SDL WorldServer 2011SDL WorldServer 2011

Driving Translation Management into the next Decadeinto the next Decade

Event Overview

• Market & Localization Trends• Dinner• Business Drivers for Translation Management• Product Demos

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The Information Explosion

In 2000, there were 360,985,492 people online. I 2010 d 2 billi2 billi t f th d ’tIn 2010, we passed 2 billion2 billion…most of the new users don’t speak English. Internet World Stats

IIThe Internet has tripledtripled the amount of text read by

l I 2009 USA iti i d

Is your company Is your company prepared to engage prepared to engage

people. In 2009 on average every USA citizen received 12.5GB worth of text, equivalent to 12 pick-up trucks filled with books. IDC

p p g gp p g gwith with allall of your of your

customers?customers?When making a purchase, only 15%15% of purchasers are

customers? customers?

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comfortable buying online in non-native language. Common Sense Advisory

Paradigm Shift

Product centric to customer centriccustomer centric

Features to contentFeatures to content

Information pushedInformation pushed to information pulled

Physical to intangible

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intangible

Localization Trends

Localization is a key driver to revenue anddriver to revenue and differentiation

Machine translation becomes reality

Focus is on total productivity

Enabling through the Cloud

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Cloud

“To reach broader audiences, global , gmarketers

must make localization a priority.” Jennifer Bellisent“Do B2B Tech Marketers Localize as they Globalize?”

“Progress towards overcoming language afterthoughtProgress towards overcoming language afterthought syndrome. We see slow but steady adoption of content

globalization strategies…that position language requirements as integral to end-to-end solutions…”q g

Mary LaPlanteMultilingual Product Content: Transforming Traditional Practices Into Global Content Value Chains

Questions to think about over How does your organization How does your organization

dinnermeasure the impact of global content?

measure the impact of global content?

What are the obstacles at your What are the obstacles at your What are the obstacles at your organization that prevent better content globalization practices?

What are the obstacles at your organization that prevent better content globalization practices?

What is your company’s vision for success for global content

What is your company’s vision for success for global content success for global content

management? success for global content

management?

The Stage

Content is changing fast

and growing exponentially

Content is everythingy g

Content needs to be localized to

compete in all markets and

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p

engage with customers

Global Content Challenges

The Problem

• Translation is a complex, inefficient manual process

• Translation volumes are increasing• Distribution channels are increasingDistribution channels are increasing• Moving from project-based to

continuous streams of translation

• High translation costs

Business Issues

High translation costs• Project delays are common• Processes are not scalable• Brand inconsistency is inevitable

P lit

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• Poor quality

Business Priorities

Drive customer loyaltyGrow revenue & control costs

C LEVELC LEVELGrow revenue & control costsIncrease efficiency & visibility

Exceed customers’ expectationsImprove efficiency

BUSINESSBUSINESSOWNEROWNERp y

Achieve revenue goals & reduce costs OWNEROWNER

Improve quality Reduce costs

LOCALIZATIONLOCALIZATION

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Increase productivity & timeliness

Translation Management

C t li &• Centralize assets

St d diCentralize &Standardize

• Standardize process• Drive up reuse• Reduce manual tasks

• Repeatable and reliable processesp

Automate

Collaborate

• The supply chain• Business systems

12Translation Management Systems

Tour

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1 Centralize &1. Centralize & StandardizeStandardize

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The Problem: Fragmented Process

FrenchG

TMAgency

FrenchG

TMAgency

JapaneseChi

TMAgency

Czechi

TMAgency

Spanish LA

TMAgency

GermanPortugueseSpanish

GermanItalianSpanish

ChineseKorean

HungarianRussian

Spanish LABrazilianPortuguese

R&DR&DHead Office

TMAgency

TMAgency

User ManualsUser InterfacePackaging

ContentStore

R&DUser ManualsUser InterfacePackaging

ContentStore

R&D

German Office

German

French Office

French

ContentStore

Support

ContentStore

Sales & Marketing

Websites

ContentStore

Sales & Marketing

Websites

ContentStore

Sales & Marketing

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Knowledge BasesFAQ’sService Bulletins

StoreortWebsitesProduct CollateralPromotions

StoreWebsitesProduct CollateralPromotions

WebsitesProduct CollateralPromotions

Centralize , Standardize & Scale

FrenchGermanPortuguese

FrenchGermanItalian

JapaneseChineseKorean

CzechHungarianRussian

Spanish LABrazilianPortuguese

AgencyAgency Agency Agency Agencyg

SpanishSpanishg

GlobalInformationM

R&DR&DHead Office

GermanAgency

FrenchAgency

Management

User ManualsUser InterfacePackaging

ContentStore

R&DUser ManualsUser InterfacePackaging

ContentStore

R&D

German Office French Office

ContentStore

Support

ContentStore

Sales & Marketing

Websites

ContentStore

Sales & Marketing

Websites

ContentStore

Sales & Marketing

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Knowledge BasesFAQ’sService Bulletins

StoreortWebsitesProduct CollateralPromotions

StoreWebsitesProduct CollateralPromotions

WebsitesProduct CollateralPromotions

Centralize, Standardize

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DemoDemo

[DEMO]

-Import offline TMShows support for TMX open standard-Shows support for TMX open standard

-Shows simple TM centralization-Search and Edit TM

Shows easy TM management-Shows easy TM management-Show terminology and MT already configured

-Shows support for these critical linguistic components

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2. Automate

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Before Translation Management

22 Manual Steps22 Manual Steps

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After Translation Management

Content is gathered through content store workflow (CMS, etc) or change detected

Assets for translation sent to or retrieved by

WS

Translation project automatically created

through defined business rules

Translation assets sent to or retrieved by

No manual extractions of content

for translation

Process Start Process Start

by WS business rules

Cost analysis performed against

translation vendor(s)

Assets are automatically filtered and analyzed against

Translation assets are generated in

content store (CMS, etc)

Email sent to content manager signifying

Translation projects are created via SDL

WorldServer3 3 -- 4 Manual Steps4 Manual Steps

translation vendor(s) agreed upon cost

models

and analyzed against existing centralized

TM

gsame format as the

source assets

Automatic file analysis filtering TM

Loc ManagerReviews translation

Vendor Loc Manager Centralized TM

g g y gtranslation project

completionContent managers are not required to

package up and send assets for translation

Vendor Loc Manager no longer needs to do

No need for vendors t TManalysis, filtering, TM

leverage used to calculate translation

cost

Reviews translation request through web

interface for authorization

ManagerApproves translation

request(OPTIONAL)

Centralized TM updated upon final

approval

Loc manager does not need to retrieve translation assets of

manually send to translation vendors

no longer needs to do file analysis –

reduced project management costs

to manage TM –reduced project

management costs

Translator(s)Translates content

In-country Reviewers

Review translated assets

translation vendors

WS provides a translation web

interface of allows exports to desktop

WS provides translation kit with source assets, TM,

Terminology

Reviewers can dynamically preview

translated assets

Reviewers don’t need to send assets back

to translation vendors for minor updates –

Manual step

Automated translation process through

Legend

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Real time, in-contectpreview available through WS web interface to help

reduce errors

translation tools and SDL Trados Studio

Reviewer can update translation through

web translation tool –updates TM

through web interface

No asset retrieval or sending necessary

for minor updates –can do it themselves

p gSDL WorldServer

SDL WS advantages process improvement

Automatic email notification

DemoDemo

[DEMO]

-Create simple translation workflowShows workflow editing process-Shows workflow editing process

-Configure Project Type-Simple configuration process, shows how all the data comes together TM TD MT workflow locales etccomes together – TM, TD, MT, workflow, locales, etc.

-Kick off project using the TM just imported and the workflow and project type just created

Sh th f t ti d th i li it f -Shows the power of automation and the simplicity of getting from A to Z in real time

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3. Collaborate

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Collaborate Across the Supply Chain

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Collaborate Across the Supply Chain

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[DEMO]

-Export created project into StudioTranslate the file(s)-Translate the file(s)

-Show terminology integration, MT integration-Make a comment-Set segment statusesSet segment statuses-Import back to WS, complete step

-Review the completed file in BWB-Show terminology integration, MT integrationShow terminology integration, MT integration-Show segment comment and statuses

DemoDemo

Business Priorities - Delivered

Drive customer loyaltyGrow revenue & control costs

C LEVELC LEVELGrow revenue & control costsIncrease efficiency & visibility• Increase efficiency & visibility

Deliver consistent timely communicationExceed customers’ expectationsImprove efficiency

BUSINESSBUSINESSOWNEROWNER

• Deliver consistent, timely communication• Improve brand control & quality• Address increasing volumes withoutAchieve revenue goals & reduce costs • Address increasing volumes without

additional investment• Reduce translation costs

Improve quality Increase productivity

LOCALIZATIONLOCALIZATION

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Reduce costs

Companies That Get This Right...

Enhance customer experienceexperience

Ensure consistentEnsure consistent branding

Control costs and accelerateaccelerate time-to-market

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