The UK’s No 1 fitness industry magazineJune 2012 No 225 £3

‘Don’t panic’,company bosstells operatorsBy Christina Eccles

CORPORATE gyms are booming asemployers look for a cost effective wayto help staff improve their wellbeing inthe workplace, according to an expert,who has urged traditional operators notto panic.

Consultancy motiv8 – and sister com-pany motiv8 North – specialise in thedesign of health and fitness facilitiesand have worked on both residentialand corporate gym projects around thecountry.

According to managing director NickSadler, the company has recently seen‘rapid growth’ in firms wanting to addgyms into their offices – both as a wayof helping staff to get fitter and providethem with an additional employee ben-efit.

One of the company’s most successfulinstallations was the addition of a gymto the offices of a Leeds based financialservices company, which included arange of equipment, a dedicated areafor stretching and space for core work-outs.

The gym also offers personal training,a weight loss programme and is lookingat utilising unused office space for fit-ness classes and setting up a lunchtime

outdoor running club.Nick believes employees at the com-

pany are really enjoying having fitnessfacilities on site, with workplace clubsin general also helping to introducepeople into a gym environment whopreviously may never have thoughtabout going.

He said: “The company wanted tolook after their employees and give anincentive to staff. It’s a good way to addvalue, which isn’t an enormous cost tothem.

“This is one of the most successfulones we have done – staff have reallyembraced it. The PT side of things hasalso taken off really well there.”

But although Nick claims workplacegyms are on the rise, he says traditionalgyms should not panic about losingmembers as there is room for bothtypes of club in the marketplace.

He added: “You don’t really see wet-side facilities in the workplace and peo-ple still like to swim. The bigger threatto the main chains is budget gyms.”� Where do you think corporate gymsfit into the market? Are they takingbusiness away from traditional clubs?Send your views toce@scriptmedia.co.uk or tweet us@WorkOutUK

CeremonyrecognisesconfidencecampaignsGYM operators Virgin Activeand Curves were among com-panies recognised at anawards ceremony, celebratingschemes which promote bodyconfidence.

The Body ConfidenceAwards looked at industriesincluding advertising andretail to find campaigns whichpromoted diversity and theacceptance of broader beautyideals.

Winners included VirginActive for its ‘oomph’ market-ing campaign, which used arange of shapes, ages and eth-nic diversity to push the bene-fits of exercise.

MP and chair of the All PartyParliamentary Group on BodyImage Jo Swinson said: “VirginActive’s “oomph” campaign isa brilliant example of how totackle this by using real peo-ple and promoting the intrin-sic benefits of exercise.”

To win the award, the opera-tor beat off competition fromshortlisted entries includingladies only gym chain Curvesand Dance UK’s HealthierDance Programme.

TV presenter Davina McCallwas named celebrity ambas-sador of the year.

Over 30,000 people have signed a petition call-ing for the government to scrap plans whichwould see VAT added on to some previouslyexempt sports nutrition drinks. Former TVGladiators and fitness professionals Jenny Paceyand Caroline Pearce (pictured) joined instructorOlly Foster to deliver the petition, organised bythe UK Specialist Sports Nutrition Alliance. Thealliance claims the proposals are a ‘health tax’which penalise consumers with an interest innutrition and healthy lifestyles.� For full story see our supplementation andnutrition section starting on page 39.

01 22/5/12 15:33 Page 1

02 Go Protein 21/5/12 14:28 Page 1

By Christina Eccles

SUCCESS in a prestigious awardsscheme has inspired an independentgym owner to push his business to thenext level.

Clwb 21 in Anglesey took home thetrophy for Midlands and Wales Gymof the Year at the National FitnessAwards last November – beating offstrong competition from five othershortlisted clubs in that area.

Since then, the club has gone fromstrength to strength, with recent suc-cesses including driving membershipfigures up by 10 per cent, extendinglinks with other local businesses andcreating a slimming club which hasbeen franchised to other gyms aroundthe country.

A new functional training studio hasalso been developed – complete withlaminated workout cards and a TVscreen showing instructional videos –and the club has employed a full timepersonal trainer to offer more options

to members who want to vary theirexercise sessions.

The club has already entered the2012 awards to hopefully emulate lastyear’s success and gym owner WilLovelock told Workout he was reallypleased with what they have achievedsince the win.

He said: “It’s been fantastic. We put ahuge banner out front when we wonand haven’t really had to do a greatdeal of advertising.

“We definitely got new members offthe back of it. Our membership is upby about 10 per cent and the awardreally has helped.

“If you have a title like that, it alsoencourages you to keep standardsreally high, so it has given us a kick totry and do even better.”

One of the gym’s biggest successes isits C-Slim programme – a weight lossclub which is included in the price ofmembership.

Following its success at Clwb 21, theprogramme has also been rolled outas a franchise, with clubs as far afieldas Scotland and Yorkshire trying it outwith their members.

Will added: “The slimming club isgoing from strength to strength. Wewere getting asked the same ques-tions about how to lose weight andwhat to eat and I needed to makethings easier for myself. We started aweekly drop in session where I couldanswer everyone’s questions andfound people were joining becausethey had heard about it – so we decid-ed to develop it. It’s been a great wayto attract members.

“Some were already paying to go toa slimming club but for the sameamount of money, here they can getfull gym membership as well.”

UK FITNESS SCENE 3

AdvertisingSales and marketingdirector:Tony BarrySales manager:Daniel LloydTel: 01226 734699dl@scriptmedia.co.ukAssistant sales manager:Danielle HornbyTel: 07860 522 230dlh@scriptmedia.co.ukField sales executive:Chris HartleyTel: 01226 734709ch@scriptmedia.co.uk

EditorialGroup Editor:Judith HalkerstonTel: 01226 734639jh@scriptmedia.co.uk

Chief reporter:Christina EcclesTel: 01226 734463ce@scriptmedia.co.uk

Reporter:Helen WilliamsTel: 01226 734694helenw@scriptmedia.co.uk

www.workout-uk.co.uk

Official media partnerof the Fitness Industry

AssociationScript Media47 Church Street, Barnsley, South Yorkshire S70 2AS

Award success convinces Wilto push business to next level

Wil and Nia Lovelock at the 2011 National Fitness Awards with host Katherine Kelly andRick Fowler from category sponsor Service Sport.

The new functional fitness studio at Clwb21.

03 22/5/12 16:24 Page 1

UK FITNESS SCENE4

By Christina Eccles

OPERATORS have been asked to putthemselves forward for a new exercisestudy, conducted by the FIA ResearchInstitute and University of Greenwich.

The 2012 UK Fitness Centre Healthand Wellbeing Investigation will beconducted in 25 clubs and leisurecentres across the UK and will com-pare the effectiveness of structuredexercise programmes against unstruc-tured exercise and physical activitycounselling amongst 3,000 partici-pants.

Participating facilities will receive anevidence based programme which iffollowed will deliver results, trainingfor staff, academic recognition, andscientific equipment.

Two staff members in every partici-pating facility will receive a trainingprogramme by the University ofGreenwich, upskilling them to deliveracademic level research.

The nationwide programme is basedupon the successful pilot study com-pleted in 2011 with Impulse Leisure,which achieved a 92 per cent reten-tion rate amongst participants,improved physiological outcomesamongst all three participating

groups, and 99 per cent of partici-pants rated the programme as a posi-tive experience.

FIA CEO David Stalker said: “Aninvestigation of this scale has neverbeen attempted before, making theoperators selected for the study lead-ers in delivery evidence based pro-grammes.

“We all know that exercise is goodfor us however that is often where ourknowledge ends. There is surprisinglylittle academic evidence for what isdelivered on the centre floor everyday because we have never taken thesteps to properly evidence our impact– this project will change that.”

The Institute’s academic lead, Prof.Alfonso Jimenez added: “The pilotstudy provides us with a fantasticplatform from which to base thisnationwide project. I am looking for-ward to reading submissions fromambitious operators who want to takethe next step and deliver evidencebased programmes.”

Operators who wish to participate inthe study must complete an applica-tion form before June 6 – both theapplication form and guidance notesare available on the FIA website.

Operators invitedto take part inexercise study

SkillsActive has appointed Olympic gold medallist Ian Taylor as its new CEO. Ian, who waspart of Great Britain’s gold medal-winning hockey team at the 1988 Seoul Olympics, has 25years’ of commercial experience, as well as his 12 year career as an elite athlete. He takesover from interim CEO Suki Kalirai, who has been holding the position for the past sixmonths. Chair Elaine Clowes said: “In this Olympic year, Ian’s sporting credentials andentrepreneurial expertise will make an invaluable contribution to the organisation. Underhis leadership, SkillsActive will further enhance its reputation as one of the most innova-tive, focused and respected sector skills councils in the UK.”

04 & 05 24/5/12 16:10 Page 1

UK FITNESS SCENE 5

Owner hopes new areas willhelp to shrug off old imageBy Christina Eccles

A LADIES’ only area and new func-tional fitness studio are helping aDorset gym shake off its ‘spit andsawdust’ reputation and attract awider cross section of peoplethrough the doors.

Physiques and Shapes inDorchester has been in business forabout 15 years and is owned bybodybuilding champion SeanFerguson. In the past, it has beenseen by some as a place geared moretowards bodybuilders, but introduc-ing a separate area for female mem-bers to work out – and more recentlyinvesting in new kit to revamp itsstudio space – has made the gymmore accessible to other parts of thecommunity.

The new functional fitness studioincludes some of the latest kit on themarket – such as kettlebells, VIPRsand TRX – and according to generalmanager Chris Weeks it has made ahuge difference to the club.

He said: “The club has a bit of astigma as being a bodybuilding gymbut now with the ladies’ only gym

upstairs and the functional trainingarea, we are moving away from that.The studio is another step towardsbroadening our horizons and get-ting more people in.”

The club spent about £7000 onrevamping the room and is alreadyreaping the rewards – with a fulldiary of clients wanting to use it andgreat feedback from members andtrainers.

To introduce more people into PT,the gym is also offering small, group,high intensity training sessions sopeople can give it a try. A referralsystem where members get a ses-sion for half price if they bring oneperson and for free if they bring two,is also encouraging people whoenjoy the classes to tell their friends.

Chris added: “There is a councilgym about half a mile up the roadand they announced they’re havinga massive amount of funding for anew building, so we realised we hadto do something.

“We wanted to use the room tooffer a service and encourage morepersonal training sessions and moremembers seeing results.”

Other improvements at the clubinclude extending the car park areato more than double its original sizeand creating a turning area so mem-bers who park there won’t have toreverse out on to a busy main road.

The gym is also looking at orderingsome new equipment and re-uphol-stering its existing kit to give it a

fresh look.“I’m aware that when the council

gym opens up, we will probably losea bit of membership. But for me, Iwould rather keep our prices as theyare and have 500 members, thanhave 1000 people paying half theprice and getting a lower qualityservice.”

The new functional area at Physiques and Shapes.

04 & 05 24/5/12 16:10 Page 2

UK FITNESS SCENE6

By Christina Eccles

FEMALE instructors looking for anew, financially rewarding challengecould benefit from the Middle East’sincreased interest in fitness, accord-ing to an expert.

International recruitment specialistLeisureforce has been in the industryfor 26 years and says Arabic womenhave become much more fitness ori-entated, with many now looking towork out in a gym or employ a per-sonal trainer.

But due to cultural differences incountries such as Saudi Arabia, ladies’fitness clubs must be staffed bywomen only – creating a great oppor-tunity for female instructors from theUK to work abroad.

Leisureforce’s Simon Windsor said:“Due to long term strong trading linkswith the UK, Saudi Arabia respects theeducational system here in our coun-try so they often look to the UK forwell trained and experienced fitnessand sports staff to run these clubs forthem.

“The big benefits and attractions ofworking in Arabia are that salaries aretax free and accommodation, annualreturn flights, medical care and visasare all paid.

“Arabia is now seen by thousands ofBritish trained professionals as thebest place to relocate and hide awayfor a few years, earning tax freemoney and live for free with nomoney worries, while letting the UKrecession pass.”

To advise women who are thinkingof making the move abroad, the com-pany has organised a series of freeseminars to answer queries and allowdelegates to hear from instructorswho have experienced working in theMiddle East for themselves.

Simon added: “Leisureforce recog-nises that British ladies who havenever worked in Arabia before havesome reservations about working andliving there.

“The seminars will have lady guestspeakers coming in to talk about theirexperiences working in Arabiathrough Leisureforce.

“They will also be available for ques-tion and answer sessions with all del-egates so this will be a great opportu-nity to find out what working inArabia as an expatriate in health andfitness is really like.”

The seminars take place on June 7 inSouthampton and June 11 in Bristol,with a third in Manchester in July.

Look East for anew challenge,report suggests

David Lloyd Leisure has signed a contract with Keiser UK, which will see 1,200 new KeiserM3 Bikes installed in over 40 of its clubs. The installations began earlier this year and willcontinue throughout 2013 and 2014. Head of sports health and fitness Rob Beale said: "Wehave worked with Keiser UK for over a decade and have always been impressed by the M3Bike because of its quality engineering and excellent performance. Indoor cycling is one ofour most popular classes so it is vital that we can offer our members and instructors a welldesigned and quality bike.”

OLDHAM Community Leisure isencouraging children to get moreactive by inviting them to join theirparents in a range of fitness classes.

The classes, including Zumba, TaiChi, aerobics and Pilates, will be opento children from age 11, attendingwith an adult who is participating inthe class.

Classes will be free for children whoare junior members and available topay as you go for non-members.

Fitness manager Alex Knibbs said:“We believe that giving families theopportunity to exercise togethermakes it easier to adopt a healthierlifestyle.

“Unlike many family outings, thisone is healthy, low cost and fun. On aserious note, with the escalating obe-sity problems in this country, therehas never been a better time toencourage young people to get moreactive, more often.”

Kids encouraged to join classes

06 23/5/12 16:39 Page 1

07 Muscle Finesse 24/5/12 17:06 Page 1

UK FITNESS SCENE8

By Christina Eccles

THE owner of an Edinburgh PowerPlate studio has revealed why com-bining her two clubs into one hasstrengthened the business.

Studio EH1 is owned by HelenMaclennan and partner Ian Gray, whoopened their first site in the city fiveyears ago, followed by a second one18 months later.

But last year, the pair decided toclose both smaller studios, combiningthem into new, bigger premises.Andsince making the move, they havenever looked back.

Helen said: “It’s been great havingtwo sets of clients and trainerstogether – and we’ve saved on over-heads. There’s a really good buzzaround the place.”

The decision to specialise in PowerPlate classes is ensuring the studiostands out from the crowd and bykeeping membership numbers fairlysmall, trainers can concentrate ondelivering top quality service toeveryone who comes to a class.

Helen added: “We have no competi-tion with regard to actual Power Platestudios. Competition comes fromother places such as Pilates classes,gyms and any other forms of exercise.

“We are priced a level higher than

going to a class or gym membership.But when talking about personaltraining, our price of £295 per monthfor unlimited PT, is very good value.”

Despite a difficult economic cli-mate, the studio is doing well, andHelen hopes to continue this successover the coming months.

“We have still got a lot of capacityhere and are still building inEdinburgh. For now, we are focusingon this studio and not looking to

expand into other cities.“We left London to get away from

the rat race and love what we aredoing here. We work far harder thanwe have ever done but it’s differentwhen it’s your own business. We havesuch a lovely club and it’s a real pleas-ure to work here.

“Hopefully, we seem to be doing OKin the recession. People are still com-ing and our figures are going in theright direction.”

Owners create a buzz bycombining their two gyms

The studio at EH1.

Spa addsfeaturesahead ofre-launch THE Bannatyne Group has re-launched the spa at its health clubin Chepstow Street, Manchester –with new features including a dualtreatment room to allow couplesand friends to share their spaexperiences.

There is also a new receptionarea, specialist nail station andrange of skincare products.

Managing director of TheBannatyne Group NigelArmstrong said: “We are in a verycompetitive market so it’s impor-tant to deliver a strong and com-prehensive offering to help pro-tect our position in the market-place. The re-introduction of thespa at Chepstow Street is part ofour belief that, especially in thecurrent climate, members needan all-round wellbeing experiencefrom Bannatyne’s.

“In line with all our health clubsand spas, the Bannatyne Spa inChepstow Street will provide ahigh quality service and experi-ence for every visitor offering thelatest treatments and using lead-ing luxury product ranges.”

08 22/5/12 12:17 Page 1

09 Vydex 22/5/12 16:41 Page 1

UK FITNESS SCENE10

By Lorraine Howard

A PIONEERING Scottish fitnessinstructor has created a new, inten-sive workout, which he describes as‘real fitness for real people.’

Cardio40 is the brainchild ofinstructor Louie Fecou who hasalmost 30 years’ experience in the fit-ness industry.

He explained: “In all the years I havebeen teaching this is by far the mostexciting class I have taught.

“It’s a 40 minute cardio workouttaught in 32 count phrasing, to uptempo music with steps you can fol-low. It’s not the same old workout –it’s real fitness for real people.

“Some clients have said it’s the hard-est workout of their lives and theymean both mentally and physically –they not only have to follow the stepsbut their brains are working overtimeas they remember what movementcoincides with the number I amshouting.

“But they all leave with a smile ontheir face knowing they have workedhard. You can see the concentrationon their faces as they wait for the nextnumber, take a breath and get readyto go for it.”

Louie, who is known in Ayrshire as apioneering teacher, was the first maleZumba instructor in his area.

His Zumba classes are still goingstrong and last year he broughtBokwa to the area too, becoming oneof only five Scottish instructors of thatexercise.

He added: “I have been teachingaerobics for almost 30 years andbelieve me I have tried lots of newworkouts and classes.

“But I realised clients were cravingintense workouts that incorporatedsimple routines and Cardio40 came tome.

“My hope is to roll it out with otherinstructors and hopefully develop a

national and international network ofC40 classes.”

A typical Cardio40 class involves awarm up and stretching before 40minutes of aerobic moves.

After the 40 minutes, clients take tothe floor for abs work and stretching.

Louie added: “It offers a completeworkout and taking time to do floorwork is all part of the Cardio40 expe-rience.

“It’s exciting and I’m loving everyminute of it, it certainly is raisingpulses in Scotland.”

Instructor creates newworkout for ‘real people’

A Cardio40 class in action.

City schemenumbers hitrecord levelA RECORD number of people aretaking part in physical activity inSheffield, according to figuresfrom Sheffield InternationalVenues.

More than 17,000 people havenow signed up to SIV’s popularFitness Unlimited scheme – thehighest total since launching 12years ago. The figure marks a 26per cent increase in membershipover the last two years, showing areturn on major investment pro-grammes, where in excess of £1mwas spent on new equipment andfacilities.

Chief executive Steve Braileysaid: “The figures demonstratehow the value-for-money andrange of activities offered byFitness Unlimited is playing a keyrole in increasing participationacross the city. Despite the chal-lenging economic climate, wehave continued to invest in newequipment and facilities, themost recent being a major expan-sion of our gym at EIS Sheffield,and this is clearly encouragingmore people than ever to investin their health with SIV.”

Fitness Unlimited venuesinclude Ponds Forge, Don ValleyStadium and EIS Sheffield.

10 23/5/12 10:28 Page 1

11 Rev products 23/5/12 09:34 Page 1

By Christina Eccles

FORMER Coronation Street star andsuccessful personal trainer ScottWright has launched his own boot-camp business, designed to give peo-ple results – without the hefty pricetag.

Scott has chosen two locations inthe North West – Crowden andCastleshaw – for the camps, with par-ticipants able to choose from threeday kick start or seven day camps,plus residential or non residentialoptions.

The camps cost £199 for three daysand £499 for seven days residential,which according to Scott make themsome of the most affordable on themarket.

And he told Workout, this was one ofthe key points he considered whenplanning the venture.

He explained: “I wanted to set some-thing up but there are lots of boot-camps out there. I wanted them to bedifferent so thought of making themless expensive.

“I want it to be as inexpensive aspossible. I’ve been pitching it by say-ing if you are at the camp and notspending money on petrol, junk foodand alcohol, you may even save

money.”The ‘no frills’ approach to boot-

camps will include a mixture of train-ing techniques – such as circuit styleexercises, yoga and long walks – withall levels of fitness catered for.

Healthy eating will also play a bigpart, with participants given nutri-tious meals and snacks throughouttheir stay.

Scott added: “The camps are aimedat absolutely everyone. I have experi-ence of training people up to the ageof 80, so can cater for anyone.”

Joining Scott to deliver training ses-sions will be another actor turnedpersonal trainer Danny Tennant –who has previously appeared inHollyoaks and Emmerdale – andbookings have already started comingin for bootcamp dates in June andJuly. Scott added he is waiting to seehow things go but if the project takesoff well, he would like to add moredates, building up to running a campper month.

UK FITNESS SCENE12

Former CoronationStreet star launchesbootcamp business

Scott Wright

Scott training celebrity client Kerry Katona

LEISURE facilities in Roehampton arecelebrating their links with the men’sOlympic cycle race by organising afamily fun day.

Roehampton Club and Rosslyn ParkRugby Club are staging the event onJuly 28 to coincide with the Olympicevent passing through their local area.

The rugby club – which looks downon the cyclists' outward and returnroute along Upper Richmond Road –is opening its gates to the public allday, and along with the neighbouringRoehampton Club will be providingattractions and activities for all ages.

As well as being able to watch the

race from a safe vantage point, visi-tors will be able to join in with minifootball, fitness and cycling demos, aswell as being able to enjoy a beer andPimms tent, BBQ and hog roast,music and live DJ.

Nearby Putney Leisure Centre willalso be supporting the event and willbe there on the day to offer taster ses-sions in different activities.

General manager Tracy McNeelasaid: "This is such a great opportunityfor families to experience the realOlympic excitement live, somethingthe children will remember all theirlives.”

Fun day to marklink with Olympics

Successful Londonclub appeals to all

The gym at Aquilla Health and Fitness in Knightsbridge.

A LONDON health club has revealedhow it has kept its luxury loving mem-bers happy for the last 30 years.

With Harrods and Harvey Nicholsjust 10 minutes away, Aquilla Healthand Fitness in Knightsbridge servesthe adjacent four-star, 193-bedroomRembrandt Hotel and is opposite theVictoria and Albert Museum.

With 300 members, it appeals to awide cross-section of people andoffers family and corporate packages.

The gym is separated into two areasand has equipment from treadmills,cross-trainers and free weights tostretch mats.

Equipment brands include Conceptand Cybex and all cardio machineshave a 15-inch screen to entertainmembers while they work out. Eachchanging area has an individualsteam room and sauna. A 15-metrepool accommodates aquacise classes

and swimming lessons and the studiohas weekly classes with ballet,Pilaerobics and ‘Pole People’ amongthe most recent.

Operations manager LayaanAlmenoar said: “Our personal trainersoffer services from dietetic consulta-tions to osteopathic physiology andanatomy assessments, as well as gain-ing confidence in the gym, weight lossprogrammes and sports specific train-ing. We even have a clinic with treat-ments such as reflexology andacupuncture.”

Therapy rooms offer services fromfacials to specialised therapeutic mas-sages, and a brand new JessicaGELeration Nail Bar.

Members and hotel guests receive a10 per cent discount on treatmentsand members can make a singleannual payment and get one monthfree.

DAVID Lloyd Leisure has unveiledplans for a new £8m club inWorcester, due to open inDecember.

The club will be located next toSixways Stadium – home toWorcester Warriors rugby team –and will include extensive indoorand outdoor tennis facilities, indoorand outdoor heated swimmingpools, a state-of-the-art fitness areaand a dedicated zone for children’sactivities.

Regional director Jason Andrewssaid: “We are very excited about

coming to Worcester and providingthe community with what will be afantastic club offering excellentfacilities, classes, programmes andexpertise.

“The Sixways Stadium site is a fab-ulous location for our racquets,health and fitness facilities and weare very much looking forward toworking in partnership with theWorcester Warriors, a first-classrugby team.”

The new site is expected to createapproximately 70 new jobs.

£8m site to create 70 jobs

12 22/5/12 13:11 Page 1

13 new leaf 21/5/12 13:58 Page 1

UK FITNESS SCENE14With research showing school PE puts many girls off exercise and as the UK continues to wage the war on obesity,it’s more important than ever for the fitness industry to engage with young people. In a special feature, Workouttakes a look at how your club can help to develop the fitness fans of the future.

What can gyms do to getyoung people active?ACCORDING to a new report by theWomen’s Sport and FitnessFoundation and the Institute of Sportat Loughborough University, girls inthe UK are not getting enough exer-cise.

The research found there are severalreasons for their lack of enthusiasmwhen it comes to PE – with those sur-veyed citing issues including a lack ofchoice of activities on offer, a feelingthat sport is too competitive andmore suited to boys, and that gettingsweaty during PE lessons is not seenas feminine.

And experts have claimed that withyoung people’s engagement in physi-cal activity worryingly low, schools –and gyms – should be taking chargeto reverse this trend.

WSFF chief executive Sue Tibballssaid: “It is well-known that schoolchildren are less active than theyshould be. This problem is particular-ly severe for girls. Our research shows

that PE and school sport is actuallyputting the majority of girls off beingactive, even though three quarters ofgirls are keen to do more exercise.

“We need schools and theGovernment to urgently address thisissue, and create policies that willkeep our children fit and healthy. Thepriority needs to be getting all chil-dren active not just focusing on thesporty ones.”

The FIA claims the fitness industrycan play an important role in gettingyoung people active – and keepingthem engaged in physical activity asadults – with the organisation launch-ing a number of initiatives to helpoperators who want to work with chil-dren and teenagers.

CEO David Stalker added: “Althoughconcerning, these statistics are notbreaking news, we have known forsome time that a person’s perceptionof sport and activity (particularlywomen) is shaped by their early expe-

riences, and being turned off byschool PE often leads to a lifetime ofinactivity.

“That is why the FIA launched Go in2004, linking schools with FIA mem-bers to help 15/16 year old teenagegirls to develop a positive attitudetowards physical activity, as well as alifelong appreciation for being active.

“The programme continues to besuccessfully delivered, giving girlsaccess to exciting activities beyondthe school gates.”

The organisation has also urged itsmembers to get involved and wel-come young people into their gyms.

David added: “Earlier this year welaunched a new set of guidelines forchildren taking part in gym-basedactivity, and we would encourage ourmembers to open their doors to thisage group to offer them a chance tore-engage with physical activity out-side of the educational environment.

“We also work closely with FIA

members who provide the facilities atuniversities and schools/colleges andcontinue to seek further partnershipswith local authorities and educationproviders through which we can workto ensure that every young person hasthe opportunity to enjoy sport andphysical activity.”

The use of technology and socialmedia could also be key to reversingthis trend – as well as offering a widerrange of activities from the traditionalgirls’ options of hockey and netball.

Leisure consultant James Foleyjoined the debate on Twitter, adding:“I don't think we listen enough... we'dsay Zumba, Bokwa and everything inbetween but we need to understandwhy they don't?!”

And personal trainer Rob Lunn saidthe industry should show young peo-ple fitness is fun and ‘not all netball,hockey and bibs.’

Alternative activities such as dance and martial arts could encourage more girls to enjoy exercise.

14 22/5/12 12:25 Page 1

15 Blue tanning 18/5/12 14:05 Page 1

UK FITNESS SCENE16

GYM owners up and down the coun-try have been encouraged to shoutabout their achievements by takingpart in the industry’s biggest free toenter awards scheme.

The National Fitness Awards recog-nise excellence throughout the healthand fitness sector, with categoriescatering for all sizes and types of gym.

The awards – now in their third suc-cessful year – are organised by ScriptEvents, in association with Workoutand nominations have already beenflooding in from gyms looking to cele-brate the achievements of their staffand members and generate priceless,positive publicity for their clubs.

A range of categories are up forgrabs including best regional gym,member achievement, gym basedpersonal trainer of the year and besthotel facility – a new award for 2012.

And some of the industry’s biggestnames have already signed up to sup-port the awards – with category spon-sors including Service Sport, JordanFitness, Harlands group and SportsArtFitness.

Once nominations have closed laterin the year, entries will be narroweddown to a shortlist of six in each cate-gory with the eventual winners cho-sen by a panel of industry expertsincluding leading fitness model CarlyThornton, nutritionist and formerGladiator Caroline Pearce and

Olympic sprinter Joice Maduaka. Then in November, a glittering

awards evening will take place wheretrophies will be handed out to thelucky recipients and the whole of thefitness industry will come together fora spectacular end of year party.

The 2012 National Fitness Awardsare on Friday November 30 at theAthena in Leicester, hosted by toppersonal trainer and television per-sonality Charlotte Ord, who has mostrecently been seen whipping contest-ants into shape on hit ITV programmeThe Biggest Loser.

Clubs can enter the awards and findout more information by visiting thededicated website www.nationalfit-nessawards.co.uk or keep up to datewith the latest NFA news by following@FitnessAwards on Twitter.

Enter your gym forbiggest free awards

Judge Carly Thornton.

A SUCCESSFUL marketing campaignhas helped a Hampshire gym gener-ate over 225 new members in just sixweeks.

The Woodlands Gym at the HurstCommunity College, part ofHampshire County Council, complet-ed a new member drive with CFM.

As national partners of theDepartment of Health’s Change4Life,the company was able to help nonactive populations in the market getstarted on an exercise programmewith the club by promoting the bene-fits of exercise to the wider communi-ty.

Community manager Bob Hornesaid: “Even though we are a not forprofit organisation we still need to becommercially minded and provide afacility that helps the local communi-ty get involved with exercise.

“CFM had the manpower and theresources to run a huge multipleexposure campaign that we neverwould have been able to afford our-selves.”

The college now plans to capitaliseon this success by generating bothreferrals from the new members andutilising community relationshipsbuilt by CFM staff.

Drive attracts membersBob Horne with CFM marketing supervisor James Campbell.

16 22/5/12 13:11 Page 1

17 CFM 21/5/12 16:54 Page 1

Jackie Balboni, Life Gym,Swansea

FURTHER to the article in the May2012 issue of WorkOut – Gym sec-tor gets thumbs down for customerservice – we wanted to write in todemonstrate how customer serviceis core to our membership attrac-tion and retention rates.

Life is an independent gymbased in Swansea in SouthWales. Since we opened ourdoors in January 2006 we canreport the following numbersfor sources of members:

� Word of mouth: 903.� Refer a Friend: 628.� Friend/Family

Member: 382.That’s nearly 2,000

members who havejoined our facility throughdirect referrals. The feedback weget continuously is that our cus-tomer service levels are second tonone. For example:� Our members are treated asindividuals and not numbers byfront of house staff as well as ourdedicated gym instructors.� Personal training sessions andtraining reviews are an integralpart of our membership packageand our instructors activelyapproach members with recom-mendations to help them get themost out of their sessions at noextra charge together with nutri-tional advice and diet sheets ifrequired.� We regularly run rewards andincentives for existing members(such as free water or fruit) as asmall way of saying thank you.� We have a large noticeboardbefore the entrance to the gymwhere we regularly post informa-tion about our members’ successsuch as weight loss achievementsas well as other achievements out-side of the gym such as fundraisingor sporting success. We also pro-duce posters of members’ achieve-ments including before and afterphotos and details of how theytrained, their diet etc... � We actively promote our mem-bers’ achievements outside of thegym to the local media.� We run a Refer a Friend

scheme whereby a member whorefers a friend and the referral eachget a reward.� We continuously ask for feed-back to improve our facilities andwe also run an annual members’survey and act on as many of therecommendations as possible.

A low cost gym opened aroundthe corner from us just over a yearago. This naturally had a hugeimpact on our membership aspeople couldn’t resist the £9.99 amonth offer, particularly in thecurrent economic climate.

More than 50 per cent of thosemembers who left us last year havenow signed up to return once their12 month contract at the low costvenue is over.

The main reason: customer serv-ice and recognition of the individ-ual and their requirements.

Sadly, as highlighted in your arti-cle, a drop in recommendationsdue to poor customer service is onthe increase.

Our own case study shows thatthe growth in low cost gyms whichis all about numbers and not indi-viduals is a contributing factortowards this trend.

UK FITNESS SCENE18

Studios’ Olympicchallenges raisemoney for charityBy Helen Williams

BAWTRY Health and Fitness Studiosin South Yorkshire is warming up forthe Olympics with its own set of chal-lenges.

The ‘Bawtry Olympic Challenge2012’ aims to get as many residents aspossible involved in physical activitywhile raising money for charity.

People have already taken part inthe Rossington Gallop, a 10km off-road trail run with Grand Nationalstyle obstacles like Beeches Brook.

Swimmers have also dived into aSwimathon/Big Splash at MaltbyLeisure Centre, and a Doncaster 10kmrun is imminent, where runners willtackle a flat and fast route past thefamous race course.

Upcoming events also include aYorkshire Spartan Race (5km) onAugust 12 and a five mile BawtryForest Walk on September 16. Lastyear, a muddy Spartan race alone

raised over £2,000.Director Luke Walker, who is also

lead exercise therapist at RotherhamInstitute for Obesity, said the chal-lenge was great fun but also areminder of the nation’s ‘obesity epi-demic.’

Luke presented at the AssociatedStudies for Obesity national confer-ence in March in London, and in Mayat the European Congress for Obesity.He has also discussed obesity issueswith the Fitness Industry Association.

He said: “There is a massive crater-sized gap between the NHS and thechallenge of trying to deal with theobesity epidemic. Everything on the‘medical’ side is about reducing calo-ries or talking therapies, why are weonly dealing with this aspect and notthe exercise side?”

Luke ultimately wants to launchEurope’s first gym especially forweight issues. People would have tohave a BMI of 30 and above to join.

Last year’s Spartan Race.

Torch honour for SimonULTRA fitness fan Simon Boguszewskiwill carry the Olympic torch throughArmthorpe near Doncaster on June26.

A member of Bawtry Health andFitness Studios, Simon has beenfundraising for Yorkshire KidneyResearch Fund after his young daugh-ter Jasmine suffered acute kidney fail-ure.

Although her prognosis was notgood, she has made a full recovery.

Simon has now raised over £22,800.In April 2011, he completed the VirginLondon Marathon while carrying a40lb rucksack and has also set recordsfor navigating the Great North Runcarrying 80lb and 100lb rucksacks.

In 2009 Simon set a new ultra fitnessendurance world record by running ahalf marathon with a 50lb rucksack,cross training a full marathon, rowinga half marathon, and cycling 200km.

He also lifted over 130 tonnes using

six recognised weightlifting tech-niques, did 1,200 weighted step ups,speed walked 10km and completed1,000 press-ups - all in 23 hours, 5minutes.

Simon Boguszewski

Customer servicekey to attractingmembers andretention rates

If you would like to comment on a story you haveread in Workout or a wider fitness industry issue, wewould love to hear from you. Send your views toce@scriptmedia.co.uk and we will print the best inour next issue.

Last month’spage 3 article.

By Christina EcclesTHE industry’s biggest customer serv-

ice survey has revealed more than

half of people questioned wouldn’t

recommend their leisure centre or

health club to a friend.

The survey, carried out by Leisure-

net Solutions and The Retention

People using the Net Promoter Score,

generated more than 32,000 respons-

es – also revealing more than a fifth of

those asked would actively discourage

others from joining their club.

A Net Promoter Score is obtained by

asking customers a single question on

a zero to 10 rating scale: "How likely is

it you would recommend our compa-

ny to a friend or colleague?"

Based on their responses, customers

are put into one of three groups: pro-

moters (nine-10 rating), passives

(seven-eight rating), and detractors

(zero-six rating). The percentage of

detractors is subtracted from the per-

centage of promoters to obtain a Net

Promoter Score – 75 per cent or above

is considered quite high.

The overall industry NPS was

worked out to be 21 per cent, almost

the same score as in 2011 – the figure

being made up of 21 per cent detrac-

tors and 42 per cent promoters.

Founder of The Retention People

Alister Rollins said: “In many ways it

is not surprising that the scores from

this year’s survey haven’t changed.

“In fact, it shows that the methodol-

ogy that we are using is consistent

and robust. Scores will only move if

the operators within the sector

change the way they do things,

whether this be cultural changes or

operational improvements to service

delivery.”One club which has bucked the

trend with an NPS of 70 per cent is

Crown Spa Health Club in

Scarborough. Manager Stuart Russell added: “We

pride ourselves in excellent customer

service, so scoring well in such a well

known and respected customer loyal-

ty metric, and in comparison to the

rest of the industry, is a real boost for

everyone at the club.”

� What can the industry do to

improve its NPS figures? Send your

comments to ce@scriptmedia.co.uk

or tweet us @WorkOutUK

UK FITNESS SCE

AdvertisingSales and marketing

director:Tony BarrySales manager:

Daniel Lloyd

Tel: 01226 734699

dl@scriptmedia

AssistaD

www.workout-uk.co.uk

Offici

Gym sector getsthumbs down for

customer service

Nominations are flooding in for this year’s National Fit

the UK’s best gyms at a glittering ceremony. Clubs can

www.nationalfitnessawards.co.uk – with categories repr

of the fitness industry. Trophies will be handed out at an

Athena in Leicester, hosted by top personal trainer and TV

tured above).

A DEDICATED seminar is being

held in London later this month,

advising gym owners on how they

can deal with the growing budget

club market. The seminar, organised by Oxygen

Consulting’s Ray Algar, takes place

at the Brunei Gallery at the School

of Oriental and African Studies in

Russell Square on Tuesday May 22

from 10am-4pm.

More details and how to book can

be found at http://budgetgymsemi-

nar.eventbrite.co.uk

Budget club seminar date

18 22/5/12 13:12 Page 1

19 Kettlercise 22/5/12 09:38 Page 1

UK FITNESS SCENE20Knowing your local area and forging strong partnerships are among the keys to running a successful GP referralscheme, according to a Sheffield based instructor. Workout found out more.

Jo helps to strengthenreferral offer furtherJO Strong works as an exercise referralofficer at Graves Tennis and LeisureCentre in the south of the city.

She currently runs eight classes aweek focusing on cardiac and pul-monary rehabilitation and mainte-nance sessions for those who havesuccessfully completed the rehabschemes.

The centre, which comes under theSheffield International Venues’ port-folio, has been recognised for its suc-cess in this field, with accoladesincluding making the final shortlist inthe rehabilitation category at the 2011National Fitness Awards.

And with the scheme going fromstrength to strength Jo offered tips forother operators thinking about set-ting up something similar.

Her top tips include: � Know your local area and researchwhat conditions are prevalent there.� Communicate closely with GPs,particularly practice managers. Makesure you explain to them what youhave to offer and what patients aregoing to get out of taking part.� Think about how accessible yourlocation is to people. If you targetareas with poor transport links, it’sgoing to be hard for people to get toyou.� Don’t try and start off too big. Beginwith a couple of classes and increasewith demand.� Utilise space in the best way you

can – Jo uses half of the club’s tenniscourt for some of her sessions as wellas using studio and gym space wherepossible.� Think about your timetables – don’tput classes on during your busiestgym times. Use traditionally quietertimes and make the best of the spaceyou have available.� If you find a class is getting big,consider running two back to backsessions. This enables you to keepyour classes to a manageable size –running them straight after eachother also means you don’t have topack equipment away and set it outagain at a later date.� Reassure patients on their first visit,who might feel intimidated, that theywill be working with people in a simi-lar position to themselves.� Take the time to talk to patients anddiscover what activities they like orare familiar with – some will preferthe support of a class environmentrather than exercising in the gym.� Give patients a pathway – mostpeople who have taken part in thecentre’s pulmonary or cardiac rehabclasses will continue exercising byattending one of its maintenanceclasses, known as ‘silver circuits.’

Last year, Graves Tennis and Leisurecentre was taken over by SheffieldInternational Venues, which Jo saidhas allowed it to strengthen its offer-ing even further.

Being part of the SIV brand hashelped the club to forge partnershipswith local and regional organisations,as well as assisting the centre to pro-mote its own scheme and share ideaswith instructors running programmesat other SIV centres around the city.

She added: “Coming on board withSIV has been very good for us. Wehave five schemes now over the whole

company so are able to trade goodpractice and get a lot more support.

“There is also now a lot more aware-ness of the scheme. And it’s goodfrom a patient’s point of view as theycan transfer across to other centres.”

Future plans for the scheme includeworking on a respiratory disease proj-ect with the Sheffield and RotherhamAsbestos Group.

Jo with two of the ladies she has helped on the scheme, Sadie Shaw and MargaretBrammer.

The énergie Group is on target to operate 27 Fit4less gyms by the end of 2012, followingthe opening of its newest club in Bromley. The club opening marks the 17th Fit4less in theénergie estate and had secured over 1000 pre-sales before the doors had even opened – arecord number within the group. This is the second franchise for owner Tom Burke whowas first introduced to Fit4less in 2010. He said: “I opened Fit4less, Milton Keynes in 2011and after the untold success of the club, Bromley was an obvious choice for me. The num-ber of pre-sales has been overwhelming.”

Facilities to get upgradeST Peter’s Leisure Centre in Burnleyis to benefit from a £275,000 invest-ment to upgrade its gym facilities.

The work, due to be completed bySeptember, will include replacingover 75 fitness stations.

Burnley Council’s leisure facilitiesmanager Neil Hutchinson said: “Lastyear we were finalists in the LocalAuthority Gym of The Year awardsand to ensure we continue to pro-

vide a top quality service for ourexisting members, whilst continuingto grow our membership, we areinvesting a significant amountmoney upgrading our current fit-ness equipment. The council iskeen to ensure that the new equip-ment will be innovative, easy to useand a high quality offering that willprovide high quality fitness facilitiesin the area at an affordable price.”

A FORMER gym owner has thankedWorkout for helping her sell her club.

Rela Charlton managed Revelationin Telford, Shropshire, a women’s onlyclub which was established in 2006and aimed to help local women getthe most out of a half hour workout.

The gym, which had a growingmembership and particularly attract-ed employees from local businessparks before and after they startedwork, had a 20-station hydraulic fit-ness studio, personal trainers and anon-site beautician. It also offered‘weekend warrior’ and Zumba-in-the-circuit classes.

In November 2010 Rela wasapproaching retirement and wishedto sell the club.

She said: “Naturally I wanted to getthe best price and I put it into thehands of a business sales company.Unfortunately that was a mistake – itcost a fortune and didn’t achieve athing. I didn’t have a single expressionof interest for a year, so I decided totry and sell it myself.”

Rela advertised in Workout, aimingto coincide with LIW, and titled her

advert “Live the dream, own your owngym.” She invited an “enthusiastic,highly motivated person to pick upthe baton and grow the business.” Shequickly got two interested parties, oneof whom bought the gym.

She added: “Without the profession-alism, help and pleasantly affordableadvertising cost from Workout I justwould not have made the sale.Instead of enjoying retirement Iwould still have been doing a fullweek at the gym. Mind you, I wouldbe 6lbs lighter – the price you pay fornot working out so regularly.”

Rela thanks Workout forhelping to sell her club

Former gym owner Rela Charlton (centre).

20 22/5/12 15:34 Page 1

21 BBW 22/5/12 14:16 Page 1

22 scitec ownlogo 22/5/12 16:34 Page 1

UK FITNESS SCENE 23

By Helen Williams

A BODYBUILDER who was born with-out a right leg because of spina bifidahas taken over the running of his localgym in Cumbria.

Jonti Wilson, of Aspatria, hasrenamed the former Presice FitnessJonti’s Gym. He has become well-known within the bodybuilding fra-ternity and now wants to help othersachieve their fitness goals.

He said: “The hardest muscle totrain is the mind. If you can do thatthen you are halfway there. We have amotto here: ‘Never say never; there isalways a way’. No excuses. If I can doit with one leg, then you can certainlydo it with two.”

His plans include redecorating thegym, moving the reception area andopening an in-house supplementsand clothing store. Brands supportinghim include Dinosaur Nutrition, Pro-Supplements and Beyond Failuregymwear.

Jonti also wants to transformunused space into a women onlyweights area and to support variouscharity events including Sport Relief.Exercise classes including kettlercise,tone and sculpt and circuits will be

run from the gym.When Jonti started training three

years ago, he had a beer belly, lowself-esteem and got out of breath eas-ily.

Now in the best shape of his life, heis competing and making guestappearances at various bodybuildingshows including the two-day HerculesOlympia in Essex, a major event inthe bodybuilding calendar.

Jonti won the UKBBF Championshipin 2010 in the wheelchair section andhas not ruled out competing in futureevents if they introduce more suitablecategories.

When he made his debut at theSouth Lakes Classic in Ulverston twoyears ago, cheers and applause brokeout from the crowd as soon as hethrew down his crutches. Some havecalled him ‘inspirational’ but Jontirejects the term. “People do see melike that but I’m just doing my thing”,he added.

He previously worked as a duty con-trol manager for the ambulance serv-ice and more recently has been work-ing for the company Trauma FX whichsimulates emergencies to help trainarmy and medical personnel.

‘Inspirational’Jonti takes overrunning of gym

A TEAM of five from a Birminghamgym are preparing for a gruelling 40hour high speed march in aid of Helpfor Heroes.

The team from Club and Spa – ledby head personal trainer at the-clubandspa Jay Wheeler – will begin a145 mile trek in London onSeptember 13 and end in Birminghamtwo days later, with each man wearinga 45lb backpack.

Jay is a former section leader whoserved with the Irish Guards for fiveyears, including a spell in Iraq, duringwhich he lost several comrades andfriends. Joining him on the run will beMatt James, Tom O’Loughlin and twoof his colleagues from theclubandspa,

fitness coaches Richard Broomhalland Luke Lincoln.

He said: “It’s very arduous on yourbody, a big ask. The problem is youcan’t really train for something likethis, other than just be as fit as youpossibly can. To put it into perspec-tive, I’ve done one marathon and twohalf marathons in the last week.

“The distance is a reference to howfar the Parachute Regiment marchedin the Falklands War, which is 30 yearsold this year; it’s a fast walk and thenyou run when you can.”

The challenge will end atBirmingham’s War Memorial, whereJay will lay a wreath in memory of hisfallen comrades.

The Club and Spa team taking part in the gruelling challenge.

Team preparing for march

23 22/5/12 13:12 Page 1

24 fitkit 24/5/12 13:42 Page 1

UK FITNESS SCENE 25

By Christina Eccles

A PROGRAMME which includes exer-cise, nutritional advice and ultrasonicliposuction treatments is proving awinning combination for a successfulindependent gym owner.

Andy Peacock first set up the LipoLounge in his club – Warehouse Gymnear Huddersfield – trialling it with apackage of six sessions, six week gymmembership and weekly nutritionaladvice for £350 per person.

The package made him £10,000 ofadditional revenue in just six hoursand took off so well that he and part-ner Martine Harney decided toexpand the idea into a franchise busi-ness model, which is being rolled outacross the country.

Sound Physique is available as threeoptions – a mobile franchise, a con-cession franchise within a gym or astand alone high street retail clinic –with everyone who decides to open asite also benefiting from a detailedpackage of services and advice to helpthem get the business off the ground.

Benefits to gyms which include aclinic in their clubs include increasedsecondary spend opportunities and atWarehouse Gym, about 10 per cent ofpeople who have bought a packagealso converted to gym membership –

allowing the club to tap into an audi-ence who may have never previouslyconsidered going into the club.

For anyone who takes on the optionof a retail clinic, Andy and Martinealso work closely with them, offeringexpertise in areas such as marketingand how to throw a successful launchparty.

The service also includes helpingfranchisees to find local gyms to part-ner with, enabling them to offer a fullpackage of ultrasonic liposuction ses-sions, plus gym passes to help partici-

pants kickstart an exercise andhealthy eating regime.

Martine said: “This gets people intothe mindset of changing to a healthierlifestyle and helps them to see thatthe gym isn’t as daunting as theythink.

“It’s an amazing way to get peopleinto the gym and helps clubs to getpeople outside of their normal catch-ment area joining.”

Andy and Martine have also justopened their first stand alone clinic inBeverley, where they are partneringwith gyms under the umbrella of theEast Riding Council, as well as nearbygolf and country club, Cave Castle.

The Beverley launch event helpedthem secure £10,000 worth of busi-ness in four hours, while also helpingthem to introduce the clinic to localpeople.

Andy added: “It’s been very positive.At the gym we took £10,000 in sixhours at the launch event but thistime we took £10,000 in four. Thisshows we can repeat the same suc-cess again.”

So far, there are six Sound Physiquefranchises around the country – threemobile, two retail units and the one atthe gym – with the next franchise setto launch in Horsforth later thismonth.

Programme provessuccessful for Andy

Martine Harney

The Chartered Institute for theManagement of Sport and PhysicalActivity has appointed Sean Holt aschief executive officer. Sean (picturedabove) has been acting as interim CEOsince the launch of the new institute inApril 2011, during which time he hasguided CIMSPA through a merger,secured Royal Privy Council approvalfor chartership, leveraged the backingof leading sector figureheads such asLord Sebastian Coe, overseen theappointment of 12 new regional andnational management boards and theappointment of Miles Templeman aschairman. He will be taking up his postwith immediate effect, heading up thecentral CIMSPA team, which is based atSport Park in Loughborough.

Refuel and refreshwith new shakeDAIONIC Pro Nutrition Shake is anew post-exercise body booster thatcan be enjoyed anytime, anywhere.

High in protein – 36g per 330ml bot-tle – to support lean muscle growth,Daionic is made with organic milkwith added whey protein, and is theonly sports nutrition product of itskind.

Already an essential part of trainingfor sporting stars such as Wales inter-national rugby players SamWarburton and Jamie Roberts andWBO World Light-HeavyweightChampion Nathan Cleverly; Daionicwas launched at BodyPower byOlympic medal winning sprinterDarren Campbell.

Low in glycaemic carbs it containsonly 15g of carbohydrate per bottle.

There is no added sugar or aspar-tame, and each bottle of Daionic con-tains 3.7g of Leucine for muscle pro-tein synthesis.

The protein and carbohydrate ratioalso makes Daionic a perfect – andtasty – meal replacement shake too.

Ready to drink, Daionic comes intwo fabulous flavours – Strawberryand Chocolate. It is wonderfullyrefreshing when chilled, but it doesn’trequired refrigeration and has a longshelf life.

Daionic is the result of an excitingpartnership between pioneeringWelsh dairy company, Trioni Ltd, andsports nutrition experts Pro AthleteSupplementation (PAS).

“We are delighted to be launchingDaionic,” said dairy farmer, LaurenceHarris, founder and managing direc-tor of Trioni.

“A number of studies have shownmilk to be the most effective rehydra-tion drink, and coupled with extranutrients we believe we have createda refreshing and replenishing product,which is ideal for those who enjoy awide range of sporting activity.”

PAS’ Jon Williams added: “Daionichas been formulated to meet theneeds of today’s athletes in terms ofproviding the appropriate intake ofprotein (36g) and carbohydrates.

“It is this ratio which makes Daionicperfect to use any time of day to meetprotein requirements for hard train-ing athletes.”

For more information and sales enquiriescontact Laurence Harris on 01239 682572 or0781 6607597 or email laurence@trioni.com

25 22/5/12 15:35 Page 1

OLYMPICS26

Leisure centre staff at a Best Western hotel have been helping the company’s deputy chair-man get in shape for a once in a lifetime honour. Angela Burns has been working out withfitness instructors at Best Western Premier Moor Hall Hotel after she was chosen as anofficial torchbearer for the Olympic torch relay. Angela, who has been honoured in recog-nition of her dedication to the scouts, has been put on a programme of training includingrunning at the right speed, lifting weights and a special diet to ensure she is ready for herrun on June 30.Angela is pictured with fitness instructors Ashley Day and Victoria Crandon.

LIFE Fitness and the University ofBath have collaborated in a quest tocreate one of the very best sport envi-ronments in the world for student,elite and recreation-level sport.

In an aim to produce medal winningathletes of the future, they teamed upto complete a full refurbishment ofthe fitness suite at the university’sspecialist Sports Training Village.

The fitness suite boasts a broadoffering of the very latest, innovativeLife Fitness gym equipment to helpathletes train and compete at the veryhighest level.

Home to ‘Team Bath’, the university’ssports brand, the fitness facility isdesigned to provide an array of servic-es including general fitness, coaching,training and studying.

Some of the country’s top athletestrain in the gym, which is also open tomembers of the public as well asUniversity of Bath staff and students.

University of Bath sales and market-ing manager Miles Peyton said: “LifeFitness were instrumental in thedesign and layout of the refurbish-ment programme in 2011 of the gymat the Sports Training Village.

“Some of the country’s top athletestrain at our facilities and we’re alsofully open to the public, so it wasimportant that we created the verybest training environment with thevery best equipment available forthem in the best environment.

“Life Fitness was able to provide uswith a large choice of solutions andequipment and I feel that throughtheir expertise in strategic productselection and positioning, the mostproductive environment has beenachieved.”

Provider kits outrefurbished suite

Some of the country’s top athletes train atBath University’s Sports Training Village.

26 24/5/12 16:57 Page 1

27 ownlogo 22/5/12 16:33 Page 1

28 Kinetica 21/5/12 16:05 Page 1

UK FITNESS SCENE 29

Over 40 women took to the stage for the first Miss Galaxy Universe competition, which took place at Birmingham’s NEC.The competition included fitness tests and a stage show, with competitors judged by an expert panel including Steps star and personaltrainer Lee Latchford Evans and TV Gladiators Saracen and Destroyer. Emma Burrows was crowned Miss Galaxy Universe supreme champi-on and Julia Hubbard came second – also winning the fitness champion title. Organiser Sarah Donohue said: “For a first show, it wasremarkable. All the girls were really supportive of each other and we had some inspirational women taking part.”Sarah is now gearing up to stage her next competition in October, where she hopes up to 80 women will take part.

Finalists revealed forannual Flame awardsBy Christina Eccles

THE finalists have been announcedfor this year’s FIA and Matrix Flameawards, which take place later thismonth.

The award recognise excellence andbest practice across the sector, withthe winners announced at the Ball ofFire at Ponds Forge in Sheffield onJune 27.

The shortlisted clubs are:Club of the year (under 1,000 mem-

bers):� LivingWell Health Club, Maidstone.� Rockliffe Hall.� Spirit Health Club, Oxford.� The Valley Health and Fitness.

Club of the year (1,000-3,000 mem-bers):� Castle Royle Golf and Country Club.� Chartham Park Golf and CountryClub.� LA fitness, Oxford.� Worsley Park, a Marriott hotel andcountry club.

Club of the year (over 3,000 mem-

bers):� Benton Hall Golf and Country Club.� Central YMCA Club.� LA fitness, Marylebone.� Lichfield Golf and Country Club.� Nizels Golf and Country Club.� The Warwickshire Golf and CountryClub.

Centre of the year:� Downham Leisure Centre.� Eltham Leisure Centre.� Fareham Leisure Centre.� Hartham Leisure Centre.� Mid Suffolk Leisure Centre.� Ponds Forge International SportsCentre.� Rainbow Leisure Centre.

Educational club of the year – uni-versities:� Ethos Sports Centre.� Hertfordshire Sports Village.� The Edge.

Educational club of the year –schools and colleges:� Abbs Cross Health and Fitness.� Featherstone Sports Centre.

Corporate club of the year:� 3d leisure Tesco Healthy LivingZone.� HSBC Fitness and WellbeingCentre.� RBS Fitness and Wellbeing Centre.

FIA CEO David Stalker said: “I wouldlike to offer my personal congratula-tions to all of this year’s Flame final-ists; the Flame process is tough-goingand they have all done extremely wellto get to this stage.

“These award categories recognisethe health and leisure facilities whichare operating to the highest industrystandards, and once again the stan-dard of entrants was very high.

“The finalists encapsulate the themeof this year’s FIA Flame Conference:‘In Search of Excellence’, and shouldbe applauded for leading the way incontinually improving the quality andreputation of service delivery in oursector.

“I look forward to presenting thewinners with their award at the Ball ofFire and I hope you will join us to cel-ebrate their achievements.”

GYM challenges based on attendancerather than just ability have beenworking well at an independent clubin Northumberland

Changes Health and Fitness Club inCramlington has organised two chal-lenges so far, designed to engageevery member – not just elite athletes.

One of the most popular was a‘sweetheart challenge’, which pairedmembers drawn out of a hat and theircombined attendance was logged onhearts around the gym.

Over 240 members took part, withthe challenge narrowly won by twomembers that missed only one daybetween them.

Another 21 couples also completedthe 30 visits between them in order tofinish the challenge.

Owner Rob Gow said: “The veryvisual display created the competitionamongst the members and created areal talking point. Members startedtalking to people they had never metbefore and there is now a real buzzaround the club for the next chal-lenge.”

According to the club’s instructors,running fitness challenges such asthis are also helping to aid retentionand give members new fitness goals,as well as encouraging them to inter-act with each other.

Senior fitness instructor AlexHanvey added: “By increasing a mem-ber’s number of visits over a sustainedperiod we believe that we will retainmembers when their contract renewalis due. The gym challenges are simplyone of a number of initiatives that wehave implemented to achieve ouraim. This is now echoed by the factthat current membership levels arenow higher than they have been forthe last four years.”

� Have you run any successful fit-ness challenges in your gym? Tell usmore by contacting Workout on 01226734463 or emailce@scriptmedia.co.uk

Attendance challenges proving successful

29 22/5/12 12:26 Page 1

UK FITNESS SCENE30A Kent independent gym is looking to reap the rewards of a recent investment by attracting more female membersthrough its doors. Christina Eccles visited the club to find out how.

Famous faces lend theirsupport at open eventIN less than two years, CrayfordWeights and Fitness Centre has builtup a reputation as one of the area’sbest gyms.

The brainchild of three directorswith a background in the construc-tion industry, the club can be foundon the site of a busy retail park whereit benefits from a large footfall, as wellas extensive parking facilities – some-thing which other town centre gyms

can struggle with.During its first year in business, the

gym gained an impressive 1000 mem-bers and counts professional body-builders such as Kimberley-AnneJones and fitness model and healthyeating ambassador Carly Thornton assome of its biggest fans

Following its initial success, expan-sion was the natural next step and theambitious project was thought about

largely with a female clientele inmind. New features include anupstairs exercise studio, indoorcycling studio, refurbished changingrooms and showers – all with a highquality finish designed to attractmore women to the club.

The gym has also created a newclass timetable and hopes sessionsincluding aerobics, Zumba, yoga, polefitness and a Saturday bootcamp, willalso prove popular with new andexisting members.

To showcase the new facilities, thegym recently held a successful openday, with famous faces includingCarly popping by to show their sup-port.

And gym manager Sarah Howardtold Workout, it was a great way tointroduce the improved offering tolocal people.

She added: “We got 1,000 membersin the first year and have been slowlybuilding. We have about 250 to 300female members, but now with theexpansion we are hoping to get morewomen in.

“At the open day, we had taster ses-sions, which went really well. As wellas new people, we had existing mem-bers bringing friends and tryingsomething else, such as a new class.

“Things are going really well. There’ssuch a good atmosphere and every-one here is so friendly and helps eachother out.”

Since opening, the gym has had astrong relationship with Life Fitness,choosing equipment from its IntegrityCV, Signature strength and HammerStrength lines to kit out the newextension, alongside products fromother suppliers including JordanFitness, Keiser and Concept II.

According to Life Fitness’ territorymanager Marcus Pestell, the equip-ment and layout was chosen to createa ‘softer feel’, which would help mem-bers, particularly women, to feel com-fortable working out there and helpthe gym to attract a more even split ofmale to female members – while alsoimproving the offering for existingmembers.

Even though business is alreadybooming, the club is still hoping topush things further by introducingmore new concepts.

It already successfully delivers fit-ness instructor training courses andfuture plans include opening a newprotein bar area – selling a range ofsupplements and nutritional prod-ucts – as well as looking into eventu-ally opening a second site.

The cardio equipment and weights areas at Crayford Weights and Fitness Centre in Kent.

The new exercise studio where most of the classes will be held.

NOT for profit trust Freedom Leisureis aiming to get kids healthy this sum-mer by encouraging them to take partin a programme running across its 34sites.

The Freedom Junior Summer FitnessChallenge encourages children toincrease their levels of physical activi-ty during the summer school holidaysand runs from July 20 to September 2.

Each child participating in the freechallenge receives a fitness diary inwhich they record all their activitiesand, for every 10 they complete, their

local Freedom Leisure centre will givethem a reward.

The aim is to complete 30 physicalactivities over the summer, collectingrewards as they go and being present-ed with a certificate at the end.Children are encouraged to try a vari-ety of activities – anything fromcycling, walking the dog, swimmingor tennis. The scheme has alreadybeen successfully running for sevenyears at Guildford Spectrum, whichFreedom manages on behalf of thelocal council.

Trust backs summer campaignJAMES Mair has joined DynamicActivity to handle the company’sinternational distribution for thebodycore functional training plat-form and the Mixed Martial ArtsNexersys iPower Trainer.

James, who has worked in thehealth and fitness industry for 23years, has joined the company fromMatrix, where he was responsible forlaunching a new company divisioncalled Inner Balance, which sup-plied wellness and relaxation furni-ture to consumers.

As business development interna-tional director for Dynamic Activity,James’ role will include appointingnew distributors across Europe, theMiddle East and Africa.

He said: “I was drawn to DynamicActivity because of the specialistproducts it supplies, that all havegenuine USPs.

Take Nexersys and bodycore forexample. Bodycore has alreadymade great progress in the UK, andwe have a great story to tell to theinternational markets.”

Dynamic appoint James

30 22/5/12 13:13 Page 1

INTERACTIVE MEMBERSHIP SOLUTIONS 31

GLADSTONE Health and Leisure haslaunched an innovative schemewhich allows people to sign up forgym membership online without hav-ing to go into the facility.

Join@Home is the first addition toGladstone’s @Home series of prod-ucts, which will represent the compa-ny’s self-service offering in the future.

The software offers operators aquick and easy to manage process fortheir customers to purchase member-ships paid for up front or sign up to adirect debit.

Customers can also register theirdetails for pay as you go so they canbenefit from online bookings.

Head of sales and business develop-ment Tom Withers said: “Join@Home

is designed to allow customers to signup to memberships outside of thehealth club or leisure centre.

“It revolutionises the member jour-ney and, like many of our other soft-ware products, is designed to takepressure away from reception.”

The product was designed followingconsultation with Gladstone cus-tomers.

Tom added: “The internet is now soprevalent in our everyday lives andmany people expect to be able to runtheir lives online, 24/7.

“With this in mind it’s imperativethat we offer our clients technologi-cally advanced products and services,like Join@Home, that allow theirclients to do just this.”

Online scheme launchedPeople can now sign up without having to go into the gym.

OVER 18,000 business owners trustour software, worldwide.

You trusted your intuition, followedyour heart, and realised your businessdream.

Our web-based software strengthensthat dream and boosts your revenuesby integrating all your business needsin one place.

Our renowned customer service willdelight you. Our transformativeMINDBODY University will help youenjoy the journey.

Our business management softwareis designed to tackle all of your busi-ness needs, all online.

With appointment scheduling, staffand customer management, market-ing tools and eCommerce solutions,our products help you cut administra-tive overheads and turn your website

into a profit centre. All training andsupport is included.

With online booking for classes andappointments, membership manage-ment, marketing tools and AutoPayservices, MINDBODY software is aroutine that gets results—even fromyour iPhone.

All for about the price of a trainingappointment.

The software is designed to manageyour appointments, your group andfitness classes and your member-ships, all online.

We make it easy to generate payroll,track trainers’ schedules, track inven-tory, attract new members, retainexisting ones, and sell products andservices online.

For more information visit www.mindbodyonline.com

Software trusted worldwide

31 24/5/12 16:58 Page 1

INTERACTIVE MEMBERSHIP SOLUTIONS32

MOST readers of this article willalready have a website which is hope-fully doing a good job of showing offyour company’s services to the worldat large.

However, would it not be a markedimprovement if it could also takemembership renewals and even joinnew members? This would not onlygive you a 24/7 revenue stream butalso free up your staff time at recep-tion.

Add to that the capability to bookclasses and activities and you have aneven larger revenue stream, which isalso fully integrated with your in-house point of sale and access controlsystems.

SportSoft has developed such asophisticated web portal to provideleisure clubs with a simple, cost-effec-tive means to advertise and sell theirservices. It can easily be integratedinto an existing website and for pay-ments online, the system integrateswith PayPal, Card Payments,WorldPay, WPM or the customer'saccount, which can be topped uponline or at a till in the centre.

For more information call 01423 873873 or visit

http://eleisure.sportsoft.co.uk

Portal helpssell services

A NORTH Yorkshire gym has beenusing new management software toimprove interaction with its membersand help users record their workoutresults more easily.

Craven Swimming Pool and FitnessCentre installed Pulse SmartCentre inSeptember last year to allow membersto easily give their feedback and to aidretention. The technology has beenhelping members at the local authori-ty leisure facility to maximise their

exercise performance and get instantfeedback and results.

The centre has also said it’s helpedto break down barriers to equipmentsome users have previously felt intim-idated by.

Following the success of the firstSmartCentre, the council installed asecondary kiosk in the main receptionhub, enabling swimmers and fitnessclass participators to record, trackand monitor their results.

Software improvesmember interaction

Pulse SmartCentre has been installed at Craven Swimming Pool and Fitness Centre.

A NEW service has been created tohelp fitness businesses marketthemselves more effectivelyonline.

Manchester based online tech-nology specialist The Startup Guyshas designed the offering to pro-vide fledgling businesses with low-cost, fully-branded websites, with-out the hassle of site build andmanagement.

The team has already developedwebsites for a number of small,independent businesses, includ-ing Infiniti Fitness 121 – aCheshire-based personal trainingcompany established by ScottHarrison at the start of the year.

Scott said: “Having decided tobecome self-employed, I knew itwas important to increase brandawareness of my new business inorder to build a solid client base.

“As a personal trainer, my time isvaluable and I needed a fully func-tioning website turning around ina short space of time.

“The Startups Guys was able totake my brief and turn it into afantastic website very quickly.

“I’ve gone from a standing startto over 1,500 clients since the sitewent live – an absolutely astound-ing result.”

Taking thehassle outof websites

32 22/5/12 15:38 Page 1

INTERACTIVE MEMBERSHIP SOLUTIONS 33

Go outdoors withClubManagerTHE outdoors has really captured theimagination of so many fitness pro-fessionals today, with the growingmarket of exercise classes being takenoutside.

With the rising costs of starting anew business, a growing number ofpersonal trainers are taking theirproduct outdoors to members keen tojoin in.

For a large number of outdoor exer-cise businesses, it is getting so popu-lar they need access to ways to man-age their members.

The ClubManager team met withmanaging director of Brownes BootCamps Angus Browne many months

ago when he was about to open up anew gym in Essex using ClubManagerto manage his members.

Unfortunately the local planningdepartment thought otherwise andafter many months of planningappeals, Angus decided to take thebusiness walls down and go outdoors.

He said: “I was not going to beatenby the planners so took my businessoutdoors.

“ Using ClubManager meant that Icould run the business and grow it allat the same time. Who needs premis-es?”

To find out more contact 01245 352 000 or visit www.clubmanagercentral.com

33 24/5/12 16:59 Page 1

UK FITNESS SCENE34

‘Destroyer’ presents award atLondon gym’s barbecue party By Helen Williams

MEMBERS at a south London gymgot to meet a special celebrity guestwhen TV Gladiator Damar Martinvisited the club.

Damar – otherwise known asDestroyer – turned out to a barbe-cue party to congratulate the win-ner of Steel Gym’s body transforma-tion challenge, Timothy Bartlett.

Along with 24 other members,Timothy had signed up for thegym’s three-month toning up chal-lenge, which involved before andafter photos of their physiques andwas judged by a panel includingbodybuilder and university lecturerDr David Parry.

Timothy’s prize was £100 cash and£100 worth of sports supplements.

Steel Gym was established lastyear by John Steel, who knewDamar from when they used to dobodybuilding training together.

Since then, John has competedand excelled in kickboxing, boxingand bodybuilding, and has gained adiploma in advanced gym instruc-tion and personal training.

Ever since walking into theSitnarong Thai boxing camp inBolton, aged 14, John has beeninvolved in health and fitness.

He has trained alongside body-builder Doug Kelly and mixed mar-tial artist Tom ‘Kong’ Watson, whowent on to become a BritishAssociation of Mixed Martial Artsworld cagefighting champion – anddefeated Alex Reid.

John has also racked up EuropeanBoxing Federation South Londonand England titles but is oftenremembered as the fighter that gaveaway all his fight purses to GreatOrmond Street Hospital.

He still has a strong social con-science.

He said: “We work closely with thelocal council and run projects thatencourage and educate teenagersabout the benefits of regular train-ing. Not only can it give positivegoals and focus, but it can instillincreased self awareness and selfrespect. We hope, through this, thatwe can in some way combat andoppress anti-social behaviour in thearea.” Damar Martin presents Timothy Bartlett with his prize.

MARTIAL arts expert Kwoklyn Wan ispromoting a new drive to get morewomen participating in the sport.

Kwoklyn – brother of TV style guruGok – is a renowned martial arts guru,having started training at the age offour.

Now he is campaigning for morewomen to get into martial arts by pro-moting both the fitness and self confi-dence benefits of taking part.

He said: “Martial Arts, particularly

for women, is all about being empow-ered with self confidence and builds astrong self worth as well as the addedbonus of fitness and self defence.

“I often see a wonderful self confi-dence appear in the women I teach,and this is far more effective as amethod of protection than any selfdefence move. Walking down thestreet with your head held high is apowerful deterrent to negative atten-tion.”Martial arts expert Kwoklyn Wan.

Expert Kwoklynpromotes drive

34 22/5/12 13:14 Page 1

35 Muscle Fury 22/5/12 13:05 Page 1

UK FITNESS SCENE36

The trends of the fitnessindustry – part oneBy Dave Wright

FOR the past six years, the AmericanCollege of Sports Medicine has con-ducted an annual international sur-vey to determine industry trends.

As club owners, this gives us a greatopportunity to capitalise on thosetrends to better serve our existingmembers and potentially attract newones. To first define the subject, atrend is a form of behaviour adoptedby a large part of the population forsome period of time. A fad, however,is a fashion that is taken up with greatenthusiasm for just a brief period oftime. Here are numbers 20 – 11...20. Physician referralsThis trend is geared towards anemphasis on connecting your facilitywith local doctors’ surgeries so thatthere is an effortless referral systemfrom doctors into the health clubs.

Action: Connecting with your localsurgeries by knowing the doctors oroffering free memberships to physi-cians is an easy way to open the doorand create a relationship with themedical profession in your area.

19. Wellness coachingVery similar to ‘life coaching’, wellnesscoaching ties in the personal trainerbeyond just health and fitness butalso with stress management, diseaseprevention and encouraging support.

Action: Offering a ‘wellness’ coachas a speciality to a particular personaltrainer could open up a segment ofthe market with little cost.

18. Worker incentive programmesThis is a trend toward creating incen-

tive programmes to stimulate positivehealthy behaviour change as part ofemployer-based health promotionsprogramming and health care bene-fits.

Action: Connecting your health clubwith the businesses in the market andproviding that accurate data and out-comes for the corporate is obviously away forward.

17. Sport-specific trainingThis style of training for young ath-letes has been in the top 20 trends forthe past six years but seems to havefallen out of favour of late. However itwill be interesting whether theOlympic games has any impact to thistrend for our clubs and for our futureathletes.

Action: In the year of the OlympicGames, there could be a great focuson offering sport specific trainingthrough specialists in your facility.

16. Spinning/indoor cyclingThe ability to cycle irrespective of theweather, combining motivating musicand engaging telemetry displays con-tinues to enhance customer engage-ment.

Action: It appears that a stronginstructor lead cycling class will con-tinue to pay dividends to the healthand fitness club operator.

15. Reaching new marketsThis is a trend that identifies newmarkets – considering we only pene-trate 10-15 per cent of the population,the search for ‘new markets’ is still outthere.

Action: Brain storm with staff as to

why their friends and family do/don’tgo to your club and then come upwith creative ideas to engage withthem.

14. Outdoor activitiesThe trend for health and fitness pro-fessionals to offer more outdooractivities to their clients.

Action: Creating running groups orwalking groups that meet at the frontof the facility can certainly open upyour doors to potential new clientele.

13. Boot campThis high-intensity structured activitygearing towards military style trainingand dictatorial style management is apopular avenue for people desperateto get results in a short period of time.

Action: Weather permitting, runningclasses in the park or car park is agreat way to differentiate your clubfrom typical indoor ‘machine’ train-ing.

12. Comprehensive health promo-tions programming at the worksite.As studies continue to be publishedon the workplace productivity andthe need to ‘take fitness to the work-place’ this trend is still very popular.

Action: Rather than big corporatememberships, take your expertise tothe work place and offer healthassessments and programme activi-ties/ tasks for the workforce.

11. YogaWith various types such as Bikram,Power and Sivananda on the marketand all the educational coursesaround the topic, it has certainly keptyoga high on the agenda. Whetherthis ties in with whole ‘mental health’or not is yet to be proven but a highlylikely result.

Action: The reason clubs can chargeextra for yoga is because people arewilling to pay for it. So the numbersspeak for themselves. � Dave Wright is the CEO ofCFM/MYZONE, a company with over300 staff that have served the interna-tional fitness industry for over 21years in 10 different countries;focussing on either getting new mem-bers and/or keeping existing ones.

Dave is also the owner of 11 healthclubs across two continents, a boarddirector of the UK’s Fitness Industry,an IHRSA presenter and the creatorand global distributor of a new moni-toring device used by clubs aroundthe world called MYZONE.

He may be contacted onDave.Wright@cfm.net

� Watch out for the top 10 trends innext month’s Workout.

Dave Wright

A SCHOOL in West Bromwich hasopened a new £2m gym for use by its1,200 students and 100 teachers.

The facilities at Sandwell Academyinclude four changing rooms, a fit-ness centre that can cater for up to 70students and a full range of spe-cialised equipment from Technogym.

IT director at Sandwell Academy

Daljeet Kangh said: “These additionalfacilities have significantly enhancedthe curriculum and have ensured thatour students and staff continue tohave premium working conditions inPE. The fitness suite offers an out-standing fitness experience due to itsrange of machines to maximise car-diovascular and resistance workouts.”

New £2m gym opens at schoolFacilities at Sandwell Academy include a fitness centre for up to 70 students.

CYBEX has completed work onLondon’s largest residential gymand leisure facility, installing arange of equipment into the newclub.

The Club at Baltimore will beused by residents of the prestigiousBaltimore Wharf complex inLondon’s Docklands.

Split across two floors, the gymwill contain a range of equipmentfrom Cybex and will be operated byNuffield Health.

Director of new business atNuffield Health Chris Koffmansaid: “The Club at Baltimore is one

of the most exclusive residentialfitness facilities in London; theequipment provided by Cybex notonly reflects the high quality, state-of-the-art design of The Club but,through the range of cardio andstrength equipment installed, alsoensures that users of all fitnessabilities and training interests willbe able to maximise their workoutsonsite.”

As well as the state-of-the-artgym, The Club also includes a 25mswimming pool, basketball court,climbing apparatus and spa andsauna facilities.

Cybex kits out new clubThe gym at The Club at Baltimore is split across two floors.

36 24/5/12 16:52 Page 1

37 sportsart 22/5/12 16:04 Page 1

38 Prolab 18/5/12 14:16 Page 1

SUPPLEMENTATION AND NUTRITION

39

After three years away from the stage, fitness model and USN ambassador CarlyThornton has taken the decision to compete again. In a special feature for Workout,she tells us how her training is going and reveals the diet secrets she hopes will giveher that competitive edge.

Carly reveals diet planahead of stage return CARLY last competed in 2009 at theIFBB European Championships, afterplacing second at the UKBFF BritishChampionships.

She took time away to carry on withother ventures within the fitness andbodybuilding industry, while traininghard with coach Nathan Harman tobring out what she felt were her weakareas.

She is now looking forward to repre-senting the UK at the IFBB ArnoldEurope and then a week after hittingthe stage at the UKBFF British Finals.

Carly said: "I love everything aboutthe fitness industry and for me com-peting is such an amazing achieve-ment which requires a lot of dedica-tion and self motivation.

“I thrive on self improvement andinspiring others to lead a healthierlifestyle.”

Carly’s diet plan changes dependingon how she is looking, but she addedshe never completely deducts a foodgroup.

In the past, she has experimentedand found she gets her leanest withcarbohydrate cycling, which is a formof dieting where you have higher car-bohydrate days and then some medi-um days, but this will not come intoeffect until she is nearer her show.

Her present typical diet planincludes:� Upon waking: USN glutamine, onescoop BCAA Punch, vitamin C andUdos Beyond Green.� Meal one: Cup of oatmeal, six eggwhites, two yolks and one scoop ofUSN 100 per cent whey.� Meal two: Brown rice, one-and-a-half chicken breast, one tbsp Udos Oiland veg.

� Meal three: Sweet potato, one-and-a-half chicken breast, one tbsp Udosand veg.� Meal four: Brown rice, salmon andveg.� Pre-workout: USN glutamine, HMB,BCAA Punch and Nitrox NO2. � Post-workout USN 100 per centwhey, glutamine, HMB.� Meal five: One small sweet potato,one packet of water based tuna steak,

one tbsp Udos Oil and veg.� Meal six: Steak with veg, two scoopsof USN casein with cinnamon, onetbsp all natural peanut butter.� Before bed: ZMA, Glutamine andUdos Beyond Greens

She added: “I have been very fortu-nate to have USN as a sponsor whohave supported me for the past year,they are a fantastic team with amaz-ing products.”

Carly Thornton Credit: Eric Guy.How two of Carly’s six daily meals lookwhen they have been prepared.

A BRITISH Olympic hopeful is aim-ing for glory at the Games afterswitching to a gluten free diet aspart of his training regime.

Andrew Steele finished fourth inthe 400m at the Beijing Olympics,but subsequently lost his Lotteryfunding after suffering three years ofinjuries and illness.

But he is back on form and receiv-ing support from gluten free brandGenius, which he hopes will helphim to qualify for the tournament.

Andrew said: “It has been a longstruggle, but I am running fast again

and confident I can make theOlympic team. Genius discoveredthat I was preparing for theOlympics without any Lottery fund-ing and offered the support I needto fulfill my dream of competingwith the best in the world inLondon.

“I was already a fan of Genius’products because I find I train bet-ter and get in better shape when Iavoid gluten. To have the company’sbacking at this critical time in myOlympic preparation is simply fan-tastic.”

Andrew goes gluten free

Olympic hopeful Andrew Steele.

39 22/5/12 15:36 Page 1

40 SUPPLEMENTATION AND NUTRITION

Trio deliverVAT letter toNumber 10By Christina Eccles

A TRIO of leading fitness profession-als have submitted a letter to 10Downing Street – calling for the gov-ernment to drop controversial plansto introduce VAT on some sportsnutrition products.

Former TV Gladiators Jenny Paceyand Caroline Pearce, along with fit-ness instructor Olly Foster, deliveredthe petition, which has been signedby more than 30,000 people.

The letter, which was organised bythe UK Specialist Sports NutritionAlliance, calls on the chancellor todrop the plans, claiming it sends thewrong message in an Olympic yearand that the Treasury has grosslyunderestimated the effect of the moveon both consumers and the sportsnutrition industry.

The campaign is also being support-ed by former Olympians and worldchampions Derek Redmond andMark Foster and former EnglandRugby captain Lewis Moody.

Campaign director of the UKSpecialist Sports Nutrition AllianceChris Whitehouse said: “This letter isa clear demonstration of the weight of

public feeling against this health tax. “It sends completely the wrong mes-

sage, especially just months from theOlympics, for the Government to bepenalising consumers with an inter-est in health and nutrition while thelikes of Jaffa Cakes, drinking choco-late and milkshakes will remainexempt from VAT.

“We believe the Treasury has seri-ously underestimated the effect theseplans will have on consumers and onthe sports nutrition industry, and thatthey will generate little by way of rev-enue.

“This is a flawed concept and onethe chancellor would be well servedby dropping.”

The alliance – which is calling onconsumers to write to their local MPsin opposition to the plans – has alsoclaimed that flaws in the Treasuryproposals will mean products notspecifically identified and marketedas being for sports nutrition could beexempt from the introduction of VAT.

And it has warned those productswould also be unlikely to includeguidance on usage and dosage –undermining the responsible prac-tices of the sports nutrition industry.

Jenny Pacey, Olly Foster and Caroline Pearce took the petition to Downing Street.

THE British Nutrition Foundationhas launched the first module in aseries of online training packagesfor health professionals, whichfocus on healthy eating andlifestyle.

An Introduction to Healthy Eatingand Nutrition is designed to be inte-grated as part of corporate healthand wellbeing programmes, or canbe used as a stand alone course for

individuals. The course includes sixsections, containing tips for health,energy and nutrients, diet andhealth issues, dietary needs, foodlabelling, and applying healthy eat-ing.

BNF education programme man-age Roy Ballam said: “These trainingmodules provide a truly flexible andcost effective solution for individu-als and companies.”

Foundation launches first module

Programme helpsmembers lose weight A PROGRAMME which includednutritional advice and a weekly weighin has helped David Lloyd Leisuremembers collectively lose 350 stone.

761 members lost 4,900 lbs betweenthem during the group’s 12 week Loseand Shape Up course.

Developed by a team of nutritionistsand fitness experts, the programmeincluded a weekly weigh-in, groupsupport and exercise, nutritionaladvice and online tools.

Head of sport, health and fitnessRob Beale said: “With the number ofmembers joining our Lose and ShapeUp course this year rising by a fifth,it’s great to know that more and morepeople are willing to get in shape thehealthy way with professional advicefrom leading health and fitness

experts. In just three months, we havehelped hundreds of members, fromover 60 of our clubs, feel better aboutthemselves.

“That is astounding and congratula-tions goes to every single Lose andShape Up member and our dedicatedtrainers who helped improve their fit-ness and nutrition.”

Kirsty Reese, a member at DavidLloyd’s Ipswich gym, won a year’s freemembership for achieving the mostimpressive results with the support ofpersonal trainer, Russell Turner.

Since joining the club in January,she has lost four stone.

The top trainer prize went to JohnSheehy, at David Lloyd Leeds, forhelping 21 members lose 336 lbs.

People wanting to shape up for summer have been given a helping hand with the launchof a new healthy eating iPhone app. Super Diet Genius generates daily and weekly dietplans with exact portion sizes of super foods based on each user’s build, weight loss goals,and even what foods they have in their kitchen. Using the top 100 superfoods – thehealthiest, antioxidant and nutrient rich foods on earth – the app customises diet basedon someone’s weight, height, gender, age, activity level, rate of weight loss, and evenfood preferences.

A new protein rich sports nutrition drink was officially launched at this year’s BodyPowerExpo. Daionic Pro Nutrition Shake is a collaboration between award-winningPembrokeshire dairy company, Trioni and leading sports nutrition experts Pro AthleteSupplementation. At 36g of protein per 330ml serving, Daionic contains more than anyother sports nutrition drink, and is already used by sporting stars such as Sam Warburton,Nathan Cleverly and Jamie Roberts. Daionic is made from organic milk with added wheyprotein – making it the only sports nutrition product of its kind.Trioni’s Laurence Harris and PAS’ Jon Williams are pictured launching Daionic Pro NutritionShake.

40 24/5/12 16:54 Page 1

41 Bodytemple 18/5/12 14:13 Page 1

42 SUPPLEMENTATION AND NUTRITION

By Christina Eccles

JUST one per cent of regular gymgo-ers have the stamina and strength tobenchpress the equivalent weight of atiger, according to research byBodybuilding Warehouse.

The online supplements warehousesurveyed 2,500 gym enthusiasts, alsofinding that 46 per cent of respon-dents claimed that to bulk up wastheir main goal when visiting thegym.

And to gauge just how fanatical theircustomer base is about bodybuilding,the company also asked them toreveal how much weight they are ableto lift in a benchpress.

The results found the majority (34per cent) were strong enough to liftsomewhere between 91 and 120kg –the weight of an average full grownpig – three per cent could lift anostrich and 16 per cent could lift apanda.

General manager Caroline George

said: “This survey provides a fantasticinsight into the mindset of a modernday gym enthusiast.

“It’s important that we engage withour customers and find out how theytrain, what their goals are and whatproducts they use to help themachieve their goals.

“As well as helping us to ensurewe’re stocking the products theyneed, it also gave us an opportunityto have a little fun with the findingsand set our customers a challenge –to train hard enough and find theright products to be able to bench-press a tiger.”

The company was also keen to learnwhich supplements respondentsbelieve have the biggest influence ontheir training goals.

Over half revealed that whey proteinworked best for them. Items such asfat burners (five per cent) and naturaltest boosters (three per cent) wereless commonly used as part of aneffective workout programme.

Gym enthusiasts’survey provides a‘fantastic insight’

Ultra distance runner Mark Allison (pictured above) has revealed how taking a naturalcherry supplement has helped him achieve his fitness goals. Mark – who last Septemberran 3,100 miles coast to coast across America in just 100 days – took 30ml of CherryActiveafter each day’s run. The supplement, which is proven to significantly reduce muscle sore-ness and speed up recovery after exercise, has also been adopted by other elite sportspeople including Manchester United, England Rugby, and GB Olympians training forLondon 2012.

DORIAN Yates Direct has successfullylaunched a new range of supplementsacross 10 Leisure Connection sites.

The Dorian Yates SportsPerformance range was introducedinto the clubs to help them maximisesecondary spend and improve reten-tion by offering members additionalsupport in their training.

Operations director at LeisureConnection Peter Howells said: “Weare committed to offering our mem-bers the best range of services andproducts available to support them in

their fitness and training needs andare therefore excited to partner withDorian Yates Direct and bring theDorian Yates range to our member-ship.”

Owner of Dorian Yates DirectMichael Clark added: “We are thrilledto be supporting Leisure Connectionin their drive for greater functionalsupport to their members’ trainingregimes and with some market lead-ing products in our range we areexpecting some great feedback.”

Range launched across sitesA breakthrough in theway shakes are served

Dancers put on a display at BodyPower.

BodyPower ‘biggest andbest yet’ claim organisersORGANISERS of the BodyPowerExpo are celebrating another suc-cessful event, claiming the 2012show was the biggest and best yet.

The event has grown substantiallysince its conception in 2009 andnow occupies four halls at theBirmingham NEC, welcoming thebiggest names the industry has tooffer.

Marketing director Ollie Uptonsaid: “We are delighted with howBodyPower 2012 ran this year.

“Every aspect of the event hasgrown and the feedback we havebeen receiving throughout theweekend has been unbelievable. It

gives us great hunger and drive toensure that we further develop theexpo to ensure that we are cateringfor all visitor types.

“Our exhibition looked, and feltgreat.

“Not only have all exhibitorsimproved their stand layouts, butthey are also committed to deliver-ing the best products on the mar-ket to our loyal visitors. Walkinginto BodyPower felt like walkinginto a fitness city.”

Dates have already been con-firmed for BodyPower 2013, whichwill take place on May 17-19 at theNEC, Birmingham.

One of the four packed halls at this year’s BodyPower Expo.

HEALTH club operators are lookingfor innovative ways to increase prof-itable secondary spend and improvemembership retention and manyhave found the solution with the Go-Pro-Station from Go Protein.

The Go-Pro-Station is a new way tomake and sell fresh, natural, and pre-servative free whey protein and dietwhey shakes in your club.

The £1,000 station comes with anItalian blender and is installed onloan absolutely free.

Head of UK sales Nick Mills said:“The Go-Pro-Station takes away all

the hassle associated with blendingprotein shakes. It stores the productand allows you to blend fresh shakesin 10 seconds. The eye catching unitlooks fantastic and drives incrediblesales.

“Many operators have told us theyhave doubled and even tripled theirsales with the Go-Pro-Station, at mar-gins that simply were not possiblebefore.”

For further information contact Go Protein on 01778 560868

or email nickmills@goprotein.com

42 24/5/12 17:01 Page 1

43 Bodytemple 18/5/12 14:12 Page 1

UK FITNESS SCENE44

‘99 per cent of fitnesswebsites don’t work’ A GOOD website can promote yourclub and help to attract new membersthrough the doors.

But according to the FitnessWebstore’s Scott Hodson, many gymsare getting it wrong.

Here, he reveals his top 10 tips forimproving your online offering.1. A good first impressionNotice the word “good” not a “bedaz-zling” first impression – You havethree to 11 seconds to convey thatyou are professional and that yourweb visitor can find the informationthey are looking for.� Fast loading for good usability – nosilly loading pages.� Clean design without distractingfeatures/images/sound/banners oricons.2. A shallow logo and navigationchannelIf your logo is too big it is taking uptoo much space with little buyingimpact – logos don’t increase sales forSME’s unless you have spent £10,000’son brand recognition. � If your navigation bar is too big iteats into the prime real estate of thewebsite. � Allow most of the screen for killercontent or the promotion of yourmost desired response.3. Content is kingHave compelling and benefit laden

contents – Not feature rich babble.� Speak directly to your target audi-ence.� Stay away from making broadsweeping statements to try andattract everyone – you will end upattracting no one. � People’s eyes are drawn towardsimages of faces as it humanises thesite. A warm and professional imageof you will represent your servicesand gain trust from your web visitor.� Use several different media types(text, audio, video, animation etc). 4. Data captureYou should be able to take people’scontact details from every page notjust the home page or the contact usform.� The more data you can gather thebetter, but be aware people don’t havetime to fill out massive forms. � The key to unlocking your websitepotential would be the ability to seg-ment your e-mail list. Then you canbe focused when promoting and sell-ing products and services.5. Easy to use navigation titlesHave an easy to find and use naviga-tion. If people can’t find their wayaround your site easily they willquickly go to your competitor’s web-site. � Make it simple and intuitive. � Try navigation titles like “how we

can help you” rather than “services”. 6. Good use of the “prime real estate”The “top fold” of the website (withoutscrolling) is where people spend mostof their time.� Eye tracking studies show that peo-ple are drawn top and left so makeyour compelling message here.� Don’t waste time welcoming peopleto the site – hit them with contentthat tells them straight away how theywill benefit from the site (this is veryimportant).7. Offer different ways to communi-cate Studies have shown that having threemethods of communicating throughthe site increases its success. Choosefrom telephone, email, social media,Skype, blogs or live chat.8. Use of good headlinesEngage in dialogue with yourprospect through your headlines aspeople mostly read these first anddecide whether to continue. � Keep in mind what your mostdesired response is for that page.� Create intrigue and encourage peo-ple to read, view or hear your content. 9. Offer guaranteesMinimise people’s risk by offeringguarantees. It’s a proven method toincrease sales – so can you afford notto? � If you can’t get results for people

your fitness business won’t last long.Develop a system of getting results

for your target audience and guaran-tee it. 10. Use testimonialsHave a dedicated section for testimo-nials but also use them throughoutthe site – it is your most powerful sell-ing tool – so use it.� Make them believable and resultdriven. � Don’t get your friends to write them– people can tell.� Make them anecdotal and in differ-ent contexts.

Scott Hodson

PREMIER Training International islaunching a new venue at SportCentral in Newcastle upon Tyne laterthis month.

The location, which is part of theUniversity of Northumbria, will givePremier learners the opportunity tostudy a range of courses in a state-of-the-art fitness facility.

The centre, which opened in 2010,includes a 12m climbing wall, a 25mswimming pool, and a golf simulator– in addition to a fully equipped fit-ness centre

Area development manager forPremier Training International DavidRayner said: “The new universityvenue is a fantastic move for us, andwe are really excited to bring learnersinto what is essentially an ideal envi-ronment in which to deliver our rangeof health and fitness courses.

“We offer some of the best courseson the market and Sport Centraloffers some the best facilities in thecountry – so I think we make a naturalpartnership.”

Premier Training launch venueSport Central in Newcastle upon Tyne.

FITNESS equipment manufacturerStar Trac has become a platinum part-ner with the European Health andFitness Association.

As one of the original founding sup-porters of the ‘new’ EHFA in 2007, thecompany has re-joined the organisa-tion and increased its levels of sup-port to engage further with facilities,training providers, instructors andteachers and ensure a consistent levelof service is carried out acrossEurope.

Managing director Star Trac Europe

Matt Pengelly said: “Setting a highstandard is paramount to any busi-ness, which is why we’ve increasedour level of sponsorship to the EHFA,to demonstrate our continued sup-port for what they do at a Europeanlevel.

“It’s imperative to have governingbodies in place to ensure a consis-tently high level of quality and serv-ice, which is why the EHFA is soimportant. They ensure that servicelevels in Europe are constantlyraised.”

Star Trac becomes aplatinum partner

Fareham site in UK firstEVERYONE Active’s FarehamLeisure Centre has become the firstcentre in the UK to achieve ‘QuestStretch’, the new advanced schemeopen to facilities which havealready achieved an excellent rat-ing.

The rating is designed to chal-lenge excellent sites to push them-selves further and is a two yearcycle with a mystery visit and a twoday assessment in year one, andmystery visit and one day assess-ment in year two.

General manager Ian Cook said:

“The team is extremely passionateabout providing an excellent serv-ice to our customers and we arecontinually looking for ways toimprove.

“The new Quest process is chal-lenging and very different from theprevious ‘assessment’ style.

“As a ‘validation’, Quest Stretchclearly demonstrates our achieve-ments to customers, partners andcolleagues, as well as the impact ithas made on the local communi-ty.”

44 24/5/12 17:02 Page 1

45 iso2 18/5/12 14:14 Page 1

FUNCTIONAL fitness specialists,Jordan Fitness, have launched a newproduct that will enable clubs to max-imise their profits.

The new LifeLine USA display unitstocks all Lifeline essentials includingcables, handles, Jungle Gym XT andthe Power Wheel. All items are retailpackaged on a standard 1.22m x1.52m high retail fixture with shelvesand/or peg hooks for cables.

Sales director Zak Pitt said: “The dis-play unit is a great way for clubs, largeand small, to add a secondary rev-enue stream to their business.

“The LifeLine USA items on thestand have excellent profit marginsavailable and proved extremely popu-lar as a viable point of sale unit.

“The footprint is small, so they don’ttake up much room, and the productsingeniously displayed. This givesclubs an attractive and profitablesource of revenue.”For more details contact the Jordan Fitness

sales team on sales@jordanfitness.co.uk

PRODUCT NEWS46

What’s the mostfunctional pieceof equipment?By Allan Collins

I SAW someone post this questionon Twitter and know that many ofour customers need guidance onwhat equipment to select for theirinstallations or fitness suiteupgrades, particularly if they can'thave all the ‘toys’ they want.

The problem is, it's a bit like ask-ing the question – who is moreattractive – Jennifer or Angelina, orwho is more amusing – Ant orDec? It can just be a question ofpersonal taste (or in regard to Antand Dec, whether they are funnyat all...)

When a personal trainer or fit-ness manager asks me the ques-tion, particularly if they are askingthe difference between sandbagsor suspension systems, I alwaysreply with two questions back tothem:

1. Who is going to be using them?2. Will they be used for any spe-

cific type of training or exercises?For example, if you want to use

kettlebells for an exercise like pressups, then one with a larger basewould be much more effective andsafe.

What about different sandbags?Well are you going to want to slamthem on the ground or not – it allmakes a difference on selectingdifferent types of similar equip-ment.

But what about comparing differ-ent equipment? Is a kettlebellMORE functional than a sandbagor a barbell or a suspension sys-tem?

But how do you tell which ismore functional, when marketingfor each product will always tellyou “product X is therevolution/pinnacle/ultimatefunctional training tool?”

Well, don’t just be a chump formarketing and actually considerthe following points:

How many exercises can be per-formed with this kit? If you canperform 10 exercises with productA and 200 with product B, I wouldsay product B is much more versa-tile and therefore functional.

Who can use it? A functionalproduct should ideally be accessi-ble for use by all ages, genders andabilities.

How many human movementpatterns can be performed with it?There are nine human movementpatterns that we work with. Simplyput, the more movements you canperform with a product, the morefunctional it is.

Variety. As well as being “thespice of life”, variety within a train-ing programme is critical for con-tinued adaptations and improve-ments. Which is better for a liftpattern exercise? A barbell, a ket-tlebell or a sandbag? Well, they areall good.

But, do any ALL of the time and itcan limit improvements. So, varyor cycle the equipment, as muchas you should reps, sets, rest andother training parameters.

If you have the choice, vary yourselection... Hence one day I maychoose Angelina, but most days Iwould choose Jennifer ... ( I knowfat chance with either!!)

� Allan Collins is director of edu-cation at Jordan Fitness.

Allan Collins

If you would like tocontribute to next month’s

features – Group Exercise andTraining and Recruitment –

email Christina Eccles atce@scriptmedia.co.uk

DED are proud to announce a newdistribution agreement with Frenchplastic card printer manufacturerEvolis.

This agreement will enable DEDLimited to offer the full range ofEvolis plastic card printers through-out the UK market.

DED will be offering productsincluding:

� The Tattoo Rewrite – offeringrewritable printing on plastic cards upto 500 times.

� The new Zenius – an entry levelplastic card printer with encodingcapabilities designed for ad-hoc andsmall runs of cards.

� The Pebble and Dualys – whichoffer high definition single and dualsided printing with outstanding

graphics and image definition.� The Quantum – which offers large

volume printing for card manufactur-ers and bureau services.

� The Securion – for double sidedprinting, encoding and laminating ofsecure badges.

Evolis sales manager Angela Peltier-Cuma said: “We are very enthusiasticto team up with DED and benefitfrom their experience to reinforce ourpresence in the country and addressnew market segments.”

For more information call 01797 320636 or email: sales@ded.co.uk

DED agree deal with Evolis

A great tasting protein dessertIT is very rare that a totally uniqueproduct appears on the sports sup-plements scene but that's exactlywhat North East England supple-ments manufacturer GeneticSupplements are claiming with theirnew product, Muscle Mousse.

Muscle Mousse can be mixed in sec-onds in a regular shaker bottle andsets to a genuine, delicious tastingmousse in minutes.

Its nutritional values are outstand-ing too.

How about 31g of five hour time-released protein, 7g of BranchedChain Amino Acids and a pre-bioticformulation to aid healthy gut anddigestion properties? Low fat, low

carbs and low calories also contributeto make this the ultimate in healthymuscle building or fat loss desserts.

Our favourite is the chocolateflavour.

For more information contact GeneticSupplements on 01207 583033, visit

www.geneticsupplements.co.uk Email:sales@geneticsupplements.co.uk

Jordan launch product

Golf club invests in latest gymOLD Thorns golf club in Surrey hasjust opened a stunning high endhealth club with elevated positionoverlooking the 400 acres champi-onship golf course.

GM Ashley Butterfield said: “Ouraim was to offer a state of the art facil-ity to rival the best stand alone healthclubs.

“We have invested in the leadinginnovative products to give our mem-bers the best fitness experience possi-ble.

“We are already attracting new fit-ness members from the surroundingarea, where the new gym is creatingquite an impact.

“As well as the latest Matrix gymequipment we have added variety

with KrankCycles, TRX and twoFreedom Climber functional climbingtrainers.”

For more information on Freedom Climbercontact info@freedomclimber.co.uk

46 24/5/12 16:55 Page 1

47 NFA 24/5/12 12:17 Page 1

CLASSIFIEDEQUIPMENT

48

Classis 22/5/12 17:18 Page 2

EQUIPMENT

CLASSIFIED 49

Classis 22/5/12 17:19 Page 3

CLASSIFIEDEQUIPMENT

50

FINANCE

BELTING

UPHOLSTERY

LIGHTING

FLOORING

Classis 22/5/12 17:19 Page 4

DIRECT DEBIT COLLECTIONS

AUDIO / VISUAL

LOCKERS

CLASSIFIED 51

Classis 22/5/12 17:20 Page 5

CLASSIFIED52CLOTHING AND MERCHANDISE

SOFTWARE

SUNBEDS

MIRRORS

Classis 22/5/12 17:21 Page 6

CLASSIFIED 53

SUPPS & NUTRITION

INSURANCE

ID CARD SUPPLIES

FOR SALE

TRAINING

SUPPS & NUTRITION

Classis 22/5/12 17:22 Page 7

WANTED

MANAGEMENT

MARKETING54

TRAINING HYGIENE

FOR SALE

Classis 24/5/12 11:58 Page 8

55 Predator 21/5/12 11:12 Page 1

56 Jordans 18/5/12 14:18 Page 1