Credentials Presentation

We bring brands to life in physical spaces. • retail environments • trade shows • brand activation exhibits

• museums • themed environments • outdoor structures

• pre-event planning • design • engineering • prototyping • construction

• manufacturing • installation • event services • project management • exhibit storage

Our mission is to help our clients deepen engagement with their customers.

We work with some of the most exciting brands on the planet.

Sony Playstation Smithsonian Cisco Charles Schwab Nintendo IBM

MillerCoors Levis NanaWall Elekta Service Source PG&E

David Copperfield Francis Ford Coppola Charles Schultz Museum Oakland Museum Anchorage Museum

The experience is everything.

hoodbe does tradeshows:

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We design and build trade show exhibits that make the face-to-face

interactions you have with customers more rewarding.

Trina Solar: SPI 30x50

Assignment:

To create a beautiful, light weight, open 30x50 booth for

Trina Solar at Solar Power International 2016.

Challenge: Keeping the curves and structural elements clean and

modern using fabric, as well as giving the logo dimension

without printing directly to the fabric. Solution:

Structural base curbs and utilizing magnets were a big part

of our solution with this booth.

Elekta Assignment:

Giving Elekta a new look at each one of

their five major US shows throughout each

year.

Challenge:

Finding creative new ways to show and

present Elekta’s products while maintaining

their existing booth properties.

Solution:

Accent carpet colors are introduced into

the booth space to highlight specific

product areas. New innovative lighting is

also incorporated to give the booth a new

appeal.

Nanawall: Builder Tradeshows

Assignment:

To build a 20’ x 40’ tradeshow exhibition for Nanawall; a

Glass Door Systems company, with a Frank Lloyd

Wright influence.

Challenge:

The European door system is detailed and exact. In

order to showcase operating doors, the floor system

used had to be perfectly level.

Solution:

Engineering the entire structure to be able to level the

floor, and withstand movement when showcasing

multiple doors, during the show.

Simplehuman : IHHS 40x40 Assignment:

Thinking inside the box! Our assignment was to

design and build a clean, modern tradeshow booth out

of (2) 40’ shipping containers for Simplehuman. The

booth made its debut at the International Home &

Housewares show in Chicago.

Challenge: To create a retail environment-tradeshow booth that

was easily installed with minimal labor using two

shipping containers. Solution:

The hoodbe team created a booth that was ready to

go. The graphics and shelving units traveled attached

to the walls and with the help of hydraulics the booth

was opened with a push of a button. There were of

course the finishing touches that needed to be

completed, but minimal labor was used for the install

and dismantle of this booth.

SpinVox Assignment:

SpinVox, a relative newcomer in the voice-to-text

space, wanted to make a splash at the annual CTIA

trade show.

Challenge:

Freestate Design, London had created a colorful booth

design, but it had to be built in just 2 WEEKS.

Solution:

The Hood team kicked into overdrive, sourcing

materials, fabricating components, and ensuring reality

matched the designers vision.

hoodbe does events:

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We bring brands to life in themed environments, live events, mobile exhibits and more.

Yahoo! Launch AlleyAssignment:

Bring to life an architectural space that becomes the

intersection of the physical world with digital space.

Challenge:

Building an exhibit with the versatility that could satisfy

a nine month schedule here in North America and in

Europe.

Solution:

While engineering an inventory of components, the

properties can be arranged to satisfy all the particular

venues. The units can be split into three smaller stages

to accommodate different venues.

OBE/facebook: Community Boost Tour Assignment:

Hoodbe was selected to partner with OBE to very quickly bring

facebook partners into a traveling, cohesive brand activation.

The activation was created for small business owners to attend

and learn how to further grow their business using facebook and

the FB partners. The activation was called Community Boost

Tour and traveled to 30 different US cities.

Challenge:

Our biggest challenge was timing. We were given a little over

two weeks to create several activation pieces for this tour, one

kit for each coast was created. We needed to find readily

available materials that didn’t stray far from the approved

design. We worked quickly to source materials and got to work

on the build. In the process of moving quickly the hexagon

designs presented their own problem with their unique angles.

Solution:

We broke our shop out in teams and worked uniformly side by

side. We started with the wood, cut and treated all pieces

before assembly began. At the same time we started the

specialty items that we needed the most time with . We pre-fit

the shelves into the trapezoid uprights before laminating and

increased the notches to accommodate the angles. Our team

work is what helped us to successfully complete this project on

time.

AAA: Mobile Offices

Assignment:

To create two mobile offices for AAA Insurance. AAA wanted to

test out new marketplaces without investing in a full blown store

branch, so the hoodbe team created the next best thing for

them, a branch on wheels.

Challenge:

Nothing in a vehicle is square, or the same as one another. Each

van was measured and test fit before the interiors were finished

out.

Solution:

We measured and measured again before creating templates for

almost everything. We wanted our mobile units to stand apart

and we engineered and manufactured them to do just that. With

flawless interiors that match specific design elements from a

AAA branch to the ease of operating the vehicle with a bottom

mounted, fuel linked generator. We certainly helped AAA

#OutsmartLife with this one!

IMGLive/Courtyard Marriott: Levis Stadium Suite

Assignment:

We were challenged with the task of transforming a

Levis stadium sky box into a Courtyard Marriot hotel

suite for a once in a lifetime Super bowl 50 fan

experience.

Challenge: The suite had to have all the luxuries of a deluxe hotel

suite with the flexibility to be converted back into a VIP

Sky box for the big game in the span of two hours.

Solution:

Modular walls were utilized to quickly change the

furniture configuration of the space as well as offer an

easy way to change graphics to achieve the two

looks.

IMGLive/Courtyard Marriott: 620 Jones St.

Assignment: We were asked to transform a downtown bar into a one of a kind, VIP, Super Bowl 50 celebration space for the executives of Courtyard Marriott Hotels. Challenge: The space has urban industrial décor and the design needed to feel very high-end and luxurious. Solution: A balance was established with theatrical lighting and a variety of textures and materials to give each piece a unique look and feel to maximize the impact on the overall branding of the space. Everything down to the smallest details were executed impeccably to seamlessly integrate the design into the existing space.

hoodbe does pop-up’s

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We explore a brands possibilities in unique ways.

SVEDKA: Mobile Event Tour

Assignment:

To help create a traveling event space worthy of

unleashing Svedka Vodka’s new flavors, Orange

Cream Pop and Strawberry Colada.

Challenge:

The event took place outside, in 32 different locations

through the U.S. We engineered it to withstand

various winds, light rains & even extreme heat.

Solution:

We engineered the roof canopies with a drainage

system in mind, to keep water from seeping into the

booth. Each cube was also equipped with an AC unit.

Fetzer : Shoreline

Assignment: To design and build a temporary Fetzer bar within Shoreline amphitheater space. A relaxing destination for attendees to visit. Challenge: Along with the timeline and venue itself as a challenge, we also had the added bonus of making this temporary structure pass permanent structure requirements with the city. Solution: Hood created a permanent base to the structure for approvals that could easily pack up and go back to the initial concept of temporary.

Legends: Super Bowl City-SF Assignment:

To create (8) mobile commercial kitchens that could

be used at multiple outdoor events offering flexibility

preparing a variety of different cuisines and menus.

Challenge:

Building a self-sufficient unit that has all of the

required utilities including gas, electric, clean and

waste water while maintaining a modular mobile unit

that can be packed up and shipped anywhere in the

world at a moments notice. Solution:

By using shipping containers, industrial grade

appliances and innovative engineering solutions we

were able to create the commercial kitchen units

worthy of any chefs needs.

hoodbe does retail:

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We create evocative displays that bring your brand to life and lead to deeper engagement with your customers.

YETI: Flagship Store

Assignment:

Hood was selected to partner with YETI

coolers and their extensive advertisement

and design team to fabricate the retail

fixtures for the first flagship store located in

Austin TX.

Challenge:

Engineering and sourcing unique industrial

building materials and finishes to achieve the

raw authentic aesthetic the client was

envisioning.

Solution:

3” iron steam pipe, thick cuts of solid oak

stained with a weathered finish, aged metal,

and raw steel gave the fixtures the

deconstructed look the project was looking

for.

GoPro: Store in Store Assignment:

Create a unique shopping experience with a GoPro

store in store at Fry’s electronics store for GoPro.

Challenge: Develop an environment that would set GoPro apart

and draw consumers in from anywhere in the store.

We produced a unique and modular showcase to

display a large majority of the GoPro products and

accessories. The display also has the ability to break

down into smaller configurations for smaller footprint

locations.

Solution: With the use of aluminum curves and clean lines we

were able to create a modular, light weight structure

that welcomes and intrigues store consumers.

Nintendo World Store

Assignment:

To update the Nintendo World Store in Rockefeller

Center to celebrate Nintendo’s 25th anniversary &

showcase new products.

Challenge:

The timeline in which the entire renovation had to be

completed, was 10 days.

Solution:

Modularity of built-in sales components, enabled us to

accelerate the turn around time.

Sony Playstation Assignment:

Create a retail experience in 1,100 Best Buy stores for

the launch of the PS Vita.

Challenge:

Elevate the brand, engage consumers, and create

excitement for the PS Vita within a big box store

environment.

Solution:

A plug-and-play design of end-cap displays with

interactive demo stations, and touch screens that

support the pre-sale of new games and accessories.

Sitka Assignment:

Create a unique rack to be easily identified in a large

department store, a store within a store.

Challenge:

Creating a unique display area for the Sitka brand

while staying within the department store guidelines.

Solution:

A four foot and a six foot textured metal floor fixture

with accents of the sitka orange. Hood created two

headers that stood above standard retail racks that

provided flexibility for easily changing out messaging

and graphics.

hoodbe does sports:

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We strengthen the fan experience with exciting brand activation and design.

Coors Light Party Deck Assignment:

Activate the Coors Light brand with an environment

that demonstrates the brand’s love for baseball and the

die hard fan.

Challenge:

How to take a fairly undesirable seating location in

AT&T Park and make it a destination fans will love?

Solution:

A truly ‘cush’ environment with an underfloor heating

system, more comfortable bar-like stools, a place to

mingle, and plenty of Coors Light.

San Francisco Giants Trophy Case

Assignment: We were asked to collaborate

with a local Architecture firm to build a

museum quality display case that would

house the three World Series Trophies and

Championship Rings for public view at

AT&T Park.

Challenge: To build a beautiful case that

was secure from the elements and

protected the extremely valuable display

inside.

Solution: We manufactured frameless

security glass, hermetically sealed cases,

with a climate control system that weighed

over 5000 lbs.

Coors Light Suite at AT&T park:

Assignment: We collaborated with GMR

marketing to create a more upscale suite for

the Coors Light fans at AT&T park.

Concrete walls, etched glass, halo channel

letters and a rotating bat display.

Challenge: To create an upscale, modern

room within a room. We were asked not to

drill into the current walls, which was the

biggest challenge.

Solution: We manufactured a frame to put

onto the existing wall which we then hung

our concrete panels on.

49er’s: Levis Faithful Mile

Assignment:

To create a pregame destination out of (21) shipping

containers for fans prior to each 49ers home game in

their new location in Santa Clara, also known as

Levi’s® Stadium.

Challenge:

The largest challenge is that everything is set up the

day of a 49ers home game and the 49ers will have to

close up and remove all containers from the lot after

each game. Solution:

Hood created an ingenious way of moving these

containers in and out in a timely manner to provide a

temporary solution with a permanent feel.

hoodbe does museums:

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We build finely crafted fixtures that display, preserve and protect valuable historic artifacts and collections.

Oakland Museum Assignment:

We were given the opportunity to build cases & fixtures

for the Oakland Museum of California, Arts center.

Challenge:

To build cases that preserved & protected each of the

light sensitive artifacts.

Solution:

We manufactured frameless glass, hermetically sealed

cases, with fiber optic lighting.

Coppola Winery Museum Assignment:

Create an exhibit that skillfully choreographs the behind

the scenes moments of Francis Ford Coppola’s move

career.

Challenge:

Execute flawlessly working with a meticulous museum

curator, a priceless collection of artifacts and

memorabilia, and a highly involved movie director.

Solution:

A presentation that flows with the classic Geyserville

location presented in mahogany cases, from Robert

Duvall’s cowboy boots and cavalry hat in Apocalypse

Now, to props from the Godfather and Bram Stoker’s

Dracula.

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Charles Schulz Museum Assignment:

To present the life experience of Charles Schulz, while

capturing his modest personality, and whimsical style.

Challenge:

To accurately create and represent Charles’ life through

timelines, and showcase his achievements.

Solution:

We built & installed seven prominent exhibits; A replica

of the artist’s studio, Peanut’s characters woodcut

figures, Schulz house bedroom wall, Snoopy around

the world, hermetically sealed display cases, & Charles

Schulz timeline.

What we believe:

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• Every little detail matters • A promise made is a promise kept • Collaboration is really important • It all starts with the customer • Listen before speaking • Teamwork is how we work • It’s your money

What our clients say about us:

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“Hood came in and built us only what can be described as a visual masterpiece allowing us to jump out of the crowd.”

—Lizzie, SpinVox Ltd.

“I’ve never before been inspired to express my gratitude to a vendor in writing, but never before have I had a vendor who added so much to my project. It actually scares me to think what may have happened had I not chosen Hood.”

—Suzanne, Impac Medical Systems

“We are so appreciate of the work you have done for us. It has been a great (painless) pleasure.” —Jeannie Schultz, Charles Schultz Museum

“We’ve found Hood’s level of skill, imagination and resources to be excellent. Our exhibit is truly great.”

—April, NanaWall Systems

“Just a quick note to thank you for the amazing job you did for us at CTIA Wireless.Please thank the whole team from design and planning right through to delivery,the whole job was exemplary. Can you please open a branch in

London?” —FreeState Design, London

“Great job! We couldn’t have done it without you!”

—Mike, LeapFrog

“Thanks to all at Hood for helping our team present a spectacular new booth showed us all beyond our own conceptions how phenomenal this booth could be.”

—Rozanne, Ariba

“The final product was beyond our expectations and turned out to be stunning in architectural design and experience. Hood environments is not just another vendor, they are a business partner

that will always make you succeed in your branding and environment efforts.” —Robin, Trina Solar

We love to build things.