wunmadridpresentations

World Urban NetworkDigital Engagement Inspiration Deck #1“Great Websites”

April 5th, 2012

“Customers don’t forgive organizations for bad

websites”

“It takes 99% of us less than 4 seconds to determine if they want to stick around

you’re website…”

What’s it saying?

“Users spend most of their time on other websites…this means that users gear their expectations for your site by what they have learned to

expect elsewhere.” Jakob Nielsen

The Higher Call of Great Websites

Landing Page Features

Website Criteria – Overall Impact

Overall Impact

Criteria Pts.

First Impressions

Creates immediate wow, looks contemporary, causes to sign up, engages for significant time

/10

Simplicity Uncluttered, readable, graphic/colourful, strong calls to action, infographics/flowcharts, above the fold

/5

Uniqueness

Distinctively branded, unique graphics, brand consistency, look and feel diff. from competitors, Typography

/5

Dynamic Slider windows, Dynamic news feeds, Rollover prompts, Real-time response and feedback

/3

Multimedia

Varied and interesting use of animation, pictures, video, music, mashups

/2

Website Criteria - Content

Content Criteria Pts.

Usefulness Helps users, up-to-date, interactive, provides real value, customized, well-presented, breadth, has a point of view

/3

Transparency

Real people/employees, mission statement/manifesto, policies and rules

/3

Credentials

Evidence of popularity, third party or customer testimonials, Organizational authority

/3

Human/Fun

Conversational language, Humour, Consistency with audience, enthusiasm, Stories, leaves you wanting more

/3

Incentives/News

Dynamic stream of news, Campaigns, Offers, Competitions, External links, Opportunity for fame

/3

Website Criteria - Navigation

Navigation Criteria Pts.

Search ability

Internal search engines, menus, support, mental model on what to expect when you click

/3

Links Graphic links, internal links, return to home menu easy, links open in new windows

/3

Intuitive Top options for clicking dependent on user and place on site, priority of information

/3

Menus Consistency of presence, descriptiveness

/3

Types of user reaction

New vs. returning user, Country and language of user, Tiered user access

/3

Website Criteria – User Experience

User Experience

Criteria Pts.

Usability Limited click to completion, no need to upload new software, browser and monitor capability, Download speed, Cross platform

/3

Knowledge of users

Adaptive, flexible taxonomies, know history, analytics inform experience, customizable environment

/3

Security Safe for users to use, not flagged by filters, password protection

/3

Troubleshooting

Strong Q&As, How-tos, Tracking orders/process, Virtual live customer service

/3

Easy to Contact

Availability of forms, contact us page, triage to the right person in the organization

/3

Website Criteria - Findability

Findability Criteria Pts.

Smart URL Short, intuitive, .com, Multiple vanity urls

/3

Metatags and Keywords

Own the best relevant words, each page sufficiently tagged and named

/3

Links Good level of working inbound and outbound links, seamlessly linked microsites

/3

Partners and Affiliates

Network of partners, community of ambassadors, employee extensions

/3

Funnel Social networks and content drive back to website

/3

Website Criteria - Sociability

Sociability

Criteria Pts.

Blog Content

Frequent, well-tagged, relevant, engaging posts, Smart headlines, Strong user engagement

/3

Social Integration

Top social network integrated apps, easy to register through social profiles, activity linked to social network feeds

/3

Community

Provides forums, crowdsourcing and microcommunities for participation, community moderation

/3

Easy to link

Compatible with all the key social networks, automated actions/emails, widgets

/3

Participation

Ability to participate, to give and receive, hear and respond, real-time feedback, peer to peer capability, leaderboards

/3

50 Great Websites

#1- lululemon – Fitness with a Cause

Pros - Visual, Point of view - Manifesto, Great Content, Ambassadors, Menus

http://shop.lululemon.com/home.jsp

#2- Icebreaker – Visual Active Storyteller

Pros - Photographic, stories of founder/history,Authenticity - Trace back your garment http://ca.icebreaker.com/

#3 TakingItGlobal – Global Youth Leader Community


#4- Ashoka – Changemaking via Youth


#5- Tourism Australia – Map-based Travel Discovery


#6- Twitter Stories – Tales from 140 Characters


#7 Moo.com – The Loveable Commodity


#8- Outside 127 Hours – User-Generated Video Inspiration


#9- The Responsibility Project – From insurance comes conversation…


#10- SHFT – Curating the Best Sustainable Stuff to Notice and Talk

About


#11- NASA – Making Space Watchable


#12- Mint – Bringing to Life Personal Finance


#13 - Tribeca Films – Telling the Stories of the Storytellers


#14- Freelancer – Crowdsourcing simply explained..


#15 - Sundance Festival – A lot of content colurfully displayed…


#16- Open Ideo – Posing Challenges to the Creative World


#17- Crowdriser – Real-Time Call to Actions


#18- Historypin – Creating a new catgroy of visual website


#19 Vibram – Provocative Technology


#20-- Life – Cultures and Eras in Pictures


#21- The Johnny Cash Project – Multimedia Creative Production


#22 - The Tiziano Project – Kurdistan’s Tapesty of Stories


#23 – National Geographic – Nature as an Art Gallery


#24 – Dropbox – Simple Solution, Simply Explained


#25 Vitro Design Museum – Content on a Different Menu Plane


#26 – Lego – Toys with Announcement Value


#27 – Boss Bottled – A Super Curated, Nocturnal, Manly Problem Solver


#28 – AARP – Bringing the Everyday To Life


#29 – AVAAZ – Wearing a Cause on a Digital Sleeeve


#30 Ushahidi – Simple Crowdsourcing


#31 – Brains on Fire – The Personal and Intimate Agency


#32 TED – Inspirational 20 Minute Video Bliss


#33 – Kiva – Telling Stories and Providing Hope Around the World


#34 – Quirky – If You Can Think It, You Can Do It


#35 Equinox – The Fitness Experience and Lifestyle Brand


#36 GE Ecomagination – Imagining The Future


#37 – One – Multiple Channels, One Cause


#38 Wonderopolis – Daily Educational Inspiration


#39 – Freerice – A Reciprocal and Fun Relationship


#40 – Nike+ - Aesthetically Beautiful Fitness


#41 – Nesta – Solving for a Different Kind of Future


#42 Umbra – Design Well Designed


#43 The Nature Conservancy – Providing Greener Hope


#44 Make It Right – The Continuing Hurricane Katrina Cause


#45 Crumpler – Fashion Icon Menus


#46 Threadless – Fun and Irreverent Design Challenges and T-Shirts


#47 Trendspotting – Prescribing and Anointing What’s Next


#48 8Tracks – A Gallery of DIY DJs


#49 Pinterest – Curating Visual Splendour

Pros - Simple 5 column architecture, Track Popularity, Single purpose

http://pinterest.com/

#50 Blurb – Putting Personalization Right Into Your Hands Simply

Pros - Tagline, Big Visual, 1-2-3 Step process, Focused Call to Action, Value adds– Apps, Extra, Ideas , Content Rich (50 menu opts) http://www.blurb.com/

Survey Monkey Invite and Tout

wunmadridpresentations

Technology

stories of founderhistory

authenticity trace

yourgarment http

characterspros photographic

youthpros photographic

strong user engagementsocial

types of user new

twitter stories tales