world tour 2013 paris
TRANSCRIPT
World Tour 2013 #SBworldtour
by
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Agenda, Paris, February 19th
4:30 pm - 5:00 pm Registration 5:00 pm - 5:45 pm Jan Rezab, CEO, Socialbakers 5:45 pm – 6:45 pm Speakers session with Cyril Attas, CEO & Founder ID-
Agence Des Medias Sociaux 6:45 pm - 7:00 pm Questions & Answers 7:00 pm - 9:00 pm Dinner buffet
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World Tour 2013
NOW: Paris Next Stop: London (tomorrow)
Introduction
Jan Rezab, CEO & Co-Founder @janrezab
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About Us
20 % of FORTUNE 500
Companies
Marketers monthly across 100+ countries
Customers
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Social is changing all the Time
Brands are changing
1 billion Users are changing = increasing “noise”
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Constant change
Facebook 2009: Facebook 2013:
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French Users
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What Users cope with on Facebook (from Brands)
1 user likes 4,5 pages
Pages post on avg. 5 times
1 user likes 40 pages Pages post on avg. 36 times
23 updates per month
2009 2013
1440 updates per month
“It is great to count fans and listen, but Engagement is far more important! ”
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French Brands post less in average
0
5
10
15
20
25
30
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40
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French Brands
Worldwide Brands
An average French user is a fan of 48 pages
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Average French user is a fan of 48 pages
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Brand pages liked by an average French user
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What brands post and what users like to share
Share Engagement Post Types
0%
25%
50%
75%
100%
Status
Photo
Link
0%
25%
50%
75%
100%
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Most favorite brand posts
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Most favorite brand posts
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Top 5 FB Brands by Number of Local Fans
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Top 5 Facebook Media by Number of Local Fans
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Top 5 Facebook Brands by Post Engagement Rate
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Top METRICS in Social Media
Being social is not about one metric. It’s about all of them.
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Return On Engagement
Fans and Fan Growth
Activity of Your Page
Engagement Rate and Reach
Response Rate Response Time
The alpha and omega of successful social strategy
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0
10
20
30
40
50
60
70
0
500
1000
1500
2000
2500
1 11 21 31 41 51 61
Like
s
Impr
essi
ons
Average organic unique impressions
Average Likes
Time in Minutes
Gaining the Reach and Engagement in Minutes
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Science of Posting
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Science of Posting
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
3.00%
0:00 2:00 4:00 6:00 8:00 10:00 12:00 14:00 16:00 18:00 20:00 22:00
Weekly Traffic
Weekend Traffic
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Open and drive 2 Way Communication
socially-devoted.com
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Questions answered on Facebook
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Top Socially Devoted Industries
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Top Socially Devoted Industries
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Top 5 Socially Devoted FB Brands in France
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FMCG – Case Study
Are not responded… 40%
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Top 5 Socially Devoted FB Brands in France
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Recommendation for 2013
› Monitor and measure your activity
› Drive the industry and invest in innovations
› Devote resources into social customer service
› Post only local and relevant content in a timely manner
› Make sure you get into News Feed
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How We can help You to get there.....
Data Categorization Brand Graph
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How We can help You to get there.....
Benchmarks Categorization Brand Graph
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Brand Graph
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Brand Graph
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How We can help You to get there.....
Benchmarks
Visualization
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...with Our Products
Platform
Thank you
Jan Rezab, CEO of @janrezab