yael fierro portfolio 2013

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YAEL FIERRO RAFFL P O R T F O L I O INDUSTRIAL DESIGN 2008 - 2013 GRAHIC DESIGN // //

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YAEL

FIERRO RAFFL

P O R T F O L I OINDUSTRIAL DESIGN 2008 - 2013GRAHIC DESIGN // //

I AM...

EDERA

UFO

GENTE DE LA TIERRA

MAMËLL

LLAMEL

WENKU

GRAPHICS

VERTIGO

CALIGARI

ANIMALS

PUNTO

CARLOMAGNO

ZEBRA

PIEL 925

PERSONAL INFORMATION

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9

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27

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36

41

49

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52

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74

INDEX Pages

I’m Yael Fierro, a young

designer born in Bolzano

in1990, who lived in Cile 12

years. I graduated in 2013

at the Faculty of Design and

Art at the Free University of

Bolzano, Italy. In this port-

folio I collected some work

done during the last years.

N. 1product design in the woodway 2009

EDERA

Edera is a high-heeled shoe especially designed for women. The

shoe is separated in two different parts: one for the forefoot and

one for the heel, both connected with thin wooden stripes wrap-

ping around the whole foot. The aesthetics are inspired by the

natural structure of wood, by the way it grows and moves. The ba-

sic materials are green goat-leather and thin layered birch wood.

10 EDERA || PRODUCT DESIGN

]

11EDERA || PRODUCT DESIGN

12 EDERA || PRODUCT DESIGN

13EDERA || PRODUCT DESIGN

N. 1product design project 2009Edera in the woodway wood and leather

14 EDERA || PRODUCT DESIGN

15EDERA || PRODUCT DESIGN

UFO

N. 2product design produced by "Odone Angelo" 2011

UFO is a small table designed for "Odone Angelo". The aim of this

project was to change the traditional idea we have of marble as a

„noble material“ in such a way as to encourage people to view it

under a different persepective. UFO is made of a thin marble sur-

face and is supported by three empty wine bottles. This way the

usual application of the used materials (glass and marble) are in-

verted and allow us to experience them in an unfamiliar way.

The object's form is inspired by the typical image of a UFO, in-

viting people to see the maerials under a different point of view.

18 UFO || PRODUCT DESIGN

19UFO || PRODUCT DESIGN

20 UFO || PRODUCT DESIGN

21UFO || PRODUCT DESIGN

22 UFO || PRODUCT DESIGN

23UFO || PRODUCT DESIGN

24 EDERA || PRODUCT DESIGN

25EDERA || PRODUCT DESIGN

N. 3product design thesis 2013

"People of the earth" These three stools are inspired by my research

about Chilean identity. The mixed folk of Chile don't perceive this iden-

tity as such, given that we understand „identity“ as a consciousness,

that responds with acceptance of differences and recognisement of

similarities when confronted with „others“. Chile is the idea of a folk

that does not yet manifest itself, an idea that defines itself over the

process of the negation of one's roots. Turning to these roots we find

that it was not written documentations but rather everyday objects

that are time-witnesses of ethnicities such as the 'Mapuches' in Chile.

PEOPLE OF THE EARTH

28 PEOPLE OF THE EARTH || PRODUCT DESIGN

29PEOPLE OF THE EARTH || PRODUCT DESIGN

30 PEOPLE OF THE EARTH || PRODUCT DESIGN

31PEOPLE OF THE EARTH || PRODUCT DESIGN

32 PEOPLE OF THE EARTH || PRODUCT DESIGN

33PEOPLE OF THE EARTH || PRODUCT DESIGN

N. 3.1people of the earth thesis 2013“mamëll” interlocking system plywood

34 EDERA || PRODUCT DESIGN

35EDERA || PRODUCT DESIGN

36 PEOPLE OF THE EARTH || PRODUCT DESIGN

37PEOPLE OF THE EARTH || PRODUCT DESIGN

38 PEOPLE OF THE EARTH || PRODUCT DESIGN

39PEOPLE OF THE EARTH || PRODUCT DESIGN

N. 3.2people of the earth thesis 2013“lamell” hand carved solid wood

40 PEOPLE OF THE EARTH || PRODUCT DESIGN

41PEOPLE OF THE EARTH || PRODUCT DESIGN

42 PEOPLE OF THE EARTH || PRODUCT DESIGN

43PEOPLE OF THE EARTH || PRODUCT DESIGN

N. 3.3people of the earth thesis 2013“wenku” loom wool, wood and metal

44 PEOPLE OF THE EARTH || PRODUCT DESIGN

45PEOPLE OF THE EARTH || PRODUCT DESIGN

46 EDERA || PRODUCT DESIGN

47EDERA || PRODUCT DESIGN

48

N. 4graphic design selection 2011-2013

GRAPHICS

This chapter contains a short selection of graphic works.

Vertigo, a book inspired by Alfred Hitchcock's famous movie; Calig-

ari, a geometrical font composed by eight pieces; Animals, a logo

created for a dress shop; an infographic telling the tale of Char-

lemagne; Zebra, a poster inspired by a song from John Butler.

50 VERTIGO || GRAPHIC DESIGN

51VERTIGO || GRAPHIC DESIGN

52 CALIGARI || GRAPHIC DESIGN

53CALIGARI || GRAPHIC DESIGN

54 ANIMALS || GRAPHIC DESIGN

55ANIMALS || GRAPHIC DESIGN

56 PUNTO || PRODUCT DESIGN

57PUNTO || PRODUCT DESIGN

restaurant | kultur | treffpunkt

Verdistraße 2739010 Bozen

Tel.: 0471 33 66 01www.punto.com

58 CHARLEMAGNE || GRAPHIC DESIGN

ANIMALS || GRAPHIC DESIGN 59

60 ZEBRA|| GRAPHIC DESIGN

61

John Butler trio|| Sunrise Over Sea || 2011

Yael FierroCorso Tipografia e Grafica

esercizio “Lettering” S.S. 2011

ZEBRA || GRAPHIC DESIGN 61

Piel 925 is a series of hand made jewellery born as a collaboration between

Jacopo Coen and Yael Fierro. The main goal of this experience was to use the

project methodology of design and combine it with the handcraft of jewellery.

N. 5jewellery piel 925 2013

PIEL 925

64 PIEL925 || JEWELLERY

65PIEL925 || JEWELLERY

66 PIEL925 || JEWELLERY

67PIEL925 || JEWELLERY

68 PIEL925 || JEWELLERY

69PIEL925 || JEWELLERY

70 PIEL925 || JEWELLERY

71PIEL925 || JEWELLERY

72 PIEL925 || JEWELLERY

73PIEL925 || JEWELLERY

PROGRAMSLENGUAGES

Combination of project methodology and the-chnical, scientific and theoretical expertise.

Extensive experience in independent develo-pment of projects in the field of product de-

sign as well as in visual communication.

Spanish

German

Italian

English

Illustrator

Indesign

Photoshop

Rhino

PERSONAL INFORMATION

Name: Yael Fierro

Nacionality: Italian

Date of birth: 05.06.1990

Gender: Female

Education: "Bacheloer in Design

and Art" at the

"Free University of Bolsano"

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2

COMPETENCIES

Interdiciplinaryapproach

that unites visual com-munication and product

design.

SKILLSINTERESTS

Design project management

Ilustration, hand sketching

Technical drowing

Team work abilities

Sustentable Design

Handcraft

Ilustration

Learning

EXIBITIONS

"Vertigini" , Salone del mobile, 03. 2012

"Vertigini" , ArtDesign Feldkirch , 11. 2012

"Dutile come il marmo" , Marmomacc, 09.2012

"Dutile come il marmo", Made Expo , 10. 2013

PRESS

Domus, 19. aprile. 2012

Domus, 11.06.2012

Abitare, 30. 03. 2012

Alto Adige, oct. 2012

AT Casa-Corriere della sera, 05.04.2012

L'Espresso 06.2012

odonemarmi.it

www.bestup.it

www.stoneideas.com

Development of sustainable products.Experience in practical elaboration of projects (e.g. various printing methods, wood and me-tal working, digital photography and film etc.)

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COMPETENCIES