world design capital® an initiative of the international
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World Design Capital®An initiative of the International Council of Societies of Industrial Design
Presented by: Dilki de Silva, Secretary General [email protected] October 2010
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www.icsid.org
WDC PROJECT INITIATOR
• Founded in 1957, the InternationalCouncil of Societies of IndustrialDesign is the world organisationcommitted to the advancement ofindustrial design
• Icsid leads the WDC Project in amajor step for the global designcommunity
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About the WDC project
• while there are many awards that recognise individual accomplishments in design,the World Design Capital designation is unique as it aims to focus on the broaderessence of design’s impact on urban spaces, economies and citizens
• this designation provides a distinctive opportunity for cities to feature theiraccomplishments in attracting and promoting innovative design and highlight theirsuccesses in urban revitalisation strategies
• the WDC project seeks to maximise opportunities arising from multidisciplinary designcollaboration
• it is a year of events from exhibitions, conferences, ceremonies and gala celebrationsstarting with a public event on New Year’s Eve.
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The past two WDCs have taken advantage of its momentum to win public-private support to continue working on design led initiatives in addition tothe events.
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WDC VISION STATEMENT
to honour a city that has used design froma social, cultural and economicalperspective to reinvent the city
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What Does the Vision Really Mean?
• the WDC is a means to inspire cities to take stock of any successful initiativesthat have specifically used design as the leading factor to:
– revitalise business districts
– gentrify impoverished neighborhoods
– create cleaner, safer, more attractive communities
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GOALS AND OBJECTIVES
• award a global designation that recognises effective use of design and a commitmentfor future development
• encourage designated cities to invest in design-related events for a period of one year
• engage cities to collaborate with Icsid to develop a city promotion initiative celebratingthe merits of design
• share best practises and act as a platform to encourage other cities to do the same
• attract design-minded individuals and experts from a diverse cross-section ofindustries
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DESIGN CITY VS. DESIGNCAPITAL
• a Design City is a status designator. It reflects the reputation of the city whetherit has earned the status or not. The global reputation and perception is believeddue to the city’s “design actions”
• a World Design Capital is not a status designator, rather a state of being. It isdefined by the commitment that a city has made to use design to reinvent itself.Sustainable results or a commitment to develop the city are visible and achanging attitude is detectable
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London, Paris and Milan are knows as Design cities.
Torino, Seoul and Helsinki are Design Capitals.
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BENEFITS AND OPPORTUNITIES
• gain visibility as a centre for creativity and innovation
• attract investment and creative people
• strengthen knowledge-based economic development
• improve the quality of life in the city
• position the city as a leading center of design
• build global image as a must-see travel destination
• take part in an international network of design
• foster citizen pride in their city’s accomplishments
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Long before Florence, Venice and several other towns became must seedestinations of the 18th century Grand Tour, Rome had build its Coliseum,Babylon its hanging gardens and Alexandria its Lighthouse. Today visitorsare more interested in Berlin, London or Paris for exhibitions, operas andtheatre. Tourists have different interests and companies consider similarquality of life advantages when relocating or opening branch offices.These quality of life advantages are driven by some design initiatives likeairports, modern hospitals, fiber optic networks, transport systems andother infrastructure.
Icsid believes that World Design Capitals will become a new economydestination for visitors and investors.
How Can Tourism/DestinationProfessionals Collaborate?
• cities work closely with tourism/destination teams to develop the WDC bid
• tourism/destination professionals have the opportunity to initiate bids by introducingthe initiative within their city
• a year long celebration must hold a string of events that create local and internationalpartnerships attracting visitors from all parts of the country, region and world
• the financial melt-down and the recession around the world accelerated economicissues yet it also created new opportunities for the tourism industry to collaborate withgovernments. The WDC is one such opportunity
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The great urbanist Jane Jacobs argued that the jostling of many differentprofessions and different types of people in a dense environment is anessential spur to innovation – to the creation of things that are truly newand innovation in the long run, is what keeps cities vital and relevant. TheWDC designation empowers a city to attract many types of people to acity.
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INTERESTED CITIES - 2010
• Alfragide, Portugal
• Auckland, New Zealand
• Berlin, Germany
• Bogotá, Colombia
• Brighton, United Kingdom
• Chicago, United States
• Dubai, United Arab Emirates
• Frankfurt, Germany
• Glasgow, Scotland
• Hang Zhou, China
• Lisboa, Portugal
• Malaga, Spain
• Melbourne, Australia
• Montreal, Canada
• Paris, France
• Seoul, South Korea
• Singapore, Singapore
• Toronto, Canada
• Xinzhi, China
• Yuseong, South Korea
expressions of interest received from 20 cities for the 2010 designation
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INTERESTED CITIES - 2012
• Almeirim, Portugal
• Auckland, New Zealand*
• Beijing, P.R.China
• Belo Horizonte, Brazil
• Braga, Portugal
• Brussels, Belgium
• Cape Town, South Africa
• Curitiba, Brazil
• Dhaka, Bangladesh
• Eindhoven, Netherlands
• Glasgow, United Kingdom*
• Guadalajara, Mexico
• Guimaraes, Portugal
• Hamburg, Germany
• Hangzhou, China
• Helsinki, Finland
• Indore, India
• Istanbul, Turkey• Johannesburg, South Africa• Kortrijk, Belgium• Lisboa, Portugal• Londrina, Brazil• Loscoe, United Kingdom• Milan, Italy• Montreal, Canada*• Napier, New Zealand• Neiva, Columbia• Nottingham, United Kingdom• Portland, United States• Porto, Portugal• Puerto Ordaz, Venezuela
at the close of the application period on 31 March 2009, 46 cities showed interest in the project and downloaded theapplication for the 2012 designation
• Queretaro, Mexico
• Riga, Latvia• Rio de Janeiro, Brazil• Sao Paulo, Brazil• Saint-Petersburg, Russian
Federation• San Jose, United Sates• Sarajevo, Bosnia and
Herzegovina• Savannah, Uganda• Singapore, Singapore*• The Hague, Netherlands• Thessaloniki, Greece• Thiruvannamalai, India• Toronto, Canada*• Warsaw, Poland• Zapopan, Mexico
* Indicates cities that also downloadedthe WDC application for the 2010 designation.
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WDC CRITERIA
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a city must specify how it intends to:
• highlight the importance of design in collaboration with Icsid
• express the specific relevance of design for the quality of life in the city
• ensure the mobilisation and participation of large sections of the population
• promote the dialogue between the design community and other groups of thesociety
• meet the international standards set by Icsid and build these into the WDCprogramme
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WDC TORINO 2008
• Torino, Italy was selected for the pilot project. A true success story, it has beensynonymous with industry but has since adopted an aggressive transformationstrategy at renovating the city and is a shining example of what can beaccomplished harnessing the power of design.
www.torinoworlddesigncapital.it
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Torino had a great story to tell. Its transformation from a manufacturingcity to a city driven by its innovative design industries was first highlightedduring the winter Olympics in 2006, an event which in itself, used design inmany innovative ways from sign posting, to revamping its airport and mostof its city infrastructure.
Torino may have in the past felt overshadowed by the larger, more well-known Italian cities that dominated among Europe's traditional designcentres. The city was until very recently, defined predominantly by its localautomotive industry, synonymous with its most famous resident, Fiat.
In recent years Torino has experienced a remarkable change becoming avibrant cosmopolitan city, the result of an aggressive transformationstrategy aimed at renovating the city. With world-class architecture, avibrant economy, and the trademark Italian dolce vita, Torino todayembodies the true character of a World Design Capital.
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WDC TORINO 2008 in numbers
Final number of events in WDC calendar: 340 events in 365 days
• Exhibitions: 137
• Events: 50
• Conferences: 41
• Presentations: 33
• Workshops: 24
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• Contests: 20
• Lectures: 22
• Congresses: 10
• Fairs: 3
The WDC Torino 2008 designation attracted interest from numerous partsof the world as Torino solidified its position as a noteworthy centre fordesign rapidly increasing the number of design schools, promotionalorganisations, innovative and diversified creative industries, as well as thesupport of its local and regional municipal networks. A lively city of interestto visitors and investors, Torino as the WDC 2008 benefited from anincreased awareness and appreciation for its accomplishments in design,which has helped not only the region, but the country.
The WDC designation helped to develop closer synergies with regionalneighbours, as well as with other cities that want to collaborate, learn frombest practise or who may also want to become future WDC designatedcities.
The city aimed to put Torino and Piemonte region on the internationalmap of design cities. The WDC Project helped spread the culture ofplanning throughout the country: with the people, in businesses, ineducation, in institutions. The legacy left a permanent mark on Torino, thePiemonte region and Italy.
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WDC TORINO 2008 in the media
• Remarkable also was the coverage by the media, with 3,250 articles in thenational and international press for the period 2007/2008.
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From a global perspective, the WDC Torino 2008 designation attractedinterest from numerous parts of the world as Torino solidified its positionas a noteworthy centre for design. Numerous articles, broadcasts andinterviews covered the events that happened in Torino in 2008.
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Source: BBC World Report
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WDC SEOUL 2010
Seoul's vision for 2010 is to share the dream of the U-Design City of tomorrow:
• a sustainable city that is comfortable to live in and has a design industry andactivities that are advanced in aesthetic, functional, environmental and socialaspects (Universal)
• a city of the future that allows for a seamless flow of communication to reachanybody, anywhere and anytime (Ubiquitous)
• an attractive city that has a distinctive identity based on design assets (Unique)
• a city that is created based on the participation of each citizen and theircreativity (by U)
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www.wdcseoul.kr
It is hard for a city to overnight create a great urban development project.However, Seoul’s Mayor has used several global best practices andcreated an Urban Revitalisation plan that is unique in Asia.
We all know of the best practices from cities such as Sydney – building itsopera house in 1973 and Bilbao – opening its Guggenheim museum in1997. However, Seoul’s ambitious urban development plan has thepotential for a unique story when it changes the swathes of Seoul. Icsidwants the city to use the momentum gained during its WDC celebrationand continue to reap social, cultural and economic benefits.
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WDC HELSINKI 2012
• announced during the closing ceremony of the Icsid World Design Congress inSingapore, Helsinki will move on to be the third city to hold the biennialdesignation in 2012
• for the City of Helsinki, design has for decades been a pivotal enabler to buildingan open city
• tying design to innovation has enabled desirable solutions that have addressedthe needs of its inhabitants
www.wdc2012helsinki.fi
Icsid wants each WDC to learn from the best practices of past WDCs soHelsinki has a very exciting strategy. Using the theme Embedded Design,the city will work with Icsid to revive its design activities by hosting a bigcelebration in 2012 and inviting the world to attend. Helsinki is already adesign city, so what do they aim to gain from the designation?
Helsinki, Finland was awarded the WDC 2012 designation in 2009. In2010 Newsweek named Finland ‘the best country in the world’. Based onscores for education, health, quality of life, economic dynamism andpolitical stability. We believe that the first sparked the second.
Helsinki believes that successful cities must expect to go through severalrebirths over time and they are investing heavily in partnership with alllevels of government, Design industry and Tourism and Conventionauthorities to dazzle and regenerate a long tern ROI from the WDC year.The WDC designation will spark events not only in Helsinki but also in the4 other neighboring municipalities. The governments have investedmillions for the year long programme. To them, WDC is the importantfoundation for a reinvention test using design.
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The 4 other cities are the metropolitan municipalities of Espoo, Vantaa,Kauniainen and Lahti.
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Source: City of Helsinki WDC 2012
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DESIGNATION PROCESS
the project cycle relating to the WDC designation is defined below:
• application submissions
• evaluation of applications
• city visits
• WDC Selection Committee deliberations
• announcement of designated city
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Key dates 2010/2011
• October 2010 call for applications for WDC 2014 designation launched
• March 2011 close of bid process
• April – May initial review and scoring of applications
• July selection of shortlisted cities
• August shortlisted city visits
• September final selection by the selection committee
• October announcement at IDA Congress in Taiwan
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LOOKING TO THE FUTURE
• through the WDC project, Icsid aims to foster a global movement of design-oriented cities
• as the World Design Capital project grows, designated cities will be part of aworldwide network of cities who will collaborate and learn from each other’sexperiences
• the World Design Capital project is an opportunity to develop a cluster of designeffective cities
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Cities are durable. Most last longer than the countries that surround them.History shows that cities open to the world have benefited both from anexchange of goods and ideas and have flourished. There are many richcities that have torn down building that reflect human scale and localhistory. Some claim that more damage was done to British cities byarchitects and planners in the 50s and 60s than all the bombing in thesecond world war. Unfortunately similar mistakes are still being repeatedwhile adding new mistakes by not appreciating new information andespecially environmental issues.
We know that people want all sorts of things from their city andneighbourhood. As Jane Jacobs said, people want the untidiness ofhaving houses close to workplaces, shops next to flats and rich next topoor. But none of these things mean ugliness. Cities have spiritual needsto satisfy it citizens and Design is clearly a partner in this venture.
