To REACH

SCIENCE andCOMMUNICATION

The reseacher has finished his research and the results are promising. His article is submitted, but not yet accepted.The communication specialist´s attention is drawn and he arranges an interview for Sky News. A golden opportunity.

The researcher startles and refuses.

What´s happening here? What objections might the researcher have had?What kind of things were overlooked by the communications specialist?

Based on a true story

COMMUNICATION

COMMUNICATION

Communications and research (is there a problem?)

Communication through public media is much to prompt for scientists.

You don´t have any controle over what the media will tell.

Before you know it, other scientist will laugh about your public appearance.

Maybe it might harm the interests of our or other institutions.

What is there to gain for me, as a researcher?

I´m not trained to give interviews. It´s scary.

Communication towards non-scientists has no priority.

If it´s not accepted by Burns, it can´t be newsworthy.

My research isn´t sexy enough and far to complicated for tv.

Etc.

The scientistScientists are full of passion en ideas. They define research targets, define there designs, collect data, analyse it and they communicate their findings throughhighly protocolled ways with other scientists and funders of their research.

MethodBy reading, listening and research, new knowledges is achieved and shared by publications and presentations.

The communication specialistCS are full of passion and ideas. They define their communication targets.They go out and collect all kind of information and visuals, they analyse it and they communicate the derivate through all kind of different media towards target groups and benefactors.

MethodBy collecting information knowledge is obtained, analysed and compressed intomessages to be send through all kind of different communication channels to different target groups..

Scientists and Communicado´s. What’s the difference?

COMMUNICATION

Which goals are important for the scientist when he publishes his article in Burns?

Which goals has the PR professional when he wants to sell the story about the above mentioned research to the New York Times.

Do scientists and communication specialists have different goals?

What goals do scientists and communications specialists share?

FundingMoney

What goals do scientists and communications specialists share?

Better Care

Better Research

What goals do scientists and communications specialists share?

Which different target groups are out there?

Which different target groups are out there?

Target groupsPatientsProfessionals in burn care

Donors / volunteers

Grant makersGeneral public

ColleguesPolitics / insurance etc.Other (pot.) scientists

Targetgroups What do we want to achieve?Patients Involvement, participation, to informProfessionals in burn care Progress, spread knowledge, implementation,

create supportDonors / volunteers accountability, inspiration, motivation

and fundraising Grant makers Better image, accountabilityGeneral public Accountability and sharing information

Stress the importance of burn care researchGenerate interestBuild a basis for fundraising

Collegues Inform and stimulatePolitics / insurance etc. Inform and influence, create supportOther (pot.) scientists Share knowledge, create coorperation ,

inspire, train, create interest for burn research

What do we want to achieve with these target groups?

How are we going to start?

- Are there any blocking factors? How do we eliminate them ?

- What could be stimulating factors? How can we give them an impulse ?

- Wich results do you want to achieve?

What do we want to communicate ?

End product: an article, a thesis, a book A part of the research - at half timeThe process of the research

An idea, a wish,A thoughtYour motivation for a research proposalThe design of your research

A reviewA preliminary conclusion(About) a publicationYour dilemmasA discussion, critisismYour conference presentation

Etc.

What kind om communication means are there?

From stamps untill mountains!

COMMUNICATION

Imagen that your boss attended this workshop. He wants his researchers to reach out and start communicatiating with different target groups. He wants to communicate widely with the general public. He wants to put burn research into the media spotlights. And he wants to score as soon as possible.

He appointed you to start up this project and make a plan. It´s Monday, you have a first brainstorm meeting about how you are going to pull this off.

The brainstorm is there ´to storm´, use your imagination. Think big or small. All ideas are welcome. Even if incoherent.

But if you need some a little support, here´s a little handhold.

1. What do you want to achieve, who are you targetting at, which messages should get across?2. How do you do it? What communication means do you use?3. Who is going to do it? How do we anchor it in the organisation?4. How do we know if our plan will work?

Case: what are you goning to do next monday ?

See you at the next anniversary of the VSBN (ADBC)…….

ADBC CONFERENCE 2016

..oh it´s so anoying, These speakers..

……when you are twittering