World trade center Moscow presentation

Moscow, 2013

Миссия ВТО – устранение барьеров в торговле

WTCs Road to success

WTC

Istanbul

WTC

Algiers

WTC

Sao

Paolo

WTC

Shanghai WTC

San

Diego

WTC

Brisbane

WTC

Mumbai

WTC

Abu

Dhabi

WTC

Washington

WTC

Taipei

WTC

Moscow

WTC

Montreal

WTCA

WTC

Lille

WTC

Geneva

1

Main goals:

• Develop international business relations;

• Promote mutual support and cooperation among members of the WTCA;

• Promote active participation of developing nations in international trade;

• Collect and provide trade information.

Founded in 1970 as

not-for-profit

non-political membership

association

Unites 330 WTCs and

750 000 member-companies

in nearly 100 countries all over

the world

International Board of Directors

2

The creation of each of these

WTCs played an important role

in the development of

international trade

3

Biggest WTCs in the World

• 840 000 sq.m., 1 100 000 sq.m. - projected

• 3 hotels, 6 office buildings

• Trade center, exhibition center

• 3 underground parking

• 200 616 sq.m.

• Exhibition hall

• International convention center

• World trade center building

• Grand Hyatt Hotel

• 124 673 sq.m.

• Office buildings, apartments

• Business-center Arcade

• 944 880 sq.m.

• Deluxe offices

• Convention center

• Shops and restaurants

WTCA

China

WTC (Beijing)

WTC

Taipei

WTC

Mumbai

WTC Washington

• 337 000 sq.m.

• 3 office buildings

• Congress center

• Crowne Plaza Hotel

• Restaurants, cafes,

shops

• Multilevel parking

• 605 221 sq.m.

• Conference and Exhibition

• Office buildings

• City Air Terminal

• The Hotel Grand Inter-Continental Seoul • 300 000 sq.m.

• Shopping Mall

• Convention center

• Apart-hotel

• WTC Central Market

• Marriott Hotel

• 180 000 sq.m.

• Business center

• Office buildings

WTC Moscow

WTC

Abu

Dhabi

WTC

Istanbul

WTC

Seoul

WTCs – Multipurpose business centers united by

an international brand

Success Stories

China 1985 Taipei 1986

Sao Paulo 1995 Moscow 1980 Seoul 1972 Mumbai 1971

4

The creation of each of these

WTCs played an important role

in the development of

international trade

WTCA Brand

• One style and one logo

• Single policy on brand promotion on

international, regional and domestic

level

• Facilitating international trade (each

WTC should provide a minimum

required range of services)

• High quality of service (applying

common standards)

• Loyalty programs (mutual privileges

and bonuses for WTC members,

WTCA client card)

5

Eight Categories of Certification

• Tenant services

• Trade education services

• Business services

• Trade information services

6

• Exhibit facilities and services

• Conference facilities

• Group trade missions

• WTC Club (club cards)

• Creating favorable conditions for businesses

• Attracting investment to the region

• Identifying partners for matchmaking

• Identifying new technologies

• Providing consulting, training and information services

• Ensuring (encouraging) a dialogue between business and

government

• Promoting WTCA brand at the regional level 7

Strategic Objectives of a

World Trade Center

Success of Synergy

• Tenant services (offices and apartments)

• Hotels

• Exhibit facilities and services

• Congress and Conference facilities

• Club services

• Restaurants, catering

• Trade education services and training

programs

• Business services

• Trade information services

• Group trade missions

• Entertainment

Tenants and

clients

Even

ts

Business services

Resta

ura

nts

an

d c

ate

rin

g

Revenue

Multipurpose Synergy

• The increase in sales due to the complexity and income generation for each line of business

• Income from WTC services on average 10% higher than of competitors 8

WTC Moscow – from idea to reality

15 9

WTC Moscow – 337 000 sq.m.

3 office buildings

The biggest Congress Center in Moscow

Crowne Plaza Hotel Moscow WTC, Crowne Plaza

Club

Restaurants, cafes, banquet halls

Mall street

Fitness center

Multilevel parking

Top level of security

740

hotel rooms

10

More than 500 tenants

30 halls

600 events per year

Consulting WTC

opening and key

competencies

Tenant services (offices from 30 sq m., prime offices, offices for an hour,

apartments)

Hotel services

Congress and exhibition activities

Mercury Club

Organization of MICE events

PR and advertising support

Organization of press conferences

Business services and matchmaking

Trade information services

Organization of group trade missions

Entertainment

Excursions 11

WTC Moscow – business services

International

Business Center

«Russia in WTO»

INTERNATIONAL BUSINESS CENTER «RUSSIA IN WTO»

INTERACTION WITH SECTORIAL AND INTERSECTORIAL

ASSOCIATIONS ON THE BARRIERS IN THE

INTERNATIONAL TRADE

INTERACTION WITH INTERNATIONAL

TRADE ORGANISATIONS AND

DEVELOPMENT INSTITUTIONS

LEGAL SUPPORT TO S&M

ENTREPRENEURSHIP

ACCESSING FOREIGN

MARKETS

SOLVING TRADE

DISPUTES

CONTRIBUTION TO THE

ACKNOWLEDGMENT OF

RUSSIAN CERTIFICATION AND

TESTING

TRAINING-CENTER

(CORPORATE UNIVERSITY)

CONGRESSES, CONFERENCES,

EXHIBITIONS

PROFESSIONAL EDUCATION

COOPERATION WITH THE CCI AND

REGIONS

EDUCATION MATERIAL

COOPERATION WITH UNIVERSITIES AND

GRADUATE AND PHD SCHOOLS

1.MGIMO

2.ISB FU

3.RFTA

4.RANE&PA

5.HSE

INFORMATION-ANALYTICAL

CENTER

DATA BASES

PORTAL

INFORMATION SUPPORT AND

PROMOTION

HOTLINE

SUPPLY CHAIN

MANAGEMENT

MATCHMAKING

12

WTC Moscow International & Local Partnership

13

Operating WTCs

Planned

New targets 14

WTCs in Russia

Success Development around the World

Global and Regional PR (CNN, BBC, Euronews)

Define and set up a pool of anchor experienced WTCs to

expand best practices

Promote certification of WTCs

Providing practical support to business globally (virtual

exhibitions on WTCs websites, search for potential partners,

alignment of supply chains)

15

WTCA accreditation in international organizations (UN, WTO)

WTCA website – your step to global information

space

• Information about WTC services

and activities

• Finding business partners

• Business information

• Virtual Exhibitions

• Calendar of international exhibitions

and events

Easy | Light | Clear

Elegant graphics and design

Integration with social networks

One communication platform 16

How to become a WTC?

1. Collect documents:

• WTCA Membership Application Form

• Business plan

• Letters of support from government and business organizations

• WTC complex project plans

• The financial statements of the parent organization

2. Pay the initiation fee $ 200,000 and annual fee $ 10,000

3. Submit documents for review to the WTCA

17

World trade center Moscow

+7(495) 258-12-12

www.wtcmoscow.ru

International business center “Russia in the WTO”

+7(495) 258-11-10

www.wto.wtcmoscow.ru