write better ebook2011
TRANSCRIPT
-
8/6/2019 Write Better Ebook2011
1/99
HHHeeelllppp MMMeee WWWrrriiittteee aaa BBBeeetttttteeerrr.........(((iiinnnssseeerrrttthhheeerrreee)))hhhttttttppp::://////wwwwwwwww...LLLooouuusssyyyWWWrrriiittteeerrr...cccooommm
hhhttttttppp::://////wwwwwwwww...FFFrrreeeeeelllaaannnccceeeWWWrrriiitttiiinnnggg...cccooommm
-
8/6/2019 Write Better Ebook2011
2/99
HHHeeelllppp MMMeee WWWrrriiittteee aaa BBBeeetttttteeerrr......... (((IIInnnssseeerrrttt hhheeerrreee)))
Published by http://www.LousyWriter.com 2
DISCLAIMERDISCLAIMERDISCLAIMERDISCLAIMER
This e-book has been written to provide information about self-improvement. Every effort has been made to make this ebook as completeand accurate as possible. However, there may be mistakes in typography orcontent. Also, this e-book provides information on self-improvement only upto the publishing date. Therefore, this ebook should be used as a guide - notas the ultimate source of web hosting information.
The purpose of this ebook is to educate. The author and the publisher does
not warrant that the information contained in this e-book is fully completeand shall not be responsible for any errors or omissions. The author and
publisher shall have neither liability nor responsibility to any person orentity with respect to any loss or damage caused or alleged to be causeddirectly or indirectly by this e-book.
You may freely distribute this ebook to others without priorpermission from the publisher or author, as long as it isNOT altered and this ebook is distributed in its entirety.
You may freely give away this ebook, bundle it with otherproducts, give it away as a free bonus product, or link towww.FreelanceWriting.com to download this ebook. Youmay not sell this ebook for money.
For more FREE e-books on freelancing, visit
http://www.freelancewriting.com/ebooks-for-writers.php
-
8/6/2019 Write Better Ebook2011
3/99
0
3HHHeeelllppp MMMeee WWWrrriiittteee aaa BBBeeetttttteeerrr......... (((IIInnnssseeerrrttt hhheeerrreee)))Published by http://www.LousyWriter.com
TTaabbllee ooffCCoonntteennttss
Help Me Write a Better... ..................................................................................
Speech............................................................................................................. 7Help Me Write a Better... ..................................................................................Manual ........................................................................................................... 9How to Write a Better ... ...................................................................................
Business Memo ............................................................................................ 12Help Me Write a Better... ..................................................................................
College Essay ............................................................................................... 15Help Me Write a Better... ..................................................................................
Business Plan ............................................................................................... 18Help Me Write a Better... ..................................................................................Employee Handbook................................................................................... 21Help Me Write a Better... ..................................................................................
Grant Proposal ............................................................................................ 24Help Me Write a Better... ..................................................................................
Legal Document .......................................................................................... 28Help Me Write a Better... ..................................................................................
ewsletter .................................................................................................... 31Help Me Write a Better... ..................................................................................Press Release................................................................................................ 34Help Me Write a Better... ..................................................................................
Technical Document ................................................................................... 37
-
8/6/2019 Write Better Ebook2011
4/99
HHHeeelllppp MMMeee WWWrrriiittteee aaa BBBeeetttttteeerrr......... (((IIInnnssseeerrrttt hhheeerrreee)))
Published by http://www.LousyWriter.com 4
How Write a Better... ........................................................................................
Cover Letter ................................................................................................ 40Help Me Write a Better... ..................................................................................Editorial Article .......................................................................................... 43Help Me Write a Better... ..................................................................................
Book.............................................................................................................. 46How to Write a Better .......................................................................................
Business Letter ............................................................................................ 48Help Me Write a Better... ..................................................................................
Sales Letter .................................................................................................. 51Help Me Write a Better... ..................................................................................
Thesis / Dissertation.................................................................................... 54Help Me Write a Better... ..................................................................................
Blog Post ...................................................................................................... 57Help Me Write a Better... ..................................................................................
Brochure ...................................................................................................... 60Help Me Write a Better... ..................................................................................
Business Email............................................................................................. 63Help Me Write a Better... ..................................................................................
Resume ......................................................................................................... 66Plain English .....................................................................................................
Business Writing ......................................................................................... 69How to Write Better... .......................................................................................
Website Copy............................................................................................... 72
MISUSED
WORDS............................................................................................................................76
-
8/6/2019 Write Better Ebook2011
5/99
0
5HHHeeelllppp MMMeee WWWrrriiittteee aaa BBBeeetttttteeerrr......... (((IIInnnssseeerrrttt hhheeerrreee)))Published by http://www.LousyWriter.com
Visit our websites for all types of freelancers:Visit our websites for all types of freelancers:Visit our websites for all types of freelancers:Visit our websites for all types of freelancers:
Website Name Website Theme
http://www.FreelanceWriting.com Freelance Writing
http://HomeBasedBlogging.com Make Money Blogging
http://WritingCareer.com Writing Careers
http://BookProposalWriting.com Write a book proposal
http://ScreenwritingBasics.com Screenwriting Help
http://StudyStudent.com Writing A Dissertation
http://FreelancePortfolios.com Seek Freelance Talent
http://Online-Writing-Jobs.com Online Writing Jobs
http://WritingBids.com Bid on Freelance Jobs
http://FreelanceJobOpenings.com Freelance Job Openings
http://FreelancePhotoJobs.com Freelance Photography Jobs
http://FashCashPhoto.com Photography Help
http://GraphicDesign FreelanceJobs.com Freelance Graphic Design Jobs
http://GraphicDesignBids.com Graphic Design Projects
http://FastCashDesign.com Graphic Design Help
http://MasterFreelancer.com Creative Writing Software
http://StoryScribe.com Screenwriting Software
http://StyleWriter-USA.com English Editing Software
http://ReadabilityFormulas.com Readability Software
http://WizardsForWord.com Manuscript Formatting Software
http://ElectronicWritingCourse.com Electronic Writing Course
http://WhiteSmokeSoftwar.com English Grammar Software
-
8/6/2019 Write Better Ebook2011
6/99
HHHeeelllppp MMMeee WWWrrriiittteee aaa BBBeeetttttteeerrr......... (((IIInnnssseeerrrttt hhheeerrreee)))
Published by http://www.LousyWriter.com 6
http://PaydayPublishing.com Make Money Online
http://LousyWriter.com How to Write Better
http://BookCatcher.com Book Writing Help
http://ResearchCopyright.com How to Copyright
http://LiteracyNews.com Literacy News
http://ActiveAuthors.com Free Reprint Articles
http://www.BusyEntrepreneur.com Start a Business
-
8/6/2019 Write Better Ebook2011
7/99
0
7HHHeeelllppp MMMeee WWWrrriiittteee aaa BBBeeetttttteeerrr......... (((IIInnnssseeerrrttt hhheeerrreee)))Published by http://www.LousyWriter.com
HHHHHHHHeeeeeeeellllllllpppppppp MMMMMMMMeeeeeeee WWWWWWWWrrrrrrrriiiiiiiitttttttteeeeeeee aaaaaaaa BBBBBBBBeeeeeeeetttttttttttttttteeeeeeeerrrrrrrr........................
SSppeeeecchh
Because they are spoken, speeches offer a lot of flexibility in terms of how
they are written. However, this large degree of latitude can also make it
difficult to really narrow your ideas down into a compelling speech. Read
on for a few tips to help make your speech more captivating.
1) Keep Sentences Short
Understanding a written run-on sentence is difficult enough; it's practically
impossible to follow when you're hearing it only. Keep this thought in mind
when you're crafting the sentences in your speech. Your audience will havea hard time remembering how your sentence started if it's a long way from
where it finishes. Make your sentences short for maximum comprehension.
2)1. Order Your Thoughts
You must plan the content of your speech in order to make the ideas flow
logically for your readers. You are bound to have more than one topic (orargument) in your speech, so do your best to order them in a way that
makes sense.
-
8/6/2019 Write Better Ebook2011
8/99
HHHeeelllppp MMMeee WWWrrriiittteee aaa BBBeeetttttteeerrr......... (((IIInnnssseeerrrttt hhheeerrreee)))
Published by http://www.LousyWriter.com 8
If your speech is about fire safety, for example, you might have the
following topics:
1.Fire hazards around the home
2.How to plan for an emergency
3.The categories of fire
Make sure you talk about your topics one at a time; don't jump back and
forth, or you may lose your audience. Also, put all information for eachtopic together so that it's all in its logical place. This means that if you want
to list all the fire hazards in a home, group them all together under the fire
hazards around the home topic so that your audience can fully understand
the point you're trying to make.
3) Make Notes for Yourself
One of the wonderful things about speeches is that your audience won't
necessarily see the paper that you're speaking from. Because of this, feel
free to jot down any notes about the way you want to say a certain phrase,
where you want to pause for emphasis or dramatic effect, etc. These notes
can help you a great deal when you're on the spot, trying to make your
speech meaningful for your audience.
Of course, if your speech is also going to be read right off the page, be sure
to create a good copy, free from any pencilled-in hints to yourself about
your public speaking. Also, double check that your document is free from
-
8/6/2019 Write Better Ebook2011
9/99
0
9HHHeeelllppp MMMeee WWWrrriiittteee aaa BBBeeetttttteeerrr......... (((IIInnnssseeerrrttt hhheeerrreee)))Published by http://www.LousyWriter.com
typos or grammatical errors before you turn it over for someone to read.
You may have allowed yourself to get away with spelling and grammar
mistakes in your speech, simply because people wouldn't know thedifference when they're only hearing what you have to say instead of
reading it.
The unique thing about speeches over written forms of communication is
that the tone of your voice can add a lot in terms of impact for your
audience. A speech means that you don't have to rely on your words alone
to get your message across. Make the most of your speech by varying thepace and tone of your voice. Remember to pause in strategic places so that
your audience has a moment to absorb what you're saying. Practice not just
what you want to say, but exactly how you'd like to say it; carefully chosen
voicing can take the clarity and impact of your speech to the next level.
HHHHHHHHeeeeeeeellllllllpppppppp MMMMMMMMeeeeeeee WWWWWWWWrrrrrrrriiiiiiiitttttttteeeeeeee aaaaaaaa BBBBBBBBeeeeeeeetttttttttttttttteeeeeeeerrrrrrrr........................
MMaannuuaall
Writing a policies and procedures manual can be a time-consuming,
difficult task. Worse, even after you've put all that effort in, it will still
likely be tedious to read. To make your policies and procedures morereadable, take a look at the following helpful suggestions:
-
8/6/2019 Write Better Ebook2011
10/99
HHHeeelllppp MMMeee WWWrrriiittteee aaa BBBeeetttttteeerrr......... (((IIInnnssseeerrrttt hhheeerrreee)))
Published by http://www.LousyWriter.com 10
1) First Policy, Then Procedure
How does one define "policy?" What about "procedure?" Simply put, a
policy is a rule developed by your company. A procedure establishes the
correct method of following your company's policies.
For optimum comprehension, explain your policies before you explain their
corresponding procedures. As an example, let's say that you're writing a
policies and procedures manual for teachers in a high school. One
important policy might be: "We always treat students with respect." The
procedures that result from such a policy could be: "Speak to unruly
students calmly and explain that their behavior is unacceptable. If they
refuse to cooperate, send them to the principal's office. Avoid raising your
voice or insulting the student."
In the above case, the procedures might make less sense if they had not
been preceded by the overarching policy. By stating your policy first, you'll
set up your readers to see the matter from your point of view. Then, once
you've explained the procedures that go along with that policy, they will
better understand what the policy means and how to act within its confines.
2) Write for Your Audience
Every policy and procedure will not always apply to each of your
employees. Therefore, when you're writing, keep in mind the audience for
whom the policies and procedures are intended.
-
8/6/2019 Write Better Ebook2011
11/99
0
11HHHeeelllppp MMMeee WWWrrriiittteee aaa BBBeeetttttteeerrr......... (((IIInnnssseeerrrttt hhheeerrreee)))Published by http://www.LousyWriter.com
Using the same high school example, let's assume another policy is:
"Teachers must volunteer to lead one extra-curricular student activity."This will be a very important section for your teachers to read, but what
about your school's caretakers and administrative staff? Clearly, such a
policy does not apply to them.
This is not to say that you have to write a separate policies and procedures
manual for every category of employee in your company. However, do
organize the contents of your manual under subheadings that directemployees to read the areas that apply to them. A high school manual
might have the headings "For All Employees," "For Teachers Only," "For
Caretakers," etc. Be sure to include a table of contents so that your
employees can find the policies and procedures they need to read.
3) Use Proper Grammar and Spelling
Correct spelling and grammar are the cornerstones of a successful policies
and procedures manual. Your readers will have a much easier time
absorbing such a complex document if the meaning isn't clouded with
spelling mistakes, grammar errors, and typos. Take all the time necessary
to get it right.
A well-run organization uses its policies and procedures as a backbone tosupport and guide the activities its members. Your document simply must
be easy to read and structured for your audience. It's intuitive: if your
-
8/6/2019 Write Better Ebook2011
12/99
HHHeeelllppp MMMeee WWWrrriiittteee aaa BBBeeetttttteeerrr......... (((IIInnnssseeerrrttt hhheeerrreee)))
Published by http://www.LousyWriter.com 12
policies and procedures document is well organized and grammatically
flawless, your employees will be more likely to take its contents seriously.
HHHHHHHHoooooooowwwwwwwwttttttttoooooooo WWWWWWWWrrrrrrrriiiiiiiitttttttteeeeeeee aaaaaaaa BBBBBBBBeeeeeeeetttttttttttttttteeeeeeeerrrrrrrr ........................
BBuussiinneessss MMeemmoo
Memos are a quick way to pass information along. It can be frustrating,
however, to receive a memo with an unclear message. To make sure that
your memos get the point across, follow these helpful pointers:
1) Use Lists
Memos are, by their very definition, brief. Therefore, you can get awaywith using point form. Lists are a great way to convey your expectations
without being too wordy. Take a look at how this memo effectively uses a
list:
"RE: Thursday's Conference
Kathy,
We are 90% ready for Thursday's conference, but I need
you to check on the following:
-
8/6/2019 Write Better Ebook2011
13/99
0
13HHHeeelllppp MMMeee WWWrrriiittteee aaa BBBeeetttttteeerrr......... (((IIInnnssseeerrrttt hhheeerrreee)))Published by http://www.LousyWriter.com
- RSVP status for the McClintocks
- Finalize arrival time of caterers- Projector setup by IT department
Thanks,
Bill"
As you can see, lists help pass along a lot of details without taking up too
much time or space. Use lists when you can so that your memos can be asefficient as possible.
2) Start With a Heading
Unfortunately, the fact that memos are short means that your recipients
may dismiss them as unimportant. It may seem unreasonable, but some of
your memos may not even be read by a busy (or lazy) audience.
To avoid this, make your memos stand out by including a headline with
each one. A headline is a fantastic way to get the most important part of
your memo out there immediately for your readers to see. Once your
headline tells them that your memo contains essential information, they
will be more likely to give the rest of it a closer look.
3) Include all Information
-
8/6/2019 Write Better Ebook2011
14/99
-
8/6/2019 Write Better Ebook2011
15/99
0
15HHHeeelllppp MMMeee WWWrrriiittteee aaa BBBeeetttttteeerrr......... (((IIInnnssseeerrrttt hhheeerrreee)))Published by http://www.LousyWriter.com
moment to make sure that your audience will be able to interpret what
you're trying to say.
Again, if it's too long or too complicated to be covered in a memo, write a
longer message or speak to them in person. For best results, reserve memo
writing for when it can effectively communicate your short (but important)
messages.
HHHHHHHHeeeeeeeellllllllpppppppp MMMMMMMMeeeeeeee WWWWWWWWrrrrrrrriiiiiiiitttttttteeeeeeee aaaaaaaa BBBBBBBBeeeeeeeetttttttttttttttteeeeeeeerrrrrrrr........................
CCoolllleeggee EEssssaayy
Students usually have to write a lot of essays to succeed in college. Instead
of seeing each essay as an insurmountable burden, learn some tricks tomake your essay easier to write. This article contains advice to help you
create an essay that your professors will be pleased to read.
1) Choose a Powerful Thesis
Statement
Choosing a strong thesis statement is the trickiest part of good essay
writing. A thesis statement is the main argument of your essay. Your thesis
-
8/6/2019 Write Better Ebook2011
16/99
HHHeeelllppp MMMeee WWWrrriiittteee aaa BBBeeetttttteeerrr......... (((IIInnnssseeerrrttt hhheeerrreee)))
Published by http://www.LousyWriter.com 16
statement should be an argument you feel you can substantiate with
evidence from the literature you've read. If you can't do this, choose a
different thesis statement.
Note that an essay is not a book report. Therefore, your thesis statement
should not be something inarguable, like: "Romeo and Juliet is a play about
the struggles of two lovers fated to be apart." Sure, you'll have an easy time
making your point, but your professor is bound to be unimpressed.
Instead, find a thesis statement that is at least slightly controversial, so thatyou actually have something to argue in your essay. For Romeo and Juliet,
your thesis statement could be something like: "Romeo and Juliet is a
social commentary that condemns arrogance and group mentality." This
thesis statement lays the groundwork for you to make an argument that
your reader will find much more compelling than a simple plot summary.
2) Stay on Topic
Even with a great thesis statement, it can be tough to make your essay
readable. There is usually so much information to deal with that you risk
getting led astray. To stay on topic, you need to constantly re-focus
yourself on your thesis statement. Never write anything that takes you off
track.
Try this easy trick: once you've chosen your thesis statement, write it on a
sticky note and post it somewhere obvious. Then, every time you write
something, you can ask yourself: "Does this help to defend my thesis
-
8/6/2019 Write Better Ebook2011
17/99
0
17HHHeeelllppp MMMeee WWWrrriiittteee aaa BBBeeetttttteeerrr......... (((IIInnnssseeerrrttt hhheeerrreee)))Published by http://www.LousyWriter.com
statement?" If the answer is yes, you're in good shape. If not, go back and
reconsider where your argument is headed.
3) All About Arguments
Once you've got a great thesis statement, you'll need to come up with
several (at least three) arguments to defend it. For maximum readability,
limit yourself to the arguments that are the most compelling. Arguments
that are too obvious will not hold the attention of your audience.
It's easy to think of choosing arguments in favor of your thesis statement,
but here's a tip to really impress your professor: make at least one argument
in opposition to the opposing standpoint.
Sound confusing?
Well, remember how your thesis statement needs to be arguable? This
means that there could also be a thesis statement opposite to yours.
Consider what someone in that position would write. Then, find an
argument that supports your essay by refuting the potential thesis statement
of someone else. This tactic shows your professor that you're a strong
critical thinker because you'll have successfully contradicted a potential
argument against your own essay.
Finally, make sure that you order your arguments deliberately. Starting
with your weakest argument could bore your reader, but ending with it
-
8/6/2019 Write Better Ebook2011
18/99
HHHeeelllppp MMMeee WWWrrriiittteee aaa BBBeeetttttteeerrr......... (((IIInnnssseeerrrttt hhheeerrreee)))
Published by http://www.LousyWriter.com 18
could undermine the impact of your essay as a whole. Therefore, sandwich
your weakest arguments between your stronger ones. This way, you'll still
be able to make all of your points while really highlighting your bestarguments. Your reader will appreciate the effort you've made to keep your
essay captivating and convincing.
HHHHHHHHeeeeeeeellllllllpppppppp MMMMMMMMeeeeeeee WWWWWWWWrrrrrrrriiiiiiiitttttttteeeeeeee aaaaaaaa BBBBBBBBeeeeeeeetttttttttttttttteeeeeeeerrrrrrrr........................
BBuussiinneessss PPllaann
Your business plan serves many purposes: it keeps you and your partners
on the same page, it tells potential investors whether your business is worth
investing in, and it helps you make sure all of your ideas are well thought
out. Devote the time necessary to make such an important document all thatit can be. Below, you'll find several helpful ways to improve your business
plan.
1) Cover all the Areas
Your business plan needs to incorporate all areas of your business. If it
doesn't, your readers will see it as incomplete. Make sure you include all of
the following sections:
-
8/6/2019 Write Better Ebook2011
19/99
0
19HHHeeelllppp MMMeee WWWrrriiittteee aaa BBBeeetttttteeerrr......... (((IIInnnssseeerrrttt hhheeerrreee)))Published by http://www.LousyWriter.com
1.An overview of the purpose of your business
2.Your marketing plan
3.Your human resources (especially your managementteam)
4.Your financial past and projections
5.Your business milestones and goals
6.Business weaknesses and potential threats, and how
you intend to deal with them
All of these topics are important because they help tell the story of yourbusiness. A good business plan will answer all of the questions your
readers could have about your company, so it's best to make it as
comprehensive as you can.
2) Pay Special Attention to Venture
CapitalistsA business plan needs to portray your organization accurately, but you still
must consider the intended audience. This is perhaps most necessary when
you plan to use yours to solicit funds from potential investors or venture
capitalists. People who may contribute financially to your business need to
see its value and growth potential. In this case, it's in your best interest to
use each section of your business plan to really showcase the positivefeatures of your company.
-
8/6/2019 Write Better Ebook2011
20/99
HHHeeelllppp MMMeee WWWrrriiittteee aaa BBBeeetttttteeerrr......... (((IIInnnssseeerrrttt hhheeerrreee)))
Published by http://www.LousyWriter.com 20
For example, in the marketing section of your business plan, you'll want to
talk about how many potential buyers you have and how you plan to reach
them effectively. Make your plan as detailed as possible. Use theopportunity to show potential investors how well prepared you are and how
probable it is that your business will make a lot of money.
Venture capitalists also need to see a thorough financial section in your
business plan, including how much money you're looking to raise and how
much of the profits you intend to share with them. Remember, all of your
plans to need to be backed up with financial figures in order for potentialinvestors to take them seriously.
3) Organize Your Information
Business plans are often long and dense with information. They are also not
always read cover to cover by your audience. To help your readers find
what they're looking for, include a table of contents. This will help them
jump right to the section they most want to see. If they can do that quickly,
and if they're impressed with the content, they will be more likely to read
other sections of your business plan, as well.
It's also a great idea to include an executive summary at the very beginning
of your business plan. An executive summary is a brief overview of your
business plan's best features. For an attention-grabbing executive summary,write about how great your products or services are, the market potential,
and your financial projections. It will help get your readers involved right
-
8/6/2019 Write Better Ebook2011
21/99
0
21HHHeeelllppp MMMeee WWWrrriiittteee aaa BBBeeetttttteeerrr......... (((IIInnnssseeerrrttt hhheeerrreee)))Published by http://www.LousyWriter.com
away and entice them to look more deeply into your business plan to learn
more about your company.
HHHHHHHHeeeeeeeellllllllpppppppp MMMMMMMMeeeeeeee WWWWWWWWrrrrrrrriiiiiiiitttttttteeeeeeee aaaaaaaa BBBBBBBBeeeeeeeetttttttttttttttteeeeeeeerrrrrrrr........................
EEmmppllooyyeeee
HHaannddbbooookk
Your workers are the lifeblood of your organization, so it's important that
your employee handbook provides them with the direction they need to do
a good job. To make your employee handbook more readable, try these
helpful hints:
1) Use Positive Language
You need an employee handbook because you want to make sure that your
employees do their jobs within the rules of your company. It seems
straightforward, but you must be careful about the way you word your
policies. Too much negativity will discourage your employees and cause
them to see you as the bad guy.
-
8/6/2019 Write Better Ebook2011
22/99
HHHeeelllppp MMMeee WWWrrriiittteee aaa BBBeeetttttteeerrr......... (((IIInnnssseeerrrttt hhheeerrreee)))
Published by http://www.LousyWriter.com 22
Whenever possible, state regulations in a positive way. Compare the
following sentence pairs:
"Always be punctual for work."
"Don't ever be late for work."
"Only make personal calls during your breaks."
"Do not make personal calls while you're on the clock."
Each pair states one rule, but the first sentence is much more positive thanthe second in both cases. Although you may feel negativity makes a
stronger statement, your employees may find it condescending and
oppressive. Choose to state things positively in your employee handbook
for a more content work force.
2) When Negativity is Unavoidable
Of course, there are situations in which you must be negative. For example,
you'll want to discuss the repercussions for unacceptable employee
behavior in your handbook. In such a case, simply be direct about the
negative consequences of bad actions. Your employees will better
understand your disciplinary policies if you explain them in a
straightforward manner.
Remember that it's always good to include your incentive policies for good
behavior as well as your disciplinary action for bad behavior. Talking about
-
8/6/2019 Write Better Ebook2011
23/99
0
23HHHeeelllppp MMMeee WWWrrriiittteee aaa BBBeeetttttteeerrr......... (((IIInnnssseeerrrttt hhheeerrreee)))Published by http://www.LousyWriter.com
your company's employee rewards in your handbook will make the
negative parts a lot more palatable.
3) Use Simple, Correct English
Complicated words and run-on sentences are difficult for many people to
understand. Therefore, stick to simple English in your employee handbook,
and keep your sentences short and to the point. No matter how upbeat you
make your handbook, it will likely still not be a riveting read for your
employees, so also keep its overall length as short as possible.
A very important note: make sure that spelling and grammar are 100%
correct throughout the entire document. Use the spelling and grammar
checkers in your word processor and have someone proofread your
employee handbook for you if you feel you can't catch all the mistakes
yourself. To get your meaning across and avoid misunderstandings, you
simply must correct every last grammar and spelling error.
Not only is correct grammar important for reading comprehension, but it
also says something about your credibility as an employer. If you require
your employees to read a handbook that contains obvious grammar
mistakes, spelling errors, and typos, they may question your competence.
Of course, many people are not masters of the English language, but as anemployer who wants respect, it's best to make your handbook a reflection
of your demand for careful, thorough work. If you hold your employee
-
8/6/2019 Write Better Ebook2011
24/99
HHHeeelllppp MMMeee WWWrrriiittteee aaa BBBeeetttttteeerrr......... (((IIInnnssseeerrrttt hhheeerrreee)))
Published by http://www.LousyWriter.com 24
handbook to the same standard you hold your employees, you will find
your workers take their rules and their boss a lot more seriously.
HHHHHHHHeeeeeeeellllllllpppppppp MMMMMMMMeeeeeeee WWWWWWWWrrrrrrrriiiiiiiitttttttteeeeeeee aaaaaaaa BBBBBBBBeeeeeeeetttttttttttttttteeeeeeeerrrrrrrr........................
GGrraanntt PPrrooppoossaall
Grant proposals are big projects with lofty goals. Often, the ability of your
project to start (or continue) will hinge upon the receipt of a grant. Before
you get overwhelmed by the daunting task ahead of you, check out the four
top tips for making your grant proposal stand out from the crowd:
1. Write an abstract/executivesummary
A well-researched grant proposal is quite lengthy. To get your readers
interested right away, include a one- or two-page abstract that highlights
the key points of your proposal. You should incorporate the following
items:
1.A brief introduction to your organization
-
8/6/2019 Write Better Ebook2011
25/99
-
8/6/2019 Write Better Ebook2011
26/99
HHHeeelllppp MMMeee WWWrrriiittteee aaa BBBeeetttttteeerrr......... (((IIInnnssseeerrrttt hhheeerrreee)))
Published by http://www.LousyWriter.com 26
To grab your readers' attention, you must answer the question: "Why
should we give our money to you?" This answer contains two components:your project's value and why it desperately needs funding.
To show that your project is worthwhile, explain how it will make a
positive difference or contribution to society. Highlight the current lack of
a similar project and the suffering this lack is causing.
To show why your project needs funding, you must provide details aboutthe financial struggle of your organization. You must also clearly lay out
how much grant money you'll need and how you plan to spend every last
dollar. People won't give you money if they aren't confident you'll use it
wisely.
4. Show how you are investing in your
project
A strong grant proposal does more than ask for funds; it also explains how
you will share in some of your project's financial burden. Even if it is a
small amount, be sure to explain your financial contribution to your project.
Potential donors want to know that your project is worthwhile enough for
you to add some of your own funds, instead of just asking for someoneelse's.
-
8/6/2019 Write Better Ebook2011
27/99
-
8/6/2019 Write Better Ebook2011
28/99
HHHeeelllppp MMMeee WWWrrriiittteee aaa BBBeeetttttteeerrr......... (((IIInnnssseeerrrttt hhheeerrreee)))
Published by http://www.LousyWriter.com 28
HHHHHHHHeeeeeeeellllllllpppppppp MMMMMMMMeeeeeeee WWWWWWWWrrrrrrrriiiiiiiitttttttteeeeeeee aaaaaaaa BBBBBBBBeeeeeeeetttttttttttttttteeeeeeeerrrrrrrr........................
LLeeggaall DDooccuummeenntt
Even if you're not a lawyer, you'll still encounter many types of legal
documents in your everyday life. Wills, bills of sale, and tenant agreements
are just a few examples of legal documents you may need to write at some
point. To help your recipients understand your documents, try
incorporating some of the following pointers:
1) Make Your Needs Clear
Obviously, your legal document will serve a very specific purpose. Make
sure you take the time to think out exactly what you need to get out of thedocument before you write it. For example, if you are drafting a tenant
agreement for your new renter, you'll need to include the rent you require,
your expectations for property maintenance, what you'll do if you don't
receive rent, etc.
Of course, you must also remember to state your end of the bargain.
Include what you will do for the person signing your legal document.
Remember, each party is bound to have a fair amount of expectations from
the situation that requires your legal document. Think things through ahead
-
8/6/2019 Write Better Ebook2011
29/99
0
29HHHeeelllppp MMMeee WWWrrriiittteee aaa BBBeeetttttteeerrr......... (((IIInnnssseeerrrttt hhheeerrreee)))Published by http://www.LousyWriter.com
of time so you can be sure that you'll cover everyone's needs when it comes
to the writing phase.
2) Keep it Simple
Because the nature of a legal document is often complicated, it's best to
keep your language simple. To promote readability, use words that
everyone understands, not convoluted legal jargon or unnecessarily big
vocabulary. Keep your sentences short enough that your readers can easily
manage the information contained in each one.
In the event that your legal document does require a lot of legal-ese,"
consider hiring an actual lawyer. There will be consequences if you get it
wrong, so don't hesitate to spend the money if you aren't sure how to cover
all the bases of your legal document yourself.
3) Review and Proofread
Legal documents need to read professionally and be error-free. Therefore,
ensure you carefully review all of the information contained in your legal
document. You'll need to check for spelling and grammar mistakes, typos,
and anything else you may have accidentally included or excluded from
your document.
-
8/6/2019 Write Better Ebook2011
30/99
HHHeeelllppp MMMeee WWWrrriiittteee aaa BBBeeetttttteeerrr......... (((IIInnnssseeerrrttt hhheeerrreee)))
Published by http://www.LousyWriter.com 30
Going over your work for a second look will invariably make your
document more readable, but it will also help you make sure you've
covered everything you need to. Legal documents serve importantpurposes, so it is in your best interest to proofread your writing and review
your content to make sure it's complete.
4) Do it Yourself Without Doing it
Alone
Legal documents require careful planning to make sure you include every
last detail. Again, don't be afraid to ask for professional help if you feel you
need it.
Alternatively, consider buying a kit. There are companies that specialize in
making kits designed to teach you the ins and outs of writing specific legal
documents. You can get this kind of help for wills, bills of sale, registrationforms, power of attorney forms the list goes on. These kits are very
affordable some online versions are even free and they can help make
your legal document professional and comprehensive. Check online or at
your local office supply store to see what's available.
-
8/6/2019 Write Better Ebook2011
31/99
0
31HHHeeelllppp MMMeee WWWrrriiittteee aaa BBBeeetttttteeerrr......... (((IIInnnssseeerrrttt hhheeerrreee)))Published by http://www.LousyWriter.com
HHHHHHHHeeeeeeeellllllllpppppppp MMMMMMMMeeeeeeee WWWWWWWWrrrrrrrriiiiiiiitttttttteeeeeeee aaaaaaaa BBBBBBBBeeeeeeeetttttttttttttttteeeeeeeerrrrrrrr........................
NNeewwsslleetttteerr
Newsletters are a great way to inform the public about what's new in your
organization. An effective newsletter is one that conveys information in a
way that is both easy to read and entertaining. Below, you'll find a few
ideas on turning your newsletter into one that your audience can't wait to
read.
1) Give it Visual AppealAn improperly laid out newsletter can be a real eyestrain. A big mass of
text on a plain, flimsy page will not appeal to your readers, so take the time
to make your newsletter physically inviting. Here are six ways to makeyour newsletter more attractive:
2) Consider using columns.Columns add a bit of extra blank space on the page, which gives your
audience some room to digest the contents of your newsletter. Two or three
columns are usually sufficient.
-
8/6/2019 Write Better Ebook2011
32/99
HHHeeelllppp MMMeee WWWrrriiittteee aaa BBBeeetttttteeerrr......... (((IIInnnssseeerrrttt hhheeerrreee)))
Published by http://www.LousyWriter.com 32
3) Bold your headlines, make them slightly larger,
and perhaps choose a fun font that's different from your main text (but stillreadable). Headlines are a great way to catch your readers' attention - add
just a touch of flair to really make them pop.
4) For your body text, keep the font simple and in areadable size (no smaller than 10 points). Make sure you separate your
paragraphs with a complete line space and keep them short so that your
readers aren't visually overwhelmed.
5) Add a few well-chosen graphics.If your business is having a pizza party, put a little graphic of a pizza slice
somewhere in that section of the newsletter. If your stock prices just went
through the roof, include a little dollar sign graphic. Many word processors
come with hundreds of graphics that can add a bit of punch to your
newsletter. It's always more entertaining to see complementary pictures
along with your text just don't overdo it.
6) Say it with color!If you have the resources, your newsletter will look great with full-color
graphics and perhaps even colored text (but make sure it's a dark color so
your readers can see it, and limit yourself to one color choice only). Ifyou've only got a black and white printer, try using colored paper, but
choose a light color for optimum readability.
-
8/6/2019 Write Better Ebook2011
33/99
0
33HHHeeelllppp MMMeee WWWrrriiittteee aaa BBBeeetttttteeerrr......... (((IIInnnssseeerrrttt hhheeerrreee)))Published by http://www.LousyWriter.com
7) If your newsletter is delivered in
hard copy, choose the right type of paper. Standard photocopypaper is slightly translucent, feels cheap, and tears easily. To add some
panache to your newsletter, opt for heavier, higher quality paper. If you can
afford it, try using glossy paper; it may give your newsletter that certain
level of prestige you've been looking for.
8) Organize Your News WiselyIt's great when you've got entertaining news to tell, but sometimes the news
is unhappy, negative, or just plain boring. If the latter is the case, make sure
you sandwich the bad news in between two nicer stories. That way, your
readers will start and finish your newsletter on a positive note. Even when
you've got less than fun news to tell, if you find something cheerful to talk
about for at least part of your newsletter, you'll end up with a much happier
group of readers.
-
8/6/2019 Write Better Ebook2011
34/99
HHHeeelllppp MMMeee WWWrrriiittteee aaa BBBeeetttttteeerrr......... (((IIInnnssseeerrrttt hhheeerrreee)))
Published by http://www.LousyWriter.com 34
HHHHHHHHeeeeeeeellllllllpppppppp MMMMMMMMeeeeeeee WWWWWWWWrrrrrrrriiiiiiiitttttttteeeeeeee aaaaaaaa BBBBBBBBeeeeeeeetttttttttttttttteeeeeeeerrrrrrrr........................
PPrreessss RReelleeaassee
Writing a press release is no easy task, especially if you aren't a journalist.
However, it's worthwhile to educate yourself about writing a readable press
release. A solid one will entice the public to learn more about your
organization. Below are a few hints to help your press release achieve its
potential.
1) Give Your Facts Some Panache
A fact can be difficult to understand without context. Therefore, include
some detail about why your fact is in your press release.
For example, if your press release is about your quarterly profits, don't just
put: "The company's profits were $165,000 last quarter." Instead, give your
readers an idea of how big of a change that is. Try writing, "The company's
profits were $165,000 last quarter, a strong 27% increase from the previous
quarter." Provide some context for readers so that they can understand the
relevance of your facts.
When writing the facts into your press release, also try using language that
has an emotional connotation. "Feeling words" involve your audience more
-
8/6/2019 Write Better Ebook2011
35/99
0
35HHHeeelllppp MMMeee WWWrrriiittteee aaa BBBeeetttttteeerrr......... (((IIInnnssseeerrrttt hhheeerrreee)))Published by http://www.LousyWriter.com
personally and encourage them to keep reading. Using the above example,
try writing, "Our executive is proud to announce a 27% increase in profits
from the previous quarter." The word "proud" conveys a stronger messagethan the facts alone; it tells your readers that you have really accomplished
something substantial.
2) Use Quotations
Your audience will identify more with your press release if they can
mentally attach a personality to it. If you can, include some interesting
quotations that apply to your facts. For example, if your organization held a
press conference, consider pulling some key phrases from the speaker's
address.
Using the same example we used previously, let's assume that your
company's president released a statement saying, "I am excited about our
company's future and confident our profits will continue to rise." Such a
dynamic, captivating statement should be added to your press release so
that your readers can benefit from the impact of the message, as well.
3) Keep Your English Simple
Many different kinds of people will likely read your press release.Therefore, use straightforward English to keep the broadest audience
engaged. Of course, it will be necessary sometimes to use more technical
-
8/6/2019 Write Better Ebook2011
36/99
-
8/6/2019 Write Better Ebook2011
37/99
-
8/6/2019 Write Better Ebook2011
38/99
HHHeeelllppp MMMeee WWWrrriiittteee aaa BBBeeetttttteeerrr......... (((IIInnnssseeerrrttt hhheeerrreee)))
Published by http://www.LousyWriter.com 38
Once you've clearly separated your ideas, decide on the most logical
sequence for your chapters. To figure out what the best order is, tryworking backwards. For example, if one concept can't be explained without
first explaining three other concepts, make sure those three concepts'
chapters come first in your document. Keep working until your ideas are
listed in such a way that your readers have all of the knowledge they need
from one chapter to be ready for the next.
Imagine trying to teach a child to read without first teaching them thealphabet. Without providing the fundamentals first, you wouldn't be able to
add on anything more complicated. It's the same with your technical
document. For increased understanding, give your audience the basics they
need first, so that they can better grasp the tougher concepts later.
3) Write for Your Audience
Before you get started, ask yourself: "For whom am I writing?" The type of
audience you have should govern the way you write your technical
document.
For example, if you're writing a software manual for computer engineers,
you can confidently use technical jargon because you're writing for people
who will understand what you're talking about. However, if your softwaremanual is meant for senior citizens, you'll need to use simple, everyday
language that someone with little computer experience could understand.
-
8/6/2019 Write Better Ebook2011
39/99
0
39HHHeeelllppp MMMeee WWWrrriiittteee aaa BBBeeetttttteeerrr......... (((IIInnnssseeerrrttt hhheeerrreee)))Published by http://www.LousyWriter.com
If you're having trouble deciding if your document is easy enough for your
target audience to read, try asking a friend who could be a part of that
target audience. Once he or she reads it, you'll have a good idea whether ornot the language is simple enough.
4) Review Your Ideas
In this case, repeating yourself is a good thing. At the end of each chapter,
take the time to re-explain, in point form, the most important things your
readers need to remember. This simple step will help your readers retain
more from each chapter, which will in turn prepare them for subsequent
chapters.
To help people get the most from your technical document, remember that
the better they understand your concepts before they continue, the better
they'll understand other, more complicated concepts later on. Explain your
ideas clearly and review them at the end of chapter. You'll be rewarded
with educated readers who benefit from the expertise and effort put into
your technical document.
-
8/6/2019 Write Better Ebook2011
40/99
HHHeeelllppp MMMeee WWWrrriiittteee aaa BBBeeetttttteeerrr......... (((IIInnnssseeerrrttt hhheeerrreee)))
Published by http://www.LousyWriter.com 40
HHHHHHHHoooooooowwwwwwwwWWWWWWWWrrrrrrrriiiiiiiitttttttteeeeeeee aaaaaaaa BBBBBBBBeeeeeeeetttttttttttttttteeeeeeeerrrrrrrr........................
CCoovveerr LLeetttteerr
Cover letters are a dynamic way to introduce yourself to potential
employers. Even before they look at your resume, you can give them a
positive impression with a vibrant cover letter. Below you will find several
tips to make your cover letter shine.
1) Introduce the Best Candidate: You!
A cover letter answers the question: "Why are you the right person for this
job?" Before you write one word of your cover letter, imagine yourself as
the best candidate for the opening. This will put you in the right frame ofmind when choosing the words you want to represent you.
If you are punctual, hard-working, self-motivated, or have any other
qualities your employer will want in his or her staff, the cover letter is the
place to talk about it. Don't be afraid to really sell yourself; a good cover
letter distinguishes your application from the many others the company
receives.
A cover letter does not answer the question: "What experience do I have?"
Your resume does that. Instead of regurgitating your job history, use your
-
8/6/2019 Write Better Ebook2011
41/99
0
41HHHeeelllppp MMMeee WWWrrriiittteee aaa BBBeeetttttteeerrr......... (((IIInnnssseeerrrttt hhheeerrreee)))Published by http://www.LousyWriter.com
cover letter to talk about what you will bring to the company if you are the
successful candidate.
2) Do Your Homework
Not every employer is looking for the same set of skills. Therefore, one
cover letter will not work for every application. To really "wow" your
readers, treat every job opening as unique. Learn about the position you
want and tailor your cover letter accordingly.
To really grab the attention of your reader, include evidence that you know
a bit about the company for which you're applying. If you're applying for a
job at a college, for example, check out their website to see if they've won
any awards or if they have any notable programs. The hirers will be
encouraged to give you a chance if your cover letter says something like, "I
am impressed that your school has won the Huntley Academic Award, and
I would be honored to join such an illustrious team."
3) Advice on Formatting
To improve the readability of your cover letter, limit it to one page only,
including your contact information at the top of the page. Make your cover
letter very short, with concise paragraphs and plenty of white space leftover. You don't need to list every detail about yourself; just pick a few
things that really stand out and showcase them only.
-
8/6/2019 Write Better Ebook2011
42/99
HHHeeelllppp MMMeee WWWrrriiittteee aaa BBBeeetttttteeerrr......... (((IIInnnssseeerrrttt hhheeerrreee)))
Published by http://www.LousyWriter.com 42
The font you use should be in a readable size (between 10 and 12 points),
and should exactly match the font you choose for your resume. Use thesame type of paper for both documents, as well. Your cover letter and
resume will look most professional if you present them as a matching set.
Do not use multiple or complicated fonts, and avoid using colored paper or
ink. A clean black typeface on stark white paper looks crisp, professional,
and desirable to read.
Remember, the physical look of your cover letter is just as important as its
content; each element reinforces the other, so take the time to make your
cover letter look and sound just right. It might mean landing your dream
job!
-
8/6/2019 Write Better Ebook2011
43/99
0
43HHHeeelllppp MMMeee WWWrrriiittteee aaa BBBeeetttttteeerrr......... (((IIInnnssseeerrrttt hhheeerrreee)))Published by http://www.LousyWriter.com
HHHHHHHHeeeeeeeellllllllpppppppp MMMMMMMMeeeeeeee WWWWWWWWrrrrrrrriiiiiiiitttttttteeeeeeee aaaaaaaa BBBBBBBBeeeeeeeetttttttttttttttteeeeeeeerrrrrrrr........................
EEddiittoorriiaall
AArrttiiccllee
Articles come in all shapes and sizes. They are in newspapers, magazines,
and posted on the Internet. They cover any and every topic imaginable.
Despite the wide variety, there are guidelines common to all articles that
can help you improve your articles' readability.
1) Plan Ahead
Without planning, your article is bound to come across as disorganized and
difficult to read. Even short articles require planning to be as readable as
possible.
Brainstorming is a great technique to help you figure out what topics you
want to cover in your article. From the ideas you get, decide which topics
are most important based on your intended article length. For example, if
youre writing an article about dancing, you could write about the many
types of dancing, dance classes, dance history the list goes on.
-
8/6/2019 Write Better Ebook2011
44/99
HHHeeelllppp MMMeee WWWrrriiittteee aaa BBBeeetttttteeerrr......... (((IIInnnssseeerrrttt hhheeerrreee)))
Published by http://www.LousyWriter.com 44
If you want your article to delve deeply into one subject, make sure you
restrict yourself to only one of your brainstormed topics. If your article is
more of an overview, you have a bit more freedom with the number oftopics you choose.
You may find that youll have to brainstorm more than once to narrow
down your topics sufficiently. If you chose dance history from the above
example, you might brainstorm subtopics" such as the dance history of a
certain country, decade, or dance company. Again, depending on the aim of
your article, you might choose only one topic to explore or several.
2) Research Your Topics
Most people read articles because they want to learn something about a
particular subject. Your readers will be able to sense if your article is
backed up with fact or not, so do your homework before you write. Your
articles will be much more interesting if they are well researched. Youll
also find you will have many more quality details to incorporate into your
articles if you do adequate research first, and the more captivating facts you
include, the more loyal readers youll have.
3) Short, Short, and Simple!
Its the three "s"es of article writing: short sentences, short paragraphs, and
simple English.
-
8/6/2019 Write Better Ebook2011
45/99
-
8/6/2019 Write Better Ebook2011
46/99
HHHeeelllppp MMMeee WWWrrriiittteee aaa BBBeeetttttteeerrr......... (((IIInnnssseeerrrttt hhheeerrreee)))
Published by http://www.LousyWriter.com 46
HHHHHHHHeeeeeeeellllllllpppppppp MMMMMMMMeeeeeeee WWWWWWWWrrrrrrrriiiiiiiitttttttteeeeeeee aaaaaaaa BBBBBBBBeeeeeeeetttttttttttttttteeeeeeeerrrrrrrr........................
BBooookk
It's not easy to write a book; it takes creativity, planning, and drive. Make
sure that your readers get the most out of your writing by following these
tips to improve your book's readability.
1) Follow Grammar Guidelines
Book writing permits a great deal of freedom from traditional spelling and
grammar regulations. Often the development of your character or scene
depends on bending some rules a little. However, there are still a few
guidelines you'll want to follow to make your book really appeal to yourreaders.
First, learn the correct usage of quotation marks in writing speech. It can be
difficult to follow dialogue in your book if these are used improperly. Make
sure that each person's speech is in quotation marks and on its own line.
Next, be careful about your paragraph length. Sometimes book writers get
carried away and make paragraphs much longer than they need to be. This
doesn't mean you need to truncate your ideas; just make sure that your
-
8/6/2019 Write Better Ebook2011
47/99
-
8/6/2019 Write Better Ebook2011
48/99
HHHeeelllppp MMMeee WWWrrriiittteee aaa BBBeeetttttteeerrr......... (((IIInnnssseeerrrttt hhheeerrreee)))
Published by http://www.LousyWriter.com 48
3) Work With Your Publisher and
Editor
Your editor and publishing company are both great resources for
experienced second opinions about your book. Not only can they scrutinize
your book for typos and other errors, they can also recommend ways to
improve the readability of sections of your book that may not flow
perfectly.
Also, consult your publisher about your ideas for the physical presentation
of your book. Your publisher will most certainly have some ideas of their
own, but don't be shy about adding your input. Often, you will have a
unique vision for the layout of your book that may appeal both to your
publisher and to your readers. Speak up with your publisher; together with
them and your editor, you may be on your way to writing the country's
newest bestseller!
HHHHHHHHoooooooowwwwwwwwttttttttoooooooo WWWWWWWWrrrrrrrriiiiiiiitttttttteeeeeeee aaaaaaaa BBBBBBBBeeeeeeeetttttttttttttttteeeeeeeerrrrrrrr
BBuussiinneessss LLeetttteerr
Your business uses letters to correspond with your clients and suppliers,
advertise your products, and let your stakeholders know what's going on
-
8/6/2019 Write Better Ebook2011
49/99
-
8/6/2019 Write Better Ebook2011
50/99
HHHeeelllppp MMMeee WWWrrriiittteee aaa BBBeeetttttteeerrr......... (((IIInnnssseeerrrttt hhheeerrreee)))
Published by http://www.LousyWriter.com 50
repeating the same message over and over again.
To really improve readability, monitor the length of your paragraphs. For
example, if your first message contains a paragraph with seven long
sentences, set a goal to reduce it to five short ones. It may take some time,
but the result will be a more readable, more effective business letter.
Try using a readability formula to get an idea of how easy it is to
understand your document. Most word processors contain readabilityresults right in their grammar checkers. Aim for a Flesch Reading Ease
score between 40% and 60%. To learn how to calculate readability
yourself, visit ReadabilityFormulas.com
3) Use the Right Materials
Plain copier paper is flimsy and will not send a message of quality to your
audience. Opt instead to print your business letters on heavier, high quality
printer paper. Quality paper holds ink better and feels crisper in the hands
of your readers, which will enhance their opinion of your company's
professionalism.
Before printing, make sure that your ink cartridges are full, especially if
you require colored ink for your logo or a graphic. If you do not haveenough of the right colors, your words and pictures will look faded and
distorted. Having enough of the right inks will make your letters look sharp
and professional. If you're printing a large volume of letters (for a mass
-
8/6/2019 Write Better Ebook2011
51/99
-
8/6/2019 Write Better Ebook2011
52/99
HHHeeelllppp MMMeee WWWrrriiittteee aaa BBBeeetttttteeerrr......... (((IIInnnssseeerrrttt hhheeerrreee)))
Published by http://www.LousyWriter.com 52
If you are selling something in particular, focus on that and don't give in to
the urge to promote other parts of your business. For example, if your
company is having a sale on living room furniture, use your sales letter totalk about the quality of the furniture, the low prices, and to urge readers to
visit the store now. Don't waste valuable space by talking at length about
the appliances and lighting fixtures you also sell. Stick to the intent of your
sales letter to give it the most impact.
(Potential call-out: Stick to the intent of your sales letter to give it the most
impact.)
On the other hand, if you are using your sales letter to introduce your
business to a community, you'll have a bit of leeway to present your
business more generally. For example, if you are a realtor trying to get
customers in a new subdivision, it's best to talk very briefly about each of
your services (such as buying homes, selling homes, and legal services).
You won't be able to talk extensively about each part of your business, butthis method will motivate people to call you to learn more.
2) Simple Formatting Tricks
Try to limit your sales letter to one page, and no more than two pages (but
still only one page double-sided). Your potential customers will not take
the time to read anything longer than that.
In fact, when writing your sales letter, count on the fact that your recipients
will not read the whole thing. To really grab their attention, you'll have to
-
8/6/2019 Write Better Ebook2011
53/99
-
8/6/2019 Write Better Ebook2011
54/99
-
8/6/2019 Write Better Ebook2011
55/99
0
55HHHeeelllppp MMMeee WWWrrriiittteee aaa BBBeeetttttteeerrr......... (((IIInnnssseeerrrttt hhheeerrreee)))Published by http://www.LousyWriter.com
a)Write down the overarching idea you want to write about.
b)Brainstorm the arguments you'd like to make in favor of and/or
against your idea.
c)Peruse your research for evidence that supports your arguments.
d)Decide on the sequence of your arguments.
Once you've completed these steps, you'll be on your way to writing a
coherent, easy-to-follow thesis or dissertation. Without this planning, youmay have a hard time organizing your thoughts in a way that makes sense
to your readers. Spend this time now and you'll likely save time in the long
run.
2) Incorporate Your Research
Even if your arguments are compelling, your thesis or dissertation will
seem unconvincing without well-integrated research to support your
findings. To keep your audience from second-guessing you, always include
your supporting research after every argument, claim, or report you make.
To get the most out of your research, go through it and make a note of
which parts will work to support the arguments you are making. Try
labeling your arguments (i.e. argument A, argument B, etc.) and then put
the appropriate label next to the corresponding part of your research. You'll
have an easier time finding helpful data when you need it.
-
8/6/2019 Write Better Ebook2011
56/99
HHHeeelllppp MMMeee WWWrrriiittteee aaa BBBeeetttttteeerrr......... (((IIInnnssseeerrrttt hhheeerrreee)))
Published by http://www.LousyWriter.com 56
3) Always Proofread!Proofreading is a critical step in the writing of your thesis or dissertation. It
may seem exhausting to you after the months you spent putting it all
together, but it is nevertheless necessary. Proofreading helps you eliminate
every last error from your document. It also gives you the opportunity to
reword any sentences you don't like the second time around.
Virtually all word processors now come with spelling and grammar
checkers, which you will find very helpful. However, these alone are not
enough. You must physically proofread your thesis or dissertation yourself
usually more than once to catch all of the typos and other errors that
happened along the way.
Sometimes, the sheer volume of your work can make it hard for you to
catch all of the errors. A fresh pair of eyes will certainly help you find more
mistakes. If you can, enlist the help of a trusted friend or colleague to
proofread your thesis or dissertation for you. They can help find errors and
suggest alternate wording for places where your writing is a bit awkward. If
you've got a little extra money, you can also hire a professional to do this
job for you.
Remember that your thesis or dissertation is the culmination of years ofacademic effort. Take the time to show your readership that you are an
educated professional who writes flawlessly and persuasively. You'll be
-
8/6/2019 Write Better Ebook2011
57/99
-
8/6/2019 Write Better Ebook2011
58/99
HHHeeelllppp MMMeee WWWrrriiittteee aaa BBBeeetttttteeerrr......... (((IIInnnssseeerrrttt hhheeerrreee)))
Published by http://www.LousyWriter.com 58
2) Involve Your Reader
Using words like "you" and "your" is better than using "they" and "their."
"You" words aim your blog directly at your reader by involving them
personally. Compare the following sentences:
"People with children need to choose the best school that's right for their
family."
"Your children need a school that's right for your family."
Both sentences convey the same information, but the second sentence
narrows in on the audience reading your blog. Although it's tempting, there
is no point in trying to make your blog appeal to a broader audience by
using non-personal language. Remember that the people who are interested
in your topics will likely be your only readers, so direct your blog right at
them.
3) Use Lists and Bullets
If you've got a bunch of related information to convey, consider making a
list. Lists are easy to read and pass on a lot of information without too
many words. For example, if your blog is about a supermarket sale, it'sbetter to make a list of what items are on sale instead of writing, "Lettuce,
cereal, frozen pizzas, toilet paper" A list clearly states relevant
information in a concise, easy-to-read fashion.
-
8/6/2019 Write Better Ebook2011
59/99
0
59HHHeeelllppp MMMeee WWWrrriiittteee aaa BBBeeetttttteeerrr......... (((IIInnnssseeerrrttt hhheeerrreee)))Published by http://www.LousyWriter.com
4) Mind Your Spelling and GrammarDo not underestimate the power of your words. Do not forget about
spelling and grammar just because you aren't handing your blog in to a
teacher. Proper spelling and grammar lend a degree of professionalism both
to you and your blog. Even if your friends are your only audience, it will be
frustrating to read your blog if you don't take care to remove typos and run
a spell check. If you have time, it's always a good idea to have someone
else proofread your blog before you post it. If not, put your blog away for a
day or even a few hours and then go back and read it again. You're sure to
find mistakes that you missed when you were first writing.
5) Be Consistent with Your Format
When you're posting your writing online, there are unlimited combinationsof fonts, colors, formats, etc. Resist the urge to make your blog too flashy.
Choose one font that is easy to read and keep the size of your body text
uniform (your headlines should be slightly larger).
Make sure you keep your paragraphs short and put one line space between
them. It only takes a split second for a potential reader to decide if they'll
read your blog or not. One mass of text with a complicated font will notappeal to your audience. Even an informative and entertaining blog will be
-
8/6/2019 Write Better Ebook2011
60/99
HHHeeelllppp MMMeee WWWrrriiittteee aaa BBBeeetttttteeerrr......... (((IIInnnssseeerrrttt hhheeerrreee)))
Published by http://www.LousyWriter.com 60
overlooked if it's too hard on the eyes. Remember, blogs that are more
readable enjoy larger and more loyal audiences.
HHHHHHHHeeeeeeeellllllllpppppppp MMMMMMMMeeeeeeee WWWWWWWWrrrrrrrriiiiiiiitttttttteeeeeeee aaaaaaaa BBBBBBBBeeeeeeeetttttttttttttttteeeeeeeerrrrrrrr........................
BBrroocchhuurree
Brochures are fantastic sales tools for many businesses. However, a hard-
to-read brochure can turn potential customers off, so you need to make it as
appealing as possible to your customers. The following simple guidelines
will help you get the best out of your brochures.
1) A Picture Says a Thousand WordsA good brochure has very little text. To convey a strong message without
being wordy, choose a few effective pictures to include in your brochure. A
picture delivers an instant message to your readers because it takes less
time to process than reading. The best brochures will have relatively self-
explanatory pictures coupled with a few lines of eye-catching text.
2) The Value of Call-Outs
-
8/6/2019 Write Better Ebook2011
61/99
0
61HHHeeelllppp MMMeee WWWrrriiittteee aaa BBBeeetttttteeerrr......... (((IIInnnssseeerrrttt hhheeerrreee)))Published by http://www.LousyWriter.com
Call-outs are phrases in a slightly larger font that are embedded in a body
of words, similar to a picture. For sections of your brochure that simply
must have a fair amount of text, try using a call-out to steer your readers'eyes to something that will really grab their attention. Choose something
particularly interesting. For example, imagine a paragraph in a technical
brochure that contains a lot of data about hardware specifications. These
details are important to your brochure, but are nevertheless fairly mundane
to read. A well-placed call-out, like the one in this paragraph, can highlight
an interesting bit of information that will help hold your audience longer.
(Call-out in the above paragraph: A great call-out spices up your brochure.)
3) Make an Impact with Bullets
A brochure offers a limited amount of communication space, so use
bulleted lists to get people's attention efficiently. Readers will gravitate
toward anything that stands out, which is why lists are a perfect way to
convey important information. For example, it's better to write:
a)Friendly service
b)No waiting
c)Satisfaction guarantee
than it is to say "Our business provides friendly customer service with nowaiting and a 100% satisfaction guarantee." Both methods deliver the same
-
8/6/2019 Write Better Ebook2011
62/99
HHHeeelllppp MMMeee WWWrrriiittteee aaa BBBeeetttttteeerrr......... (((IIInnnssseeerrrttt hhheeerrreee)))
Published by http://www.LousyWriter.com 62
information, but the second method is very wordy and harder to process
than the above bulleted list.
4) Focus on Formatting
We've said it before, we'll say it again: do not put too much text into your
brochure. Too much text overwhelms your audience. It's better to have
some empty space to make your brochure easier on the eyes and give your
readers some room to digest what your business has to offer. Don't try to
cram more words in by using a tiny font size, either; your audience won't
be fooled!
In terms of font styles, be careful about how creative you get. In a brochure
it can be interesting to have a couple of unique-looking fonts, but too many
will take away from the overall effect. Try using a very simple font for
your body text and a slightly more "fun" font for your headlines.
Similarly, use caution with colors. It's great to have a nice background
color to accent your pictures and text, but one that's too loud will distract
readers from your brochure's message. Before sending your brochure to the
printers, experiment with color combinations and get the opinions of
colleagues you trust.
Finally, consult your printers before choosing a paper type. The quality andfinish of the paper will affect the readability of your brochure. Ask for
advice about which finishes will look best with your brochure's colors,
pictures, and text. Finally, don't be afraid to ask for a sample before you
-
8/6/2019 Write Better Ebook2011
63/99
0
63HHHeeelllppp MMMeee WWWrrriiittteee aaa BBBeeetttttteeerrr......... (((IIInnnssseeerrrttt hhheeerrreee)))Published by http://www.LousyWriter.com
commit to a certain finish; your brochure is an important sales piece that
needs just the right look to showcase your business.
HHHHHHHHeeeeeeeellllllllpppppppp MMMMMMMMeeeeeeee WWWWWWWWrrrrrrrriiiiiiiitttttttteeeeeeee aaaaaaaa BBBBBBBBeeeeeeeetttttttttttttttteeeeeeeerrrrrrrr........................
BBuussiinneessss EEmmaaiill
Sending e-mails is a routine task that many businesspeople take for
granted. Keep in mind, however, that every e-mail you send reflects upon
your business, so it's critical that you make them as readable as possible.
Below you will find several useful ways to get the most out of your
business e-mails.
1) Get Back to Basics
Nothing gives a terrible first impression like spelling and grammar errors.
It doesn't matter if it's simply a typo; failing to correct errors intentional
or not undermines your professionalism. Make no mistake: spelling and
grammar errors negatively affect (and can even alter) the content of your
message.
These days, virtually every e-mail program contains at least a built-in
spelling checker. Often, these programs come with grammar checkers too.
-
8/6/2019 Write Better Ebook2011
64/99
HHHeeelllppp MMMeee WWWrrriiittteee aaa BBBeeetttttteeerrr......... (((IIInnnssseeerrrttt hhheeerrreee)))
Published by http://www.LousyWriter.com 64
These tools make it so simple to send a flawless e-mail that there is no
excuse for anything less than grammatical perfection. At the very least,
proofread before you send! Remember, if there are flaws in your e-mails,your recipients are bound to expect flaws in your work, too.
2) Keep the Layout Simple
Flashy fonts and bold colors are distracting and, in most cases, very
unprofessional. When writing an e-mail, make sure you stick to an easy-to-
read font and use it throughout your message. Avoid any color other than
black and, in most cases, your font size should be no bigger than 12 points.
In terms of the overall layout, keep both your sentences and your
paragraphs short. Long sentences and paragraphs can confuse and/or lose
the attention of readers. Also, remember to separate each paragraph with a
line space so that you don't overwhelm your recipient with one big block of
text.
3) Consider Your Target Audience
If you are writing to a client or a supplier, you must use polite and
professional language. A paying customer usually expects respect and
courtesy. Similarly, a supplier needs to know that you are a trustworthycustomer, so it's best to keep those messages professional, as well. Slang
and casual language can be very off-putting to a client receiving an e-mail
from your business. Also, don't forget to say "please" and "thank you!"
-
8/6/2019 Write Better Ebook2011
65/99
0
65HHHeeelllppp MMMeee WWWrrriiittteee aaa BBBeeetttttteeerrr......... (((IIInnnssseeerrrttt hhheeerrreee)))Published by http://www.LousyWriter.com
If you are writing a colleague, bear in mind that it is still a work e-mail, and
therefore should maintain a certain level of decorum. Personal materialcombined with business communication can weaken the impact of your
message. It's best to restrict the content of your business e-mails to
business-related information only.
4) Use Lists to Improve Readability
You send business e-mails to communicate, accomplish tasks, and ask
questions. Make sure that you clearly outline what you expect from your
recipient by separating your expectations from the rest of your e-mail.
Numbered lists are a great way to ensure that your recipient understands
your expectations. For example, instead of just writing your needs in
paragraph form, try listing them like so:
a)When will the stationery be delivered?
b)Please drop off your clerical report before you leave today.
c)Let me know when Ms. Anderson gets back to you regarding the
annual meeting.
By stating your expectations in clear language, point by point, your e-mails
will be more successful in helping you accomplish your business goals.
Remember that each e-mail represents your company, so spend the time toget them right.
-
8/6/2019 Write Better Ebook2011
66/99
-
8/6/2019 Write Better Ebook2011
67/99
0
67HHHeeelllppp MMMeee WWWrrriiittteee aaa BBBeeetttttteeerrr......... (((IIInnnssseeerrrttt hhheeerrreee)))Published by http://www.LousyWriter.com
your resume will leave them with doubts. It's worth saying again: get your
spelling and grammar right!
2) Keep Your Format Consistent
There are dozens of ways to design a resume. Choose one that's right for
you and stick with it. It's confusing to a reader if your resume is not laid out
in a consistent fashion. For example, say you choose to format one
employment history item like this:
Cashier -- Fast n' Fresh Supermarket -- Boston, MA
I processed grocery transactions and trained new employees.
The next item should be in the same format: position, company name, and
location on one line, with each detail separated by a dash. On the next line
should be a brief description of your duties at that job. Keep the format
identical throughout your resume so that your reader doesn't have trouble
figuring out what you're trying to say.
3) Create the Right Tone
Your resume is meant to showcase the best of you, so choose theinformation your recipient will most want to hear and represent it strongly.
In the example above, the writer uses active language ("I processed," "I
-
8/6/2019 Write Better Ebook2011
68/99
-
8/6/2019 Write Better Ebook2011
69/99
0
69HHHeeelllppp MMMeee WWWrrriiittteee aaa BBBeeetttttteeerrr......... (((IIInnnssseeerrrttt hhheeerrreee)))Published by http://www.LousyWriter.com
PPPPPPPPllllllllaaaaaaaaiiiiiiiinnnnnnnn EEEEEEEEnnnnnnnngggggggglllllllliiiiiiiisssssssshhhhhhhh
BBuussiinneessss WWrriittiinngg
At the office, it's critical that you know how to write well. Businesses need
to hold their writing to the same high standard they demand of their
products and services. Your clients and suppliers judge you on your
documents, so read on to learn about making your business writing
competent and professional.
1) Use the Right Tools
Even before your readers start reading, they will draw conclusions about
your document based on its physical characteristics. Text printed correctlyon the right stationery makes a great first impression.
Choose heavy enough paper. Standard copier paper is flimsy, slightly
translucent, and holds ink poorer than heavier paper. Documents printed on
quality paper convey a degree of elegance and professionalism. Also,
brighter paper makes text stand out better on the page. You can check the
brightness of the paper right on the packaging before you buy.
Before you print anything, invest in a good quality printer. The end result
will show whether you've used an old, cheap printer or a high-end machine,
-
8/6/2019 Write Better Ebook2011
70/99
HHHeeelllppp MMMeee WWWrrriiittteee aaa BBBeeetttttteeerrr......... (((IIInnnssseeerrrttt hhheeerrreee)))
Published by http://www.LousyWriter.com 70
so spend the money to make your documents look amazing. Also, make
sure your ink cartridges are full before printing. Your documents will be
harder to read if the ink is faded.
If you're printing irregularly sized documents or you have a large volume,
consider using a printing company. They can provide samples of their work
and references, so you can be sure you're getting the quality you need.
Often, this option is less expensive for you than buying all of the ink and/or
special equipment you would need to do it yourself.
2) Layout Makes an Impression
Even a compelling message won't read well if it's poorly presented on the
page. Before you send any writing on its way, take note of the following:
a) Separate your ideas with paragraphs. Keep your paragraphs short and to
the point, and make sure there is one line space in between each one.
b) Use headings when you can. Headings get an idea across right away and
encourage your readers to learn more about it.
c) Be consistent with your font size. Choose a reasonable size (usually 10
to 12 points) and don't stray from it unless your document contains
headlines. Even your headlines should not be oversized; make them onlyslightly larger than your body text.
-
8/6/2019 Write Better Ebook2011
71/99
0
71HHHeeelllppp MMMeee WWWrrriiittteee aaa BBBeeetttttteeerrr......... (((IIInnnssseeerrrttt hhheeerrreee)))Published by http://www.LousyWriter.com
3) Order Your Topics
Determine what topics your document will cover and order them
appropriately. It's always best to deliver the good news first. Keep the first
part of your document relatively light-hearted in order to draw in your
readers.
Difficult news, negative results, or boring statistics should always come
after a more cheerful part of your document. People will be more likely to
pay attention to the bad news if they aren't bombarded with it right off the
bat. Deliver negative information concisely and clearly so people
understand the details.
Always follow up negative or uninteresting news with a few positive
sentences before you close. Doing so will make the information more
digestible for your readers.
4) Grammar and Spelling
Make sure you run a spelling and grammar check before your documents
are read to avoid any miscommunication. You've heard it a million times,
but spelling and grammar truly are critical to the readability of your
business writing. Don't forget that a perfect business document makes agreat impression, regardless of your intended audience.
-
8/6/2019 Write Better Ebook2011
72/99
HHHeeelllppp MMMeee WWWrrriiittteee aaa BBBeeetttttteeerrr......... (((IIInnnssseeerrrttt hhheeerrreee)))
Published by http://www.LousyWriter.com 72
HHHHHHHHeeeeeeeellllllllpppppppp MMMMMMMMeeeeeeee WWWWWWWWrrrrrrrriiiiiiiitttttttteeeeeeee aaaaaaaa BBBBBBBBeeeeeeeetttttttttttttttteeeeeeeerrrrrrrr........................WWeebbssiittee CCooppyy
A website is very important to a business. The 21st century way to buy
virtually anything is through the Internet, so your website must reflect your
business in the best way possible. This article will help you turn your
website into a powerful sales tool that attracts your target market and turns
them into loyal customers.
1) Use Plain English
It's tempting to use fancy words in an effort to introduce your products andservices with flair. However, complicated language actually can prevent
your website visitors from really connecting with your business. Your
potential clients need to identify with the language on your website in order
to be compelled to buy. Simple English will help you clearly communicate
the consumer benefits of your business, so use difficult words sparingly. A
good rule of thumb: if it's got more than two syllables, consider choosing
another word.
(Potential call-out: If it's got 3 syllables, try choosing another word.)
-
8/6/2019 Write Better Ebook2011
73/99
0
73HHHeeelllppp MMMeee WWWrrriiittteee aaa BBBeeetttttteeerrr......... (((IIInnnssseeerrrttt hhheeerrreee)))Published by http://www.LousyWriter.com
2) Keep it Short
Passionate entrepreneurs often make the mistake of over-describing on
their websites. Yes, you do want to give your customers enough
information about your business. However, too many words or too many
web pages will be so daunting to them that they won't bother to read what
you've written. If you want to "wow" your website visitors, remember:
a)Short sentences
b)Short product/service descriptions
c)As few web pages as possible
3) Make Your Words Stand Out
Use interesting adjectives, not run-of-the-mill descriptions. Words like
"dynamic" and "stunning" will motivate your visitors to buy more thanwords like "great" and "nice." Again, you do not want to over-complicate
your language, but words that are too ordinary will bore your customers.
What other tool can you use to make your words "pop"? Pictures! It may
surprise you, but interesting pictures persuade people to read what's on
your website. A picture takes less effort for your visitors to absorb, so the
right picture can capture their interest much more quickly than words.Place relevant pictures close to your text to encourage a more captive
audience.
-
8/6/