Xing = your career development partner

Emanuele Arpiniearpini@gmail.com

Xing University Leads

Online awarness through University Communities

University Student Population

Offline awareness through Offline Events

Student Communities/associations

+ xxdirectnew

members

+xxinvited

newmembers

Population

Reach

Influencers Accounting

Ou

tco

me

s

20

40

3,000

450,000

1,8 million

1° level last year degree Finishing second level degree

Vertical Segment Technical Students

Apps development contest

Skilled profiles for the social network

2008

Laureati 296.000

Laurea specialistica 351.000

3° anno triennale 380.000

2008

Laureati 48.000

Laurea specialistica 55.700

Overall 292.000

A great example www.aigers.it:

760 users out of 390 students

12% is paying 25€ per year

Both students and new professionals

65% of the students are registered

Attractive topics based on the audiences

Students Companies Universities

Beforethe degree

University life info (appunti, info sui corsi etc)

Social Marketing/Business oriented thesis development

University services awarness

Job offers Recruiting Master Recruiting(e.g. Alumni Bocconi)

Life in your city (leveraging Xingexisting groups)

Social Marketing (e.g students at product launch as influencers)

A New trend – studentsselection process based also on their online digital I.D.

After the degree Post degree network/Master (e.g.

Alumni Bocconi)Recruiting Post degree network/Master

recuitment(e.g. Alumni Bocconi)

Strategy Drive awareness/perception/adoption of Xing

Blogs and communities leveraged to drive audience to XingLeads Events

Carrier Days events

Skill development training with partners

Banners on Student Communities

Marketing Engines StrategyFY08

Banners on Targeted Website

3rd Parties events

Leads in charge for Xing University community

PR – Successful career development

PR - ViralPR – Successful career development

Jetop Torino come associazione base/coordinatricehttp://www.jetop.com/

Per trovare i leads sul territorio nazionale

Community Level

University Level

National LevelXing University

Manager (Emanuele Arpini)

Ambassador 1

StudentAssociation

StudentCommunity

Ambassador 2

Studentassociation 2

Jetop - Torino

Event organization inside universities, topics: Importance of your Digital Identity How to leverage a social networking for your career How to prepare your C.V Meet the company associated with xing

Manage the relations with local online community to promotefree XING premium membership for students (value = 140€)

The ambassador will be responsible to keep active the online group dedicated to his university we’ll create inside Xing.com

Distribution of business card membership to your studentsnetwork

In person training/meeting with xing expertsin October/november.

Dedicated meeting with the Top companiesinvolved in XING for recruitment.

Prizes based on results:

Laptop

Smartphone

Xbox360/PS

Activity Prize Value

xx Registered Games 40€

xxx Registered Xbox/PS 199€

xxxx Registered Smartphone 350€

Ambassadors Communities

Prize Points

Laptop 1000

Smartphone 700

Xbox/PS 400

Game 100

MKTG material 1.000 €

Contest registration € 1.435

Result N° of

Communities

Cost per

single prize

Total € Total

Registered

99 2 40 € € 80 198

199 5 199 € € 995 995

399 6 350 € € 2.100 2394

€ 3.175 3587

Total Cost € 5.610

Total Registered 3.587

Multiplier??? 10

Total Registered 35.870

20% of the prizes+800€

START UP COSTS

Communities cost vs results

Jetop sponsorship 4.000 €

MKTG material 6.000 €

Total 10.000 €

COSTS ON RESULTS Cost per Unit Unit Registered per Unit

Average for lead 800 € 20 1.150

Total Cost € 26.000

Total Registered 23.000

Multiplier??? 10

Total Registered 230.000

START UP COSTS

Leads cost vs results

ActivityRegistered

usersPoints

awardedExpected # of

activity

1 event - needed to access the benefits 20 0 1

Carrier days event 50 30 2

3rd party event 30 20 1

Banner on local community for 2+ weeks 50 50 3

Xing Uni community management 0 50 1

Stand 50 50 2

DeM on local community 50 50 5

Xing Card registrations 1 1 200

Online contest on communities 100 100 3

Total Points 1150 1070

2 year membership (140€) if 10+ invitations sent University infos/services Life out the Universities (leveraging cities groups) Job offers Online recruiting Post Degree network Contest on Apps development/usage (driven by your

friend) Companies interested in launching product for

students

Cost Net new members

Xing Ambassador 26.000€ 300.000

Communities 5.610€ 53.805

Management 30.000€

Total 61.610€ 353.805

Budget Seasonality Note

June - July € 11.400 Start up costs

June - July € 15.000 Management

April - May 2010 € 19.210 Costs Based on Results

May - 2010 € 15.000 Management based on results

Giugno Luglio Settembre Ottobre Novembre Dicembre Gennaio Febbraio Marzo Aprile Maggio Giugno

Jetop accounting– Leads recruiting –MKTG mat

Contest in the Field

Prizes

Activities in the field

Rewarding

Contest organizationMKTG mat

Leads Full Model – 27 univXing University

Manager

North Regions lead

Milano

3 uni

Torino

2 uni

Venezia

Genova

2 uni

Udine

Padova

2 uni

Centralregions lead

Roma

3 uni

Firenze

Pisa

Bologna

Perugia

South Regions lead

Bari

2 uni

Napoli

2 uni

Cosenza

Palermo

Catania

2 uni

Salerno

Jetop

Student Communities

Targeted Website