www.mobilevce.com © 2011 mobile vce the virtual centre of excellence ::industry led:: ::research,...

www.mobilevce.com

© 2011 Mobile VCE

The Virtual Centre of Excellence::industry led::::research, innovation & application::

www.mobilevce.com

© 2011 Mobile VCE

::intro::::intro::

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© 2011 Mobile VCE

::undertaken by the UK’s leading specialist research Universities::

observerobservermembersmembers

::research innovation application::::strategic world-class::

::defined & steered by global industry leaders::

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© 2011 Mobile VCE

::intro::

Strategic Innovation for Global Industry World-Class, Industry-Led, Vision to Grow the Industry

Established in 1996 by the communications industry Not-for-Profit, funded by Industrial Members & UK Government Major international Operators & Manufacturers High financial gearing for the industrial members

Full Industrial Subscription: £45k in 2011 (Associates pay less) Research Programmes: £2m in 2011

All activities defined & steered by the Industry Members

UK-China Beyond 4G

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© 2011 Mobile VCE

::international links::MoUs with NICT, WiCo, Yonsei et al (J-C-K)

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© 2011 Mobile VCE

::content::

::objectives approach operating model::

::vision research innovation application:: ::from vision to research:: ::communications:: member benefits: ::membership:: value ::membership:: options

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© 2011 Mobile VCE

::objectives approach operating model::::objectives approach operating model::

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© 2011 Mobile VCE

::objectives::

Original Goals To harness the research capability of a selected group of UK

universities into a cohesive world-class Centre of Excellence To influence the direction of long-term research through dialogue

between industry & the academic community To carry out programmes of research with a focus on cross-

disciplinary & well-managed programmes To provide a mechanism for industry to work collectively with key

Universities to secure the necessary flow of the most skilled experts To secure international recognition

Underpinning Approach: work with industry to use vision and technology research to facilitate industry growth

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::objectives::

Enhanced Goals… (as well as, not instead of)

To build on VCE’s close relationship with EPSRC to provide easy access to the UK’s ICT academic research capability to UK & overseas companies

To create new mechanisms for technology sourcing & innovation building upon VCE’s established relationships in the UK and worldwide

To leverage VCE’s collaborative culture to build relationships & create R&D opportunities for application industries

Underpinning Approach: work with its members to use industry vision, research, innovation & application to transform society & other industries - ‘Delivering Digital…’

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::achieving the objectives::

Critical Success Factors… Strong & Sustained Industry Leadership

Board of Directors - 5 industry, 3 university Clear industry definition of goals & responsibilities

Commitment from the Universities to Deliver Mutual respect & esteem between industry & academics

Research Excellence Independently assessed as world class Reflects both the university & industry inputs

Global Perspective & Engagement Industry membership from Asia, America & Europe Industry membership from across the value chain / value web

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© 2011 Mobile VCE

::approach:: strategic industry-led

VCEVCE

Telecom Operators

Handset Mfrs

Infrastructure Mfrs

Component, Software, …

Convergent Industries

IndustryIndustryGrowthGrowth

Shared Future Shared Future Industry VisionIndustry Vision

StrategicStrategicResearchResearch

Univ Research Teams

Industry Steering Groups

‘Define & Lead’

‘Seed & Feed’,Exploitation

Health, Energy, Transport

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© 2011 Mobile VCE

::approach:: led by industry

A Global Window on the Future Our Industry Members develop shared visions

Europe, Asia, America – with varied geographical perspectives Varied parts of the value chain Increasingly, varied application perspectives ALL the players seek to have a comprehensive, accurate view,

which is inevitably coloured by local factors and pace of change

Research Challenges & Innovation Opportunities Trends, Opportunities & Challenges - Industry members Technical Approaches - Academic members Technology Sourcing – SMEs, Mid-Tier members

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© 2011 Mobile VCE

Core R&I, Elective Projects, etc

Members’ Core Fund

UK GovernmentSupport

Gov’t Funds

- - - Members Companies- - -- - Annual Subscriptions - -

Industry Defined & Steered ActivitiesWorld Class

::research innovation application::

Seeds & FeedsIn-house

Member R&D

One-Way Trapdoor

high gearing of both finance AND strategic vision strengthens the resource base available to the global industry

known, qualified, research staff available to recruit

::operating model::

New Product & ServiceRevenues

Mid-tier

SME

Subcontract

Collab’ns

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© 2011 Mobile VCE

::value::

Principal Sources of Value Ensuring the Future

Strategic industry-defined research, ahead of the curve A proven source of innovation – ‘seeds & feeds’ the companies ‘Early warning radar’ – for opportunities & threats

Partnership, R&D Cost Sharing An open innovation approach amongst members New industrial, and academic, relationships are formed Building technology sourcing & application industries Outsourcing, subcontracting & sharing R&D costs

Projects can get done that might otherwise fall off the budget list

People & Expertise Ready access, to industry-aware, high calibre researchers Build strong relationships with the research community One stop portal to access a wide range of R&D capability

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© 2011 Mobile VCE

::research innovation application::::research innovation application::

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© 2011 Mobile VCE

::research::

Core Research Integrated, strategic, research funded by member subscriptions

All industry members define, participate, share the benefits & have royalty-free access to IPR. Attracts additional UK government funding

Over 400 myrs of core research, 50 patents of which 35 granted Current programme ~100 myrs

Green Radio, User Interactions for Breakthrough Services, Instant Knowledge

Elective Projects Commissioned by one or more industrial members

Initiated a single industry member, but evolve quickly to involve several VCE helps identify industrial members with common research needs Industry players select the most appropriate university team or perhaps SME,

assisted, if needed, by VCE – specialist research manpower Examples – MIMO channel characterisation, intelligent handset antennas, …

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© 2011 Mobile VCE

::innovation::

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© 2011 Mobile VCE

::application::

Working with Application Industries Building upon early collaborative cross-industry initiatives

Augmented Travel Workshop – Nov 2010 Leveraging existing partnerships – eg innovITS, ICT KTN,

Cambridge Wireless, iNET/SSW, TSB, EPSRC…

Joint events with the ICT KTN this autumn, aimed at securing new industrial members from application industries

Leveraging VCE collaborative, open, innovation culture ICT Applications Event – October 2011

Participants / speakers who are already doing it…

Follow up Working Groups & White Papers, with the aim to Build long term relationships Identify specific mutual interests & opportunities, to facilitate

collaborative projects between existing members and application sector companies

Secure project funding – eg via TSB, EPSRC, iNET, …

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© 2011 Mobile VCE

::informed by vision::

Industry Visions Group Comprised of Industrial Members

Chaired by an independent senior academic Considering Environmental, Industry & Technology Trends

Identifying over-arching themes, and Specific Technology Priorities – key enablers Areas that will have broad industry impact

Working together Theme Champions White Papers Consultation

Leading to New VCE Projects In-house, member

company, spin-offs

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© 2011 Mobile VCE

::informed by vision::

Industry Vision last time round: ‘2020 Vision’ Outworking the 2nd Century of Radio

Usable, Embedded, Ubiquitous, Networked

Two Realms of Impact Mass Market - Personal Lifestyle Enterprise - Transformation of other Industries

Resultant Core 5 Research Themes User Interactions for Breakthrough Services Designing Flexible Networks Green Radio

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© 2011 Mobile VCE

::vision to research::::vision to research::

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© 2011 Mobile VCE

::vision to research::

Process from Vision to Research Industry Futures’ Day

Broad membership dialogue & debate

‘2020 Vision’ paper addressed: Primary drivers of evolution IJI ‘It Just Is’

A Vision of invisible technology & ease of use

Identified major areas where breakthroughs were needed

VCE Industry member consultation Priority technical themes & challenges were agreed

Collaborative programme building followed Embryonic Industry Steering Groups Programme Definition Documents

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© 2011 Mobile VCE

::vision to research::

Consensus Industry Vision Industry-populated Visions Group develops a shared agenda

Industrial Steering Groups Define & manage the detailed programme

Industrial Chairman responsible to lead each work area Steering Groups meet every 3 months Industrial members provide feedback, direction and decisions on patents,

publications, etc, to the research teams Workshops – defined by the ISG, address scenarios, business models, etc

Remote participation supported Industry Steering Group presentations available, with audio, over the web Webex used to facilitate remote meeting participation

Industry Reviewers Enables Industrial staff to keep on the leading edge in specialist areas

One-on-one, technical meetings with relevant researchers A means to assess, and develop. potential recruits May or may not physically attend Industry Steering Group meetings

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© 2011 Mobile VCE

::research management::

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The Drive for Bandwidth Base stations = power hungry Data overtakes voice,

40x increase forecast 2009-14 Faster, fatter = yet more energy (no

change is not an option)

Green Radio Efficient wireless

Green = Reduced OPEX ! Vital to support data growth

Energy awareness as well Spectrum awareness

Energy efficient multipliers Goal: 100x improvement

::core research::

Download infosheet @www.mobilevce.com/infosheets/GreenRadio.pdf

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© 2011 Mobile VCE

Flexible Networks Unpredictable user needs

Service agnostic Tailored ‘user experience’

Evolvable architecture Network Virtualisation,

yet supporting competitive differentiation

Robustness, Efficiency Self-validating

Business Model Neutral Autonomous management Seamless & ‘Invisible’ Control Point Architecture

::core research::

Download infosheet @www.mobilevce.com/infosheets/FlexibleNetworks.pdf

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© 2011 Mobile VCE

User Interactions for Breakthrough Services

Interactions with… A new device ecosystem The user’s environment -

woven into the fabric of life Intelligence in the network

Re-defining the user experience & simplifying complexity

Enabling new personalised, contextualised, capabilities

::core research::

Download infosheet @www.mobilevce.com/infosheets/UserInteractions.pdf

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© 2011 Mobile VCE

‘Instant Knowledge’ Rapidly locate information or

‘the man that can’ within the company, with minimal effort

Harnesses information flows in the handset/PC/etc

Combines multiple technologies now feasible in the smartphone

realtime user behaviour and context , autonomously created social network map, recommendation, & policy-based security and privacy

Enables new personalised, contextualised capabilities, enterprise efficiencies & business models

::core research::

Download infosheet @www.mobilevce.com/infosheets/InstantKnowledge.pdf

Secure AutonomousBusiness Collaboration

a new family of enterprise services

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© 2011 Mobile VCE

::innovation to application::::innovation to application::

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© 2011 Mobile VCE

::innovation to application::

The Need & Opportunity Globally, the massive growth of telephone penetration, cf China

0.5% (1990) to 80% (2010), and of the Internet (15% globally by 2010) has changed the way the world does business. The next wave of wireless – personal and object based realtime context – will enable an even greater transformation of industry

In the next 20 years, sustainability in healthcare, transport, energy and other sectors will require them to function in new ways

This transformation represents a major global opportunity but also provides many challenges, both technical and cultural

Low cost solutions are needed that can be applied globally on a massive scale

Companies need to work across traditional boundaries and mindsets

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© 2011 Mobile VCE


Approach VCE is building upon existing mechanisms to

Bridge experience, culture and mindsets across industries, applying emerging wireless ICT to create new service concepts, business models & market opportunities

Accelerate such opportunities by building relationships, cross-fertilising ideas & facilitating collaborative R&D

Encourage member companies to challenge traditional thinking, to share vision, learn & innovate together, to create new possibilities

Involve new universities, SMEs and mid-tier ICT companies, thereby identifying resources and routes to rapid prototyping and development of the ideas and innovations that emerge.

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© 2011 Mobile VCE


Membership Changes To allow this VCE has made changes to its membership

structure, inviting new members from: Mid-tier and SME companies

Key application industries which are facing transformation, such as health, transport and energy

Universities, to widen the breadth of academic skills available to its industrial members

These will to join its existing global operators & manufacturers, and its existing University members, enabling new things to be undertaken

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© 2011 Mobile VCE


Mechanisms VCE is creating new ways of working to extend its activities,

inter alia: Sector Working Groups to bridge industries and mindsets

These will enable players within industry sectors to explore shared interests, develop new ideas and bring these forward as White Papers and Members Seminars.

Cross-Sector Group One key to delivering global telephony & internet penetration was the

adoption of common global standards. Health, transport, energy, education etc have many common requirements in terms of technical enablers – capabilities such as identity, privacy, security, location, etc

New R&D collaborative projects amongst member companies To apply wireless ICT into healthcare, transport, energy etc

Mechanisms for BigCos to source needed technology in new ways SMEs with relevant technologies to contribute to projects, possibly

on a funded basis

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© 2011 Mobile VCE


Working with Innovative SMEs Mechanism: Facilitated, intelligent, brokerage based on a

knowledge of our member companies interests

Example: SIM-based authentication/identification for online payments

Identity management / m-payment / fraud prevention Status: Beta stage product, demo developed with MNO available

CallSign UK startup with $0.5m angel investment (Silicon Valley) Strong technical background in security Prior relationships with banking & big retail players

VCE has made targeted MNO introductions, with a view technology demos, aiming at wider partnerships, investment & a commercial pilot in 2012

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© 2011 Mobile VCE

::innovation to application::Example: Openia

User Experience Quantification & Analysis Opportunity to commercialise the User Behaviour software from the TSB-

supported Instant Knowledge programme Potential for improving user-device interaction, monitoring usage of

applications & content (eg mobile, kiosk, TV) VCE exploring operator & handset manufacturer interest

Openia Est 1999, privately held company

User Experience Research & CMS Development/Hosting Traditionally Internet/Web, but already started going mobile Links with Surrey University (Digital World Research Centre) Commercialising research findings (eg 2x TSB grants, DWRC)

Openia currently quantifying the market / business case VCE is working with Openia to establish feasibility & funding

Seed funding - Knowledge Transfer Award TSB R&D Grant – Proof of Market, Development of Prototype Angel funding downstream a possibility

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© 2011 Mobile VCE


Working with Application Industries Mechanism: Work with partners with good existing links

ICT KTN, iNET (SW), Cambridge Wireless, TSB, EPSRC

Examples VCE is organising joint events with the ICT KTN this autumn,

aimed at securing new industrial members from both the ICT industry and from application sectors

ICT Trends, ICT Applications – September/October 2011 Participants / speakers identified through iNET, CW…

Follow up – Working Groups & White Papers, with the aim to Build long term relationship Identify specific mutual interests & opportunities Facilitate collaborative projects for our existing members and attract

application sector companies as members of VCE Potential funding for companies - iNET, TSB, EPSRC

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© 2011 Mobile VCE


Working with Existing Partners / R&I Clusters ICT KTN, Cambridge Wireless, South West Cluster

VCE founded the ICT KTN (originally Digital Comms KTN), with the Communications Research Network (Cambridge), and sits on the KTN Company & Programme Boards

Cambridge Wireless Significant growth & impact over the past 3 years Good personal relationships

Through CRN when founding the KTN and via personal/Ofcom links Recent help & discussions – TICs, Cabinet Office

Aiming to work more closely together

South West Cluster Silicon SouthWest, Microelectronics iNET, LEP, SET2

Potential funding, very good SME linkages

VCE works closely with Bristol & Bath Universities

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© 2011 Mobile VCE


Specific Upcoming Events

ICT Trends Event, joint with the ICT KTN, 23rd Sept 2011 Outlining the emerging Industry Visions, designed to…

Help calibrate and get wider feedback on the industrial visions, and Include presentations from outside industry players, to explore areas

that may be missing

ICT Applications Event, joint with the ICT KTN, 26th Oct 2011 Exploring the potential for transformation with players from the

application sectors, as a prelude to building sector groups and relationships

To include presentations from several existing practitioners in these markets and industries

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© 2011 Mobile VCE

::communications::

Website Public Area

Open Facing Links to blog etc Top level info

Members’ Only Area Inside updates Dedicated areas

for the core researchand other streams, as needed

Reports, Publications Expertise Portal

(in planning)(Univs & SMEs)

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© 2011 Mobile VCE

::communications::

Industry Briefs & White Papers

Strategic Industry Relevance Key R&D Advances Where to learn more

Fundamental Trends, before they happen

Thought Leadership Building on VCE industry

debate Linking with other organisations

where appropriate

Online Feeds Blog, Twitter, LinkedIn, Facebook Email news options

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© 2011 Mobile VCE

::value::

Ensuring the Future

Industry needs to know what new technologies will be emerging, but no longer can do it all – VCE pioneered open innovation within its member community before the phrase existed

‘Seed & Feed’ – a way for companies to ensure the future ‘Seed’ – watch progress and, when a research area gets hot, use

the technical reports & meet with the team to ‘seed’ a new in-house activity. Get it up and running quickly.

‘Feed’ – manage internal programmes to build upon and be complementary to VCE research, thereby stretching the internal research budget

A company’s R&D radar – a ‘window on the future’ Access to experts – through building long-term relationships,

companies grow to understand Univs’ real areas of deep expertise Easy access for placing direct contracts when needed

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© 2011 Mobile VCE

::value::

Partnership & Cost Sharing Value through trusted relationships & insights

Visions activity – strategic enabler of new foci (cf Green Radio) More than just a financial multiplier (but that helps)

Core Projects – typically 40x financial multiplier Industry-defined programme based around shared vision Cost - £45k (2011) company subscription Value - £2m (2011) of research (plus other benefits)

Elective Projects – typically 4-6x financial multiplier Initiated – by an individual company, with others joining in Size – typically from £25k to £250k Number of companies engaged – typically 1-6 Projects can be done that might otherwise ‘fall off the budget’ Ideas emerge that would not within a single company

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© 2011 Mobile VCE

::value::Industrial Members derive many benefits…

Industry led Vision – co-create future vision, product & service concepts with the global manufacturers, operators & application sectors

Window on the Future – early warning of trends, threats & opportunities Research & Innovation – define & steer VCE core projects to ‘feed’ existing

in-house company activities and to ‘seed’ new ones Cost effective – VCE funded R&D is typically 40x annual subscription

Shared Cost & Strategic R&D Projects Collaborative projects – initiate R&D with other member companies –

potential partners, suppliers, or customers – within the VCE framework or outside, eg private partnerships, with TSB, EC Framework etc

Application projects - work with application sector companies, using VCE’s collaborative culture, to bridge mindsets & industries to co-create new cross-industry opportunities

Access to Resources – University testbeds, SMEs, experts, consultancy, seminars & the

VCE patent portfolio (35 granted patent families) Staffing – recruit industry-aware, ‘known quantity’, research staff Training – develop research & innovation skills through participating Funding – support to access 3rd party grants for secondments, R&D, etc

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© 2011 Mobile VCE

::member types:: full industrial £45k

Operators, Manufacturers, etc Industry Vision & Core Research (by right)

Full Industry Visions Group membership Full access to define & steer core research projects Full Industry Steering Group membership – access to the web portal,

opportunity to initiate, shape and contribute to White Papers Workshops, Seminars, Webinars – Organise, Contribute, Attend Approved Technical Reports & Publications, and work in progress Patent Portfolio (50 filings, 35 granted) – explicit royalty free access

Collaborative & Application Projects (by right) Propose, fund & Initiate Participate, Define & Steer

Access (by right) Resources – University testbeds, SMEs, experts, consultancy, seminars

& the VCE patent portfolio (35 granted patent families) Staffing – recruit industry-aware, ‘known quantity’, research staff Training – develop research & innovation skills through participating Funding – support to access 3rd party grants for secondments, R&D, etc

Governance (by right) Voting Rights @ General Meeting, Eligible for Board Membership

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© 2011 Mobile VCE

::member types:: associate industrial £25k

Mid-Tier Players, Application Industries Industry Vision & Core Research (subject to confidentiality)

Industry Visions Group – attendance by invitation, as appropriate Access to Industry Steering Groups to monitor core research projects Industry Steering Group attendance – partial access to the web portal,

input to White Papers by invitation Workshops, Seminars, Webinars – attend; contribution by invitation Approved Technical Reports & Publications Patent Portfolio (50 filings, 35 granted) – commercial access

Collaborative & Application Projects (subject to confidentiality) Propose, Fund & Initiate (if supported by a full industrial member) Participate, Define & Steer

Access – subject to availability, full industrials given priority Resources – University testbeds, SMEs, experts, consultancy, seminars Staffing – recruit industry-aware, ‘known quantity’, research staff Training – develop research & innovation skills through participating Funding – support to access 3rd party grants for secondments, R&D, etc

Governance No Voting Rights @ General Meeting, Ineligible for Board Membership

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© 2011 Mobile VCE

::member types:: SMEs £7.5k

Small & Medium Enterprises Industry Vision & Core Research (subject to confidentiality)

Industry Visions Group – no participation, full visibility of outcomes Core research projects – no direct participation in project definition, but

possibility to contribute key skills or products where applicable Industry Steering Group – attendance by invitation, access to new SME

portal, access to White Papers (input by invitation, where relevant) Workshops, Seminars, Webinars – attend; contribute by invitation Approved Technical Reports & Publications Patent Portfolio (50 filings, 35 granted) – commercial access

Collaborative & Application Projects (subject to confidentiality) Propose, Fund & Initiate (if supported by a full industrial member) Participate, Define & Steer Undertake on funded basis, if industrials wish to contract

Access – subject to availability/terms, full industrials given priority Resources – University testbeds, experts, consultancy, seminars Other aspects negotiable, subject to time/availability/etc


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© 2011 Mobile VCE

::member types:: contributing univs £7.5k

Contributing University Members Industry Vision & Core Research (subject to confidentiality)

Industry Visions Group – no participation, full visibility of outcomes Core research projects – funding to undertake research by invitation

subject to relevant key skills Industry Steering Group – attendance by invitation, presence on new Univ

portal, access to White Papers (input by invitation, where relevant) Workshops, Seminars, Webinars – attend; contribute by invitation Approved Technical Reports & Publications Patent Portfolio (50 filings, 35 granted) – commercial access

Collaborative & Application Projects (subject to confidentiality) Participate, by invitation Undertake on funded basis, if industrials wish to contract

Access – subject to availability/terms Participation in Annual Industry/Academic Conference Secondments, CASE studentships – if requested by industrial member Other aspects negotiable, subject to time/availability/etc


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© 2011 Mobile VCE

::member types:: full & associate univs

Full & Associate University Members Industry Vision & Core Research

Industry Visions Group – no participation, full visibility of outcomes Core research projects – participation in project definition & funding to

undertake research by invitation, subject to relevant key skills Industry Steering Group – full participation on funded programmes,

presence on new Univ portal, access & contribution to White Papers Workshops, Seminars, Webinars – organise, attend, contribute

Approved Technical Reports & Publications and work in progress Patent Portfolio (50 filings, 35 granted) – access for research purposes,

subject to relevant agreement Collaborative & Application Projects

Propose, Fund & Initiate (if supported by a full industrial member) Undertake on funded basis, if industrials wish to contract

Access Participation/Organisation in Annual Industry/Academic Conference Secondments, CASE studentships – if requested by industrial member Other aspects negotiable, subject to time/availability/etc

Governance Full members have Voting Rights and are eligible for Board Membership

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© 2011 Mobile VCE

::membership:: terms & costs

New Joiners during 2H11

VCE membership runs the full Calendar year, January-December

Normal situation - full membership fees apply, regardless of when a new member joins during the year. Member has access to all outcomes from that calendar year.

However, VCE has widened its remit in 2011 to embrace application industries, mid-tier players, SMEs and collaborating universities and wishes to secure momentum behind this transition. VCE wants its new industrial members to have early visibility of, and the opportunity to shape, its industry vision and next phase of activity.

For these reasons, companies joining in 2H11 have a unique opportunity to join now, receiving membership for 2011 and 2012 at a significantly reduced cost

Full details of membership options and application forms are available from the VCE office

– contact Jenny Johnson +44 1256 338604 [email protected]

www.mobilevce.com

© 2011 Mobile VCE

For further information please contact:

Dr Walter TuttlebeeE-mail: [email protected]: +44 1256 338604WWW: www.mobilevce.com