, video—is a great way to connect, leverage their existing followers, and give your blog more credibility, visibility, and traffic!
SmartMovesToGrowRich.com
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THANK YOU !!!
Let’s connect here:
SmartMovesToGrowRich.comFacebook.com/MoneyGirlQDT
Twitter.com/LauraAdamsLinkedInGoogle+
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