www.venture-asia.org principles of successful fund raising november 28, 2003 by mayan g. quebral...
TRANSCRIPT
www.venture-asia.org
Principles of Successful
Fund Raising
November 28, 2003
By Mayan G. Quebral
Friend
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Key Topics
What is fund raising?
Why fund raise?
Fund raise from whom?
How is it done?
Who will do it?
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Venture for Fund Raising
We believe in teaching the joy of giving!
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Fund Raising
A management process that involves identifying people
who share the same values as the organization, and taking
steps to manage that relationship.
Friend
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The Social Exchange:The Non-Profit Organization
Exchange of Values and ServicesSource of Funds: Grants, Gifts, and Income
?
Values / Services
Non-Profit Organization
Community
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? Filling the Gap Source of Funds Characteristics Examples
Usually restricted, project-based, time-bound, short-to-medium-term funding
Grants
Governments, foundations, associations, multilateral & bilateral agreements
GiftsUnrestricted, can lead to endowments, medium-to-long term funding
Individuals, groups
Earned Income
Unrestricted, short-to-long-term funding, for-profit operation, needing different management skills
Sale of products, fee for service, interest income
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Fund Raising SourcesBefore
Grants 95%
Gifts & Earned Income 5%
After
Grants 79%
Gifts 10% Earned Income
11%
Ideal
Grants 33%
Earned Income 33%Gifts 33%
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Fund Raising Involves...
Relationship
building
Communicating
and
prospecting
Organizational
management
and
development
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Constituency Map
An organization’s universe
BoardStaff
Supporters
People with similar interests
VolunteersGeneral Donors
Past
Par
ticip
antsIn-Kind G
ivers
Alumni
Mem
ber
s
Com
mun
ity
Fam
ilies
Major Donors
Cor
por
ate
Don
orsB
enefi
ciarie
s
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Finding Donors
Connection
Capability
Concern
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Why do people give and to what kind of NGOs?
Top reason: Compassion (74%)Qualities sought in an NGO :1. Accountability (51%) 2. Relevance (26% )3. Profile (11% )4. Credibility (9% )
* Source: Topline results of Survey on Giving 2001
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People solicit through a variety of methods
39% received direct mail appeals 82% of respondents were asked to buy
tickets to a special event 18% were asked via media 6% were asked via telephone 81% were visited at home by a person
collecting for the organization 76% were asked by a friend/relative or
dependent 61% were approached on the street
* Source: Topline results of Survey on Giving 2001
In the Philippines...
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People respond to a variety of methods
82% responded to a mail appeal 3 in 5 donated through an appeal in
media 7 in 10 gave to a person collecting money
in the street 94% at the workplace gave as requested 1 in 3 gave to a telephone appeal 98% gave to a friend/relative/dependent
* Source: Topline results of Survey on Giving 2001
In the Philippines...
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Special Events