xebec credentials 2016
TRANSCRIPT
PowerPoint Presentation
Creative
Engagement
Media
PerformanceOur BusinessDigital
Creativy is the key to SuccessLorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur elementum posuere pretium. Quisque nibh dolor, dignissim ac dignissim ut, luctus ac urna.OUR VISION
Entrepreneur Slides
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75 people across 5 offices with access to 125 resources for over 100 brands.DelhiMumbaiPuneBangaloreDubaiDepartmentCountDigital Media Solutions8Creative18Performance & Media8Technology & Mobile10Branded Content7Social Media10Research & Strategy2Business Development3Admin & Accounts4Video Production3Copywriters2
Our Culture
Kabir KateAudiovisual HeadAayush VyasSocial Media HeadSom NandiCreative Content HeadAditya MalhotraSports Vertical HeadSowmya IyerCEO
Tanmay JadhavPerformance & Social Strategy HeadWith an average age of 27, our team has built a culture & habit to deliver at speed every time.
Anil BhatCOO
Manasi KarmarkarClient Partner
Chaitra PawarCreative Head
Ravika JainClient Partner
Strategic Branding & Design
SearchBranded Content & Storytelling
Omni-Channel Experience Design
Creative Development
Media Connections, Planning & Buying
Immersive Digital & Physical Environments
Social Media & Influencer MarketingOur Services
Mobile First.Always.
Mobile StrategyMobile UX & CreativesLocation-based marketingAugmented Reality
Cross-platform Expertise
Our Lead Management SystemBuilt in-house. With beauty & brains.Tracks effectiveness of campaigns at the granular level, optimizes media & maximizes ROI.
http://edunxt.manipalglobal.com/http://www.keshavbansal.com/
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Video ProductionConceptualized, shot & edited in-house
StartFounded Xebec Digital in 2009
Step UpAmong the Top 10 digital marketing agencies in India as per the Silicon India 2014 survey (June Issue)Among the 10 featured agencies by Google in India
Featured
StrongerSowmya Iyer listed among the top 50 digital professionals in the country as per a report by the World Marketing CongressXebec was invited to showcase our success story in the Start Up India campaign.Showcase
NowCo-chair or FICCI FramesOur Story So Far..
Marketing Incubator
ExaltiveInteractive vidoes, custom-made for every viewer
FlixappProfessional Looking Videos Using Smartphones
VideostirCreate & add website video spokespersons to your site in a couple of minutesAmplifiaGenerate brand awareness by harnessing the online assets of employees.
Videostir
Similar to Exaltive
Flixapp
Masters-strokeOur SBU for Sports
Team UAE - IPTLTeam Pune for IPL
Team Rajkot for IPL
Indian Badminton League
Xebec-Havas SBU
Our PartnershipMoU with Havas media as digital solution, creative & content parner
Our ClientsWork on a range of brands where Xebec is the face like Volini, Star India, Xolo
Upcoming SBUs
Performance Marketing JV(Singapore)Mobile AgencyListicle Content Publishing Films Marketing
TravelTV & MediaSportsRetailEducationBFSIReal EstateSector Expertise
Travel
Cox & Kings
gAdventures
Maharashtra Tourism
Ramoji Film City
Malpani Water Park
GOAL: Build digital properties which inspire people to travel for the worlds oldest travel company
Presenting over 1000 new reasons for people to travel the world
WHAT A WONDWERFUL WORLD
Masterchef is a premium property tied up with C&K
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Marketing places through the use of drinks of the world.
A strong campaign to sell the Deccan Odyssey
One-off posts that were topical in nature and tactical of intent.
OUTCOME: More than 35% of total sales were influenced by social media.
GOAL: First ever travel adventurers hunt facilitated only by digital to launch the worlds largest adventure company
A campaign which was built around a contest wherein 50 adventurers were chosen to travel the world. They created and are still creating content as they so do. The communication evolved as per their journeys.
Winner of PATA Gold forMarketing Adventure Travel
Launch Communication
Promoting the contest
Building excitement along the way
Announcing and marketing the winners
Coverage during travel
OUTCOME: 10,000 online entries in Season 1, 12,000 in Season 2, and over 500 exclusive experiential content generated for promotion.
GOAL: For the 2nd largest state in India, which is popularly known for commerce we break the monotony and promote travel and tourism
Brand Campaign on Digital
A unique model through which natives talk and promote their state
An Android and iOs App that allows travelers to explore the 100 must visit destinations
The MahaExplorer App
PROJECTS IN THE PIPELINE
Maharashtra Tourism Blog
Virtual Dhol Festival
Virtual Dhol Festival
EXPERIENTIAL MARKETING
Smart Phone Application with AR Experience
Smart Phone Application with AR Experience
OUTCOMES: 30% of total sales is coming from digital campaigns.
GOAL: Build brand identity and drive sales through sectors of hospitality, entertainment and education
A website that brought out the film city in its entirety
Custom-made websites for various business verticals
App that enabled smart sales through creative technology
Dedicated spaces for events on web kept the buzz on
On all occasions, across target groups
Blogs that brought the brand alive on screen
Story telling on social through videos
RESULTS:Fans on social media increased by 44%Website traffic rose by a 200%Overall revenue spike of 143%
Sports
UAE Royals
PBL
IPL - Pune
IPL - Rajkot
IBL
GOAL: Build brand as a prominent sports franchise
Introducing players by bringing out their key attributes
Countdown to the tournament through trivia content
Banter ahead of the tournament- conversing with the rivals
First person narrative in communication that added a personal touch
Pitting stars against each other for theatricality
Behind the scenes content bringing out the unseen sides of the players
The battle continued beyond the court
And Twitter scripted our success story too
A marketing platform for the sponsors
Listicle content that brought out various aspects of the game and its players
Contests that kept fans engaged and glued to the pages
Campaign came to life with interactive videos
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GOAL: Establishing the brand across the cricket crazy populace in India
Building a team character through inspirational and aggressive content
Cricket and pop culture go hand in hand
The stars did the talking to drive traction through videos
Striking chord with the fans by making them part of the team selection process
Introducing the Supergiants of the game
Connecting the fans with the players through personal letters
Cashing in on cricket matches beyond IPL
GOAL: Building a Fan-Base for the latest IPL franchise
Introducing players in their characteristic best
Introducing players in their characteristic best
Introducing players in their characteristic best
On the legends last day, 70 million roared along
GOAL: Establishing the league as the frontrunners of the sport in India
Calling out to the fans through content that echoed the attitude of the sport
Introducing the stars of the game
When Twitter turned social media commentators of the game
For the uninitiated, the superstar did the talking
Retail
Phoenix Marketcity
Gaia
XOLO
Aldo
Club Apparel
GOAL: To drive consideration in an already tightly-fought segment
Going head to head against the market leader
We crowd-sourced features, R&D & UI from our community & key groups on social
Highlighting key features through artwork & communication
RESULT: Drive considerably higher than average engagement on content
Objective: Build brand equityIncrease salesMake TG realise the importance of health
Most talked about Digital campaign#ThingsYouGiveUp
Campaigns built to associate good health with Gaia in a soft sell strategy
Phygital activations social events that created digital amplification
Infographics made specifically for the brand
Did You Know health facts presented in eye catchy manner
Topical marketing that aligns with the brand
Some of many posts catered to increase engagement on social
Co-creating stories with established content creators
Results:Driving brand association with desired emotions and reactions
Media
Star India
Gaana
GOAL: Drive tune-ins for niche content
Doctor Who Celebrates its 52nd Birthday with FX!
Featured in multiple publications as a key digital marketing case study of the yearSource: Social Samosa & Lighthouse Insights
RESULT: Over 13,000 views on social media through pure organic means with 200+ shares!
Education
Manipal University
BMU
SymbiosisUPES
SOIL
GOAL: A special purpose vertical to improve yield per $ spent in digital for the countrys largest private sector university in size and spends.
AB testing lead to the discovery that the 3D treatment increase CTR by 0.7%
The centre-form landing page increased traffic-to-lead ratio by 2%
Student engagement to important aspects of the university
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More on anytime anywhere learning
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Youtube takeover which gave us 500 leads in a day and sizeable brand impact
OUTCOMES: Optimizing effectiveness of creative through incremental discovery. Increase in click-to-lead ratio from 7 to 11% and also increased CTR by 1%.
GOAL: To establish a Paid-Owned-Earned framework for the institute through a 5 year roadmap
Created 20 purpose driven microsites for lead generation
A forum which enabled prospective students to have a one-on-one with institute directors
Creatives crafted to drive last minute conversions
RESULT: Implemented a fully integrated digital campaign including brand and ROI properties & Contributed around 35% with SNAPs overall target being 75000 applicants
GOAL: To reduce the brands dependency on print & reap better rewards through digital
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Aggressive lead nurturing ensure better lead to conversion ratio
RESULT: Increased applications gained via digital from 23% in 2011 to 63% in 2014 - while also ensuring a 350% rise in overall applications.
GOAL: To use digital as a primary tool for driving applications
RESULT: 70% of SOILs admissions are driven through Online Media
BFSI
Bajaj Allianz
Bank Of Maharashtra
GOAL: To create product Awareness, generate leads, and break the clutter in the BFSI sector
Speaking from the heart in a category used to being more practical
A softer and sweeter approach
The emotional connect established was strong
OUTCOMES: We managed to break clutter and moved past the regular such as tax-savings which are not so well understood. Evaluation of campaign is underway.
Real Estate
CREDAI
VBFC
GOAL: To sell 150 flats a month
The website for VBHC
A microsite and mobile landing page
One-of-a-kind property mela timed during GOSF
The GOSF landing page of the property mela
OUTCOMES: 1000 leads in a single day (GOSF). 30% of total sales is coming from digital campaigns (overall) .