Proven Ability ~ Impressive Reputation ~ The Right Fit PRINCIPLE CREATIVE

ChallengeFor three years XPress Technologies – a Jacksonville-based corporation that produces electronic medical records systems – was trying unsuccessfully to gain market share in a field dominated by much larger competitors. The firm had no organized marketing plan and its only self-promotion was via tradeshows. Company executives approached Principle Creative to recreate the XPress identity, marketing materials and web presence. They requested a strategy to introduce the firm’s multiple products to ER doctors, hospital administrators and ER nurses nationally.

SolutionGiven an annual marketing budget of $150,000 to work with, we created an integrated multi-year campaign to elevate the XPress corporate and brand identities. This included the development of marketing collateral, sales tools, print advertising and direct mail, all of which targeted multiple audiences who had varying levels of technological expertise.

In addition, Principle Creative redesigned the XPress web site, creating a user-friendly space to inform potential customers and, ultimately, to sell product. Public relations and media penetration further advanced the re-branding effort. Speaking engagements, article placements and press interviews were secured, positioning XPress CEO Dr. Paul Lucy as an industry expert to local, regional and national media outlets.

ReSultSXPress executives Whitney Belloit and Dr. Paul Lucy give credit to Principle Creative for the campaigns ability to exceed sales goals, most notably via the acquisition of several large hospital accounts attracted by the comprehensive branding effort. In addition, the efforts have successfully shifted the XPress marketing focus to better meet changing customer demands in the fast-paced technology arena nationwide.

XPress has significantly increased its market share in the healthcare arena, with sales continuing to steadily grow.

Re-Branding Efforts Land New, Large Accounts

877.291.5024 ~ XpTe.com

Emergency Medicine Documentation & Management Systems Created by ED Insiders.

EMR ~ CLASSIC ~ MIGRATION ~ SCRIPT ~ URGENT CARE

Finally, Technology AdvancesOn YOUR Terms.

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