xfinity & comcast business mccormick place · • experience the thrill of riding along the...
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McCormick PlaceXfinity & Comcast Business
Operational Experience Narratives
April 18th, 2019
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Interactive Hallway0 1 . T A P I N T O D I S C O V E R Y
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Interactive Hallway0 1 . T A P I N T O D I S C O V E R Y
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InteractiveHallwayDescription
We’ll capture attendees attention and draw them into The Tap experience with an immersive hallway that comes to life as guests walk past.
We’ll connect with convention center attendees and reinforce how Comcast powers their connected lives with a responsive LED wall. We’ll alternate LED areas of the wall with horizontal reflective material strips so passersby can see themselves transforming from their analog self into abstract, multi-colored digital representations.
01. TAP INTO DISCOVERY
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How it WorksImmersive hallway that comes to life as guests walk past:
• LED panel walls visually responds to guest’s motion throughout the hallway
• Connected LED floor strips illuminate in a synchronized, coordinated pattern
• Series of video monitors on opposite side of hallway rotate through The Tap content messaging
• Motion Sensors trigger content on LED panels
• Gestural/Skeletal detection allows for responsive interaction from multiple consumers
• Content triggers coordinated LED light patterns on hallway flooring which are synced with content on LED interactive wall
01. TAP INTO DISCOVERY
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Technical ApproachInteractive Hallway
Must respond to single and multi-user environments
Content experience triggered by motion sensors and proximity gesture detection
Content responds to both indirect and direct attendee movement
Audio accessible with ability to disable when necessary
LED strips
Synchronization will be software driven
• Require necessary inputs to leverage coordination
Monitors
Ability to synchronize individual monitors
01. TAP INTO DISCOVERY
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Technical ComponentsInteractive Hallway
• 4 – 4K Playback systems
• 3–12’x20’proximity sensing
• Wall will consist of 8”x8” LED panels coupled together to create a solid wall
o Each panel will have an internal proximity sensor to link together to create on proximity wall
Interactive Flooring
• 20–4’x7”proximity sensing and touch sensing LED strips
• 20–2’x7”proximity sensing and touch sensing LED strips
Video Monitors
• 4 – (7) Monitor Art Clusters
01. TAP INTO DISCOVERY
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Wifi iD Connected Lighting0 1 . T A P I N T O D I S C O V E R Y
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Wifi iD Connected Lighting0 1 . T A P I N T O D I S C O V E R Y
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WiFi iD Connected LightingDescription
An artfully crafted light display that spans the ceiling and animates and celebrates the connectivity and ease of Xfinity xFi and rewards guests of The Tap each time they sign onto the Wifi network.
01. TAP INTO DISCOVERY
Render Preview
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How it WorksCreative States:
Ambient
• Pre-programmed cascading designs across lighting fixture
Customized
• Guests log in to Wifi on their connected device
• They’re greeted with a message from Xfinity that brings their attention to the speed, coverage and control of xFi
• Guests follow an on-screen prompt to choose a color and animation design
• Lastly, they watch it come to life above and see the entire environment of the space gradually transform colors over time as more and more users connect to the Wifi
01. TAP INTO DISCOVERY
Render Preview
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WiFi iDConnected LightingTechnical Approach
• DMX driven
• Minimum of 3 unique lighting designs
• Minimum of 4 colors
• Designs and color act independently
• Audio enabled with the ability to disable
• No static state, always active
• Ability to work with internet provider to customize captive portal interface
Technical Components:
• 400 Hanging LED Spheres
• Control with HTTP Input Control and RS232 Control
01. TAP INTO DISCOVERY
Render Preview
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Lounge Area0 2 . T A P I N T O R E L A X A T I O N
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MediaWallDescription
Functioning as a social gathering place and interactive product showcase, our lounge area will bring guests together around their shared passion for entertainment:
• Enjoy larger-than-life entertainment on a massive X1 screen that can be customized with live and On-Demand content perfectly suited for each unique audience
• Experience special Symphony partner takeovers with on-screen entertainment
02. TAP INTO RELAXATION
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MediaWallHow it Works
Standard Comcast remote allows guests to navigate Comcast content on large video wall
Technical Approach
• Standard Video Wall streaming Comcast content
• Consumers navigate content with Comcast remote
Future State:
• Interface to talk to screens
o Tablet that runs or controls screen
02. TAP INTO RELAXATION
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MediaWallTechnical Components
• (9) 55” Monitors w/ Mounting Hardware (11.9’w x 6.7’h)
• Video DA
• HD Media Player
• Video Switcher
02. TAP INTO RELAXATION
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Beyond Fast Command Centers0 3 . T A P I N T O P R O D U C T I V I T Y
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Beyond Fast Command CentersDescription
These state-of-the art command centers will help large teams move beyond fast with immersive digital experiences and connected Comcast Business technology:
03. TAP INTO PRODUCTIVITY
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How itWorksInteracting with the whiteboard and the Comcast Business on-screen product experiences:
The Comcast Business interactive on-screen product experiences:
Smart Office
• Activate the LED whiteboard through touch or remote
o Select from a menu of multiple Comcast Business product experiences
o Advance to another demo or transition to the interactive whiteboard
• Receive HD clips of various areas throughout the convention center in real-time with movement-triggered videos
03. TAP INTO PRODUCTIVITY
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How itWorksBusiness Ethernet
• Witness a live large data file transfer highlighting Comcast Business internet speed and superiority
• Experience the thrill of riding along the Comcast Network at Gig speed with a VR headset
WiFi Pro
• Watch a video showcasing the ease of use and benefits of real-time data analysis of users in area
03. TAP INTO PRODUCTIVITY
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How itWorksX1 For Business
• See how X1 Business Private View is perfect for offices, lobbies, break and waiting rooms. Plus, Private View TV customers have access to even more content with Xfinity Stream for Business and the YouTube App
Room and Nook Reservation
• Business professionals and attendees can reserve rooms and nooks with the simple tap of a button on small touchscreens connected to each location
03. TAP INTO PRODUCTIVITY
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Beyond FastCommand CentersTechnical Approach
• Interactive LED Whiteboards provides access to Comcast Business videos and interactive tools for private meetings
• Small touch-screens allow for attendees to check availability and book rooms and nooks
Technical Components
• (2) 86” Wall Mounted Interactive LED Whiteboard
• PC Computer
03. TAP INTO PRODUCTIVITY
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WindowDisplay
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WindowDisplayDescription
We’ll use a section of our windows as an outward facing Xfinity and The Tap digital billboard. Using light sensitive film on our windows and a projector inside, our messaging will be visible for everyone to see on Cermak Rd and at the Wintrust Arena.
Render Preview
WINDOW DISPLAY
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How it WorksTechnical Approach:
• Rear projection diffusion film provides high contrast and wider viewing angles in daylight and ambient lighting
• High resolution Panasonic projector creates abstract imagery and designs
Technical Components:
• Holographic Film Roll
• Panasonic 10K Laser Projector w/ Lens
• Projector Mounting Hardware
• 4K Media Playback Source
Note:
Estimate does not include overall build elements/labor (i.e. demo, permitting, electrical
runs, data runs, general plumbing/lighting, or internet)
Render Preview
WINDOW DISPLAY
Thank you