worldheavyoilcongress.com

Improving sustainability through innovation and collaboration Since its launch in 2006, World Heavy Oil Congress has been the leading event for the global heavy oil industry. The four-day Congress unites international professionals by providing business executives and technical experts a platform to foster relationships and advance heavy oil development. Technical conference sessions, business conference panels, keynote addresses, in-depth courses, technical tours, an exhibition and social events promote education on innovative technology and responsible development, as well as provide an opportunity to network with colleagues from the community. The premier global heavy oil event, the last Congress delivered over 135 presentations and welcomed 1,000 delegates from 30 coun-tries. The industry will come together again in Aberdeen, UK in 2012 – ensure your brand is represented!

Targeted Brand Awareness Opportunities

Official show publications are the definitive go-to resource for visitors and delegates. Starting months prior to and leading through the four day event, official World Heavy Oil Congress publications communicate essential information. As an advertiser, your brand and message will be presented to interested eyes and a worthwhile demographic.

Advertising opportunities include:

Official Program and Event Guide All-encompassing event program, distributed on site. Official Event Website Go-to resource used by attendees to plan their visit.

For all advertising inquiries contact:

Greg Hennig at greghennig@dmgevents.com or by phone +1 (403) 209-3574 mobile +1 (403) 826-0458

In the UK: Michael Cooper at mikecooper@dmgevents.com or by phone +44 (0) 1224 548067 mobile +44 (0) 7512 553666

• Profiles of exhibiting companies• Index of exhibitor products and services• Detailed floor plans

• Relevant industry editorial and features• Comprehensive conference schedule• Social and networking event details

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10-13 SEPTEMBER, 2012 ABERDEEN, UK

ABERDEEN EXHIBITION & CONFERENCE CENTRE

Official Congress Stakeholders:

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Ad Kit

As of July 12, 2012

Improving sustainability through innovation and collaboration

worldheavyoilcongress.com

Official Program and Event Guide Advertising

The Official Event Guide is the only publication distributed direct to all show attendees. The Official Event Guide is the primary resource for show information, and includes exhibitor profile listings, floor plans, product, and service locators, information networking opportunities, social events, conference information and more. With an approximate circulation of 3,000 copies, the Event Guide is distributed at high traffic locations including entrances and registration. A valued resource and keepsake item, the Official Event Guide offers a lasting impression for your marketing dollar.

Enhanced Exhibitor Listing *

Each company exhibiting at the event is listed on the Official Event Website and has the opportunity to print their company profile in the Official Event Guide. Stand out amongst the hundreds of companies with an enhanced listing which includes a highlighted listing of your company name and booth location.

* Must be an Exhibitor (refer to contract)

Technology Feature

For a select number of companies seeking an opportunity to promote a specific application, technology or product, the Technology Feature offers valuable exposure in the Official Event Guide. A limited number of technology features will be highlighted in a designated section of the Official Event Guide, identified in the Table of Contents. Each insertion, approximately one third of a page, will include one picture or graphic of the featured technology and a 50-word description. The opportunity will highlight your exhibit booth number, where interested parties can gain more information about the item featured.

Limited opportunities available.

Official Program and Event Guide Cost (minus VAT)

Double Page Advertorial £6,950

Cover, Outside Back £6,050

Cover, Inside Front £5,500

Cover, Inside Back £5,000

Full Page £3,750

Half Page, Horizontal £2,475

Half Page, Vertical £2,475

Quarter Page, Horizontal £1,200

Quarter Page, Vertical £1,200

Technology Feature £625

Enhanced Company Profile Listing £95

All measurements stated in millimetres, w x h.

All costs stated in GBP (£) and are subject to VAT (20%).

Cover/Full Page (millimetres, w x h)live 180 x 247 bleed 220 x 307 trim 210 x 297

Half Pagehoriz. 180 x 119vert. 85 x 247

Quarter Pagehoriz. 180 x 55vert. 85 x 119

Enhanced Exhibitor Listing, Event Guide Colour gradient applied to your 50-word Event Guide exhibitor listing.

Technology Feature, Event GuideOne 70 mm (w) x 50 mm (h) photo and 50-word product description.

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TECHNOLOGY FEATURES

Volant Products Inc. Volant Products Inc. has targeted the needs of operators constructing extended reach wells where string rotation and friction reduction are essential. Our new line of fully mechanical CRTi™ casing running tools responds to a growing need for automated pipe handling, connection make up and running on top drive equipped rigs. Size ranges 4 ½” through 26”. Volant’s product development team focuses on equipment to meet emerging demands in well construction.

Booth: 7135, BMO Centre volantproducts.ca

Zeeco Zeeco is a world leader in industrial combustion and pollution control technologies for the petroleum processing and petrochemical industries. Zeeco product lines include ultra-low emission process and boiler burners, gas and liquid flaring systems, and hazardous waste incineration systems. Headquartered in Broken Arrow, Oklahoma, Zeeco has subsidiaries in the United Kingdom, South Korea, India, and Japan.

Booth: 5162, Lower Big Four zeeco.com

RoadPacker Group – Ionic Soil Stabilization Chemical Soil Stabilization, offers a cost effective alternative to traditional

construction methods, and has the advantage of being able to utilize the in-situ

soil by modifying the structure/properties of the soil to make the soil denser and

to increase load bearing capacity.

Booth: 2008, Corral

roadpackers.com 91

EXHIBITOR PROFILES

BSS (Beijing) Petro-Chemical Equipment Co., Ltd Booth: 5020 www.bss.com.cn Beijing, China Phone: (86) 10-84896042BSS is specialized in design and manufacturing oil, gas and petrochemical equipment including process equipment, equipment modularization and custom designed services. Main equipment includes direct/ indirect fire heater, waster heat recovery system, pressure vessels, cyclone separating device, heat exchanger, desalter, separator skid, pig launcher and receiver, pump skids etc.

Burckhardt Compression (Canada) Inc. Booth: 9018 www.burckhardtcompression.comBrampton, Ontario, Canada Phone: (905) 458-1623Burckhardt Compression is one of the world’s largest manufacturers of reciprocating compressors, committed to professional excellence, and is recognized as the only compressor manufacturer of a complete series of Laby® - Labyrinth Piston Compressors, Process Gas Compressors (API 618), Hyper Compressors, and Laby®-GI - The Compressor for Offshore Applications.

Bureau Veritas Booth: 7339 Houston, Texas, USA Phone: (281) 986-1323With over 38,000 employees in 800 offices worldwide, Bureau Veritas is a service company helping clients comply with standards and regulations relating to Quality, Health & Safety, Environment and Social Responsibility, including inspection, testing, auditing, certification, ship classification, technical assistance, training and outsourcing.

Burintekh Canada Booth: 4616 Albertawww.burintekhcanada.com Calgary, Alberta, Canada Phone: (403) 708-0159Burintekh Canada works out and produces the following tools: bicentric and sidetracking drill bits, bits for drilling intentionally deviated and horizontal boreholes, core bits, reamers and under reamers, coiled tubing tool, milling cutters for recondition of boreholes, jars and core retrieving barrels.

Busby Metals Booth: 4420 www.busbymetals.comHauppauqe, New York, United States Phone: (800) 552-8729Busby Metals is a World Wide distributor of specialty copper alloys for the Oil and Gas Industry.

Busch Vacuum Technics Inc. Booth: 2404 Boisbriand, Quebec, Canada Phone: (800) 363-6360Busch Vacuum Technics Inc. is the Canadian division of Dr.-Ing. K. Busch GmbH from Germany. Busch manufactures vacuum pumps, compressors and related systems that are commonly used in the oil and gas industry, such as vapor recovery systems, mono ethylene glycol regeneration, sea water degassing and more.

Butting GmbH & Co. KG Booth: 4216 www.butting.ca Knesebeck, Germany Phone: (0049) 583450-232Proximity to customers is of great importance to Butting. In order to provide customers in the North American market faster and more directly with our many years of experience in processing stainless steels to pipes and components, we founded an affiliated company in Calgary - Butting Canada Ltd. Many projects have already been successfully begun through Butting Canada, and brought to a satisfactory conclusion for our customers, through close cooperation with the parent plant in Knesebeck.

SILVER SPONSORBW Technologies by Honeywell/ Honeywell Analytics Booth: 1314 Albertawww.gasmonitors.com Calgary, Alberta, Canada Phone: (403) 248-9226BW Technologies by Honeywell/Honeywell Analytics is an industry-leading manufacturer of gas detection instrumentation for protection from an extensive range of toxic gases, combustibles and oxygen hazards, is showcasing a full line of portable, fixed and stand-alone equipment. BW utilizes advanced micro-controllers and cutting-edge sensing technology to design and produce the smallest, most user-friendly and cost-effective instruments.

B

POSTLE

INDUSTRIES INC.

Cleveland, USA

sparky@postle.com

216-265-9000

DURABAND NC

®

Hardbanding

Maximum Casing and

Tool Joint Protection

PP

POSTALLOY®POSTALLOY®

HardbandingSolutions.com

NS-1 Certified

INITIAL APPLICATION

®

NS-1 Certified

RE-APPLICATION

®

World Wide Applicators

THE ONLY NS-1 CERTIFIED

HARDBANDING FOR

RE-APPLICATION OVER MOST

EXISTING COMPETITIVE PRODUCTS

2

Official Program and Event GUIDE Booking Deadline August 1, 2012

Materials Deadline August 8, 2012

worldheavyoilcongress.com

Official Event Website

Maximize your company’s exposure and reach thousands of global industry professionals through online advertising at the World Heavy Oil Congress website. Online registration at worldheavyoilcongress.com is the only tool to plan attendance to World Heavy Oil Congress. As a result, the official website receives visits from a highly qualified group of international decision makers, months prior to the event.

Web banner advertising space at worldheavyoilcongress.com is available both on the home page as well as in the side column of the interior pages. Situated immediately adjacent to show information content, these highly-visible banner spots provide a platform to present your customized message and send traffic directly to your own website through a static or animated digital graphic.

30 days 60 days 90 days

Carousel Banner £3,039 £4,862 £6,381

Dimensions: 948 x 284

30 days 60 days 90 days

Full Banner £760 £1,216 £1,596

Dimensions: 950 x 120

30 days 60 days 90 days

Half Banner £494 £790 £1,037

Dimensions: 470 x 100

30 days 60 days 90 days

Box Banner £760 £1,216 £1,596

Dimensions: 190 x 260

Measurements stated in pixels (px), width x height.

All costs stated in GBP (£) and are subject to applicable VAT (20%).

Capture attention through the largest available ad situated at the upper portion of the

home page in a rotating position. Your ad will stand out as the exclusive advertisement

among six scrolling graphics.

Spanning the width of the live content area, this banner spot is positioned at the mid-way

point of the home page. Your ad will cycle amongst 10 other ads on a refresh basis.

Display an ad graphic on the lower portion of the home page of the website. Your ad will

cycle amongst 10 other ads on a refresh basis.

Display an ad graphic on the upper portion of the interior pages of the website. Your ad

will cycle amongst 10 other ads on a refresh basis.

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EXCLUSIVE - One Opportunity

Ten Opportunities

Ten Opportunities

Ten Opportunities

Official Website - Home Page

Official Website - Interior Pages

Official Event Website

worldheavyoilcongress.com

Electronic Artwork (PC and Mac)dmg events operates on the Mac platform in the following formats Adobe CS 5.5 formats:- InDesign- Illustrator- Photoshop- Adobe Acrobat (Press Ready PDF)

Mechanical Specs- Line screen is 150- Printing: Sheet-fed offset- All ads measure width x height in millimetres; ads not received in

these formats will not be accepted.

Fonts- If possible, please convert fonts to outlines.

Accepted Media- Use StuffIt (.sit) or ZIP file compression, and transmit to dmg via FTP

Colour- Use only process colours (CMYK)

Photographs/Artwork- All images must be minimum 300 dpi- Place all images at 100%- Save image files in PDF, EPS or TIFF format at 300 dpi- Convert fonts to paths (outline fonts)

ProofsAll submissions must be final to ensure the best quality. No press proofs will be given to advertisers. The publisher reserves the right to charge back to the advertiser all costs incurred with respect to re-sizing of art, typesetting or other changes to material supplied by the advertiser.

File DeliveryUPLOAD all artwork to dmg via FTP.

1. Ensure you have named your file according to the following: WHOC12 publication YourCompanyName (Date),

i.e. WHOC12 EventGuide dmg (1-Sep-12)2. In your web browser, navigate to: dmg.loadingdock.ca3. Enter your information, and click “Send” to upload your file.

Have questions?

Contact Ginny Kuzek for assistance: ginnykuzek@dmgevents.com

PRINT Advertising Specifications (Official Event Guide)

WEBSITE Advertising Specifications (Official Event Website)

Mechanical Specs- All ads measure width x height in pixels.

File Formats- Save image files in GIF, JPG or Flash SWF (advertiser must provide Flash with tested HTML embed code).- Carousel Banner must be a static image (GIF, JPG or PNG).

File DeliverySend all artwork via email:

Nicole Veronneau nicoleveronneau@dmgevents.com

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Ad Specifications Booking Deadline August 1, 2012

Materials Deadline August 8, 2012

5

TERMS OF AGREEMENTThe advertiser agrees to pay a deposit of thirty percent (30%) of the value of advertising upon signing this agreement to confirm the order for advertising and agrees to all conditions outlined as within the following terms. Please complete the payment details.

PAYMENT TERMS(a) A deposit equal to thirty percent (30%) of the total value of the advertising is

required to be paid upon booking any order for advertising in any Official Publication.

(b) The outstanding balance of the total value of the advertising order is required within thirty (30) days from the last day of the Show or proof of the printed advertising (which ever should occur first).

(c) All rates are quoted in GBP (£).(d) A fifteen percent (15%) agency commission applies to each order received from

the Agency of Record of any advertiser of the Show.(e) Online advertising is payable upon receipt of invoice. Invoice will be provided

upon purchase.

DELIVERY OF ARTWORK (f) The advertiser agrees to deliver the artwork for insertion before the deadline and

in the appropriate format outlined in the AdKit.(g) The publisher reserves the right to charge back to the advertiser all costs incurred

with respect to artwork, late delivery, typesetting, re-sizing and film on materi-als supplied or developed on behalf of the advertiser. The publisher accepts no responsibility for mistakes or omissions in advertising supplied or developed on behalf of the advertiser.

(h) All submissions must be final to ensure the best quality; no press proofs are provided to advertisers or their agency of record.

CANCELLATION AND TERMINATION(i) The advertiser shall have the right to cancel this agreement by notice in writing

to be delivered to dmg no later than one hundred and twenty (120) days preced-ing the opening date of the Show. All deposits received by dmg up to the date of notice of cancellation are non-refundable and non-transferable. In the event that the advertiser (i) notifies dmg less than sixty (60) days preceding the opening date of the Show that it wishes to cancel this agreement; or (ii) fails to make payments in accordance with the payment schedule set out herein; or (iii) except as otherwise permitted herein, fails to deliver artwork; dmg reserves the right to (iv) cancel this the agreement without notice; (v) retain any payment made by the advertiser as liquidated damages (and not as a penalty) for breach of this agree-ment; (vi) re-license the space for advertising; and (vii) bring action against the advertiser for payment of the full insertion originally purchased from dmg.

(j) In the event that this agreement is cancelled or terminated, the advertiser shall immediately cease using any event, Show or dmg logos or trademarks.

Double Page Advertorial o £6,950

Cover, Outside Back o £6,050

Cover, Inside Front o £5,500

Cover, Inside Back o £5,000

Full Page o £3,750

Half Page, Horizontal o £2,475

Half Page, Vertical o £2,475

Quarter Page, Horizontal o £1,200

Quarter Page, Vertical o £1,200

Technology Feature o £625

Enhanced Company Profile Listing o £95

TO ORDER: Please fax this page to: +1 (403) 245-8649

or scan and email to: sarahpiehl@dmgevents.com

30 days 60 days 90 daysCarousel Banner o £3,039 o £4,862 o £6,381

Full Banner o £760 o £1,216 o £1,596

Half Banner o £494 o £790 o £1,037

Box Banner o £760 o £1,216 o £1,596

*Official Online Advertising

*Official Event Guide Advertising (print)

Total Value of Advertising: £ _______________________________

Plus VAT (Add 20%): £ _______________________________

TOTAL PAYABLE GBP: £ _______________________________

DEPOSIT DUE (30%): £ _______________________________

I have read, understand and agree to the conditions included in the Termsof Agreement for advertising and have included a thirty (30) percentdeposit with my order.

_______________________________ ____________________ Authorization Signature Date

Summary

Payment Information (Required)

*Exhibiting Company: p

Company Name: __________________________________________

Contact Name: __________________________________________

Address: __________________________________________

City: ________________ Prov/State: ________________

Postal/ZIP Code: ________________ Fax: ______________________

Telephone: __________________________________________

Email Address: __________________________________________

Contact information (Required)

All costs stated in GBP.All advertising is subject to twenty percent VAT (20%)

* Not an WHOC 2012 exhibitor? Visit worldheavyoilcongress.com for exhibiting info.

Bank Transfer: Direct Deposit Information: dmg events (Canada) inc. Please quote invoice number or abstract ID and WHOC on transfer

Bank: NatWest 15 Bishopsgate London Depot Code 028 EC2N 3NW

Bank Account No: 20957696Branch Sort Code: 50-00-00

IBAN: GB82NWBK50000020957696Swift Code: NWBKBG2L