Data and CreativityChristian Sauer, CEO Webtrekk

Source PWC 2016 http://www.pwc.com/gx/en/services/audit-assurance/publications/top100-market-capitalisation.html

Market Cap Top 100 Companies 2015 vs 2014 [Billion USD]

-200

0

200

400

600

800

1000

1200

United States China Germany

0

50

100

150

200

250

300

350

United States China Germany

Market Cap All (Private) Unicorns 2015 [Billion USD]

Source CBI: https://www.cbinsights.com/research-unicorn-companies

Stock Market Performance vs Unicorn Valuation USA/China/D

Digital blindness now also affects blue chips

+1000 Bln+600 Bln

-40 Bln

326 Bln

149 Bln

8 Bln

Forecast:

Online ad market

to grow by

$48bnin 2016

and 2017

together

Source: „The shifting dynamics in the online advertising market” Goldman Sachs May 17, 2016

% of forecasted

$48bn to

81%

+

Intent Data:The Oil of Online Marketing

Nontransparent Third Parties Optimise Your Business„

“

The Same People Will Tell You„

“+ ?

Data Leakage, an Example

1.

New

Computer,

No history

2.

We put the

following

products in

a basket at

Adidas,

but we are

not buying

them.

The first 12 days we only see Adidas commercials

On the 13th day we see commercials of the competition

„Data Taker“ win!

„Data Giver“ lose!

Challenges for Your Business

Dependency

+

Increasing Cost

Goldman&Sachs:

„81% of digital advertisement

growth 2016/17 will be generated

by Google & Facebook“

1: Google & Facebook dominate media

VS

Empowering

competition

Your Biz

2: Data Leakage To Competition

Loss of

Customer Data.

Opt-in needed.

No replacement of Safe Harbour yet.

3: EU data privacy regulation

Did You Know: >1/3 of Marketing Spend is Influenced by Analytics

CMOsurvey.org 2015

0,00% 5,00% 10,00% 15,00% 20,00% 25,00% 30,00% 35,00% 40,00%

Customer Retention

Marketing Mix

Customer Acquisition

36%

32%

31%

Road to Digital Value

1.

Collectall data in one

user centric

database

2.

Build upinternal

ressources

4.

Personaliseall user experiences

5.

Visualiseand act on

your success

3.

Makecustomer data

available accross

the enterprise

transparently

Digital

Value

How Can You Become a ‘Data Taker‘?

Internal know-how

Transparency

Less surprises

Data security

Time to market

3rd party interfaces

MAKE BUY

Time to market

3rd party interfaces

Less know-how

No transparency

‘Surprise‘ costs

Data leakage

Data must belong to you!

Integrate mobile/app/web

Single technology to execute

+ +- -

vs

How to

Consolidate Your Data

and Start User Centric

Fully Integrate Your Mobile + Web Data in a Single Data Silo

62%27% 11%

DesktopMobil Tablet

Devices Order value

139 €

284 €

Webtrekk Cross Device Bridge Helps You To Improve Data Quality

1 User

VS

=

3 User

Give Marketing the Keys to the Datawarehouse

Analytics for App+Web

Customer Journey

Dashboards+Cohorts

Cost integration

NPS Module

Raw Data Exports

Data Warehouse

Audience Manager

Predictions

RFM/RFE Modelling

Conversion Probability

Integr. of 1+2+3rd Party data

Cross Device Bridge

Interfaces with

Onsite Marketing

Exit Intent

Recommendations

RTA + Retargeting

Search Remarketing

Testing

Tag Management

Analytics DMP Marketing Automation

Hosted in

Germany

No Data

Leakage

Become a Data Taker with Webtrekk

Storytelling Through Native Advertisement

„Data Taker“ win,

„Data Giver“ lose.

Thank you for your attention.

Christian Sauer

CEO / Founder

Berlin, Germany

+49 (0)30 755 415 415

christian.sauer@webtrekk.com

www.webtrekk.com