radio kit 2016 english (np)
TRANSCRIPT
RADIO KIT HISPANIC MARKET
SOUTH FLORIDA 2016
HOW IS THE SOUTH FLORIDA MARKET?
15th largest market in the nation!
4.5 million total residents.
4th largest hispanic market in the nation, affluent, educated and
professional.
2.2 million hispanics.
Rapid growing population - 90% faster than the national average.
Growing rapidly in consumer expenditures – 62% faster than the
national average.
Total current consumer expenditures in the market: $80.6 billion.
2.2 MILLION HISPANICS ARE WAITING FOR YOU
Hispanics in South Florida have $42 billion in buying power and growing.
In the next five years, Hispanic buying power is projected to grow 13% to
$48 billion.
One in every 2 individuals in our area is Hispanic. The fourth largest
Hispanic market in the U.S. makes the largest segment of our population.
South Florida Hispanics U.S. Hispanics
Average HH Income $65,895 $57,735
College Educated 46% 39%
Professional/Managerial Position
22% 19%
Homeowner 47% 45%
Comparison: South Florida Hispanics vs. U.S. Hispanics
Hispanic Origin Population
Cuban 832,147
Puerto Rican 192,033
Colombian 192,033
Nicaraguan 149,359
Mexican 149,359
Dominican 106,685
Honduran 85,348
Peruvian 85,348
Venezuelan 64,011
Argentinean 42,674
Other 234,708
WHY IS THE RADIO THE BEST OPTION TO REACH THE HISPANIC MARKET?
OUR GOAL: YOUR SUCCESS
THE BEST OPTIONS TO PROMOTE YOUR COMPANY
CARACOL IS ONE OF THE FEW AM RADIO STATIONS THAT BROADCAST THEIR SIGNAL IN
HD
GREAT PROGRAMMING FOR THE BEST AUDDIENCE
DAYS HOURS SHOW ANCHORS
MONDAY - FRIDAY 5 AM – 12 M JULIO SÁNCHEZ CRISTO
JULIO SÁNCHEZ CRISTO
12 M – 1 PM NOTICIAS CARACOL A LAS 12
YOLY CUELLO
1 PM – 2 PM TERCER TIEMPO HORACIO GIOFFRE
2 PM – 4 PM PASA LA TARDE MARIO ANDRÉS MORENO
4 PM – 7 PM DE REGRESO A CASA
CARLOS CASTAÑO
9 PM – 10 PM ¿QUÉ PASA MIAMI? ADYAA BENÍTEZ
ASK FOR OUR SHOWS THE WEEKENDS
NEWS, OPINION AND PERSONALITIES
COVERING THE FLORIDA KEYS TO THE PALM BEACHES
WURN 1020 AM WLVJ 1040 AM
NEWS, OPINION AND PERSONALITIES
THE BEST SPANISH STATION IN SOUTH FLORIDA: Studies show that
today’s diversified South Florida market is looking for a fair and impartial
news source, which brings listeners the necessities required for Spanish
speaking Hispanics to prosper and function within our country. Bearing in
mind the complexity of breaking through with a new radio product, we also
have the backing of the largest, most significant radio news network in
Venezuela, in addition to the global news bureau support of CNN
International.
THE GREATEST EVENTS: In 2010 and 2014 we were the exclusive Live
Spanish Language radio broadcaster of the FIFA World Cup. Additionally,
the exclusive broadcast through “Futbol de Primera” provided advertisers
with above and below the line usage of the World Cup trademarks.
EXPERIENCE: We are a privately held, deeply rooted multi-media
company who has been in the business since the early 1960’s.
NEWS, OPINION AND PERSONALITIES
THE BEST SPANISH STAFF IN SOUTH FLORIDA
DAYS HOURS SHOW ANCHORS
MONDAY - FRIDAY
5 AM – 7 AM A PRIMERA HORA MARÍA FERNANDA SILVA Y JUAN CAMILO
7 AM – 10 AM CONTACTO DIRECTO ROBERTO RODRÍGUEZ TEJERA
10 AM – 12 M PANORAMA NACIONAL RICARDO BROWN
12 M – 1 PM TODO NOTICIAS JULIO CÉSAR CAMACHO
1 PM – 3 PM PANORAMA MUNDIAL LOURDES UBIETA
3 PM – 6 PM CADA TARDE CARINÉS MONCADA Y AGUSTÍN ACOSTA
SATURDAY 4 PM – 5 PM CASOS Y COSAS DE COLLINS MARÍA ANTONIETA COLLINS
7 PM – 8 PM LA TERTULIA ERWIN PÉREZ, ÁNGELA FURIÓ Y RAFAEL MONTILLA
THE NEW SOUND OF MIAMI
SERVING THE HISPANIC AMERICA´S MOST AFFLUENT MARKET
THE NEW SOUND OF MIAMI
The Oldies Hits Music format reaches a captive, educated, loyal, and attentive audience that will listen and respond to your message.
Personalities: EXITOS 107FM has the best lineup of personalities in spanish music radio - their significance to and intimacy with the listener is unparalleled.
Programming: When people want entertainment, information, and the latest weather or traffic, we have the best choice in the South Florida FM dial. Also featured in our station, a variety of features tailored our lifestyle, like sports, health, travel, etc.
Reaching our Niche Market: English language consumers are bombarded by consumer information, Spanish speakers are not. EXITOS 107FM delivers an audience not reached by other Spanish music stations – an acculturated well educated Hispanic listener.
THE NEW SOUND OF MIAMI
DAYS HOURS SHOW ANCHORS
MONDAY - FRIDAY
6 AM – 10 AM RAÚL Y GISELLE RAÚL GONZÁLEZ Y GISELLE ANDRÉS
10 AM – 12 M ÉRIKA DE LA VEGA ÉRIKA DE LA VEGA
12 M – 3 PM SEVCEC PEDRO SEVCEC
3 PM – 7 PM JESSICA FOX Y ALBERTICO RODRÍGUEZ
JESSICA FOX Y ALBERTICO RODRÍGUEZ
THE BEST MUSIC IN SPANISH AND ENGLISH FOR THE CONTEMPORANY ADULT
PACKAGE CONTENT 1 WEEK 1 MONTH (4 WEEKS)
3 MONTHS (13 WEEKS)
ACTUALIDAD AM
CREATION, RECORDING, VOICE AND EDITION OF ONE 30´´ SPOT, 1 ROTATIVE DAILY TRANSMISSION IN ACTUALIDAD 1020 – 1040 AM MONDAY THRU FRIDAY 5 AM - 10 AM, 10 AM – 3 PM, 3 PM – 8 PM
CARACOL CREATION, RECORDING, VOICE AND EDITION OF ONE 30´´ SPOT, 1 ROTATIVE DAILY TRANSMISSION IN CARACOL 1260 AM MONDAY THRU FRIDAY 6 AM - 10 AM, 10 AM – 3 PM, 3 PM – 7 PM
ÉXITOS CREATION, RECORDING, VOICE AND EDITION OF 1 ONE 30´´ SPOT, 1 ROTATIVE DAILY TRANSMISSION IN EXITOS 107.1 FM MONDAY THRU FRIDAY 6 AM – 7 PM
FULL AM CREATION, RECORDING, VOICE AND EDITION OF 1 ONE 30´´ SPOT, 1 ROTATIVE DAILY TRANSMISSION IN CARACOL AND ACTUALIDAD AM MONDAY THRU FRIDAY 5 AM – 8 PM
FULL ACTUALIDAD MEDIA
CREATION, RECORDING, VOICE AND EDITION OF 1 ONE 30´´ SPOT, 1 ROTATIVE DAILY TRANSMISSION IN ÉXITOS FM AND ACTUALIDAD AM MONDAY THRU FRIDAY 5 AM - 8 PM
VIP CREATION, RECORDING, VOICE AND EDITION OF 1 ONE 30´´ SPOT, 1 ROTATIVE DAILY TRANSMISSION IN ÉXITOS FM, ACTUALIDAD AM AND CARACOL MONDAY THRU FRIDAY 5 AM - 8 PM
TERMS AND CONDITIONS The time in the radio stations must be prepaid
La Huella Management Solutions LLC is not responsible for the specific transmission hour of the spots in the radio stations
After sign the contract, the spot will be on air 10 to 15 business days later
The text of the spot will be approved by the announcer before recording, the audio won´t have modifications
All the spots are in Spanish
The announcers will be male or female La Huella´s voice staff, if the announcer ask for a specific talent, an additional fee will be charged
No cancellation or refunds after sign the contract
If the client requires different time than the set durations, the cost will be the result of 1 week multiplied for the number requested
The rates are for the specified time and conditions, however, La Huella Management Solutions LLC is open for another request
ÁNGELA FURIÓ FAJARDO Manager
TLF. 786 4997851 [email protected]
MIGUEL GONZÁLEZ MELE Manager
TLF. 786 4881092 [email protected]
www.lahuellamanagementsolutions.com 300 Madeira avenue, unit 202, Coral Gables, Florida, 33134