wrap brand design credentials 2012
TRANSCRIPT
Copyright of WRAP Art & Design P Ltd
WRAP Art & Design“Branding Design & Development”
Credentials
Copyright of WRAP Art & Design P Ltd
Contents
Contents
• About Us
• Our Services
• The way we work
• Case Study:
Go Jawaani/ KBSH
• Contact
1
Page
1
2
3
4 to
1 7
1 9
Copyright of WRAP Art & Design P Ltd
About us
• WRAP Art & D esign is based out of the NCR D elhi working on assignm ents in
the fields of Brand ing, Space and Product design.
• Five years back the organization incubated by Gunjan Gupta started in the
space of furniture & art installation design executing projects in Europe and
Ind ia. The organization becam e a pioneer in the field of original luxury craft
based products that had an International resonance and has been featured in
Sotheby’s, D roog, Maison et objet, Ventura Lam brate and Swarovski
International, am ong m any others.
• Later the organization evolved into spatial design and has designed residential,
com m ercial and retail spaces focusing on high end luxury. The em phasis here
is to provide a qualitatively holistic experience to the client in a way to inform ,
inspire, and assist them through the process of transform ing their hom e or
business environm ent to becom e a unique and personalized expression of
them selves.
• As a natural evolution WRAP has m oved into the “Brand D esign &
D evelopm ent” space as a practice with a full fledged design and operations
team and having had strategic and im plem entation experience. The d ivision is
led d irectly by the CEO of WRAP, Joseph Sam and has evolved into a full
fledged practise under the D esign D irector Gunjan Gupta.
1
Copyright of WRAP Art & Design P Ltd
Our Services
• The team at WRAP has had experience in the following areas of Brand
D esign & D evelopm ent:
– Strategic brand roadm ap
– Nam ing of product/ services
– Visual identity design and developm ent includ ing packaging
– Set & Concept Space design
– Consum er Touch Point design
– Corporate and Retail space brand ing
– Space graphics/ Graffiti's and Exhibition design
• WRAP’s is one of the few integrated brand ing entities in the luxury and
prem ium space.
2
Copyright of WRAP Art & Design P Ltd
The way we work
• WRAP follows a m ethodology based on International best practices that
centers around capturing client requirem ents, vision and desired output and
blend ing this with trends, m arket and com petitor understand ing and
ensuring that the output resonates with the target group in a unique,
d istinct and im pressionable m anner.
• The key success factor for WRAP is it’s client engagem ent, capturing the
design brief and translating it m eticulously and im peccably into designs on
various m ed ium ranging from spatial to d igital to visual collaterals and
product.
• We have a qualified , interactive and talented team with hands on
experience and the ability to work m ethod ically and creatively with a wide
exposure to m aterials, m ed ium s, im plem entation challenges and vendors.
3
Copyright of WRAP Art & Design P Ltd
Case Study:
Go Jawaani / KBSH
4
Copyright of WRAP Art & Design P Ltd
Nam ing
• The brand was nam ed as “Go Jawaani” and positioned to be a ‘youthfulness centric’
brand catering to a wider aud ience which wanted to feel young, break conventions
and be expressive.
• The whole world is getting add icted to the word "YOUTHFULNESS"...it no longer
stands for an age band but the sym phony of positive energy, creative expression
and having fun!
• The product had to have a nam e that m ade it relevant to a larger part of the m arket
and position it as sexy, powerful and expressive (and fashionable!).
• The nam e had to have an aura that was appealing to a wider aud ience, had a quirky
resonance with the International aud ience and had to have an encom passing feeling
that it could be envisioned as a brand with an interesting and creative portfolio.
• The brand had to be easy on the tongue, catchy, on the m ove and could easily
blended into a jingle or a m usical com position.
5
Copyright of WRAP Art & Design P Ltd
Logo design
6
Copyright of WRAP Art & Design P Ltd
e-Invite
7
Copyright of WRAP Art & Design P Ltd
Invitation Card
8
Copyright of WRAP Art & Design P Ltd
Collateral Reference
9
Copyright of WRAP Art & Design P Ltd
Souvenir design
10
Copyright of WRAP Art & Design P Ltd
Packaging- Product Box
11
Copyright of WRAP Art & Design P Ltd
Packaging & Letter head
12
Copyright of WRAP Art & Design P Ltd
Set D esign
13
Copyright of WRAP Art & Design P Ltd
Stage D esign
14
Copyright of WRAP Art & Design P Ltd
Set Collaterals
15
Copyright of WRAP Art & Design P Ltd
Entry area brand ing
16
Copyright of WRAP Art & Design P Ltd
Art Installation
17
Copyright of WRAP Art & Design P Ltd
Hoard ings
18
Copyright of WRAP Art & Design P Ltd
Contact
WRAP Art & D esign (P) Lim ited
Khasra 522/4
Village Jaunapur
Mehrauli
New D elhi 1 1 0 030
IND IA
Tel: + 91 -1 1 -266581 44/ 1 99
Em ail: info@ wrap.co.in
19