wwf packaging and environment - fsc deutschland · asia 41 world average 55 source: environmental...

WWF-

packaging

and

environment

2014-05-13 WWF - packaging and environment Seite: 2

WWF is in over100 countries, on5 continents

+100

WWF was foundedIn 1961

1961

WWF has over5,000 staff worldwide

+5000

WWF has over5 million supporters

+5M

Photo: © Michel Roggo / WWF-Canon

WWF Germany

What’s WWFs role?

WWF's mission is the conservation of nature. Using the best available scientific knowledge…

…building a future in which human needs are met in harmony with nature.


Environment

paper /packaging

ink

Forest / certification

recyclingCO2 / landfill

water


Environment

paper /packaging

ink



water


• In 50 years almost 50 % of the worlds forests disapeared

• 13 Million hectares every year

• 15 to 20 % of CO2 emissions are due to deforestation


WWF - The Living Forests ReportComparison of gross deforestation under the Do Nothing Scenario, Target Scenario, Target Delayed Scenario and Half Measures Scenario


Paper consumption

2020

500 Mio t

20051961


Pulp and paper industry:

• Consumes 40 % of the annual industrial wood harvest

• Expects to double production until 2050

• Is the second most energy-intensive industry sector


Paper consumption per capita and year

North America

229

Latin America43

Western Europe

179

Africa8

Asia41

World Average55

Source: Environmental Paper Network, State of the Paper Industry 2011 Report


Environment

paper /packaging

ink



water


100%10% 20% 30% 40% 50%0% 70% 80% 90%0%

60%

20%

40%

80%

60%

100% Fresh fiber

Recovered fiber

Recycling

Source: J.Pöyry World Fibre Outlook up to 2025 (2009 edition), VPT analysis


Chemical pulpimport

pulpproduction

Paper production

22 Mio. tonnes

40 % graphic paper50 % packagingSanitary paperSpecial paper

Paper consumption

20 Mio. tonnes40 % packaging

RecoveredPaper

15 Mio. tonnes

Paper export

12 Mio. tonnes

Paper import

10 Mio. tonnes

Export

Expo

rt

Impo

rt

Export

Import


market survey - packaging

• WWF Germany survey

• Increasing interest of thepackaging sector

• Leading packaging companiesalready changed the total procurement to recycled (blueangel) and certified (FSC)

• Increasing interest of retailer


• Fairer distribution (10 % consume 50 % paper)• Reduce wasteful consumption• Increase recycling (paper - 2000: 43%, 2010: 53%) • New plantations in the right place• Expanding the production in well managed forests

Forest certification (FSC)• Technological advances (same protection from less packaging

material; less CO2 per tonne of paper…)


Paper analysis - MTH

Zusammenfassung: http://www.wri.org/stories/2011/01/qa-fiber-testing-paper-and-lacey-act


WWF paper analysis – MTH

1. WWF study on childrens books 2009

2. WWF study on childrens books 2012

3. WWF PR on post cards etc. 2013

Packaging is partly covered by EUTR


Paper analysis - MTH


Robin Wood paper analysis


Greenpeace 2011MTH in Mattel packaging


Environment

paper /packaging

ink



water


Mineral oil in recycling material

• 74 mg of oil on suggar cube – same amount was found in e.g. 1 kg noddles

• Mineral oil mostly coming fromnewspaper-ink

• Mineral oil diffuse from recycledpackaging into food

WWF recommends to substitute toxiccomponents in the ink instead creatingnew barriers


Mineral oil in recycling material


Information• Check-Your-Paper

free database - ranked paper products; http://checkyourpaper.panda.org/

• WWF Int.: www.panda.org/paper

• WWF - living forest report: http://wwf.panda.org/what_we_do/how_we_work/conservation/forests/publications/living_forests_report/

• NGO network focusing on paper: http://environmentalpaper.org/


With the first trees cut– culture starts.

With the last trees cut– culture ends. Gustave Flaubert; (French Poet, 1821 – 1880)

wwf packaging and environment - fsc deutschland · asia 41 world average 55 source: environmental...

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