Customer Success Story Overview

Spencer Altman / Head of Business Consulting

+ 16%

Click

through

Rate+ 12% Lead

Conversion

+ 200%

Newsletter

Signup Rate

DefShop increases CR via product recos for Facebook campaign

Opportunity

Personalise shopping experience for customers

coming to def-shop.com from key channel:

Facebook.

Solution

When users come from Facebook campaigns,

show the most frequently purchased products from

other Facebook users on product detail landing

page.

Result

+72% Conversion Rate

+21% Revenue

24% Bounce Rate

WEKA MEDIA increases subscriptions, curbs abandons

Opportunity

Weka Media desired to increase subscriptions for

the digital edition. Users were too often abandoning

order process for paid subscriptions.

Solution

When a user has a paid subscription (multiple

editions or for longer time-periods) in the basket but

wants to abandon checkout, give them the

opportunity to test for free a single edition of a digital

subscription.

Result

+9,6% Conversion Rate

+16,2% CTR

Axa Health Keeper increases newsletter engagement withWebtrekk real-time DMP

Opportunity

Increase engagement for new insurance policies with

more personalised and targeted email newsletters based

on user behaviour segmented customer groups.

Solution

Send newsletters for specific products only to customers

who have shown previous interest in the specific

products of the campaign. Segment users based on

Webtrekk’s real-time DMP user behaviours of pages and

clicks previously visited by users.

Result

+60% Newsletter Click through Rate on Targeted

Campaign just for Runners vs. Untargeted Campaign

for Entire Email List

Leading European Bank Increases CR of New Account Applications

Opportunity

Too many users abandoning the loan

application process.

Solution

Build trust with potential customers by

displaying a layer with positive customer

feedback and assure visitors that the

application will be finished shortly.

Result

+34% Application Uplift

+12% Conversion into a Lead

What does this mean?

Digital Analytics

is becoming a

profit center

Your data

is becoming a

profit center

Data collection Reporting Analysis Insights Action Profit

Data collection

&

Reporting

Effort/Resources

Analysis

Action & Profit

Only spend

resources on

projects with a path

to profit

Question existing

projects with no

clear path to profit

Today

Data collection

&

Reporting

Analysis

Action & Profit

Tomorrow

Revenue €10 M

Avg. Basket €80

What if you could increase baskets by just 1%?

€100.000 Revenue

= 1 Full-Time Resource

Rethink the purpose of your data

Thank you for your attention.

Spencer Altman

Head of Business Consulting

Berlin, Germany

+49 30 755 415 450

spencer.altman@webtrekk.com

@spenceraltman

www.webtrekk.com