WP will connect producers with consumers by providing transaction platform

WP.PL• Products offered by WP will be provided directly from

the producer

• By avoiding intermediares, WP will capture the higher margin

• WP will be tasked with maximizing the size of the orders passed to the producer to minimize handling costs incurred by the producer

Consumer• Will be able to find

different brands of beauty & clothing products in one place

• Payment will also be made in one place, making the purchase comfortable

Producer• Products will be stored by

the producer up to the point of delivery

• Transaction details will by provided by WP through automated system

Producer WP.PL Consumer

Offer+

margin

OrderStorage cost

RiskOrder

Offer

Pozostałości (nie będzie w ostatecznej prezentacji)

Producer WP.PLPAYviaWP

Consumer

Instant payment

WP will provide PAYviaWP system enabling e-payments linked to e-commerce transactions

PAYviaWP• WP will provide all suitable payment solutions for

merchants and customers, integrating the solution into All-in-one e-account:

• Credit cards• Internet bank accounts• Mobile payment services linked to operators

billing• WP will charge provision for the transaction

Seller (Producer)• Regardless of payment

method chosen by the consumer, producer will receive the payment instantly

• Seller will be charged with a transaction fee

Consumer• Consumers will be able to

choose between e-wallet and instant payment solutions

Payment /Prepayment

Commission

(Para)bankWP.PL Consumer

Product

Payment

Commission

Financial agreementInstallments

WP will connect consumers with (para)banks providing microcredit services

WP.PL• Will act as an intermediary between customers and

(para)bank

• Will bear no credit risk gaining pure profit

Consumer• Will be able to cover the

shopping costs with financing arranged by WP

• The installments will be paid straight to the (para)bank

(Para)bank• Will provide customers

with financing

• Will pay provision to WP for driving credit demand

Producer

Commission

The growth is accompanied by 4 major trends

1. Beauty/Cosmetics and Clothing sectors gaining on importance• 57% of iConsumers have purchased beauty & cosmetic products online in the past 6

months, 56% have purchased clothing• Only 24% will not purchase beauty & cosmetic products online in the next 6 months,

followed by 28% for clothing – less than in other categories• 33% of the last fashion products purchases were done online

2. Price comparisons becoming more popular• 48% of iConsumers search the Internet to compare similar products, • 76% go online to check the prices• High use of the application in USA and West Europe, the Polish market not saturated yet

3. The importance of mobile services going up• 94% of Poles own a mobile phone• The use of mobile phones is increasing – 16% spend more time talking on mobiles• 36% have some mobile apps installed on their mobile phones

4. Internet usage of financial services highly increasing• 21% of Polish bank accounts are online• The number of Internet transactions has been growing with CAGR 2005-2009 amounting

to 50% and is predicted to keep the pace.

High growth of digital market size is expected, with e-commerce clearly leading the way

2010 20150

500

1000

1500

2000

2500

Other segments’ revenue pool growth

COMMUNICATION

READING

ONLINE GAMING

VIDEO

SOCIAL NETWORKSm P

LN

E-commerce: most developed segment of digital market is still growing, mainly due to the increase of consumers’ spending on online shopping

Communication: Rapid growth both in terms of users and ARPU is predicted with increasing mobile VoIP popularity

Reading: Growth of userbase accompanied by stable ARPU growth is expected in the upcoming years

CAGR

11%

12%

8%

17%

34%

CAGR

24%

2010 20150

5,00010,00015,00020,00025,00030,00035,00040,00045,000

13,000

38,111

E-Commerce revenue pool growth

m P

LN

293%

184%

1260

2325

Source: Team D analysis of publicly available data

OPERATING MODEL

MONETIZATION:BEAUTY & CLOTHING

COMPARISON

Operating the portal in its traditional form to maintain traffic.

Create a price comparison

Sell the products

Charge for the sold items

Connect it to the portal

Focusing on beauty and clothing; creating a mobile app

Integrating the service with fashion, beauty and health sections; replacing competitors’ adverts

Receiving an agreed percentage of the price of each product sold

Attracting traffic through the portal, diversify: ensuring single “basket” and payment

Building highly profitable start-ups bound to the core business.

MONETIZATION:FINANCIAL SERVICES

COMPARISON

Create a financial services comparison

Sell the products

Charge for the sold items

Connect it to the portal

Integrating with financial section of the portal

Receiving an agreed percentage of the price of each product sold

Attracting traffic through the portal, providing an option to save results (time-consuming decision)

Comparing financial products like insurances, deposits, mortgages, creating a mobile app

Supported by market trends, price comparison services offer significant short-term monetization opportunities