w&s market research ina

© PT. Nusaresearch

COMPANY INTRODUCTION

. PT. Nusaresearch

. Established by World Wide System Corporation (Japan) in 2013

. Personnel: Indonesia and Japanese teams

OUR VISION

“To be the Top Online Market Research Service Provider in Indonesia”

OUR VALUE

Dynamic, professional, and strategic.

OUR MISSION

. Support businesses expansion by providing comprehensive information for global and local clients.. Develop the most dynamic and helpful Indonesian online research panel and communities.

PT. NusaresearchGeneral Director : Mr. Fujii Yoshio

WEBSITE

W&S for Clientswww.nusaresearch.com

W&S for panel memberswww.nusaresearch.net

W&S Groupwww.wsgroup-asia.com

© PT. Nusaresearch

OUR ABILITYTO SUPPPORT

Market Understanding . Market Shares. Market Competition. Market Growth Potential . Segment of Consumers

Commercialization. Prototype. Packaging. Naming. Specs. Price. Brand Value

Concept Development. Product Concept . Brand Concept . Advertising Concept . Design Concept

Improvement Veri�cation. Customer satisfaction . Brand penetration . Brand image change . Advertising impressions and e�ects . Promotion e�ectiveness

© PT. Nusaresearch

1. Online Research Quantitative Research. Full package. System connection. Online recruitment (CLT, HUT, etc.)

Qualitative Research . MROC (Market Research Community). Online recruitment (FGI, IDI, etc.)

2. Conventional Research Quantitative Research. CLT (Central Location Test). Street Intercept. Door-to-Door survey

Qualitative Research . FGD (Focus Group Discussion). IDI (In-depth Interview). Mystery Shopping

3. AnalysisCorrespondence ConjointCluster PSMRegression Factor

SERVICE MENU

© PT. Nusaresearch

ONLINE RESEARCHWITH ITS 8 MERITS

Low costClient can obtain study results at a low cost compared to conventional methods such as face to face surveys and telephone surveys

Image and video availabilityWith online methods, it is possible to conduct an investigation including video streaming and static images

Complex questionnaire handlingComplex surveys can be easily processed with piping performance like answer branching or samples page jumping

Inconsistent answers eliminationInaccurate results could be easily minimized by the logical answers checking as well as respondents’ attributes verifying

© PT. Nusaresearch

ONLINE RESEARCHWITH ITS 8 MERITS

Speed DeliveryThanks to fast processing �eldwork online, combined with speedy work performance of Nusaresearch team, outputs are delivered to Clients quickly

Hard-to-answer survey questionsWith online surveys and online answering method, hard-to-answer questions can be simple in comparision with face-to-face method

Extensive research areaNusaresearch’s panellists come from di�erent areas of Indonesia. Therefore, research can be simultaneously conducted throughout Indonesia.

Easy segmentationWith up to 25 attributes of our survey panellists such as Age, Gender, Career, Marital status, Children status, Province, etc. Client can re�ne the survey �eld easily

© PT. Nusaresearch

ONLINE RESEARCHHIGH QUALITY PANEL

Nusaresearch panel passed the number of 100,000 censored members in May 2014, maintained the quali�ed increasing sample size by continuously cutting fraudulent panelists.

Continuously, we improve our system and panel recruitment methods to ensure that our clients could access the “right people, at the right time” to enhance business decisions.

Each panellist's 25 attributes are controlled through a detail pro�le

© PT. Nusaresearch

ONLINERESEARCHPANELMANAGEMENT

Survey taking

Register1. Personal account at Nusaresearch site is mandatory2. Basic pro�le con�rming is required with activate link through email3. Detail pro�le completing is required with single mobile phone number4. The eligibility of suspicious information is censored by direct contact

5. Fraudulent respondents are identi�ed by TRAP question6. Con�ict responses, speeders and unreliable answers are checked through voluntary surveys7. Respondent's status will be checked Bad or Medium depending on failure level of TRAP questions & voluntary surveys response8. Answering survey with inappropriate answers more than 3 times will be blacklisted

Member status validation 9. If the members are ineligible at the visualized points exchange time, their status will be marked as "blacklist"10. Within 3 months, if blacklist members do not clarify vague information / contact us, they will be deleted from systems.11. Members who do not login or take part in any surveys for 200 days would be changed status into "Inactive"

© PT. Nusaresearch

ONLINERESEARCHPANELMANAGEMENT

Control panel through customized survey1. Appropriate conditions and quotas are �ltered carefully.2. Invitation emails content is designed clearly to reduce screening-out rate and avoid fraudulence.3. Customized surveys require URL from speci�c email to access the surveys.4. Video content copy and "Back" functions are disabled.5. Complete responses will be checked again by the solely IP address.6. Customized survey would be deleted from member's survey list after project completion.7. For security guarantee, only personnel appointed by superior would have account and encrypted password to access the admin site.8. Ability to recall respondent with bad data, because we have dedicated o�ce in Vietnam and Indonesia.

© PT. Nusaresearch

ONLINERESEARCHSUB PANELS

Smoking

Online Shopping

Tablet

Social Network

Flat-Panel Television / TV

Refrigerator

Pet

Commercial Center

Smart-phone

Digital Cameras

Online communication tool

Diaper

Mobile phone

Computer

Motorbike

Business to business

Cosmetics

Banking

Beverage

© PT. Nusaresearch

ONLINE RESEARCH CAPABILITIESTypical categories:

SA/ MA ( Single Answer/ Matrix Answer)

Matrix ( Text/ MA/ SA)

Vertical Matrix (SA/ MA)

Matrix single and multi

Text (Normal/ long)

Text (SA/ MA)

Pull down answers

Trapping (Gender/ Birthday/ Marital status..)

ID Trapping

Number typing answer

Percentage answer

Video/ Image add-in

Slider (Single/ Multi)

Conjoint/ Discrete conjoint

SA / MA image

ACBC

Piping

~ 40 Questions types

Multi Slider Video Add–in MA image Piping

© PT. Nusaresearch

ONLINE RESEARCH CAPABILITIES

Suitable for exploring ideas / opinions of participants. Each participant has his / her own page which is easier to view, discuss and leave comments in their pages

Suitable for exploring ideas / opinions of participants. However, all posts are shown at the same time, so it is rather di�cult for participants to get the �ow..

Blog Forum

MROC-Discussion Types

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ONLINE RESEARCH CAPABILITIES

Besides leaving comment on topics, participants can vote other ideas good or not by clicking on an arrow button. This type of discussion helps researchers to pick up ideas which are mostly agreed / disagreed by other participants

Picture book is best applied for package test or storyboard test. System enhances several pictures testing and larger picture viewing when partici-pants click on the picture

Idea storm Picture book

MROC-Discussion Types

© PT. Nusaresearch

Ultimate online research system for user’s own studies. Survey responses are collected from W&S’s original consumer panels in Vietnam and Indonesia. Users simply manage research process by themselves from creating questionnaire, specifying targets conditions, allocating samples, collecting total results..

Direct Haisurvey

ONLINERESEARCHCAPABILITIESHAISURVEYEXCLUSIVESYSTEM

© PT. Nusaresearch

Self - survey system for user’s own studies. Survey responses are collected from users’ s own respondents list. Users set up and manage research process by themselves from creating questionnaire, sending survey invitations, collecting responses..

Open Haisurvey

ONLINERESEARCHCAPABILITIESHAISURVEYEXCLUSIVESYSTEM

© PT. Nusaresearch

CONVENTIONAL RESEARCHFOCUS GROUP DISCUSSION

Rich Panel Experienced personel Combination of Quantitativeand Quantitative Research

Respondents are recruited from our rich panel of over 100,000

members throughout the country

Experienced qualitative researchers will support

the project from planning to reporting stage

To grab various insights, some quantitative tech-

niques can be applied in FGD

© PT. Nusaresearch

CONVENTIONAL RESEARCHMYSTERY SHOPPING

Mystery Shopper Club Research Support Combined services

Recruited from a rich panel of over 100,000 members of

Nusaresearch in Indonesia. Only those who pass the

screening round to get quali�-cations of standard evaluator would represent W&S to carry

out the service.

Mystery Shoppers are backed up by Nusare-

search professional Research team while executing projects.

Mystery Shopping program is to be accompanied by other

Research services of Nusaresearch Clients acquire the ultimate

insights of consumers/ shoppers on business operation for further

improvement

© PT. Nusaresearch

CONVENTIONAL RESEARCHPERSONAL INTERVIEWS

Face-to-face interview method based on a structured questionnaire. Speci�c

questions are asked in a set of orderof manner.

Respondents' answers are immediately recorded on the Questionnaire form

during interview process

2 types of Personal Interviews at Nusaresearch:

. Intercept surveys – Samples are approached at public places like

malls, theaters, food courts.. or even on the street

. Door to Door surveys - samples are approached at their homes in

designated areas

Nusaresearch strengths for Personal interviews:

. Well-trained interviewers. Strong Fieldwork team

. E�ective project management team . Standard Fieldwork quality

management scheme

© PT. Nusaresearch

CONVENTIONAL RESEARCHTELEPHONE SURVEY

Quantitative research method suitable for simple, short and condensed Survey Questionnaire.

Preferable for its convenience of reaching respondents at any geographical locations

Nusaresearch Telephone Survey Capabilities1. Samples drawn from Nusaresearch Panel 2. Experienced telephone interview team

3. Centralized phone center

© PT. Nusaresearch

W&S GROUP COMPANIES

© PT. Nusaresearch

W&S GROUP COMPANIES

W&S co, ltd.

W&S Joint Stock Company Vietnam

PT. Nusaresearch Indonesia

W&S Holding Joint Stock Company Japan

PT. NUSARESEARCHAddress: 21H Grand Slipi Tower, Jl. S. Parman Kav. 22-24 Slipi,Jakarta Barat 11480Telephone: (+62) 21 290 22227 Fax: (+62) 21 290 22365Email: [email protected]://nusaresearch.com

w&s market research ina

Data & Analytics

online surveys

online methods

panel members

nusaresearch site

online recruitment clt

customized surveys

online answering method

survey panellists