WS bakers is a bakery retail chain that has made its presence felt among the customers with broad variety of cakes, pastry and other bakery products. It has built a strong position by

offering products at a competitive price and quality products.

MARKET NEEDS

• Varity and flavor of eatables. • Speed & punctuality of

service. • Convenience and

comfort of quick ordering.• Hygienic and proper

handling of food items.

• The consumer today is looking for new products• Traditional items are

still favored by few

MARKET TRENDS

WEBSITE

•Varity and flavor of eatables catalogues. •Offers, packages and Website only deals•Coupons and vouchers for Website only visitors•Convenience and comfort of quick ordering.•Blog – Recipes, Celebration/Party Idea- Clubbed with WS products

CELEBRITY ENDORSMENT

Chef Roshan Roy Mendosa, Radisson Blu Kaushambi who has over 15 years of experience working with some of the top hotels like Orchid, J W Marriott, Sheraton Kuwait, Sahara Star, Taj Exotica, Hyatt Regency, Hilton Bangalore has a specialisation in pastry and bakery.

CELEBRITY ENDORSMENT

Chef Sanjana Patel, she is a Le Cordon Bleu-trained pastry chef, who moved back to Mumbai about a year ago

INNOVATION

Let Them Catch the ScentAdvertise all that fresh-baked goodness in popular media. (Similar to sampling of perfumes)

FACEBOOK

1. 3 product post per week2. 1 offer post per week3. Regular shares, comments and reply4. Fan filtering and management

Facebook Paid Adv campaignObjective driven budget for specific

number of reach and engagement with fans

SCHEDULE/COMMERCIALS

Description Fees Duration

1. Media Creation

Campaign artwork, Ads, posters designs

30,000 Per month

Video 1,00,000 One time

2. Website Revamp

Website bug fixes, payment gateway integration,W3C compliance

50,000 One time

3. SMM/SEO Social media management, Search engine optimization

40,000 Per month

4. Media Buying Print media (outdoor/indoor) 5,00,000 90 days

Digital Media 2,00,000 90 days

Radio 1,00,000 60 days

THANK YOU