www.FITT-for-Innovation.eu

Value Creation

FITT

(Fostering Interregional Exchange in ICT Technology Transfer)

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New ideas/Technologies

What? How?

A Focus on Value Creation is a starting point to make the

business feasible and real.

Position in the valorisation chain

ValueCreation

ValueCreation

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Formulating the Value of an idea/project is important as it

helps you to

Express the value of your idea/project to the outside world

Make your elevator pitch

Start with the exploitation of your idea/project

Value Creation

ValueCreation

ValueCreation

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Strategic Logic

• Focussing on the Value Creation implies to assess, exploit and develop all aspects of Strategy

discoverdevelop

© Wiley

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Strategy

A strategy to create value consist of three interrelated components:

• A business concept that identifies the intended customers of the organization and the product offers and key activities that the organization will use to create value for those customers

• An organization concept that defines the resources the organization will use in its value-creating activities, the organization design for coordinating its activities, the controls it will use to monitor its value-creating activities, and the incentives – or plan for value distribution – that the organization will offer to attract and motivate resource providers in its value-creating process

• The core processes of product creation, product realization, stakeholder development, and organizational transformation through which an organization tries to create and distribute value on a sustainable basis

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Value Proposition as the Heart of Strategy

• The Value Proposition is the crystallisation of all strategic decisions

• It helps to articulate the value that will be created

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• The FITT toolbox provides help for practitioners in:

• knowing the market (marketing process)

• integrating all information (business modeling process)

Toolbox Content

Marketing

• Market assessment

• Templates for technological marketing

• Living Labs in ICT

Business Modeling

• Business Model Decision

• Business Model Design

• Open source business model

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Suggested Readings

Link to bibliography

Link to code book

Business opportunity

Customer-Benefits & Segment-Attractiveness

Business model

Link to relevant websites

Sanchez R. & Heene A. (1999) The new strategic management:

Organization, competition and competence