wsoy’s strategies and services on learning material repositories heikki karjalainen wsoy...

WSOY’s strategies and services on learning material repositories

Heikki Karjalainen

WSOY Educational, FinlandEdReNe Tallinn 16.9.2008

EdReNe 2008 Tallinn WSOY Educational - Finland 2

WSOY EDUCATIONAL

• Leading educational publisher in Finland, 130 yrs• Part of SanomaWSOY Corporation, (SW Education & Learning. FI, NL, BE, PL, HU) • New division name in October: Sanoma Learning and Literature

• WSOY Educational = 140 employees, turnover 38 milj. euros• Our learning materials have been translated e.g. into Estonian, French, Dutch and Japanese

Werner Söderström 1878


Thesis 1

Digital content online:• Teachers’ own materials, here and there• “Public content”• Publishers’ content

All live side by side, NOT either-or, but we need all of them

Complexity of digital learning materials:Everybody can publish photos online, but the publishing companies spend time and money to refine the assetsinto good learning materials.


Thesis 2

• Teachers’ main work is to find good materials, check them and use them with pupils. Not creating content. • Publishing is business – and hard work.• Competition means better materials.

National policy: (Free) content is being produced by NBE only for those areas that publishing companies do not cover. Government shall not interfere the business.

Compare: • libraries - who pays?• restaurant: buying a meal Why digital material should be free of charge?


Need of control

While publishing digital materials we must be able to control:• who has the access• how much he/she has to pay• how long customer can use it• is it possible to pass it on to others• is it possible to modify the content? What extent? Why? How? Protecting the copyrights is important.

Otherwise we’ll be out of business.Digital content: 1) freeware for our customers / marketing 2) goods or service to buy


Why digital ?

It’s a Beautiful Book, but it is so quiet ! (still it needs no electricity; very good user interface)

multimedia, interactivity updating delivering

The roles of printed and digital learning material are changing. How about mobile learning?

Material for students? for teachers?IWBs as blackboards in the monastery schools…? Still 1 teaching 30 - but how to make it more interactive?


Why virtual learning environment?

• Controlling the content• Content + VLE is more: creating, recombining, web2,..• Offering the platform also to other vendors

• Giving / linking our content to other platforms?

CMSUMSLMSuser statistics, help desk


Three web services

1. Home pages & web shop2. Koulukanava (School channel)

Free material, closely connected to our books Pupils’ content (open) / Teachers’ content (password)

3. OPIT e-learning service ( licence: 18 eur / year / student)

- VLE web2, GSM, GPS - content (LOs, other materials, curric. based)- services (hosting, training, call center)

Buy at (1), use at (2) or (3)Free content of Koulukanava is automatically in Opit


OPIT e-Learning service

• Opened in October 2001• 134 000 users• Being used in 40 countries worldwide• Critical mass of content and users are now

creating their own materials

• Case Espoo: 2007 more than 24 milj LOs or tools opened. More than 90% of users use it weekly.

• Creating a course = combining • WSOY Los and tools of the VLE • your own materials • links to other resources on the internet.


Types of resources

• Interactive learning objects• Various types of interactivity• Games, difficulty level• project working

• Teacher’s manuals (lesson plans etc.)• Tests & right answers• Audio & video files (also karaoke)• Image bank• extra work for pupils

Quality - how to define ?


Metadata and sequencing

• standard: SCORM• organized according to the method (Koulukanava)

or to the national curriculum (Opit) • metadata fields search


Future challenges

• New platform, integrated services• Technical development• Government policy• Pedagogical trends (what to learn, how to learn/teach)

ITK 2007 WSOY Oppimateriaalit 13

Thank you for your interest !

www.opit.fiwww.koulukanava.fiwww.wsoy.fi

[email protected] [email protected]


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