WrinkleMDSPA EVENTGUIDE

A PROVEN MODEL FOR SUCCESS

matt.stevens@universitymedical.comwww.wrinklemdpro.com949-812-5041

7 Steps to a Successful WrinkleMD Event

1. In-Store Signage: Place signs up in the location at least 3 weeks before the event.

2. Pre-Book: Provide event sign-up sheets with time slots at the front desk when the signs go up.

3. Promote: Advertise on Facebook, Twitter, and email all clients announcing the event at least 1week prior.

4. Cross-Sell: When Spa makes confirmation calls to clients about other appointments, always askthem if they want to book a WrinkleMD appointment too.

5. Follow-up: Sales rep contacts spa 3 days before event to check-in on event status, signups, etc.

6. Confirm: Spa confirms all appointments 1 day before the event.

7. Special Offer: Offer WrinkleMD treatments (minimum charge of $10)and deduct the cost from eachretail purchase. (Offering the service for free will minimize the value and result in lower retail sales).

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Spa Event Marketing

Email blast to customersPost on Facebook, Twitter, etc.

(1 week before event)

In-Store signage (3 weeks before event)

Event Sales Script for Spa StaffWe are having a special event on Thursday July 10th with limited spaces available. We arelaunching WrinkleMD, a new product and service here, that safely and naturally reduceswrinkles in 30 minutes AND has long-lasting results. We call it the WOW without the OW! We have special patches that infuse the skin with natural peptides and Hyaluronic Acid without using needles. The results are immediate and incredible. You can select yourforehead or around your eyes to treat crow's feet. You don't have to take off your eyemakeup or even lie down for the service. The service will be $50 after the event. For thisevent it is just $10 that you pay for at the time of service. You also receive a 20% discounton products purchased during the event which more than covers the $10 fee. Would youlike to sign up to receive a WrinkleMD service before, during, or after your appointment?

Hello

After Event promotion to continue sellingWrinkleMD

Retail Display Incentive for Staff and Retail Salespeople

SALES GOALS

10 units per event

Incentive Plan for Staff and retail salespeople

Every WrinkleMD account should have at least 1 eventper month

MARKETING GOALS

Secure coverage from local TV, magazine, Bloggers, etc. Send them an invitation to the event.

Co-Promote on Social Media

Obtain Testimonials from Spa Owners, Managers, Estheticians and Customers

Retail display in every WrinkleMD account Schedule monthly event at each spa where WrinkleMD is sold

WrinkleMD TREATMENT PROTOCOLStep 1 – Prep with Infusion Skin Prep Use to clean face the face and remove any makeup, moisturizers, or other skin products. Wait for skinto dry. VERY IMPORTANT TO MAKE SURE SKIN IS CLEAN AND DRYBenefits: Optimizes conductivity & patch adhesion, cleanses skin of impurities and cleans pores.

Step 2 – Treat with HA Infusion Eye or Brow PatchRemove patches from foil. Place on countertop and attach both buds. Apply Professional Eye and/orBrow Patch and wear for 30 minutes. Treatment will start and stop automatically. Benefits: Delivers peptides and replenishes Hyaluronic Acid for smoother, hydrated skin.

Step 3 - Maintain with Youth Serum HARemove patch slowly while pressing lightly on skin to prevent pulling. Apply wrinkleMD Youth SerumHA to seal in the treatment, improve skin barrier function and promote cross linking of HyaluronicAcid for longer lasting results. Benefits: Ceramides, Peptides and Hyaluronic Acid seal in hydration.

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