£318Average cost of the full Valentine’s Day experience, including: hotel,

dinner, flowers and jewellery

£45Average spend per

person on Valentine’s gi�s and treats

WHAT’S THE MINIMUM

I SHOULD BE SPENDING?

ABERDEEN

HULL

COVENTRY

WALSALL

Generous lovers

VALENTINE’SVALENTINE’S

COVENTRY

WALSALL

Cost-cu�ing cupids

*Spend per customer on gi�s and treats for Valentine’s Day compared to national average

*Comparison of transaction values around Valentine’s Day peak, compared to average trading period

PRESTON

18%

MILTON KEYNES

-34%

9%

HULL-28%

£32.55

£29.67

£26.74

£53.36

£49.27

£48.80

POPULARPOPULARPRESENTSPRESENTS

Florists Jewellery Hotels Restaurants

25%

*Average transaction value (ATV) in UK florists in run-up to Valentine’s Day - £40. ATV in UK florists on 15th February - £50

283% 30% 29%

HOTEL 14%

-41%

8%

MILTON KEYNES

ABERDEEN

PRESTON

forgetful romantics should be prepared to spend an extra on flowers if you leave it to 15th February

HOW TO GET OUT

OF THE DOGHOUSE?

WHICH REGIONS SPEND

THE MOST (AND THE LEAST)?

...AND IF I REALLY WANT

TO PUSH THE BOAT OUT?

SECTORS PROFITING THE MOST

FROM VALENTINE’S DAY

THE WORLDPAY GUIDE to Surviving

About the data: Figures quoted are based on analysis of consumer spending pa�erns in 50 UK towns and cities in February 2015

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