ambergreen credentials presentation - 2016

www.ambergreen.co.uk CREDENTIALS PRESENTATION 2016Get in touch: [email protected] | +44(0)1312250720

THINKING ON A DIFFERENT LEVEL.

ABOUT INDUSTRY CHALLENGES • ABOUT MARKET OPPORTUNITYABOUT MULTICHANNEL MARKETING • ABOUT BUSINESS TRANSFORMATION

http://ambergreeninternetmarketing.com/


Ambergreen are here to successfully navigate and exploit the myriad digital channels that connect your company to your customer. The

reason we do this is to achieve your business objectives and toimprove your customers’ online experiences.

OUR PURPOSE



CONTENTSWhat we do

Research & AnalyticsStrategy & PlanningChannel OptimisationCreative ContentPaid MediaAccount Management

Our experience

Clients Sectors

Why Ambergreen

Get in touch

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Ambergreen provide full service digital marketing services, inclusive of analytics, strategy, channel optimisation, creative services, and paid

media. We work in close collaboration with our clients to execute digital strategies that improve their online profiles and align with their

commercial objectives.

WHAT WE DO



RESEARCH & ANALYTICS

ANALYTICS

To solve the puzzle we need all the pieces. We analyse your existing channels of communication, your customers, competitors, and industry to build an accurate map of the business landscape on which you intend to excel, and

the opportunities yet to be captured.

We establish and manage the data that tells how your customers search online, what device they use, and where are the greatest areas of opportunity.

We study your existing online platforms and make best practice recommenda-tions that ensure your digital channels are optimised for marketing activity.

We analyse your customer, your compet-itors and market trends to ensure your digital strategy is built on logic and best practices, not guesswork.

“The team have a very strong understanding of our business and market.” Marie Allen, Marketing Manager, Elegant Resorts

AUDITS ANALYSES



STRATEGY & PLANNING

CHANNEL STRATEGY

Research makes the strategy, and strategy sets Ambergreen apart. Behind every one of our success stories is a meticulously planned road map. Without a plan, you’re just hoping to get lucky, and that’s simply not good

enough for our clients.

Earned, owned and paid media require different constructs, content and calls to action. Ambergreen builds a strate-gy based on maximising these multiple channels.

This roadmap is for us as well as our cli-ent – a plan that details every step, every person and action they take on the way to a successful campaign outcome.

For every client campaign we establish key performance indicators that mea-sure success, establish ROI, and pave the strategic road ahead.

“Ambergreen are a responsive, agile agency who understand our needs and are able to add value both on a strategic and operational level.”

Dan Whitehouse, Titan Travel. Ambergreen Client since 2011

IMPLEMENTATION PLAN KPI FRAMEWORKS



CHANNEL OPTIMISATION

TECHNICAL SEO

SEO isn’t just for robots anymore. It’s about optimising according to your company’s objectives, and ensuring that the structure, the look, and the content of your online properties can be simultaneously crawled by search

engines and understood by people.

From improving on-site architecture to migration to rewriting titles and tags, we execute the actions that reap rewards for your customers’ online search experienc-es.

Be it editorial or graphic assets, we re-fresh, create, and distribute content to optimise the power of communication channels and influence your audience.

We shape and optimise the entire dy-namic customer journey, which involves different buyer-decision points and spans from desktop to mobile to social sites.

“The team at Ambergreen showed great industry knowledge and foresight which enabled them to develop and implement a robust SEO strategy. The strategy clearly supported our business

objectives and really had a significant impact on our search visibility.” Matt Taylor, Customer Acquisitions Manager, Netflights

CONTENT MULTI-CHANNEL



CREATIVE CONTENT

DESIGN

There’s a lot of talk about content but not enough about creative concepts. At Ambergreen the ‘idea’ is still sacred, and our in-house creative team doesn’t produce content for the sake of ticking a box – we do it

to inspire an action.

It’s simply strategy made visible. From static infographics to dynamic interac-tives, we design to achieve the objectives and reflect the USP of our clients.

The architecture behind our designs is aligned entirely with improving the expe-rience of the person who is engaging with the content. Good UX equals conversion.

It’s true what they say – it’s not good content if no one sees it. Our channel specialists ensure that your investment in creative content reaches the intended audience.

“We have enjoyed fantastic results and we love the professional, fun team working on our account.” James Bell, Sales & Marketing Director, The Turquoise Holiday Company

DEVELOPMENT DISTRIBUTION



PAID MEDIA

SEARCH

Based on achieving your business objectives, we choose and manage the medium, craft the message, and monitor progress to ensure your investment in paid digital media is an effective exercise in targeted

communication with measurable results.

Keywords are only a part of our pay per click strategy; the rest is composed of a strategic user journey that starts with click and ends with conversion.

We tactfully design, place and monitor your static, animated, or interactive ban-ners on pages where and when your cus-tomers are most likely to convert.

‘One size fits all’ doesn’t work anymore. We design and adapt your paid place-ments according to the different person-alities of social and video platforms.

“Working with Ambergreen we’ve seen increases in natural traffic and improvements in the quality of our PPC referrals.”

Rachel Roots, Sunvil. Ambergreen client since 2011.

DISPLAY SOCIAL & VIDEO



ACCOUNT MANAGEMENT

MARKET INTELLIGENCE

Our experienced team of Account Managers are the powerhouse that drives your digital strategy forward, on time and on budget. As your day-to-day contacts, it’s our job to remain focused on your objectives, build strong rela-

tionships, and maximise your investment in digital.

It’s not just about the data; we also track our clients’ industries so that we can re-act to trends, protect from threats, and seize opportunities that can arise with digital speed.

We will guide your online marketing cam-paigns from inception to completion, op-timising and adapting to meet business objectives and leverage your investment.

We provide more than numbers on pag-es; within our reports are campaign mea-surements and analytics transformed into definitive actions and informed strategies.

“Ambergreen’s work has been hugely valuable to PwC and has helped us to build and strength-en internal relationships, gain credibility and trust within our organisation, and educate the entire

business on the important of search in what we do.” Ashley Hislop, PwC Global Online Program Lead

PROJECT MANAGEMENT MEASUREMENT & REPORTING



Ambergreen’s evolution traces the history of digital marketing. From our roots as experts in organic and paid media, we have expanded to offer a suite of

marketing services, from analytics to creative, from international strategy todevice-targeted ads.

Companies like PwC and Hotel Chocolat have been with Ambergreen for more than 8 years. That kind of longevity only happens when experience, skill and solid communication achieve the business results that keep our clients in the leading

positions of their industries.

EXPERIENCE



CLIENTSOur clients consider us an integral part of their marketing team, the digital experts in whom they entrust the im-

portant task connecting their companies to their customers online.

“The team were great to work with and really felt like an extension of our own team!” Matt Taylor, Customer Acquisitions Manager - Netflights

“If I was to offer any company advice for how to succeed online – it would be to find the right search marketing partner who keeps everything transparent and helps you reach your objectives.”

Derek Leslie, Business Change Director - Macdonald Hotels

“We needed an SEO supplier that understood our organisation and the type of traffic we wanted to attract to our site. Amber-green grasped this and gave us recommendations that were tailored to our organisational needs.”

Greer Schick, Internal Communications Manager - ICO



SECTORS

TRAVEL

When you are a true industry expert, as Ambergreen are in travel, finance, retail, and gaming, that means we have already invested the sweat equity to understand the competitors, the customer segments, the search volumes,

and best practices before we even begin a new project.

GAMING FINANCIAL

RETAIL PUBLISHING GOVERNMENT



DEDICATION:Since our founding in 2001 as a pioneering digital marketing agency, Ambergreen have developed long-term relationships with clients based on a constant stream of

productivity and reliability.

WHY AMBERGREEN

EXPERIENCE:Ambergreen was pioneering internet marketing when other companies were still

trying to distinguish above and below the lines. We are that much farther ahead as the lines continue to blur.

KNOWLEDGE:Ambergreen team is composed of digital natives and industry veterans whose com-

bined expertise covers every online marketing tactic, including paid search, SEO and creative content.

Ambergreen’s services speak to ‘what’ we do; our character and the results of our labour answer as to ‘why’ our clients stay with us year after year.



IT STARTS WITH A CONVERSATIONIn person or over the phone, we are interested in discussing your goals,

challenges, and possibilities.

Contact our Head of Sales, John Appleton, to schedule a time to talk.

+44(0)131 225 0720

[email protected]


mailto:jenglander%40ambergreen.co.uk

ambergreen credentials presentation - 2016

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