Lowell

COVERAGE THAT CONNECTS YOUPotential reach of 500,000+ listeners

WHO ARE LAKESHORE LISTENERS?89.1 FM The Lakeshore coverage area reaches over 500,000 listeners in five counties in Northwest Indiana who are among the most educated and affluent audiences in radio. Our listeners place a high value on creativity, curiosity, social consciousness, current affairs, and sports, and they have a strong attachment to nature and the environment.

Listeners lead an active lifestyle and favor portable media, like radio. They are very open to trying new products and services, but are less likely to be influenced by the usual means of reaching consumers, such as celebrity endorsements and other traditional advertising methods.

AVERAGE HOUSEHOLD INCOME

65

54% OF OURLISTENERS ARE MALE AND 46% ARE FEMALE

46%

AVERAGEAGE OFLISTENERS

HAVE A$86,000

BACHELOR’S

DEGREE

LAKESHORE THIS MORNING prepares listeners for the day ahead with local news, traffic and weather every 10 minutes, and national news every hour, as well as special interviews with local news makers. Lakeshore This Morning is your source for business coverage, school closings and sports updates.

To bookend your workday, 89.1 FM The Lakeshore brings you LAKESHORE DRIVE, the prefect way to wind down. In addition to local news, sports, traffic and weather, enjoy lighthearted segments such as News You Can Lose and Rotten Tomatoes.

REGIONALLY SPEAKING, a magazine style program, features special segments with local news makers and focuses on events and programs that affect the region.

FOLLOW UP, Lakeshore News reporter Steve Walsh’s weekly hour-long program, brings together community and business leaders, political figures from both sides of the aisle and everyday Northwest Indiana folks to engage in a spirited discussion of different local topics, from education to the economy, politics, law, agriculture and more.

The following shows are produced by 89.1 FM The Lakeshore and underwritten by local experts in their respective fields. The hosts of YOUR MIND ON MONEY discuss different aspects of financial planning as well as the global and local economies.

GET TO THE POINT is all about Crown Point and focuses on everything from economic development to new street signs.

THE VOICE OFNORTHWEST INDIANA’SORIGINAL PROGRAMMING

89.1 FM The Lakeshore loves sports. We have something for every sports lover including LAKESHORE GAME NIGHT, covering all the scores from around the region with 30 correspondents reporting live from every prep football game and SATURDAY NIGHT LIGHTS covering regional football games. We also head down to Indianapolis for the IHSAA FOOTbALL CHAMPIONSHIPS carrying the live broadcast Thanksgiving weekend. The PREP FOOTbALL REPORT SCOREbOARD brings you all the highlights and scores. It’s the best coverage in the region.

Is college football more to your liking? Then follow PURDUE and IU bIG TEN FOOTbALL and bASKETbALL with all our sport casters, including the Voice of IU, Don Fisher. ON THE bALL WITH JERRY PALM features the sports guru and his crystal ball as he covers the latest on NCAA BCS football as well as College RPI basketball. We also carry the GARY SOUTHSHORE RAILCATS games for all the baseball fans out there.

Tune into THE DAN DAKICH SHOW, live from Indianapolis and occasionally produced in our studios here in Merrillville, Dan’s hometown. This is arguably the best sports talk show in the Midwest. THE bOb LOVELL SHOW features the best high school and college personality in Indiana, bringing you interviews and scores from all the games around the state.

89.1 FM The Lakeshore also carries excellent national programming such as TALK OF THE NATION, MARKETPLACE, DIANE REHM, ON POINT, CAR TALK, WAIT, WAIT... DON’T TELL ME and TRAVEL WITH RICK STEVES

Live local, listen local. On 89.1 FM The Lakeshore

UNDERWRITING CONNECTS YOU TO LISTENERSWhen you underwrite 89.1 FM The Lakeshore, you have the opportunity to tell our listeners–successful, educated, and active in our community–that you value programming that not only teaches, inspires and broadens horizons, but also entertains.

Throughout studies, listeners have said that a company with a presence on public radio is a company that shares their values, and is a company with which they are more likely to do business. This “halo effect” is the ultimate connection between your company and 89.1 FM The Lakeshore’s listeners. Let your message stand out in the uncluttered atmosphere of public radio. In fact, public radio listeners are 88% more likely to buy products and services from companies that support public radio than from companies that advertise on commercial radio.

WHAT IS THE HALO EFFECT?It’s the tendency for an impression created in one area to infl uence opinion in another area.

» INTEGRATE your messages with the values of 89.1 FM The Lakeshore’s programming

» AFFIRM your support for public broadcasting rather than simply presenting product information

» PRESENT your companyas one that provides a service to your community

THE AFFLUENT85% more likely to own a half million dollar home and 82% more likely to earn a household income in excess of $86,000 per year

OPINION LEADERS34% more likely to vote in local, state or federal elections and 67% more likely to contribute to a political organization

THOSE ENGAGED INCOMMUNITY LIFE44% more likely to work as a volunteer and 52% more likely to work in community and social services

PHILANTHROPISTS158% more likely to contribute money to arts and cultural organizations and 58% more likely to contribute money to social care and welfare organizations

BUSINESS LEADERS102% more likely to be the presidentof a company

THE ACTIVE119% more likely to go backpacking or hiking, 75% more likely to go snow skiing and 60% more likely to play golf

THOSE CURIOUS ABOUT THE WORLD AROUND THEM129% more likely to travel outside the U.S. five or more times every 3 years and they’re 84% more likely to travel to New York City

THE WELL-EDUCATED157% more likely to have a post graduate degree, 172% more likely to have at least a 4-year college degree and 45% more likely to participate in adult continuing education

THE VOICE OFNORTHWEST INDIANAREACHES:

Let your voice be heard throughout the region

INTELLECT

ATHLETICS

AWARENESS

SOCIALCONSCIOUS-

NESSPLEASURE

WELLNESS

INTELLECT» THE DIANE REHM SHOW» ON POINT» TALK OF THE NATION

PLEASURE» CAR TALK» INDIANA OUTDOORS» SAYS YOU» TALK OF THE NATION» TRAVEL WITH RICK STEVES» WAIT, WAIT... DON’T TELL ME!

SOCIAL CONSCIOUSNESS» FOLLOW UP» GET TO THE POINT» REGIONALLY SPEAKING» TALK OF THE NATION

WELLNESS » THE HEALTH SHOW» PEOPLE’S PHARMACY» SAYS YOU» SOUND MEDICINE

AWARENESS» LAKESHORE THIS MORNING» LAKESHORE DRIVE» MARKETPLACE» YOUR MIND ON MONEY

ATHLETICS» THE DAN DAKICH SHOW» GARY SOUTHSHORE RAILCATS» LAKESHORE GAME NIGHT» PURDUE & IU GAMES» HIGH SCHOOL bASKETbALL

GAME OF THE WEEK

PROGRAMMING THAT ENGAGES THE WHOLE bRAIN89.1 FM The Lakeshore offers our audience spectacular on-air content with a variety of programming that stimulates every part of their mind. Your company will be branded as one that appreciates shows that encourage social consciousness and intellect. Showcase yourself on 89.1 FM The Lakeshore, and you’ll engage their minds too.

COPY GUIDELINESYour support of public radio results from the desire to be affiliated with the high standards of 89.1 FM The Lakeshore and NPR. We’ll work with you to create an underwriting announcement that meets your needs and adheres to designated FCC guidelines for public radio.

All underwriting announcements are either 15 or 30 seconds in length.

THE DO’S OF UNDERWRITING• Establish organization’s name and location• Describe your main products or services• Include a telephone number or website• Mention well-established, recognizable corporate slogan that identifies the company or products or services

• Make value-neutral statements about your product or service• Broadcast how long you have been in business, if you wish• State that you support 89.1 FM The Lakeshore or one of the programs it airs

AND THE DON’TS• Use comparative, qualitative or suggestive language• Address the usefulness, convenience or advantages of the product or service• Mention prices, interest rates, or indications of savings associated with product• Include any use of the first or second person• Contain inducements to buy, sell, rent, lease, borrow or loan (e.g. “shop”, “visit”, “call”)• Issue any calls to action• Advocate any matter of public interest

Stimulate and engage

89.1 FM The Lakeshore8625 Indiana Place

Merrillville, IN 46410

Main Switchboard: (219) 756-5656Monday through Friday 8am-5pmToll free: (800) 276-5656Fax (219) 755-4312

www.TheLakeshoreFM.cominfo@lakeshorePTV.com

8625 Indiana Place | Merrillville, Indiana 46410219.756.5656 | www.thelakeshorefm.com