Bring It On! 2014

Social Media BOOTCAMP!

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Drill #1: Facebook –

Personal Vs. Private Use |Analytics | Content Best Practices

| Case Study | Exercise

Drill #2: Twitter –

What It Is | Acronyms | Listening Tools | Content Best Practices | Case Study | Exercise

Drill #3: YouTube –

Why Is It Important | The Future Of Video | Content Best Practices | Case Study | Exercise

Drill #4: Bring It On! 2014

Social media marketing in action | Wins of 2013 | Exercise

Feedback | Questions

Today’s bootcamp drills:

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Facebook: you use it, but do you really?Drill #1:

Facebook

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Copyright 2013 Aslan Intelligence Pty Ltd

4

95% of Australian social media users use Facebook

The typical Australian Facebooker spends more than 7 hours on site a week

NINE million

Australians logging on

every day, or ~39% of

the total Australian

population

(ABS pop clock).

http://about.sensis.com.au/IgnitionSuite/uploads/docs/Yellow%20Pages%20Social%20Media%20Report_F.PDF

Questions to Ask Before You Post:

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Is this timely and relevant content?

Would you share it with friends or recommend it to others?

Would you complain about seeing this content in your News Feed?

A little birdie tweeted me something you should know…Drill #2: Twitter

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Hashtags

Test: #TBT? HT? MT? TIL?

Reference to hashtags: http://www.ibtimes.com/what-do-ff-tbt-gff-foh-rlrt-other-twitter-instagram-hashtags-terms-mean-1021098

https://support.twitter.com/articles/166337-the-twitter-glossary

http://mashable.com/2013/10/08/what-is-hashtag/ facebook.com/WriteMediaSolutions

Hashtags – dos & don’ts The shorter the better. The longer your hashtag, the less space you have to speak to your audience. Keep the hashtag as simple as can be.

The simpler the better. The easier is it to remember, the easier it is to share. Make sure your hashtag reflects the topic you’re talking about.

Keep it to letters and numbers. Letters and numbers are easy to type so keep them in your hashtag and avoid symbols like an underscore.

Do your research. Research what hashtags are available and make sure your hashtag is unique. facebook.com/WriteMediaSolutions

Top Twitter campaigns

https://twitter.com/starbucks

Oreo has enormous fan following on Social Media, and here are the latest numbers:

Facebook – 35 Million+ fans

Twitter – 250K+ followers

YouTube – 20 Million+ views

Instagram – 113K+ followers

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Tweeting more gets you more followers

Tweets with media receive on average 3 to 4 times more engagement

Using more @mentions increases your follower growth faster

Hashtags can increase engagement by almost 100%

Retweeting more gets you more followers

Use Vine!

Tips:

You can send tweets with a text message

Bitly

Use lists!

Writing Tweet Speak

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Top Twitter resources

https://support.twitter.com/

Hashtag references: http://www.ibtimes.com/what-do-ff-tbt-gff-foh-rlrt-other-twitter-instagram-hashtags-terms-mean-1021098

http://thesociallarder.com/resources/twitter-tips/

https://blog.twitter.com/ facebook.com/WriteMediaSolutions

Seeing is believing…Drill #2: YouTube

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Why YouTube?YouTube is attracting roughly 136 million unique viewers every month. (Nielsen)

72 hours of video are uploaded to YouTube every minute. Yes, minute. (YouTube)

YouTube users spend 3 billion hours in total watching videos. (YouTube)

Over 3 billion videos every week get a form of monetization (YouTube)

YouTube is getting approximately 300 million views from mobile devices every day. (YouTube) facebook.com/WriteMediaSolutions

How to Optimize your video

Title

Description

Tags

Channel design

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How to Optimise your video

Grab their attention!

Annotations

Tags

Call-to-action

Channel design

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Top YouTube links

http://www.youtube.com/yt/playbook/resources.html

https://support.google.com/youtube/#topic=4355266

http://www.tubefilter.com/2014/01/18/top-50-most-viewed-us-youtube-channels-011714/

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My Top Social Media Analytics Tools

http://www.tweriod.com/

http://topsy.com/

https://sumall.com/

http://followerwonk.com/

https://tagboard.com/

http://tweetreach.com/

http://www.tweetstats.com/ facebook.com/WriteMediaSolutions

How influential are you?

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Bring It On! 2014

How can we market it?

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BIO! Facebook Page Content Highlights –

Post With Highest ReachPost was added March, 31

The post was shared 15 times (the most shares ever)

this post reached 3,223 people, 714 of those were organic and 2,570 of those were viral.

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BIO! Facebook Page Content Highlights – Post With Highest Engagement

This post had 462 people click on it, with 451 photo views (the number of times any photos in this album have been viewed at their full size)

It also reached 1, 589 people

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Bring It On! target audienceTheyr’e

Curious

Digitally creative

Connected

Content makers

Rely on social media to stay connected and to seek advice/be informed

So, BIO! Content should talk to the collective and not the individual

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Bring It On! target audienceThink of BIO audience as message CARRIERS (engaging content is priority)

They want to PARTICIPATE in virtual communities

Create a culture – what is the BIO! Fest culture….what should people say about it?

Invite them to create their own content

They like to talk

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What we did for BIO 2013

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Successful Social Media TacticsHad headline talent – The collective, Taga Paa – create videos promoting the event that we uploaded on BIO! YouTube and shared on Facebook & Twitter.

This is the highest viewed video on the Youtube account this year. facebook.com/WriteMediaSolutions

What was said about BIO! Fest 2013

Drive traffic back to the BIO website where possible

Promote a positive representation of the Bring It On! Festival

Promote BIO events and projects

Engage the young community in

learning that BIO Fest is more than a

festival

Role of BIO social media content

Post on Facebook every two- three

hours

Tag people in your Facebook + Twitter posts

Target people/organisations that have a Twitter

account

Reply within 48

Hrs

Upload images and ask

questions

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In 7 EASY steps!

Create a social media

marketing strategy

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1. Define your goals: What do you want to accomplish?

2. Research

3. Plan

4. Create

5. Publish

6. Promote

7. Analyse

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