media kit 2013

About RAdio ZindAgi

We are the biggest 24x7 Indian Radio station in USA.

We want our listeners to have a fascinating experience. We seek to inform, engage, en-

lighten and delight our listeners and also make a positive difference in the lives of the

Indian community in San Francisco, San Jose, New York, New Jersey, Connecticut,

Washington DC, Virginia and Maryland.

In everything we do, we believe in challenging the status quo. We do not believe in doing

different things, rather in doing things differently. We achieve this by providing our listen-

ers with a broad range of Indian Music, Entertainment, Wellness, Travel, Food, Fashion,

Art, Culture, Kid shows, Ideas and much more. We keep them connected to their roots,

while seamlessly helping them blend into the American way of living - in style. We just

happen to play excellent music too.

Some of our shows are based on a wide array of Bollywood music, film reviews, biog-

raphies, latest news, women’s hour, informative talk shows unique to our culture like

the one based on Astrology and Vastu.

Our channel is not all about Bollywood, rather it happens to be multilingual. We cater to

the entertainment needs of our niche sub community languages too. Apart from Hindi

and English, we host shows “in languages” like Punjabi, Telugu, Tamil, Gujarati, Marathi,

Urdu and Bengali.

RAdio ZindAgi FAct

• We cater to around 1,140,000+ South Asians in United States of America. 300,000+ South Asians in North California; the 315,000+ South Asian Population in New York; 292,256 + South Asian Population in New Jersey; 32,988+ South Asian Population Connecticut; 77,208 South Asian Population in Virginia; 21,060+ South Asian Popu-lation Washington DC and 67,241+ South Asian Population in Maryland.

• Wearetheleading24x7IndianRadioStation-availableinSanFranciscoandalloverthe Bay area (and surrounding cities of North California including Stockton, Tracy and Modesto),

• AsrecordedontheArbitronRatings‘RadioZindagi’has44100uniquelistenerseveryweek as recorded in Sep 2012 – Oct 2012

• RecentlywelaunchedandexpandRadioZindagiwithseparateradiostreamsandlocal studios in New Jersey on 100.7FM, 104.7 FM and HD2 97.1FM; New York and Connecticut on HD2 97.1FM and Washington DC, Virginia and Maryland on 950AM.

• Listeningtousisnotrestrictedbyradiosetsanymore.Apartfrom1550AMviaRa-dio, our listeners can hear us online at www.RadioZindagi.com and even on their phones by dialing +17024890111 or via Radio Zindagi App on smartphone. This provides our listeners with an opportunity to listen to us wherever they are and via whatever technology they use.

• We areomnipresent onmost social networkingwebsites, like Facebook,Twitter,YouTube,US-tream,LinkedIn.Thisgivesourlistenersachancetoreachouttousand for us to interact with them.

• OurshowsareconductedbyhighlyskilledRadioAnnouncers/DiscJockeys(RJs)

• ApartfromHindiandEnglish,wealsocatertothenicheclustersofsubcommunitylanguage programs in Punjabi, Gujarati, Bengali, Telugu, Tamil.

• Ourshowisefficaciouslyrunbythemostsuccessfulprofessionalswithunmatchedexperience of two decades in Indian Media and Entertainment business in North America.

Website:http://www.radiozindagi.com/

Facebook:https://www.facebook.com/pages/Radio-Zindagi/229981363713430

Schedule:http://www.radiozindagi.com/schedule/

AmAZing FActs About south AsiAns

According to American Community Survey of 2010 data

South Asian comprise about 3.38 million people, or ~1.0% of the U.S. population.

Comparing Census data from both 2000 and 2010, the South Asian community as a whole grew 81% over the decade.

Thecountry’sthirdlargestSelfreportedAsianAncestralgroup

71.1% of Indians have a bachelors degree and above.

An Average household income of $88,538

223,000 Asian Indian-owned firms in the U.S generating more than $88 billion in revenue.

Why PARtneR With RAdio ZindAgi?

Wenotonlywanttocreateandsustainaffinityforyourbrandbutalsoreachoutwell

beyond thepurepowerofcommercialadvertising.Weprovideyouwithcustomized

solutions to promote your brand with us.

We ensure that we will have a long-term strategic partnership with you.

This means that we ensure that your experience with us is memorable, you get more

Ears for your Dollar, drastically improve your Return on Investments, high reach, high

Target ability, and low cost.

Ouradvertisementdoesn’tsellproducts–Trust,FamiliarityandBrandRecalldoes.Thisis

the Extra Value Proposition that your advertisement, through us, would provide to your

brand. Actually, the advertisement would be targeting the subconscious level of your

target market. People remember the advertisement as they hear a familiar voice, which

makes listeners feel like they “know” us. This further ensures that they can trust us.

Partnering with us, your campaign is strategically on target and tactically-executed to

meet your branding objectives. Whether it is to launch your new brand or generate

leads or sell a product/service or even to change market perception.RadioZindagi

provides the most effective solutions.

ApartfromanadvertisementslotonRadioZindagi,wealsoofferyouaplatformtodi-

rectly interact with your target audience. This will be via our regular events. Be it a music

concert, a theatrical play, celebrating a festival with the community or just Karaoke night,

we will ensure that your brand is seen, heard, and is seamlessly blends into the life of

your customers. You can partner with us via endorsements, event sponsorships, web

site advertising and promotions.

hoW do We Achieve this?

Oursuccessliesinyours.Wezealouslywantyoutosucceedandachieveyourgoals.We

are here not just to sell you a slot. We are here to help you.

1. Understand the Purpose of Advertising (launch a new brand, generate leads, sell a product/service,maybeevenchangemarketperception.

2. IdentifyYourTargetMarket–What’stheirAge,Gender,ProximitytoBusiness,Em-ployment status etc.

3. Align these findings with our current listenership, shows, time slot, events.

4. Ensure that your brand gets maximum visibility in the requisite shows and time.

5. Frequency is the key – Hence we ensure that your advertisement hits the mark and willgettheconsumer’sattentionthefirsttime,everytime.

6. Ifneedbe,wewillgoonestepfurtherandlaunchanewcustomizedshowbasedonyourproduct/servicetoensurecaptivelistenershipbyyourtargetaudience.

7. Wewillevenorganizeeventsaroundyourbrandtoensuremaximumvisibilityand

brand recall.

Ifthisdoesn’tputyouontenterhooks,wearesureourattractive advertising pricing will.

Letushaveameetingwithyouandwewillcustomizethebrandadvertisingplanforyou.

Want to join us?

Who ARe We?

RadioZindagiwasfoundedbytwoofthemostsuccessfulProfessionalsinSouthAsianmediain North America:

Praveen Suggala-PraveenSuggalaistheCEO,President&Co–founderofRadioZinda-gi. Praveen is a born entrepreneur. He has founded 5 ventures in just a decade and all are extremelysuccessful.Hisentrepreneurial journeystartedasanauthorizeddealer forDish,Compact and DirecTV. In 2009, Praveen joined hands with Neeraj Dhar to launch the AAA Media and Marketing Company and later incorporated AAA Entertainments in 2010. His busi-nesses have strong presence all over the country. His passion for hospitality and taste for good cuisine led him to start 3 well-known restaurants Biryani Bowl, Paratha Point and Taste of Thai. These restaurants excel in customer service and attract people from all walks of life and origin. Praveen is a highly respected professional in the fields of marketing, business strat-egy, restaurant management, event management, media, brand management and startups.

Neeraj Dhar, Co-founder of Radio Zindagi - Neeraj has over a decade of rich and varied experience in media and marketing in highly successful international ventures. Neeraj was not content with his position as Business Head of The Indian Express, West Coast Edition. He always felt there was something bigger and better to do with his talent. He decided to take thelesstravelledroadof‘entrepreneurship’.

He found that the huge population of South Asians in America offer immense business op-portunities.HedecidedtorevolutionizethewaycompaniestargetingSouthAsiansreachedtheir customers through advertisements, media and events. In 2009, Neeraj joined hands with Praveen Suggala to launch the AAA Media and Marketing Company and later in 2010, incorporatedAAAEntertainments.SincethenNeeraj isknownfororganizinghundredsofenthralling international events that exceeded market expectations and set records in pro-duction and commercial success. He has literally changed the definition of entertainment in San Francisco Bay area.

Neeraj and Praveen’s startup - AAA Entertainments is considered today a leading Bolly-woodshowbizandmusicalentertainmentprovider.It iswellknownforit’scommendableperformance and impeccable execution. AAA has gradually and delightfully bridged the gap between Bollywood and the Bay Area. More info about the professional duo Neeraj-Praveen can be found on: www.aaaentertainments.com | www.aaamediaandmarketing.com

Sanjiv Pandya-istheChiefOperatingOfficerofRadioZindagiandheadsRadioZindagi‘soperations and marketing in Tri-State area. Sanjiv is an enthusiastic and highly reputed profes-sional in the radio and entertainment industry for the last fifteen years. He has worked in various radio stations. In the last decade, he has brought numerous acclaimed shows to the Tri-state. As a celebrated radio host, Sanjiv is known for his acumen in presenting best in entertainment.

RadioZindagimanagementisproudtohaveSanjivPandyaasapartoftheirteam.Hebringsininvaluableknowledge,proficiency,experienceandtalent,whichwillmakeRadioZindagiafurthermost successful media platform for the Indian community in the East coast.

PAckAge deAlPeriod Amount Spots Drive time Non Drive Time Duration3 Months $9000 4 2 2 30 Sec.6 Months $17000 4 2 2 30 Sec.12 Months $25000 4 2 2 30 Sec.

dRive time And non dRive time sPot RAtesTime Slot Amount Spot Duration Timing Drive Time $50 1 30 Sec 7a - 10a and 4p - 7pNon Drive Time $25 1 30 Sec 6a - 7a,10a - 4p, 7p - 10p

sPonsoRed houR Time Slot Amount Period Duration (M- F ) TimingDrive Time $2000 One Month One Hour 7a - 10a and 4p - 7p Non Drive Time $1000 One Month One Hour 6a - 7a,10a - 4p,7p - 10p

RJ mentions Time Slot Amount Spot Duration Timing Drive Time $75 1 45 Sec 7a - 10a and 4p - 7pNon Drive Time $35 1 45 Sec 6a - 7a,10a - 4p,7p - 10p

tAlk shoW slot RAte time slot Weekdays Amount Duration 6a - 7a $300 52 Min 11a - 4p $500 52 Min 7p - 10p $350 52 Min time slot Weekends Amount Duration 6a - 10a $300 52 Min 10a - 6p $500 52 Min 7p - 10p $300 52 Min

RAte cARd - sFo - sAn Jose - oAklAnd




RJ mentions Time Slot Amount Spot Duration Timing Drive Time $60 1 45Sec 7a - 10a and 4p - 7pNon Drive Time $30 1 45 Sec 6a - 7a,10a - 4p,7p - 10p


RAte cARd - WAshigton dc






RAte cARd - neW yoRk / neW JeRsey / connecticut

PAckAge deAlPeriod Amount Spots Drive time Non Drive Time Duration3 Months $11000 4 2 2 30 Sec.6 Months $20000 4 2 2 30 Sec.12 Months $32000 4 2 2 30 Sec


sPonsoRed houR Time Slot Amount Period Duration (M- F ) TimingDrive Time $2,500 One Month One Hour 7a - 10a and 4p - 7p Non Drive Time $1,200 One Month One Hour 6a - 7a,10a - 4p,7p - 10p



RAte cARd - combo deAl (nJ - dc)

PAckAge deAlPeriod Amount Spots Drive time Non Drive Time Duration3 Months $15000 4 2 2 30 Sec.6 Months $27000 4 2 2 30 Sec.12 Months $50000 4 2 2 30 Sec





RAte cARd - combo deAl ( sFo - nJ - dc)

RAdio ZindAgi APP on iPhone and AndRiod

contact us

HeaD QuarTerSaN FraNciSco & SaN JoSe Neha Chaku - Sales and Marketing

Cell. : 510.371.9999 extn. 103 40931, Fremont blvd., Fremont, 94538

e.:[email protected] at : 1550 AM

NeW YorK & NeW JerSeY Sanjiv Pandya - ChiefOperatingOfficer–Tri-state

Cell. : 201.888.1561 505 Thornall St, Suite 203, Edison, NJ 08837t.:732.226.6644e.:[email protected]

Available at : NJ 100.7 FM & 104.7 FM | NJ-NY-CT : HD2 97.1FM

WaSHiNToN Dc oFFicePraveen Shyamala-ChiefOperatingOfficer-DCMetro

Cell. : 703-999-4629e.:[email protected]

7825TuckermanLane,Suite217,Potomac,MD20854Available at : 950 AM

iNDia oFFiceAvanish Mohan - Head - India Operations

B-86,Sector-60,NOIDA(NCRDelhi)e.:[email protected]

Tel : 96505-00163

Also available on : Android, I-Phone

w w w . r a d i o Z i n d a g i . c o m

media kit 2013 - radio zindagi

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