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TRAVEL Media Kit - September 2016

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WYZA and National Seniors Australia have partnered to bring a full-service travel offering to the 50+ audience. While WYZA attracts and retain the 50+ audiences who love to travel, National Seniors Australia specialise in bundling and selling travel packages to the 50+. Together, we become an end-to-end travel marketer and fulfillment partner, deliveringexceptional customer service to your customers.

WHY WYZA AND NSA

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TRAVEL ADVERTISING INVESTMENT OPTIONS

WYZA offers integrated campaigns within WYZA.com.au, the weekly WYZA EDM and the travel portal travel.wyza.com.au.

Advertising including banners on the website and in the weekly EDM can be directed to the WYZA TRAVEL portal, or directed to the call centre, managed by travel agents at National Seniors Australia as WYZA TRAVEL.

WYZA provides unique content including special offers to further enhance brand value and qualified sales response. This could include.

• FEATURE EDITORIAL - Written by a designated tarvel writer including relevant call-to-action

• EDM - Both editorial content and banner advertising will be featured in the weekly EDMs.

• DISPLAY - Run-of-site or or targeted display advertising

• SOCIAL MEDIA – All paid campaigns will be supported by social media activity on Facebook and Twitter.

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THE PROCESS

WEBSITE

CALLCENTRE

SURVEY MIANTAIN RELATIONSHIP

RETARGET

EMAIL QUOTES

CONTENTEDM

WYZA READERS

$$$

ATTRACT

NURTURE

CONVERT

ENGAGE

PLAN

Buyer Stage: Exploration and Education.We produce , publish and promote valuble content across strategic channels. Building and segmenting our database enables us to communicate more tactically.

Develop a Strategic Plan.We know our readers very well and can style and target your product to achieve the best results.

Buyer Stage: Decision Making.We retain the reader attention by offering a steady stream of new and interesting content, incuding deals and competitions.

Buyer Stage: Customer PurchaceIn-context call to action, landing pages and marketing automation drives customers to buy. Our call centre then converts and provides an extra layer of customer service.

Buyer Stage: Advocay ChampionThough social, surveys and re-targeting we are able to convert customers into social advocates of your brand, ensuring future visitors and repeat customers.

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WYZA is a trusted destination that provides relevant and actionable information to help people 50+ live their best tomorrow. Through relatable and engaging content, we connect with our members on matters close to their hearts and minds.

WHY WYZA

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THE 50+ MARKET We know our audience is young at heart, they are enjoying a new prime, liberated by a greater freedom to enjoy life, an aptitude for technology, and an increasing spending power. Every month 16.4 million Australians are online and surprisingly, the 50+ segment make up the largest online demographic 37.4%. (1)

76%

56%

46%

88%

$4B

80%

40% 90%

7.9m

52%Intend to holiday overseas or within Australia in the next 12 months (2)

Bought travel online (5)

Have sought financial advice in past two years (4)

Say they dislike the way advertisers communicate with them (2)

Disposable incomeeach week (5)

Have a positive attitude toward technology (1)

Of Australia’s total wealth is held by those 50 and over (3)

Have purchased online (5)

People aged 50+

Own their home (1)

1Nielsen Online Ratings2Source: WISE UP! - A research study exploring what Australians 50+ want: Challenging perceptions and understanding the intentions of the WYZA® generation (people aged 50+), conducted by MevCorp March 20163(ABS, Household Income and Income distribution 2009-2010.4(Source: Australian Senior, 2013 Readers Survey conducted by Dench McClean Carlson May, 2013)5(Source Hoop, Mi9 - Baby Boomers Segment Study, 2012)

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OUR REACH

457k 1.3m 230k 24,440MONTHLY UNIQUE

VISITORSMONTHLY

PAGEVIEWSACTIVE DATABASE

AUG 2016FACEBOOK

FOLLOWERS

Sources: Google Analytics Aug 2016, Facebook Aug 2016, Mailchimp Aug 2016

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DATABASE OVERVIEW

GENDER34% Males66% Females

STATE/TERRITORY 32% NSW/ACT23% VIC21% QLD12% WA9% SA2% TAS1% NT

LIFE STAGE48% Retired or semi-retired41% Working or looking for work11% Other**

AGE39% 50-5945% 60-6916% 70+

RELATIONSHIP STATUS67% In a couple33% Not in a Couple

INCOME56% Less than 60k per annum23% 60-100k per annum21% 100k+ per annum

57%

35%

26%

25%

A Grandparent

Have Children at home and caring for aging parent. ‘Sandwich Generation’

Have Children at home

Caring for aging parent at least part time (or will

need to soon)

Source: WISE UP! - A research study exploring what Australians 50+ want: Challenging perceptions and understanding the intentions of the WYZA® generation (people aged 50+), conducted by MevCorp March 2016

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OUR SITE

WYZA speaks to the multifaceted 50+ market.

We specialise in communicating to people aged 50-69, also known as the ‘Sandwich Generation’ – influential decision makers for their parents and children. Whether seeking ideas or inspiration on travel, health, wealth, lifestyle, property, supporting ageing loved ones or simply finding the best deals and competitions – you’ll find it all and more at WYZA.

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Home page leaderboard(above fold)

Half Page Mrec

Mrec

$25

$45

$35

CPM

TRAVEL ADVERTISING SPECS AND RATES

INVESTMENTAll costing will be discussed on a case by case basis and will depend on resources required. It is highly recommended that advertising investment is ‘bundled’ with content including special offers as part of a total integrated campaign. This will ultimately deliver the best value and results for your investment.

728(w) x 90 (h)

300(w) x 600(h)

300(w) x 250 (h)

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Feature Banner

Leaderboard Banner

800(w) x 300 (h)

728(w) x 90(h)

$2,995

$1,495Plus, enter our monthly draw to win a $500 gift card. Have a wonderful week from all of us here at WYZA®!

LATEST UPDATES

Whats next for Britain?Will it effect Australia?

LIFESTYLE

HEALTH AND WELLBEING

SPECIAL OFFERS

MONEY AND PROPERTY

Find out more

Find out more

Find out more

Find out more

FOCUS LATEST

New tech on the market

Driving test run on the roads of tommorow.

How to stay warm in winter

Quick fixes around the home

Top tips to boostyour mood.

CLICK HERE TO JOIN THE COMMUNITY FOR EXCLUSIVE OFFERS!

Native Content

600 - 900 words $1,500FROM

Native travel content feeds from the web-site into our EDM’s

Plus, enter our monthly draw to win a $500 gift card. Have a wonderful week from all of us here at WYZA®!

LATEST UPDATES

Whats next for Britain?Will it effect Australia?

LIFESTYLE

HEALTH AND WELLBEING

SPECIAL OFFERS

MONEY AND PROPERTY

Find out more

Find out more

Find out more

Find out more

FOCUS LATEST

New tech on the market

Driving test run on the roads of tommorow.

How to stay warm in winter

Quick fixes around the home

Top tips to boostyour mood.

CLICK HERE TO JOIN THE COMMUNITY FOR EXCLUSIVE OFFERS!

ADVERTISING SPECS AND RATES - EDM/NEWSLETTER

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Native Content

600 - 900 words $1,500FROM

Home page leaderboard(above fold)

Half Page Mrec

Mrec

$25

$45

$35

CPM

ADVERTISING SPECS AND RATES - TRAVEL ARTICLE

728(w) x 90 (h)

300(w) x 600(h)

300(w) x 250 (h)

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1800 280 306Level 18,100 Miller StreetNorth Sydney 2060 NSWAustraliaWYZA.com.au

Partnerships - David Cheok davidcheok@wyza.com.au

CONTACT