world breastfeeding week 1-7 august 2011 india talk to me! breastfeeding –3d experience
TRANSCRIPT
World Breastfeeding WeekWorld Breastfeeding Week 1-7 August 2011 1-7 August 2011
INDIA INDIA
Talk to Me! Breastfeeding –3D experienceTalk to Me! Breastfeeding –3D experience
Optimal Infant Feeding practices Optimal Infant Feeding practices includesincludes
Initiation of breastfeeding within one hour of birth.
Exclusive breastfeeding up to six months of life.
Continued breastfeeding for two years of life or beyond.
Introduction of appropriate complementary feeding after 6 months of age.
State of Infant and Young Child State of Infant and Young Child feeding in INDIAfeeding in INDIA
3541.2
15.8
56.7
46.4
24.5 23.9
46.440.2
0
20
40
60
Initiation ofBreastfeeding within 1
hour of birth
Exclusive breastfeeding(0-6 months)
Complementary Feeding(6-9 months)
NFHS-2 (98-99) NFHS-3 (2005-06) DLHS-3 (2007-08)
Advantages of Breastfeeding
Breastmilk
Perfect nutrients
Easily digestible
Ready to serve
Protects against
infection
Protects against adult
onset diseases
(diabetes, high blood
pressure)
Breastfeeding
Helps bonding and
development
Helps in adequate
growth and
development
Enhances brain & visual
development
Baby has higher
intelligence quotient
Prevents hypothermia
Advantages of Breastfeeding Advantages of Breastfeeding (contd.)(contd.)
Mother
Reduces post
delivery bleeding
and anemia
Delays next
pregnancy
Protects breast and
ovarian cancer
Protects obesity and
shapes body
Convenient
Society
Eco-friendly
Human
resource
development
Economy
development
Family
Economic benefits
Less illnesses
Family bonding
Neonatal Mortality Risk by early infant Neonatal Mortality Risk by early infant feeding practicesfeeding practices
11.16
2.55
3.57
0
0.5
1
1.5
2
2.5
3
3.5
4
Within one hour One hour to oneday
Day 2 Day 3
Timing of initiation of breastfeeding after birth
Infe
cti
on
sp
ec
ific
mo
rta
lity
od
d r
ati
o
Source: Edmond KM et al. Am J Clin Nutr 2007. 86:1126-31
Under-5 deaths preventable through universal Under-5 deaths preventable through universal coverage with individual interventions (2000)coverage with individual interventions (2000)
India
*Breastfeeding: Exclusive for first 6 months and continued for 6 to 12 months
Source: Jones et al. LANCET 2003;362:65-71
0% 2% 4% 6% 8% 10% 12% 14% 16% 18%
Breastfeeding*
Complementary feeding
Clean delivery
Hib vaccine
Clean water, sanitation, hygiene
Zinc
Vitamin A
Antenatal steroids
Newborn temperature management
Tetanus toxoid
Antibiotics for PRM
Measles vaccine
Nivirapine and replacement feeding
Insecticide-treated materials
Antimalarial IPT in pregnancy
Inte
rventi
on
Percent
Role of Breastfeeding in achieving Role of Breastfeeding in achieving Millennium Development GoalMillennium Development Goal
MDG 1 – Reducing hunger and Poverty• Breastfeeding is the first step towards
reducing undernutrition – from day one of life
• Reduces household costs
Role of Breastfeeding in achieving Role of Breastfeeding in achieving Millennium Development GoalMillennium Development Goal
MDG 3 (gender equality)Breastfeeding enables an equal start for children
regardless of family income Empowers women through health and reproductive
benefits, e.g. birth spacing. It also enables mothers to be self-sufficient in
nourishing their infants without expending economic resources on expensive and inferior breast milk substitutes.
Role of Breastfeeding in achieving Role of Breastfeeding in achieving Millennium Development GoalMillennium Development Goal
MDG 4 (reduce child mortality)If all infants were exclusive breastfeeding for
six months and continued breastfeeding to one year.
Under five mortality would reduce by about 14%.
MDG 5 (improve maternal health)Maternal health impact includes reduced risk
of postpartum hemorrhage by early initiation of breastfeeding,
Protection from anemia and maternal iron depletion through lactational amenorrhea
Reduces the risk of breast and ovarian cancers.
Role of Breastfeeding in achieving Role of Breastfeeding in achieving Millennium Development GoalMillennium Development Goal
Theme World BreastFeeding Week 2011Theme World BreastFeeding Week 2011 “Talk to Me! Breastfeeding – 3D experience”“Talk to Me! Breastfeeding – 3D experience”
Why ? Usually we take Two-dimension
Approach while dealing with Breastfeeding issues.
Time i.e. From Pre pregnancy to weaning.
Place i.e. Home, Community, Health care system.
THIRD dimension is “COMMUNICATION”COMMUNICATION”
The theme deals with communication at various levels and between various sectors.
Time Communication
Place
BreastfeedingSupport
Importance Of Communication in Importance Of Communication in BreastfeedingBreastfeeding
Communication is an essential part of protecting, promoting and supporting breastfeeding.
In a world individuals and global communities connect across small and great distances at an instant's notice.
New lines of communication are being created every day, and we have the ability to use these information channels to broaden our horizons and spread breastfeeding information beyond our immediate time and place to activate important dialogue.
This third dimension includes cross-generation, cross-sector, cross-gender, and cross-culture communication and encourages the sharing of knowledge and experience, thus enabling wider outreach.
Talk to Me! Breastfeeding – 3D experience
Talk about Breastfeeding As a decision maker As a Caregiver As an Integral member of society As a Receiver
Communication Matters!Communication Matters! A Mother-in-law in a Village in Uttar Pradesh
Link: http://youtu.be/NdXurWVCmtQ
“Earlier we used to give water to the infant as advised by the elders. Elders used to say that child will get illness if water is not given. Although, the children used to become ill after getting water. Now, we have been counseled not to give water and now our children are healthy. .......”
It changes behaviorIt changes behavior
Communication Matters!Communication Matters!A mother in Uttar Pradesh.
Link: http://youtu.be/hsY7Ghmh4tY
“This was my first delivery. ASHA Sister helped me to understand the breastfeeding, avoiding other foods/milk/water upto six months of age, taking care of my own diet and consuming the iron tablets. ......” “After six months, child's need increases. Anganwadi worker has told us to give some food which will keep her healthy…….”
It provides support and Knowledge
Communication Matters!Communication Matters!Health worker in Uttar Pradesh
Link: http://youtu.be/EslmNfJ3oAE “When initially we told the expectant women to initiate the breastfeeding Soon after birth, they resisted that this is not the custom here. But later on, after counselling by me, they agreed and now they initiate the breastfeeding soon after the birth..... “ “There is a tremendous change. They are giving only mother's milk. One newborn girl, whose birth weight was only 1.250 kg, could not suckle herself. So mother expressed her milk and fed the child with spoon and cup. That girl is now doing well..... “
It changes Practices
Communication Matters!Communication Matters!Women express their needs!
Reena Chhabra, Senior Marketing Professional “One year of maternity leave required to take care of the baby and breastfeed. This requires support”
Link: http//www.youtube.com/watch?v=gWx-M-xKTDA
Dr.Madhura,TISS,Mumbai Working women need support for continued breastfeeding.
Link: http://youtu.be/2GGSNPBtCpw
Action ideasAction ideas Talk to the Lactating women and family about breastfeeding at every given
opportunity Prepare a petition and communicate to your leaders get it signed by many people
and submit to your Government Contact academicians, doctors, teachers, media tom spread vital messages and
raise awareness Address youth at schools, colleges and lead local campaigns to spread awareness. Join the “One Million Campaign” to support women to breastfeed & ask more people
you know to join. Connect with people by creating a BLOG with breastfeeding information, where
people can also share their breastfeeding experience, messages or even pictures related to breastfeeding mother & child bonding.
Communicate to get support for women for breastfeeding through social network
accounts, youth groups, mail groups, twitter,SMSetc.