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www.e-fitim.com. Mission. - PowerPoint PPT PresentationTRANSCRIPT
www.e-fitim.com
To provide a well designed e-health service center for each person who wants to live healthy, to be fit, to handle weight problem by means of a qualified equipe of doctors, dieticians, estheticians psychologists supported by all proper technologies, reliable goods/services and scientific base.
Mission
Our vision is; Being the unique brand of changing the life and creating healthful, fit persons all around the world only by a “click”.
Vision
Provide personal wellness consultancy opportunity Ensure our programs effect positive change in participant behavior Keep program participants as healthy as possible through programs that
improve clinical outcomes, lower costs and increase productivity Ensure that expected numbers of participants are enrolled in your
programs Provide reports that are transparent, simple, concise and demonstrate the
positive impact of our programs on employees and their families Beyond the services offered today, we are planning to continue expanding
to build the broadest, most fully-integrated and patient-centered portfolio of diagnostic and health management services in our industry.
To reduce the demand and cost of healthcare by encouraging healthier lifestyles, improving self-care and enabling informed healthcare decision-making
Aims
SWOT ANALYSIS
Strength Providing a good combination of online health
consultancy, fitness and diet catering services Supporting diet programmes with psychological
assistance online (24 hrs) Well educated and qualified staffs Ability on marketing and logistics which increase
the efficiency of all services Weakness
Lack of experience on health consultancy services Low capital force
SWOT ANALYSIS Opportunities
Increasing tendancy on obesity and health problems due to stressful life and bad environmental conditions
Lack of time due to intense/tiring working conditions Increasing tendancy to use internet/online services Increase of inactivies and living alone
Threats Increasing number of new firms in health
consultancy/services and in e-commerce market Lack of confidence (especially for online systems and
health services)
Organizational Chart
Human Resources
(Hande)
General Manager
Supplier Relationship Management
(Serdar)
Finance Management
(Yasemin)
Customer Relationship Management
(Ümit)
Marketing(Can)
Process Management(Eda&Emre )
Human Resources
Training; Employee training is critical. Without proper training, a web-based business system will not ne utilizes to its full capabilities.
Recruitment; New employee recruitment can be necessary for implemetation. On the other hand, some processes that are transferred to e-commerce application can cause to replacement of some employeeor some department can be closed. Any changes that may occur in the organizational structure must be predetermined.
Training Policy
Requirement of Training
Determine source of the training(internal, external)
Determine training place
Implementation
Evaluation of training
Training Report Preparation
Recruitment PolicyNew employee requirement
Search CV from database
Interview with HR department
Interview with related department
Evaluation
Job Proposal
Workplace preperation
SERVICES Making diet lists and monitoring them Calculating calory tables Online sales of diet products Specialists/doctors advices Online sales of diet meals Sport services Psychological tests Online psychologist (e-psychologist) Personal wellness service Forum Suggestions and ideas platform Health encyclopedia Psychology and medicine dictionary performance questionnaire for doctors Website performance questionnaire
Services Developing diet lists by the specialist
according to personal characteristics of customers and monitor the progress
The customer can get the following actvities by interacting the specialist of the website▪ Height, weight, age,▪ Pills that is used regularly by the customer,▪ Personal details such as chronic disease, etc.
Calory that must be taken daily is calculated by specialists due to the personal characteristics of customers and determines the suitable diet products
If the customer wants to buy the products, her/his address is taken
The charge of products is taken from the customer. Also, the customer can get the benefit of a reduction for the use of the website.
e-diyetisyen
Services(continued)
The address and product information are sent to nearest supplier.
Products are delivered to customer by the supplier. And every 15 days, a message ‘sms’ iis sent to remind
the customer to give his/her complaints and the change in the weight to his/her progress monitoring form
When new information is given to form, an alert is sent to our website specialist.
Feedback to the customer about the effectiveness of diet, personal progress , suggestions, necessary changes
e-diyetisyen
Your diet is as your finger mark, It is only private to you
Services(continued)
To provide quick response to the customers who paid for website
membership, for not asking the address and personal information every
time,giving;
membership number and referance numbers for the diet lists that is
proposed to that customer before
The diet products can be sold only by taking these informtion
e-diyetisyen
Services(continued
It is important for us to work with the companies which meets the quality specifications and TSE standarts.
All our food suppliers “ ISO:22000: 2005 “ food safety and management
certificate “TSE” certificate “Food Production” and “Food Register “ certificate which
is taken from Ministry of Agriculture and Rural Affairs
Services(continued)
Forming calory calculation tables according to the food information that is entered by the customer
For the food informaiton that is entered by the customer;with the help of the standard calory tables in the database of the website , to calculate the calory of the foodsEx: apple juice 55 calory
50 gr mushroom 30 calory Toplam = 85 calory
Services(continued)
To calculate the ideal body wieght
To calculate body mass index (BMI)
To calculate basal metabolic rate (BMR)
To calculate daily energy amount that sholud be taken
Thin Normal Overweight Obese Morbid Obese
Services(continued)
A portion of spagetti
A slice of cake
217 numbers of double hamburger
can lead a car to go 110 kms
can light a bulb during 1,5 hour
Can heat a cup of coffee
Howmuch enegry is generated by the calory amount of these food?
Services(continued)
Online sales of diet products
Online sales of diet meals
Customer can give his/her order from the website menu
After taking the charge of the meal, if the customer is not a member of the website, then his/her address is taken.
Order is delivered to customer by the nearest supplier with the fastest method
Services(continued)
Personal Fitness Services At home or in contracted sport centers, our customers
can follow their fitness programs that are specially progressed for them.
Services(continued)
When you click at gym types, you can see the videos that shows how to do. In addition, you can see which muscles are active when you perform these gym types.
Services (continued)
In our site;
you can buy sport equipments, watch fitness videos,
read plates articles and watch plates videos
read yoga articles and watch yoga videos
Services (continued)
Our members can find free psychological tests prepared by psychologists and the results are e-mailed to them.
These tests are;
Personality tests Empathy tests Stress tests Behaviour tests…etc.
By this way, an increase in member numbers is expected. Therefore constant incomes will increase.
Services (continued)
Online Psychologist
Our members can find our psychologists in our web site. They can consult for their psychological problems and after that they can take feedbacks from our psychologists.
Services (continued)
There will be forum part in the site that you can share your knowledge, experience, writings and videos.
There will be advice part in the site that customers can share their thoughts and advices
Online health encyclopedia
Psychology encyclopedia
Services (continued)
There will be surveys in the web site that will measure our specialists performance and this will show our customer service quality.
In addition there will be surveys that will show the web site performance.
SERVICE DELIVERY FLOW
Very Bad Bad Good Very Good Excellent
Web Site Design
Information Satisfaction
Service Rapidness
Prices
Specialists Performance
Video Quality
Information Diversification
Response Rapidness
Usage Ease
Web Site’s Reputation
Services (continued)
Wellness WELLNESS?
Wellness is first and foremost a choice to assume responsibility for the quality of your life.
It begins with a conscious decision to shape a healthy lifestyle.
Wellness is a mindset, a predisposition to adopt a series of key principles in varied life areas that lead to high levels of well-being and life satisfaction.
WHY WELLNESS?
Research data show a consistent relationship between overall fitness and academic achievement.
Increased ability to process data, reduce depression and anxiety result from regular physical activity.
Safe, participation in physical activity opportunities lead to a lifetime of wellness
WELLNESS SECTOR
Wellness, the mega trend of 2000’s, is a new phenomena in Turkey.
Today, only in USA, wellness sector has a 200 billion endorsement and experts say that it will approach to 1 trillion in 5 years.
Segmentation and Targeting
Segmentation and Targeting
Internet Users Behaviour in TurkeyRatio of Using PC&Web in Turkey (2008)
Last using timePC İnternet
Total Man Woman Total Man Woman
PC&Web users
Türkiye 38,1 47,3 29,1 35,8 44,8 27,0Kent 46,8 56,7 37,0 44,6 54,3 35,1Kır 22,1 30,0 14,4 19,7 27,4 12,1
Last 3 months(January-March)
Türkiye 34,3 43,2 25,6 32,2 40,6 24,0
Kent 42,6 52,3 33,0 40,6 50,0 31,4
Kır 19,1 26,4 12,0 16,8 23,3 10,4
3 months – 1 year
Türkiye 1,8 2,2 1,4 2,2 2,8 1,7
Kent 2,1 2,4 1,7 2,5 2,7 2,2
Kır 1,2 1,7 0,8 1,8 2,9 0,7
More than 1 yearTürkiye 2,0 2,0 2,1 1,4 1,5 1,4
Kent 2,2 2,0 2,3 1,6 1,6 1,5
Kır 1,8 1,9 1,7 1,1 1,2 1,0
No useTürkiye 61,9 52,7 70,9 64,2 55,2 73,0Kent 53,2 43,3 63,0 55,4 45,7 64,9Kır 77,9 70,0 85,6 80,3 72,6 87,9
* 16-74 age
Internet Users Behaviour in Turkey
35,8% of Turkey is Web User.Web using in Urban more than Rural.
Internet Users Behaviour in Turkey• Main Users: Workers and Students
Internet Users Behaviour in Turkey
• Based on study level, main users have University or high school degree
Internet Users Behaviour in Turkey
Based on age, main users are 16-44 years old
Market Targeting
Target Market; 18-40 age Workers and Students Category: ABC1 Live in Urban or Metropol Active Web users
Advertisement
The Gold Rules
“Don’t stop marketing too soon” “Web site should be visited 7 times by a
customer”
Advertisement
Advertisement
Strategies
Billboards
TV, Magazines
Web Marketing
Advertisement in Metro
METRO PANO ( HER VAGONDA 2 ADET ) NETWORK PAKET
# of
Week
HATLAR # of Boards Unit Price Size Total $
TAKSİM - 4 LEVENT 64 $80,00 50x70 1 $5.120,00 + KDVAKSARAY - HAVAALANI 160 $50,00 50x70 1 $8.000,00 + KDVAKSARAY - HAVAALANI 160 $25,00 70X30 1 $4.000,00 + KDV
KABATAŞ - ZEYTİNBURNU 110 $25,00 70X30 1 $2.750,00 + KDVZEYTİNBURNU - BAĞCILAR 36 $50,00 50x70 1 $1.800,00 + KDVZEYTİNBURNU - BAĞCILAR 36 $25,00 70X30 1 $900,00 + KDV
EDİRNEKAPI-SULTANÇİFTLİĞİ 24 $50,00 50X70 1 $1.200,00 + KDV
Advertisement in Metro and AVMAIDABOX TV
MECRA Spor Time
Daily Spot Total Time Total Price
AIDA BOX TV ( IDO) 10 sn 45 tekrar 1 hafta (3.150 sn) 2.750 $ + KDV
AIDA BOX TV (METRO) 10 sn 45 tekrar 1 hafta (3.150 sn) 2.750 $ + KDV
AIDA BOX TV (Capitol) 10 sn 45 tekrar 1 hafta (3.150 sn) 1.050 $ + KDV
AIDA BOX TV (AYT 2) 10 sn 45 tekrar 1 hafta (3.150 sn) 1.050 $ + KDV
AIDA BOX TV (Whole Network) 10 sn 45 tekrar 1 hafta(3.150sn) 5.000 $ + KDV
Advertisement in Metro
Time Unit Direction Total Price
1 yıl 1 tren (4 vagon) Aksaray - Airport 180.000 $ + KDV + Produc
1 yıl 1 tren (4 vagon) Edirnekapı – Sultançiftliği 180.000 $ + KDV + Produc
1 yıl 1 tren (4 vagon) Zeytinburnu - Bağcılar 180.000 $ + KDV + Produc
1 yıl 1 vagon Kadıköy - Moda 70.000 + KDV + Produc
Advertisement in City-Bus
Complete(3 months):11.750 TL + KDV Superback(3 months): 6.150 TL + KDV
Advertisement on TV
Advertisement on Newspaper
Advertisement on Radio
Web Marketing
Web Marketing is cheaper and more effectively than classical advertisement strategies.
Core terms: Click Through Rate (Link tıklanma oranı) CPM (Cost per thousand page views): $5-$200
Banner Search Engine
Web Marketing
Advantages: Flexible period for advertisement Effective to reach target market Feedback Cheap
Web Marketing
Adv. Strategy Cost per CPMSearch Engine $20 - 50Key Words $40 - 70City Guide $20 - 80Advertisement network $10 - 70Top 100 Web Sites $25 - 100Click-Through $.20 - 1.20Range of Click Through 0.5% - 15%Avarage Click Through 0.5% - 2.5 %Yahoo(monthly) $1000Avarage CPM $27
Financial Approach Service Income
Membership Fee
Service IncomePersonal Wellness Consulting
Senior Diyetician ▪ Weigth control programs with nutrition
parameters▪ Body mass index calculation▪ Others
Senior doctors Psychologist
Service IncomeOnline Product Sales
Direct Sales
Service Income
Online Product Sales Sales with Suppliers
▪ Commission rate per sale (%5-%18)
Supplier Firms Online Diet Meals Sports Centers
Service Income
Service CostTake on employee
System Engineers Software Engineers Operational employee (7/24 support,
back up process )
Service Cost
Employee Education
Service Cost System Costs
IP domain Server Software costs
Müşteri
The best advertisement,
happy customers!