world class innovation practices overcome challenges, optimize opportunities the 16 biggest...

WORLD CLASS INNOVATION PRACTICESOVERCOME CHALLENGES, OPTIMIZE OPPORTUNITIES

The 16 Biggest Opportunities and ChallengesExpert Solutions Beginning at About $45,000

i2ge.com Richard Haasnoot [email protected] 623.640.7199

The Only Innovation Company With an $100,000 Unconditional Guarantee

mailto:[email protected]

Copyright 2012 by i2Ge 2

i2GeSuperior Capabilities = Superior Results

Three-Dimensional Idea Generation To the Twelfth Power We Assemble Three Powerful Expert Sources to Deliver the Results You

Need.

Top, Diverse, Passionate Experts from Your Company.

i2Ge’s Highly Successful Businesses Executives Who Know the

Importance of Driving Innovation to the Bottom Line.

World-Class External Experts with Relevant Expertise That Does Not

Duplicate Your Expertise.

BOTTOM LINE: i2Ge Brings More Expertise Than ANY Other

Company….Expertise That Is Dedicated To Delivering the Results You

Need.

Having Assembled World-Class Expertise, We Deliver Dramatically More

High Quality, Profitable Solutions to Your Needs Because We Use a Process

Proven to Generate 12X More Ideas Than Brainstorming.

WE ALSO DELIVER THESE VALUABLE BENEFITS FOR YOUR COMPANY.

1. Insightful, Decision-Making Research: High Quality, Cost Efficient, And

Breakthrough Methodologies for Quantitative and Qualitative Research.

2. Success Based Recommendations On Strategy, Vision, Capabilities,

Priorities, Etc. From Our Experts Who Have Run Major Businesses At

Companies like Procter & Gamble and Entrepreneurial Enterprises.

3. Exceptionally High Value: Since We Are a Virtual Company Our Overheads

Are Dramatically Lower Than Any of Our Competitors. This Means for Every

$1 You Spend With Us You Receive Very, Very High Value.


Overview of i2Ge’s 16 Most Popular Innovation Services

Service Page Help! We’re Stuck. 4 Stop Talking. Choose the Best And Move Forward…… Now! 5 How Can We Make This Idea Profitable? 6 Need a Strong Competitive Response NOW! 7 Frustration! How Do We Make This Big Idea Happen? 8WANTED….. Processing System Sustainable Advantages. 9 Got New Technology….. Now We Need a Product. 10 Expand into New Business Segments and Categories. 11 Fill the Innovation Pipeline for 3–5 Years. 12 What Innovation Best Practices Are Right for Us? 13 I Want Faster Innovation, More Success, A Full Innovation Pipeline, and Lower Innovation Costs.

14

Reignite Revenue Growth for a Mature Brand through Innovation.

15

Very Quickly Save a Brand in Distress with Innovative Ideas for the Next 6–18 Months.

16

Improve Commodity Brand Margins through Innovation. 17How Do We Consistently Internally Developed Bigger Ideas…. Especially Breakthrough Ideas.

18

How Do We Professionally Write Better Product Idea Concepts for Testing?

19


Help! We’re Stuck

SITUATION: “We have several ideas that we think are potential big ideas. Each idea has its own strong and important supporters. The continuous debate makes it very difficult for us to agree on priorities and move forward.”OUR PROMISE: In 75 days or less, you will have your big idea. It is also possible that there are multiple big ideas worthy of development, and you will have a clear set of priorities based on sound business principles. The conclusions will be supported with quantitative research.OUR DELIVERY OF RESULTS• Deep Dive by our experts into all you know….fresh, deeply

experienced eyes always see new, major insights.• Idea Development and Quantitative Research: A quick optimization of

what you currently support using research for key diagnostics. Move through quick iterations using Rapid Research.

• Ideas Finalized with Final Research: Possible use of additional external experts. Research provides a year one revenue estimate and ideas chances for long term success.

• Recommendations: Capabilities needed and sources, strategic fit, and possible need for business model innovation.

OUR PRICE: $120,000-$140,000 Cost can be higher or lower depending on scope and complexity. Whenever external experts are required, their cost is difficult to accurately predict until you know what’s needed and some experts can be very costly.

Want to Learn More? Please Contact Richard

[email protected]


Stop Talking. Choose the Best and Move Forward….Now!

SITUATION: “Many people believe in the idea but we just cannot find a way to get research to confirm that we have the big idea we think we have. This lack of supporting research makes it difficult to the idea forward to the marketplace.”OUR PROMISE: In 60 days or less, you will definitively know if research supports your current idea. In addition to optimizing the current idea, we will develop and test via quantitative research variations of the idea, some of which will probably be bigger than the current idea.OUR DELIVERY OF RESULTS• Deep Dive by our experts into all you know….fresh, deeply experienced eyes

always see new, major insights.• Ideas Optimized and Researched: A quick optimization of your best ideas

today. We move through several iterations using Rapid Research. We have worked on more idea development projects than any other company and use trusted proprietary research methods.

• Concepts Finalized with Final Research: Possible use of additional external experts. Research provides year one revenue estimate and ideas chances for long term success.

• Recommendations: Capabilities needed and sources, strategic fit, and possible need for business model innovation.



[email protected]


How Can We Make This Idea Profitable?

SITUATION: “Everyone agrees that we have a big idea but we just can't figure out how to make money with it. The margins appear to be significantly lower than any of our other main businesses that make the investment payout problematic.”OUR PROMISE: In 75 days or less, you will have two best possible scenarios. First, the idea will be optimized for profitability AND customer appeal….you can have it all. Second, you will have an alternative business model that will probably produce an even bigger idea.OUR DELIVERY OF RESULTS• Deep Dive by our experts into all you know….fresh, deeply experienced

eyes always see new, major insights.• Rapid exploratory of design, materials, and functionality alternatives,

probably with the assistance of additional external experts. In parallel, we explore an expanded core idea providing opportunities for a new business/profit model.

• Concepts Finalized with Final Research: Research provides year one revenue estimate and ideas chances for long term success.

• Recommendations: Capabilities needed and sources plus strategic fit.OUR PRICE: $125,000-$145,000 Cost can be higher or lower depending on scope and complexity. Whenever external experts are required, their cost is difficult to accurately predict until you know what’s needed and some experts can be very costly.


[email protected]


Need A Strong Competitive Response NOW!

SITUATION: “A competitor has announced a major initiative that we believe could be a serious threat to our business. We have some ideas but we are having challenges getting them to market as quickly as we need to. To blunt their efforts, we need to be in the market about twice as fast as it normally takes us.”OUR PROMISE: In 60 days or less, you will have a portfolio of major competitive response product ideas ranging from ones that you can execute in the next 6–12 months to ones that can be executed in the next 12–24 months. All of the major ideas will be supported with quantitative research reporting the year one revenue estimate and the chances of long-term success for each idea. i2Ge’s provides an$100,000 unconditional guarantee of results.OUR DELIVERY OF RESULTS• Deep Dive by our experts into all you know….fresh, deeply experienced

eyes always see new, major insights. • Identify the internal and external experts for a 2–3 day creative session

utilizing i2Ge’s unique, dynamic inventing process that produces 12X more ideas and brainstorming.

• Concepts Finalized with Final Research: Research provides year one revenue estimate and ideas chances for long term success.

• Recommendations: Capabilities needed and sources plus strategic fit.OUR PRICE: $240,000-$275,000 Cost can be higher or lower depending on scope and complexity. Whenever external experts are required, their cost is difficult to accurately predict until you know what’s needed and some experts can be very costly.


[email protected]


Frustration!How Do We Make This Big Idea Happen?

SITUATION: “We have an idea that we think might be a big idea. The challenges we face are that we do not have the in-house capabilities for some critical elements of the idea. This makes it difficult to assess the financial viability of the idea. The result is a festering frustration.”OUR PROMISE: In 60 days or less, you will have a detailed plan of viable options to engage the necessary capabilities to bring your big idea to life. The plan will be specific enough to provide financial perspective good enough to assess the financial viability of the idea.OUR DELIVERY OF RESULTS• Deep Dive by our experts into all you know….fresh, deeply experienced

eyes always see new, major insights. • Identify options for improving the idea that would actually make it a bigger

idea while making it easier to access the required development capabilities. Support these options with research.

• For the existing idea, conduct a global search of available capabilities. Utilize world-class external expertise to assist the search.

• Recommendations: Capabilities options and priorities along with financial perspective for both the original idea and potential alternative ideas.



[email protected]


WANTED…..Process and SystemSustainable Advantages

SITUATION: “Our biggest innovation need does not have much to do with products and services. We have a major need to make our processes and systems much more relevant to our needs today and even to create processes and systems that can be a competitive advantage for us. ”OUR PROMISE: In 60 days or less, you will have a detailed plan of viable options to have new processes and systems capable of providing you a sustainable competitive advantage. We will also provide sources for new capabilities capable of quickly and efficiently developing these advantages.OUR DELIVERY OF RESULTS• Deep Dive by our experts into all you know….fresh, deeply experienced

eyes always see new, major insights. • Identify options for improving current processes and systems by accessing

best practices. Having identified the options we will recommend which ones are a best fit for you and how to table them to the unique conditions and needs in your business.

• Recommendations: We will recommend specific processes and systems that are a dramatic improvement on current ones and provide sustainable competitive advantages.

OUR PRICE: $125,000-$145,000 Cost can be higher or lower depending on scope and complexity.


[email protected]


Got New Technology….NowWe Need A Product

SITUATION: “Our R&D group has invested a few years and a lot of money in developing a new technology they are excited about. It is unclear to us how to best use it in products our customers would love. ”OUR PROMISE: In 60 days or less, you will have a portfolio of product ideas and other possible revenue generating ideas for the technology. Each of these ideas will be supported with research providing a year 1 revenue estimate and the chances for long-term success.OUR DELIVERY OF RESULTS• Deep Dive by our experts into all you know….fresh, deeply experienced

eyes always see new, major insights. • Identify and recruit appropriate external experts and with client and i2Ge

experts conduct and inventing session to develop the portfolio of revenue generating ideas.

• After the session optimize the ideas and conduct quantitative research.• Present the research results along with our recommendations regarding

capabilities, strategic fit, and rapid prototype development (where appropriate).



[email protected]


Expand Into New Business Segments and Categories

SITUATION: “We feel our major businesses have entered a mature stage and that we need to enter some new businesses. We think entering adjacent categories (like coffee creamers entering the coffee business) would make the best sense. To do that we feel we need a product that is significantly better than the best existing products in that segment. ”OUR PROMISE: In 60-75 days, you will have a portfolio of product ideas enabling you to enter a new segment/category. The major ideas will need to be significantly better than the best products currently in the segment/category. Each of these ideas will be supported with research providing a year 1 revenue estimate and the chances for long-term success.OUR DELIVERY OF RESULTS• Deep Dive by our experts into all you know….fresh, deeply experienced







[email protected]


Fill the Innovation PipelineFor 3-5 Years

SITUATION: “Our innovation pipeline is at an historical low. In addition, we have read that an innovation pipeline should have about 70% ideas to improve the core business, about 20% of ideas that could help us enter adjacent categories, and 10% of ideas that would be entirely new businesses. All of this seems overwhelming and we are unclear about how to do this and even if it's the right thing to do for us. ”OUR PROMISE: In 60-75 days, you will have a portfolio of product ideas capable of providing you 3–5 years of innovation growth. These ideas will include maintaining core business vitality, entering a new segment, and a “new to the world” product Each of these ideas will be supported with research providing a year 1 revenue estimate and the chances for long-term success.OUR DELIVERY OF RESULTS• Deep Dive by our experts into all you know….fresh, deeply experienced





OUR PRICE: $265,000-$300,000 Cost can be higher or lower depending on scope and complexity. The cost of external experts is difficult to accurately predict until you know what’s needed and some experts can be very costly.


[email protected]


What Innovation Best PracticesAre Right for Us?

SITUATION: “There are many relatively new developments regarding innovation capabilities and it's unclear to us whether these are right for us. If they are right for us, how do we optimize their contributions to our business? I am talking about things like open innovation networks, rapid prototyping, and whether innovation should be managed as a separate organizational unit or embedded in existing businesses.”OUR PROMISE: In 60 days or less, you will of a deep understanding of today’s best innovation practices. Working collaboratively we will choose which ones are right for your business and culture and then tailor them to fit your unique needs and conditions. OUR DELIVERY OF RESULTS• Deep Dive by our experts into all you know….fresh, deeply experienced

eyes always see new, major insights. • Conduct a 1-2 day working session to 1) learn about today’s best

innovation practices, 2) select those that are most appropriate to your needs, and 3) tailor those practices your unique needs and conditions.

• Where appropriate, develop a training program for skill and knowledge development with an appropriate business segments.

OUR PRICE: $70,000-$90,000 Cost can be higher or lower depending on scope and complexity. Whenever external experts are required, their cost is difficult to accurately predict until you know what’s needed in some experts can be very costly.


[email protected]


I Want Faster Innovation, More Success, a Full Innovation Pipeline, and Lower

Innovation Cost

SITUATION: “I want it all in my innovation program. Compared to my current program I want: 1) to get to market faster, 2) to have much higher success rates with the products going to market, 3) I want a consistently full innovation pipeline that includes ideas to strengthen our core businesses, enter adjacent categories and develop some new the world ideas, and 4) I want to also get to market with significantly less cost been it currently takes.”OUR PROMISE: In 60 days or less, you will of a deep understanding of today’s best innovation practices. Working collaboratively we will choose which ones are right for your business and culture and then tailor them to fit your unique needs and conditions. OUR DELIVERY OF RESULTS• Deep Dive by our experts into all you know….fresh, deeply experienced

eyes always see new, major insights. • Conduct a 2–3 day working session to 1) learn about today’s best

innovation practices, 2) select those that are most appropriate to your needs, and 3) tailor those practices your unique needs and conditions.




[email protected]


Reignite Revenue Growth From a Mature Brand Through Innovation

SITUATION: “A significant portion of our business is made up of leading brands in mature categories. Is there any way that innovation can return significant growth to these categories and brands? Is there a brand architecture that could significantly increase revenues?”OUR PROMISE: In 60-75 days, you will have a portfolio of product ideas enabling you to generate increased revenue from a mature brand with ideas that may include entering a new segment/category. Each of these ideas will be supported with research providing a year 1 revenue estimate and the chances for long-term success.OUR DELIVERY OF RESULTS• Deep Dive by our experts into all you know….fresh, deeply experienced







[email protected]


Very Quickly Save a Brand In Distress With Innovative Ideas for the Next 6-18 Months

SITUATION: “We have just experienced a major retailer dropping one of our major brands (for example, Walmart or Lowe's). How can we quickly reinvent the business to save a brand that has been vital for many years?”OUR PROMISE: In 60-75 days, you will have a portfolio of product idea. These will be capable of generating increased revenue from innovative product ideas in 6-18 months. Each of these ideas will be supported with research providing a year 1 revenue estimate and the chances for long-term success.OUR DELIVERY OF RESULTS• Deep Dive by our experts into all you know….fresh, deeply experienced







[email protected]


Improve Commodity Brand Margins Through Innovation

SITUATION: “We have a business that competes in a largely commodity category. Over the years price competition has steadily reduced margins. Can innovation produce a better business model that can return financial health to this business?”OUR PROMISE: In 60-75 days, you will have a portfolio of innovative product ideas enabling you to generate increased revenue at higher margins for a commodity These ideas will be capable of being in the market in 6-24 months. Each of these ideas will be supported with research providing a year 1 revenue estimate and the chances for long-term success.OUR DELIVERY OF RESULTS• Deep Dive by our experts into all you know….fresh, deeply experienced







[email protected]


How Do We Consistently Internally Develop Bigger Ideas……Especially

Breakthrough Ideas?

SITUATION: “We just do not seem to be a very creative organization. We keep coming up with the same rather small ideas. How can we create a consistent big idea capability? ”OUR PROMISE: In 60 days or less, you will of a deep understanding of today’s best innovation practices. Working collaboratively we will choose which ones are right for your business and culture and then tailor them to fit your unique needs and conditions. OUR DELIVERY OF RESULTS• Deep Dive by our experts into all you know….fresh, deeply experienced

eyes always see new, major insights. • Conduct a 2–3 day working session to 1) learn about today’s best

innovation practices, including a creative process that produces 12X more idea than brainstorming, 2) select those that are most appropriate to your needs, and 3) tailor those practices your unique needs and conditions.




[email protected]


How Do We Professionally Write Better Product Idea Concepts for Testing?

SITUATION: “We have lots of ideas, but we just don’t feel we are good at converting ideas into concepts that do the ideas justice. Is there a way that we can quickly learn about how to consistently utilize proven principles to create concepts that optimize and ideas chances for success?”OUR PROMISE: In 60 days or less, you will of a deep understanding of today’s best innovation practices as they relate to writing fully optimized, professional idea concepts for testing…..while keeping them REAL. We will provide you with a broadly accepted methodology and research to support the methods. We will provide the opportunity to test “before” and “after” concepts to demonstrate the validity of the methods.OUR DELIVERY OF RESULTS• Deep Dive by our experts into all you know….fresh, deeply experienced

eyes always see new, major insights. • Conduct a working session to 1) learn about today’s best innovation

practices, 2) concept writing best practices, and 3) research to confirm the better results.


OUR PRICE: $45,000-$60,000 Cost can be higher or lower depending on scope and complexity. Whenever external experts are required, their cost is difficult to accurately predict until you know what’s needed in some experts can be very costly.


[email protected]


Thank You Very Much For Reviewing These World Class Best

Innovation Practices

Please Contact Richard Haasnoot, i2Ge’s Founder and Head Coach at Your Convenience

Cell: 623.640.7199Email: [email protected]

Visit Our Web Site: i2ge.comConnect with Richard on LinkedIn and Twitter

mailto:[email protected]

world class innovation practices overcome challenges, optimize opportunities the 16 biggest...

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