Since it’s inception in May of 2007, Radio 104.5 became an instant success in the Philadelphia market, ranking top 3 in multiple demographics after just 3 months. As Philadelphia’s only alternative based Rock Station, Radio 104.5 captures the attention of an exclusive young adult audience by providing a range of rock music that can’t be found anywhere else in town…from Pearl Jam, to Coldplay, to Silversun Pickups.

By providing a unique, “no fluff” music intensive platform, Radio 104.5 has a faithful following with a core audience consisting of Philadelphia’s eclectic music fans between the ages of 18 to 44.  Use Radio 104.5 as a trusted resource to communicate your advertising message to this diverse and savvy audience. 

METRIC COLDPLAY MUMFORD AND SONS

MGMT PHOENIX LINKIN PARK

PARAMORE BLACK KEYS KINGS OF LEON PEARL JAM FOO FIGHTERS MUSE

U2 NEON TREES 30 SECONDS TO MARS

CALL LETTERS WRFF-FMDIAL POSITION 104.5 FMFORMAT ALTERNATIVE ROCKWATTS 50,000

AUDIENCE PROFILE ADULTS 18-44*MEDIAN AGE 34*AGE BREAKOUT 7.9% 12-17

15.3% 18-2427.9% 25-3425.7% 35-4415.1% 45-54

*MALE / FEMALE RATIO M 54% / F 46%ON AIR7AM – 3PM JOHN ALLERS3PM - 10PM WENDY ROLLINS

SAMPLE ARTISTS

Source: *Arbitron Oct 10AQH Persons 18+ Composition, Monday-Sunday 6a-12m

PROFILE

Median Age & Male/Female Ratio

20 30 40 50

WRFFAlternativeMedian Age: 3454% Male46% Female

Radio 104.5’s Format Competitors

WYSPActive RockMedian Age: 4360% Male40% Female

WMGKClassic RockMedian Age: 4855% Male45% Female

Arbitron October 10

WMMRAORMedian Age: 3660% Male40% Female

A native of the Northeast, Johnny has spent his entire career in Alternative and Rock radio. Working as Music Host and Program Director for radio stations in The Bay Area, Atlanta, Providence, and Albany, N.Y., John has been a part of launching the radio careers for many of today’s most popular Rock and Alternative artists.   

Additionally, John’s resume of Artist Interviews includes a very wide array of icons including:  BB King, Green Day, No Doubt, Tori Amos, Dave Grohl, Maroon 5, Linkin Park, Dave Gahan from Depeche Mode, Robert Smith from The Cure, Coldplay, Beck, Jack Johnson, Cake, Dave Matthews, and even Davy Jones from The Monkeys..  

Along with being a passionate music fan, Johnny has a wife, 2 cats – enjoys wine, home improvement, Lost and is the reigning Champion in his Fantasy Baseball League.

ON THE AIRJohn Allers “Johnny”Weekdays M-F 7a-3p

ON THE AIRWendy Rollins

Weekdays M-F 3p-11p

Wendy hosts afternoon drive and evenings on Radio 104.5. Not only is she the station’s Music Director, laying in the newest music you hear on the station today…she’s well known and respected in the local music scene as well. Wendy reviews and books all of the bands for Radio 104.5’s Fridays Locals Live at Five.

When she’s not at the station or at a concert, Wendy enjoys spending time in her garden with her 3 dogs.

Artist Song

WRFF Mumford and Sons Little Lion ManMuse Undisclosed DesiresMetric Gold Guns GirlsPearl Jam The FixerRise Against SaviorMatt & Kim DaylightSilversun Pickups Panic SwitchParamore IgnorancePhoenix 1901Death Cab for Cutie Meet Me on the Equinox

WYSP Billy Idol White WeddingZZ Top Sharp Dressed ManScorpions Rock You Like a HurricaneBilly Idol Rebel YellGolden Earring Radar LoveMetallica OneOzzy Osbourne Mr. CrowleyMotley Crue Girls, Girls, GirlsZZ Top Gimme All Your Lovin’Quiet Riot Cum on Feel the Noise

WMMR ZZ Top La GrangeFinger Eleven Living in a DreamLinkin Park New DivideAlice In Chains Check My BrainPapa Roach Kick in the TeethNickelback Burn it to the GroundJet She’s a GeniusGreen Day East Jesus NowhereShinedown If You Only KnewMetallica One

Media Monitors 2010 Artists and Songs WRFF / WYSP / WMMR

Radio 104.5’s Format CompetitorsThe Music Difference

One of the unique opportunitiesthat Radio 104.5 offers it’s listeners isthe chance to watch their favorite bands live in our intimate 40 seat Performance Studio.

Use the Radio 104.5 Performance Studioas an interactive partnership to engage with the key young adult demographic.

Ideas include, but are not limited to:

•On-air title sponsorship•Product placement on-site and on-line•Tickets for sales incentives (in-store P.O.P. and/or in-house staff incentive)•On-site sampling•On-line sign up with bounce back coupons

RADIO 104.5PERFORMANCE STUDIO

Phoenix

Silversun Pickups

Death Cab for CutieWith Radio 104.5 listeners

G Love autographs after In-studio performance

New Music ShowEvery Sunday Night @ 9PM, you’ll hear 60 minutes of new Radio 104.5 music, including new bands, indie bands, newer stuff from established bands, local bands, and even maybe some old stuff which might be new to you.

Friday’s At 5. Live In Studio Performances.As part of our commitment to the Philadelphia local music scene, Radio 104.5 hosts local bands as well as national artists to perform LIVE in our studio.Stripped Down Unplugged Sunday MorningsEvery Sunday, Radio 104.5 brings you 2 hours of stripped down/unplugged tracks from 7am to 9am. You'll hear music from our exclusive online Stripped series and select unplugged cuts from the Radio 104.5 Studio Sessions archives, as well as many other stripped down versions of songs by Radio 104.5 artists & bands ... including many rarities and covers we've collected along the way.

Under the CoversEach weekday morning around 7:40AM, Radio 104.5 plays a band covering another band's song. We have assembled an extensive collection of rarities and unreleased recordings of familiar Radio 104.5 artists performing the music of others. You'll hear Radio 104.5 bands covering everything from Classics to Classic Rock, Showtunes to Disco, and much more.

SPECIALTY PROGRAMMING