world newspaper congress 11: session repositioning, ken doctor
TRANSCRIPT
63rd WORLD NEWSPAPER CONGRESS
Session: RepositioningTitle: Finding a Sustainable FutureSpeaker: Ken Doctor
Vienna, Reed Messe Wien
Mark your calendar
64th WORLD NEWSPAPER CONGRESS19th WORLD EDITORS FORUM
www.wan-ifra.org/kiev2012
Re-positioning Finding a Sustainable Future
Ken Doctor
New Industry Analyst & Author,
Newsonomics
WAN-IFRA VIENNA Oct. 13, 2011
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The First Tablet
...In the Beginning
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Rupert’s Tablet
News Corp’s Holy Grail?
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Biblical Success
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Today
Big Questions About the Future of Our Business
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#1Is Print in
Permanent Decline?
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Worldwide Newspaper Revenues
$134B(2005)
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Worldwide Newspaper Revenues
$93B(est. 2011)
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20 QuartersNo U.S. Daily Ad
Growth
9
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#2How Well Prepared
Are We for the Digital Future?
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14.6%Average Annual Digital Growth
Between 2010 and 2013
11
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#2Digital Ad Spending
Surpasses Newspapers, in Pursuit of TV
12
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63%Google/Yahoo/Microsoft/AOL/Facebook Take of
Digital Advertising
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The Road to Digital:
A Tenth of the Way
There
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#3Are All-Access
Digital Circulation Models Becoming
Standard?
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125 U.S. Titles with Paywalls
Lee*McClatchy*Morris*MediaGeneral*MediaNews*Tribune*Scripps*Gatehouse,
Belo*Gannett
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EuropeTelegraph (UK)*Axel Springer(Germany+)
*Sanoma (Finland) Piano Media (Slovakia) ePresse
(France)
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#4Will the Tablet
Replace Print News Reading?
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The Tablet as Game Changer
First Digital Replacement
Medium
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The Tablet as Game Changer
100M by 2013
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By the Numbers
About 12 percent of the U.S. Internet population owns or uses
a tablet, with that number expected to increase to 23 percent
by early 2012.
21
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The $75 Tablet
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If You Read...
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Is the Tablet the Missing Link?
Print Readers & Digital ReadersPrint Advertisers & Digital Advertisers
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#5Are Newspapers Still
Essential?
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69%Americans Who Say They
Wouldn’t Miss A Daily Newspaper if Theirs Closed
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TheNewspaper That Took on Hackgate
Could Close in5 Years
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#6Have Newspapers
Gotten Lost in “Media”?
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Mark Zuckerberg: Life is All Upside for Facebook
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Media AnywhereMultiplies Potential
Audience
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Apple
Amazon
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New WSJ Live