yahoo at schools email acquisition emerging markets youth marketing campaign
DESCRIPTION
the Yahoo at schools campaign to get young users start their email experience with YahooTRANSCRIPT
Objective Objective Yahoo at Schools _ Comprehensive
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oPromote Yahoo and its applications to Gen-Next , the 8 – 15 Age Group. This entails
> A ‘Safe Internet’ workshop at Schools > getting students of class 4,5 & 6 - the 8- 12 Age Group start their email experience with Yahoo or acquiring a Young Customer base
Action Action
The Yahoo at Schools Campaign o Covered 27 schools in Delhi
Yahoo at Schools _ Comprehensive Report
The Yahoo at Schools pilot was initiated across 27 Schools in Delhi this entailed a module 'Introduction to the Internet, Its safe usage & Yahoo' delivered to students of class 4th, 5th and 6th across all sections. In some schools the module was extended to class 7th , 8th & 9th
Towards the end a 2-3 minute instruction session followed where students were informed that they were required to create a Yahoo email to redeem their e-certificate of participation. An e-coupon and letter to parents informing them about this activity was distributed to all students
Following the activity students created a Yahoo email account for most their first ever email account and then filled in a form to redeem their e-certificate of participation
Results & Numbers Results & Numbers
• Total # of Schools Covered 27
• Total Student headcount across 9785 27 Schools | Promotional Spread
• Total e-coupons [to redeem e-certificate] 5120 With letter to parents distributed
• Total e-certificates redeemed 2756
• Total No of new Yahoo e-mail ID’s created 2343
Yahoo at Schools _ Comprehensive Report
Process Flow|Execution Process Flow|Execution Yahoo at Schools _ Comprehensive
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1. The Talentoncampus Account manager for Yahoo Personally meets the principal and secures permission for the Yahoo at Schools activity
Process Flow Process Flow Yahoo at Schools _ Comprehensive
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2. After seeking permission for the activity the Yahoo account manager coordinates with the class teachers , activity coordinator and a date and time for the activity is fixed
Process Flow Process Flow Yahoo at Schools _ Comprehensive
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3. Talentoncampus hires Interns [paid] to assist in the facilitation of this activity. Their role includes a. assisting the class teacher to organize
students in the seminar hall , distribution of e-coupons & letter to parents
Process Flow Process Flow Yahoo at Schools _ Comprehensive
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4. At the scheduled date of the activity The Talentoncampus trainer delivers the Yahoo at Schools ‘Safe internet’ module & IT Awareness Quiz to 4th , 5th & 6th standard students of all sections. Usually one schools requires 2-3 such sessions
Process Flow Process Flow Yahoo at Schools _ Comprehensive
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Process Flow Process Flow Yahoo at Schools _ Comprehensive
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Process Flow Process Flow Yahoo at Schools _ Comprehensive
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5. Post the ‘Safe Internet’ & ‘Introduction to Yahoo’ module the trainer and Intern moderate an ‘IT Awareness Quiz’ The intern identifies 4-5 of the most interactive students and asks them to take stage and do the Yoodle , the class votes on the best Yoodle and a Winner is announced
Process Flow Process Flow Yahoo at Schools _ Comprehensive
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Objective Objective Yahoo at Schools _ Comprehensive
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Process Flow Process Flow Yahoo at Schools _ Comprehensive
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6. After the session the Interns distribute e-coupons to all the students so they can redeem their e-certificate of participation , this is
complemented by a letter to the parent informing them of the module and a request to assist their child in redeeming their ‘Certificate of Participation’
Process Flow Process Flow Yahoo at Schools _ Comprehensive
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e-coupon Letter to Parent
Process Flow Process Flow Yahoo at Schools _ Comprehensive
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Process Flow Process Flow Yahoo at Schools _ Comprehensive
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7. Students create their Yahoo e-mail accounts most for the first time and redeem their e- certificate of participation. Usually this is a parenting activity where
the parent assists the child in this endeavour
Process Flow Process Flow Yahoo at Schools _ Comprehensive
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E-certificate platform, this is programmed to responds only to a Yahoo email ID
Process Flow Process Flow Yahoo at Schools _ Comprehensive
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E-certificate of participation mailed directly to a students new yahoo email account
Miscellaneous Miscellaneous Yahoo at Schools _ Comprehensive
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Links
List of 27 schools• http://bit.ly/dpoSH7
• Photostream
• http://www.flickr.com/photos/49886949@N04/ &• http://www.flickr.com/photos/49655156@N07/
Note: kindly crosscheck & correlate the given pics with the school list. The photos have the names of the schools covered in the pilot promotion
• E-Certificate platform [to get a young user to create a Yahoo email account]• http://yahoo.talentoncampus.com/
• Appreciation letters from a few schools• http://www.flickr.com/photos/49884463@N04/
Miscllanious Miscllanious Yahoo at Schools _ Comprehensive
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• Letter of Appreciation
Miscellaneous Miscellaneous Yahoo at Schools _ Comprehensive
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• Letter of Appreciation
Miscellaneous Miscellaneous Yahoo at Schools _ Comprehensive
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• Letter of Appreciation