working with top site selectors– best and next practices
DESCRIPTION
Best practices for marketing to the site selector audience from DCI's Andy Levine.TRANSCRIPT
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BEST AND NEXT PRACTICESWorking with Top Location Advisors:
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Today’s Speakers
Andy Levine • President/Chief Creative Officer
Alexa Naas• Manager, LocationAdvisors.net
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Let’s Start with a Question: WHAT PERCENTAGE OF YOUR NEW BUSINESS LEADS CURRENTLY COME FROM LOCATION ADVISORS?
A. Less than 25%B. 25-49%C. 50-74%D. More than 75%
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Working With Top Location Advisors:
Best And Next Practices1. Familiarization Tours 2. In-Market Events3. Newsletters4. Website Design5. Face-to-Face Meetings
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…and an Introduction to LocationAdvisors.net
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FAMILIARIZATION TOURS
Best Practice•Host a group of consultants for a 2-3 day tour of a region•Often built around a well-known sporting event•Mix business and fun
NEXT PRACTICE•Visiting consultants shadow a “CEO of their choice” for a day
OR •Shift gears to a webinar format
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Shadowing a Senior Executive• Visiting consultants were
provided with a list of 15 possible CEO/senior executives
• Each consultant spent a day shadowing a single executive
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What’s in Delaware’s Wallet?What’s in Delaware’s Wallet?
A Look at Capital A Look at Capital One’s Expansion One’s Expansion
DecisionDecisionWebinar for Location Advisors Webinar for Location Advisors
(December 19, 2012) (December 19, 2012)
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Our Panel Our Panel • Jim Kelly, EVP, Head
of Direct Banking, Capital One
• Alan Levin, Cabinet Secretary, Delaware Economic Development Office (DEDO)
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IN-MARKET EVENTS
Best Practice•Areas of critical mass (NYC, Chicago, Atlanta)•High-profile speaker
o Public Sector (Governor, Mayor)
o Private Sector (Top CEO)
•Use a sports or cultural event as a draw
NEXT PRACTICE•Engage a credible, third party to highlight the community’s business advantages
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An Afternoon with Forbes• Rankings Editor Kurt Badenhausen
wrote a story titled “Houston Gets Hot” for 2012 Best Places issue.
• Real Estate Writer Morgan Brennan ranked Houston “America’s Coolest City” in summer 2012.
Kurt and Morgan both spoke at a Chicago luncheon with
13 site consultants.
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NEWSLETTER
Best Practice•Regularly-scheduled, print or e-newsletter highlighting a broad range of developments•Often geared to an internal audience
NEXT PRACTICE•Share relevant news as it occurs•Succinct e-blast format
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WEBSITE DESIGN
Best Practice•Provide spreadsheets and detailed reports available for download
NEXT PRACTICE•The right infographic is worth a thousand data points•Presents information in an engaging and easy-to-digest format
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Sample Infographics
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FACE-TO-FACE MEETINGS
Best Practice•Regular program of deskside visits with consultants in their offices•“Conversation” rather than “presentation”
NEXT PRACTICE•Regular program of deskside visits with consultants in their offices•“Conversation” rather than “presentation”
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An Introduction to LocationAdvisors.net
• Searchable, exportable database of the nation’s top members of the site selection community
• Provides meaningful background on individual location advisors
• Kept up-to-date by DCI (so your staff doesn’t have to)
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So Let’s Take A Look Under the Hood…
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What Does It Cost?
Let’s Keep It Simple: •$900 for a First-Year Subscription •Log-ins for as many of your staff members as you like
And For Today’s Webinar Participants:•Complimentary, two-week trial available
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Questions…
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Don’t hesitate to call us with any questions:
Andy Levine Alexa Naas [email protected] [email protected]/725-0707 x-107 212/725-0707 x-149
www.LocationAdvisors.net
Thank You!!!